1. [Home](https://www.g2.com/) 2. ... 3. [Attribution Software](https://www.g2.com/categories/attribution) 4. [Attribution Discussions](https://www.g2.com/products/attribution/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5eb73bd8dd0c09d23eb1c96f0ccd2d8/attribution.png "Product Avatar Image") ](/products/attribution/reviews) [ Attribution ](/products/attribution/reviews) (51)4.5/5 Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. Show More * * * ### 66.0 Nps Score Already have Attribution? ### All Attribution Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Attribution used for? ](/discussions/what-is-attribution-used-for) What is Attribution used for? [ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Marketing Resource Management Software ](https://www.g2.com/tags/marketing-resource-management-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.&title=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What is attribution in digital marketing? ](/discussions/what-is-attribution-in-digital-marketing) What is attribution in digital marketing? [ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Marketing Resource Management Software ](https://www.g2.com/tags/marketing-resource-management-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.&title=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 4 years ago More Options - [ # What is attribution modeling? ](/discussions/what-is-attribution-modeling) What is attribution modeling? [ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Marketing Resource Management Software ](https://www.g2.com/tags/marketing-resource-management-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.&title=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is an attribution platform? ](/discussions/what-is-an-attribution-platform) What is an attribution platform? [ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Marketing Resource Management Software ](https://www.g2.com/tags/marketing-resource-management-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.&title=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 4 years ago More Options - [ # What is attribution software? ](/discussions/what-is-attribution-software) What is attribution software? [ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software)[ Marketing Resource Management Software ](https://www.g2.com/tags/marketing-resource-management-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.&title=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • over 4 years ago More Options - [ # Does anyone use or has anyone used Attribution App for marketing attribution? ](/discussions/does-anyone-use-or-has-anyone-used-attribution-app-for-marketing-attribution) I would love to know if Attribution App uses a pixel to collect their data or if they use more of a data aggregation approach (cookies, etc). [ Marketing/Advertising ](https://www.g2.com/tags/marketing-advertising)[ marketing attribution ](https://www.g2.com/tags/marketing-attribution)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software) [ Marketing Resource Management Software ](https://www.g2.com/tags/marketing-resource-management-software)[ Affiliate Marketing Software ](https://www.g2.com/tags/affiliate-marketing-software)[ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software) Show More * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.&title=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Attribution+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Attribution+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%0aAsk+Attribution+questions+and+get+answers+from+expert+users+in+our+Attribution+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/attribution/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/1544565112/attribution.svg "Product Avatar Image") ### Have you used Attribution before? Answer a few questions to help the Attribution community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fattribution%2Fdiscuss%3Fsmall_ask%3Dattribution) No ## Top Contributors in Attribution 1 ![Ava S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ava S.") AS Loading... ### [Ava S.](https://www.g2.com/users/e07e8182-df6d-4590-9744-484ea4de6acf "Ava S.") 1 pt