Introducing G2.ai, the future of software buying.Try now
Compare Attio and HighLevel 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Allo
Visit Website
At a Glance
Market Segments
Small-Business (92.3% of reviews)
Small-Business (95.8% of reviews)
Entry-Level Pricing
Free 3 Seats Per Month
$97.00 Per Month
Attio
Star Rating
(30)4.4 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Browse all 4 pricing plansHighLevel
Star Rating
(569)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HighLevel excels in its Email Marketing capabilities, particularly with features like High-Volume Sending and Automated Email Responses, achieving scores of 9.4 and 9.7 respectively. In contrast, Attio's email marketing features are seen as lacking, with a lower score of 6.7 for Email Marketing.
- Reviewers mention that Attio shines in Ease of Use and Ease of Setup, scoring 9.7 and 9.1 respectively, making it a more user-friendly option for new users. HighLevel, while still decent, scores lower at 7.7 for Ease of Use and 7.5 for Ease of Setup.
- G2 users highlight HighLevel's strong performance in Sales Force Automation, particularly in Opportunity & Pipeline Management with a score of 9.0, while Attio matches closely with a score of 9.6, indicating both products are competitive in this area.
- Users on G2 report that Attio provides superior Customer Support, with a score of 9.2, compared to HighLevel's 8.0. Reviewers appreciate Attio's Knowledge Base and Quality of Support as standout features.
- Reviewers mention that HighLevel's Marketing Automation features, particularly in Campaign Management and Lead Management, are robust, scoring 8.9 and 8.9 respectively, while Attio struggles in this area with lower scores of 6.4 and 8.8.
- Users say that HighLevel's Text Messaging capabilities are impressive, especially with features like Bulk SMS and Two-Way Text Messaging, scoring 9.1 and 9.3, while Attio does not offer comparable features, leading to a less favorable experience in this aspect.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
For very small teams
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Attio
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.4
25
8.8
180
Ease of Use
9.3
26
7.8
516
Ease of Setup
8.7
19
7.4
307
Ease of Admin
8.5
13
8.1
131
Quality of Support
8.5
25
8.2
175
Has the product been a good partner in doing business?
8.3
12
8.7
125
Product Direction (% positive)
9.1
26
8.9
177
Features by Category
Sales Force Automation
9.4
20
8.7
106
Feature Not Available
Feature Not Available
9.5
22
9.0
110
8.4
22
8.3
106
Feature Not Available
7.5
83
8.7
15
8.8
96
Feature Not Available
8.3
82
Feature Not Available
7.9
80
Feature Not Available
8.1
86
Marketing Automation
7.3
15
8.9
104
Feature Not Available
9.1
102
9.0
19
9.0
105
Feature Not Available
8.3
96
Customer Support
Feature Not Available
8.0
91
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.2
94
Feature Not Available
8.2
90
Reporting & Analytics
8.6
17
8.3
94
8.6
19
8.3
102
Feature Not Available
Feature Not Available
Mobile & Social
7.1
13
8.1
88
Feature Not Available
8.3
101
7.4
17
7.8
89
Platform
8.6
18
8.6
104
9.1
15
8.9
102
9.4
18
8.6
97
Feature Not Available
8.0
85
Feature Not Available
Feature Not Available
7.1
13
8.3
81
9.2
16
8.5
98
7.5
12
7.8
82
Integration
8.7
18
8.5
85
8.9
16
8.2
91
7.7
14
8.1
78
Generative AI
7.2
12
8.3
60
Agentic AI - CRM
Not enough data
7.8
22
Not enough data
8.5
22
Not enough data
8.9
22
Not enough data
8.3
21
Not enough data
8.6
22
Not enough data
8.4
21
Not enough data
8.3
21
Email Marketing
Not enough data
8.9
90
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.7
88
Online Marketing
Not enough data
8.8
90
Not enough data
8.7
79
Not enough data
8.5
78
Not enough data
8.3
86
Not enough data
Feature Not Available
Lead Management
Not enough data
8.8
77
Not enough data
8.5
69
Not enough data
8.7
75
Not enough data
8.3
74
Not enough data
8.7
82
Not enough data
8.1
74
Not enough data
8.8
77
Not enough data
9.1
81
Campaign Management
Not enough data
Feature Not Available
Not enough data
8.4
76
Not enough data
8.8
87
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
76
Not enough data
Feature Not Available
Not enough data
8.5
78
Reporting & Analytics
Not enough data
8.8
86
Not enough data
8.5
79
Not enough data
8.4
78
Not enough data
8.4
76
Not enough data
Feature Not Available
Platform
Not enough data
8.6
82
Not enough data
8.8
84
Not enough data
8.7
83
Not enough data
8.0
63
Not enough data
Feature Not Available
Not enough data
8.5
74
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
7.9
13
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Integration
Not enough data
8.4
75
Not enough data
8.2
77
Not enough data
8.4
72
Messenger
Not enough data
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Channels
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Customers
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
59
Not enough data
9.4
60
Not enough data
9.2
57
Not enough data
9.1
60
Not enough data
Feature Not Available
Not enough data
8.6
53
Not enough data
8.8
57
Not enough data
8.7
58
SMS Platform
Not enough data
8.8
57
Not enough data
9.2
62
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
55
Agentic AI - SMS Marketing
Not enough data
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Channels
Not enough data
8.2
10
Not enough data
7.4
9
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.5
10
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Responses
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.6
7
Not enough data
8.3
6
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.6
6
Communication
Not enough data
9.3
7
Not enough data
8.1
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
7.2
6
Internal Use
Not enough data
8.3
10
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
9.3
7
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
In-House Management
Not enough data
8.2
38
Not enough data
8.5
39
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
8.8
50
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.2
46
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
46
Not enough data
7.9
48
Not enough data
8.3
45
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
45
Not enough data
8.5
39
Support
Not enough data
8.4
45
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attio and HighLevel are categorized as CRM
Unique Categories
Attio has no unique categories
Reviews
Reviewers' Company Size
Attio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Venture Capital & Private Equity
15.4%
Information Technology and Services
15.4%
Computer Software
15.4%
Marketing and Advertising
7.7%
Investment Management
7.7%
Other
38.5%
Marketing and Advertising
44.0%
Consulting
9.7%
Real Estate
5.1%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.3%
Alternatives
Discussions
Attio has no discussions with answers
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
