Compare Attio and HighLevel

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At a Glance
Attio
Attio
Star Rating
(375)4.4 out of 5
Market Segments
Small-Business (83.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free 3 Seats Per Month
Free Trial is available
Browse all 4 pricing plans
HighLevel
HighLevel
Star Rating
(614)4.6 out of 5
Market Segments
Small-Business (94.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that HighLevel excels in its comprehensive integration capabilities, allowing users to connect various client tools seamlessly. One user highlighted the convenience of using it across multiple clients for a single price, making it a cost-effective solution for small businesses.
  • Users say that Attio stands out for its clean user interface and automated data enrichment features, which significantly reduce the need for manual data entry. This functionality is particularly appreciated for calendar and email synchronization, helping users streamline their workflow.
  • Reviewers mention that HighLevel's ease of use is a major advantage, with many praising its intuitive design and the availability of different modules. Users find the interconnectedness of features, such as texting and voice calls, to be particularly handy for daily operations.
  • According to verified reviews, Attio's ability to provide clear visibility into customer pipelines is a strong point. Users appreciate how easily they can access notes and track customer interactions, which enhances their overall customer management experience.
  • G2 reviewers highlight that while HighLevel has a slightly lower score in ease of setup compared to Attio, it compensates with robust features like email marketing and lead management, which are crucial for small businesses looking to grow.
  • Users report that Attio's customization options are impressive, allowing for a tailored experience that fits specific business needs. The ability to add columns for data organization is a feature that many find beneficial for maintaining clarity in their information management.
Pricing
Entry-Level Pricing
Attio
Free
Free
3 Seats Per Month
Browse all 4 pricing plans
HighLevel
Starter
$97.00
Per Month
Browse all 2 pricing plans
Free Trial
Attio
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.2
128
8.7
209
Ease of Use
8.5
130
7.8
546
Ease of Setup
8.1
119
7.4
335
Ease of Admin
8.5
50
8.0
152
Quality of Support
8.7
115
8.1
203
Has the product been a good partner in doing business?
8.8
48
8.6
146
Product Direction (% positive)
9.3
124
9.0
205
Features by Category
Sales Force Automation
9.5
67
8.8
113
Feature Not Available
Feature Not Available
9.3
77
9.0
115
8.5
55
8.4
111
Feature Not Available
7.5
83
8.7
41
8.8
98
Feature Not Available
8.3
84
Feature Not Available
7.9
81
Feature Not Available
8.1
88
Marketing Automation
7.2
29
9.0
116
Feature Not Available
9.1
106
9.0
49
9.1
111
Feature Not Available
8.3
99
Customer Support
Feature Not Available
8.0
92
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.1
97
Feature Not Available
8.2
92
Reporting & Analytics
7.9
42
8.4
97
8.5
41
8.3
105
Feature Not Available
Feature Not Available
Mobile & Social
6.8
19
8.0
88
Feature Not Available
8.3
102
7.1
24
7.7
89
Platform
9.1
35
8.5
109
8.5
30
9.0
107
9.2
24
8.6
98
Feature Not Available
8.1
85
Feature Not Available
Feature Not Available
7.2
17
8.3
82
9.2
24
8.5
101
7.5
16
7.8
82
Integration
8.7
22
8.5
86
8.5
26
8.3
91
7.2
23
8.1
77
Generative AI
8.3
25
8.5
64
Agentic AI - CRM
7.8
13
7.7
23
Not enough data
8.5
21
7.8
10
8.9
23
Not enough data
8.3
20
8.2
10
8.6
22
Feature Not Available
8.4
20
7.3
10
8.3
20
Not enough data
8.5
121
Email Marketing
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.4
85
Not enough data
8.8
91
Online Marketing
Not enough data
8.8
95
Not enough data
8.7
80
Not enough data
8.6
81
Not enough data
8.2
88
Not enough data
Feature Not Available
Lead Management
Not enough data
8.8
79
Not enough data
8.5
70
Not enough data
8.8
76
Not enough data
8.3
75
Not enough data
8.8
85
Not enough data
8.1
76
Not enough data
8.8
78
Not enough data
9.1
82
Campaign Management
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.8
90
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
78
Not enough data
Feature Not Available
Not enough data
8.6
80
Reporting & Analytics
Not enough data
8.8
88
Not enough data
8.5
80
Not enough data
8.4
79
Not enough data
8.3
77
Not enough data
Feature Not Available
Platform
Not enough data
8.6
82
Not enough data
8.8
84
Not enough data
8.7
82
Not enough data
8.0
62
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
7.6
12
Not enough data
7.9
12
Not enough data
8.1
12
Integration
Not enough data
8.4
76
Not enough data
8.2
76
Not enough data
8.3
71
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
8.3
10
Messenger
Not enough data
9.2
6
Not enough data
8.1
9
Not enough data
8.5
8
Not enough data
7.6
7
Channels
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.5
7
Not enough data
7.7
8
Not enough data
7.2
6
Customers
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
75
Text Messaging
Not enough data
9.1
62
Not enough data
9.4
62
Not enough data
9.2
58
Not enough data
9.2
62
Not enough data
Feature Not Available
Not enough data
8.7
55
Not enough data
8.8
58
Not enough data
8.7
59
SMS Platform
Not enough data
8.8
57
Not enough data
9.1
63
Not enough data
9.1
62
Not enough data
7.1
47
Not enough data
8.1
46
Not enough data
8.6
56
Agentic AI - SMS Marketing
Not enough data
7.4
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.0
9
Not enough data
7.7
8
Not enough data
8.1
8
Customer Communications ManagementHide 10 FeaturesShow 10 Features
Not enough data
8.2
15
Channels
Not enough data
8.5
12
Not enough data
7.7
10
Not enough data
7.4
9
Design
Not enough data
8.3
9
Not enough data
7.9
12
Not enough data
9.0
10
Not enough data
8.0
9
Not enough data
9.3
9
Generative AI
Not enough data
8.2
10
Not enough data
8.1
9
Not enough data
8.4
6
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
8.9
6
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
8.3
6
Analytics
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.7
5
Agentic AI - Shared Inbox
Not enough data
Not enough data
Not enough data
Not enough data
AI Agents For Business OperationsHide 17 FeaturesShow 17 Features
Not enough data
8.8
10
Responses
Not enough data
9.2
8
Not enough data
9.4
9
Not enough data
7.5
8
Automation - AI Agents
Not enough data
8.9
9
Not enough data
9.2
8
Not enough data
9.2
8
Not enough data
8.5
8
Not enough data
9.2
8
Platform
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.2
8
Autonomy - AI Agents
Not enough data
8.1
8
Not enough data
8.8
8
Not enough data
8.3
8
Not enough data
8.3
8
Generative AI
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.9
9
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.8
8
Not enough data
8.6
7
Conversational SupportHide 10 FeaturesShow 10 Features
Not enough data
9.6
9
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
7
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.8
7
Not enough data
8.5
13
Generative AI
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
8.8
7
Communication
Not enough data
9.4
8
Not enough data
7.9
7
Not enough data
9.8
7
Not enough data
9.5
7
Not enough data
7.2
6
Internal Use
Not enough data
8.3
9
Not enough data
7.2
6
Not enough data
7.6
7
Not enough data
9.3
7
Not enough data
7.3
5
Not enough data
9.4
8
Not enough data
Not enough data
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Reputation ManagementHide 18 FeaturesShow 18 Features
Not enough data
8.4
49
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.4
38
Not enough data
7.6
37
Not enough data
8.6
43
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
46
Not enough data
Feature Not Available
In-House Management
Not enough data
8.1
39
Not enough data
8.6
40
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.8
61
Customizations
Not enough data
8.8
51
Not enough data
9.3
52
Not enough data
8.8
43
Not enough data
9.1
47
Growth
Not enough data
Feature Not Available
Not enough data
8.5
48
Not enough data
9.5
47
Not enough data
8.0
49
Not enough data
8.3
46
Content
Not enough data
9.1
50
Not enough data
8.8
47
Not enough data
8.9
46
Not enough data
8.5
39
Support
Not enough data
8.3
48
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Attio
Attio
HighLevel
HighLevel
Attio and HighLevel are categorized as CRM
Reviews
Reviewers' Company Size
Attio
Attio
Small-Business(50 or fewer emp.)
83.3%
Mid-Market(51-1000 emp.)
16.1%
Enterprise(> 1000 emp.)
0.6%
HighLevel
HighLevel
Small-Business(50 or fewer emp.)
94.7%
Mid-Market(51-1000 emp.)
4.3%
Enterprise(> 1000 emp.)
1.0%
Reviewers' Industry
Attio
Attio
Computer Software
24.8%
Information Technology and Services
17.8%
Venture Capital & Private Equity
9.3%
Consulting
4.7%
Construction
3.1%
Other
40.3%
HighLevel
HighLevel
Marketing and Advertising
43.5%
Consulting
9.6%
Real Estate
4.9%
Health, Wellness and Fitness
4.5%
Professional Training & Coaching
4.3%
Other
33.2%
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Attio
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HighLevel
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Discussions
Attio
Attio Discussions
Monty the Mongoose crying
Attio has no discussions with answers
HighLevel
HighLevel Discussions
What is high level app?
2 Comments
Melissa B.
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
How are other agencies working around HighLevel’s limits for bigger or more custom clients?
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">Try automating pipeline stage movement in HighLevel. You can set workflows to move deals automatically (like from...Read more
Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?
1 Comment
Aheli B.
AB
<p><span style="color: rgb(0, 0, 0);">For better CRM organization, use automated tags in HighLevel workflows instead of manual tagging. Define clear tag...Read more