Compare Attentive and Listrak 
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(1,276)4.5 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveListrak
Star Rating
(305)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in its tailored features for eCommerce, with users highlighting the effectiveness of its abandoned cart and browse abandonment flows, which consistently drive revenue. This specialization makes it a strong choice for online retailers looking for targeted email marketing solutions.
- Users say that Attentive shines in its SMS marketing capabilities, with many praising the platform for significantly boosting customer engagement and helping recover lost sales. The ease of use and the effectiveness of its SMS features are frequently mentioned as key benefits by users who have seen incremental growth since implementation.
- Reviewers mention that while Listrak is easy to navigate, its support team is particularly noteworthy, with users appreciating the personalized assistance they receive. This level of support can be a deciding factor for businesses that may need extra help during their marketing campaigns.
- According to verified reviews, Attentive's onboarding process is highly praised, with users describing the migration team as incredibly helpful and efficient. This smooth transition can be crucial for businesses looking to implement new marketing strategies without significant downtime.
- G2 reviewers highlight that Listrak offers solid functionality in email performance reporting, which users find valuable for tracking the success of their campaigns. This feature is particularly beneficial for businesses that rely heavily on data-driven decisions to optimize their marketing efforts.
- Users report that while both platforms have similar star ratings, Attentive's overall G2 Score reflects a stronger market presence and user satisfaction, particularly in the mobile marketing space. This suggests that Attentive may be a better fit for businesses prioritizing mobile engagement strategies.
Pricing
Entry-Level Pricing
Attentive
No pricing availableListrak
No pricing availableFree Trial
Attentive
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
8.8
1,054
8.8
264
Ease of Use
9.1
1,063
8.3
265
Ease of Setup
8.8
789
8.1
140
Ease of Admin
8.9
415
8.7
122
Quality of Support
9.2
1,045
9.4
262
Has the product been a good partner in doing business?
9.2
420
9.4
120
Product Direction (% positive)
9.0
1,004
9.2
257
Features by Category
Email Marketing
7.2
70
8.9
179
|
Verified
7.9
66
9.2
179
|
Verified
7.5
60
9.0
178
|
Verified
7.7
59
8.9
160
|
Verified
Online Marketing
7.6
63
7.8
109
|
Verified
7.5
61
8.4
144
|
Verified
8.3
69
8.6
159
|
Verified
8.1
61
8.6
155
|
Verified
7.6
55
8.0
100
|
Verified
Lead Management
8.1
53
8.3
96
|
Verified
7.7
51
8.3
109
|
Verified
7.8
77
8.8
166
|
Verified
7.1
46
7.9
76
|
Verified
7.3
48
8.0
91
|
Verified
7.4
49
8.2
109
|
Verified
7.3
48
8.6
102
|
Verified
7.2
52
8.2
81
|
Verified
Campaign Management
7.9
61
8.6
118
|
Verified
7.3
45
7.5
74
7.4
48
7.7
82
|
Verified
6.9
48
7.5
70
Social
6.6
44
6.3
56
|
Verified
6.7
45
6.4
58
|
Verified
6.7
45
6.6
57
|
Verified
6.6
43
6.5
54
|
Verified
6.6
44
6.8
60
|
Verified
Reporting & Analytics
7.6
77
8.6
169
|
Verified
7.7
46
8.3
126
|
Verified
7.9
52
8.3
125
|
Verified
7.7
46
8.3
144
|
Verified
6.8
44
7.3
74
|
Verified
Platform
7.7
68
8.0
117
|
Verified
8.1
71
8.3
106
|
Verified
8.5
61
8.8
121
|
Verified
7.9
57
7.3
70
|
Verified
7.2
56
7.6
77
|
Verified
9.0
70
8.8
124
|
Verified
7.6
55
8.2
83
|
Verified
Agentic AI - Marketing Automation
6.7
40
5.7
7
6.9
42
6.7
6
7.0
44
6.0
7
7.0
42
6.0
7
7.2
46
6.2
7
7.0
42
6.4
7
Integration
7.7
67
8.7
122
|
Verified
7.8
67
8.3
116
|
Verified
7.5
65
7.9
98
|
Verified
Text Messaging
9.2
776
9.0
77
7.8
719
7.7
42
9.2
777
9.2
70
8.2
742
9.0
58
9.0
779
8.8
69
8.6
753
8.7
71
8.4
755
8.3
74
8.3
688
8.2
58
SMS Platform
8.1
769
8.4
81
8.6
762
8.5
76
7.8
619
7.5
37
6.6
537
6.6
30
8.0
663
8.9
75
8.2
688
8.5
59
Agentic AI - SMS Marketing
6.9
355
Not enough data
7.1
353
Not enough data
7.1
355
Not enough data
7.0
352
Not enough data
7.0
344
Not enough data
7.1
346
Not enough data
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
8.2
46
|
Verified
8.5
393
|
Verified
8.6
69
7.7
299
7.6
31
|
Verified
7.7
335
7.7
46
|
Verified
Campaigns
7.8
320
7.6
37
8.1
312
8.4
40
8.8
379
|
Verified
8.4
59
8.2
350
7.4
31
|
Verified
7.4
282
9.2
71
|
Verified
8.3
377
8.9
69
|
Verified
Engagement
8.6
371
8.7
58
|
Verified
Platform
8.7
370
8.7
63
|
Verified
8.2
344
|
Verified
8.5
53
8.0
293
7.9
39
|
Verified
Agentic AI - Mobile Marketing
6.8
144
Not enough data
6.7
141
Not enough data
6.8
141
Not enough data
6.8
140
Not enough data
6.9
141
Not enough data
7.0
141
Not enough data
Categories
Categories
Shared Categories
Attentive and Listrak are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.2%
Consumer Goods
11.8%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
8.0%
Other
32.2%
Retail
36.8%
Consumer Goods
13.1%
Apparel & Fashion
8.9%
Marketing and Advertising
5.8%
Food & Beverages
5.2%
Other
30.2%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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