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At a Glance
Attentive
Attentive
Star Rating
(1,074)4.6 out of 5
Market Segments
Small-Business (60.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Attentive
Listrak
Listrak
Star Rating
(292)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Listrak
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Attentive excels in ease of use, with many users highlighting its intuitive interface and quick setup process. One user mentioned, "Setting it up was pretty easy as well," which contributes to its high satisfaction ratings.
  • Users say Listrak shines in omnichannel marketing, particularly for email and SMS campaigns. Reviewers appreciate its ability to consolidate various marketing efforts, stating, "It helps in bringing a lot of marketing in one place," making it easier to track performance across channels.
  • According to verified reviews, Attentive's personalization and automation features are standout elements, with users noting that these capabilities help them reach a wider audience effectively. One user remarked, "The personalization and automation features really make it a great service."
  • Reviewers mention that Listrak offers robust segmentation capabilities, which are crucial for targeted marketing. Users have praised its solid performance in this area, stating that once set up, "the workflows run smoothly," enhancing their marketing strategies.
  • G2 reviewers highlight that while both platforms provide quality support, Listrak has received slightly higher marks for quality of support. Users appreciate the responsiveness and helpfulness of the support team, with one noting, "The staff is always super helpful" when using Attentive.
  • Users report that Attentive has a significant advantage in SMS marketing, with a G2 Score that reflects its strong market presence and user satisfaction. Reviewers have noted the effectiveness of its SMS features, stating that they have seen "great results from this platform."
Pricing
Entry-Level Pricing
Attentive
No pricing available
Listrak
No pricing available
Free Trial
Attentive
Free Trial is available
Listrak
No trial information available
Ratings
Meets Requirements
8.9
944
8.9
259
Ease of Use
9.1
953
8.4
260
Ease of Setup
8.8
689
8.2
135
Ease of Admin
8.9
393
8.7
122
Quality of Support
9.3
937
9.5
257
Has the product been a good partner in doing business?
9.2
398
9.4
120
Product Direction (% positive)
9.1
904
9.3
252
Features by Category
7.4
60
7.9
192
Email Marketing
7.3
54
8.9
176
|
Verified
7.6
51
9.3
178
|
Verified
7.3
52
9.0
179
|
Verified
7.4
51
8.9
160
|
Verified
Online Marketing
7.4
56
7.8
109
|
Verified
7.7
55
8.4
145
|
Verified
8.2
56
8.6
159
|
Verified
8.3
55
8.6
156
|
Verified
7.7
51
8.1
101
|
Verified
Lead Management
8.0
49
8.3
95
|
Verified
7.8
49
8.3
110
|
Verified
7.8
47
8.8
165
|
Verified
7.0
45
8.0
77
|
Verified
7.1
46
8.0
92
|
Verified
7.3
47
8.2
110
|
Verified
7.2
46
8.6
103
|
Verified
7.2
47
8.2
82
|
Verified
Campaign Management
7.6
46
8.6
119
|
Verified
7.2
44
7.6
75
7.2
44
7.8
83
|
Verified
6.9
45
7.5
71
Social
6.5
43
6.4
57
|
Verified
6.5
43
6.5
59
|
Verified
6.6
43
6.6
58
|
Verified
6.5
42
6.6
55
|
Verified
6.5
43
6.9
61
|
Verified
Reporting & Analytics
7.7
47
8.6
169
|
Verified
7.7
45
8.3
127
|
Verified
7.8
46
8.3
126
|
Verified
7.7
45
8.4
144
|
Verified
6.7
43
7.3
75
|
Verified
Platform
7.5
56
8.0
118
|
Verified
7.8
56
8.3
107
|
Verified
8.5
56
8.8
122
|
Verified
7.8
55
7.3
71
|
Verified
7.2
55
7.7
78
|
Verified
9.0
56
8.8
124
|
Verified
7.6
55
8.2
84
|
Verified
Agentic AI - Marketing Automation
6.6
39
6.3
8
6.9
41
7.1
7
6.9
40
6.5
8
6.9
41
6.5
8
6.9
41
6.7
8
6.9
40
6.9
8
Integration
7.9
56
8.7
123
|
Verified
7.8
57
8.3
117
|
Verified
7.5
56
7.9
98
|
Verified
7.9
787
8.4
88
Text Messaging
9.2
765
9.0
78
7.8
712
7.7
43
9.2
769
9.2
71
8.2
735
9.0
59
9.0
773
8.9
70
8.6
748
8.7
72
8.4
750
8.3
75
8.3
684
8.3
59
SMS Platform
8.1
761
8.4
82
8.6
758
8.5
77
7.8
618
7.6
38
6.5
536
6.7
31
8.0
661
8.9
76
8.2
685
8.6
60
Agentic AI - SMS Marketing
6.9
354
8.0
5
7.1
352
8.0
5
7.1
354
8.7
5
7.0
351
8.7
5
7.0
343
8.7
5
7.1
345
8.7
5
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
Not enough data
7.8
53
Data Sourcing
Not enough data
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Intelligence
Not enough data
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
7.7
405
8.3
81
Analysis
8.0
343
8.2
46
|
Verified
8.5
389
|
Verified
8.6
69
7.7
298
7.6
31
|
Verified
7.7
334
7.7
46
|
Verified
Campaigns
7.8
320
7.6
37
8.1
312
8.4
40
8.8
374
|
Verified
8.4
59
8.1
347
7.4
31
|
Verified
7.4
279
9.2
71
|
Verified
8.3
373
8.9
69
|
Verified
Engagement
8.5
369
8.7
58
|
Verified
Platform
8.7
369
8.7
63
|
Verified
8.3
342
|
Verified
8.5
53
8.0
293
7.9
39
|
Verified
Agentic AI - Mobile Marketing
6.8
143
Not enough data
6.7
140
Not enough data
6.8
140
Not enough data
6.8
139
Not enough data
6.8
139
Not enough data
7.0
140
Not enough data
Categories
Categories
Shared Categories
Attentive
Attentive
Listrak
Listrak
Attentive and Listrak are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive
Attentive is categorized as RCS Business Messaging
Reviews
Reviewers' Company Size
Attentive
Attentive
Small-Business(50 or fewer emp.)
60.1%
Mid-Market(51-1000 emp.)
35.3%
Enterprise(> 1000 emp.)
4.6%
Listrak
Listrak
Small-Business(50 or fewer emp.)
31.5%
Mid-Market(51-1000 emp.)
58.0%
Enterprise(> 1000 emp.)
10.5%
Reviewers' Industry
Attentive
Attentive
Retail
22.8%
Apparel & Fashion
16.6%
Consumer Goods
11.9%
Marketing and Advertising
8.4%
Health, Wellness and Fitness
8.0%
Other
32.4%
Listrak
Listrak
Retail
37.4%
Consumer Goods
12.6%
Apparel & Fashion
8.7%
Marketing and Advertising
5.6%
Food & Beverages
5.2%
Other
30.4%
Alternatives
Attentive
Attentive Alternatives
Braze
Braze
Add Braze
Klaviyo
Klaviyo
Add Klaviyo
Vibes
Vibes
Add Vibes
Iterable
Iterable
Add Iterable
Listrak
Listrak Alternatives
Bloomreach
Bloomreach
Add Bloomreach
Dotdigital
Dotdigital
Add Dotdigital
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Add Salesforce Marketing Cloud
Klaviyo
Klaviyo
Add Klaviyo
Discussions
Attentive
Attentive Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
Jeff T.
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Listrak
Listrak Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more