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At a Glance
Market Segments
Small-Business (60.1% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(1,074)4.6 out of 5
Market Segments
Small-Business (60.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveIterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in building and personalizing emails, scoring 9.0, while Attentive falls short with a score of 7.1. Reviewers mention that Iterable's drag-and-drop email builder is intuitive and allows for extensive customization.
- Reviewers mention that Attentive outperforms Iterable in ease of use, with a score of 9.1 compared to Iterable's 8.4. Users on G2 appreciate Attentive's user-friendly interface, which simplifies the process of managing campaigns.
- Users say that Iterable has a strong advantage in email campaign management, scoring 9.2, while Attentive only scores 7.4. Reviewers highlight Iterable's robust analytics and reporting features that help track campaign performance effectively.
- G2 users report that Attentive provides superior quality of support, scoring 9.3 compared to Iterable's 8.9. Reviewers mention that Attentive's customer service is responsive and knowledgeable, making it easier to resolve issues quickly.
- Users report that Iterable has a better score in managing email deliverability at 8.3, while Attentive scores 7.1. Reviewers mention that Iterable's tools for monitoring deliverability rates help ensure emails reach their intended audience.
- Reviewers mention that Attentive shines in bulk SMS capabilities, scoring 8.8 compared to Iterable's 7.7. Users on G2 appreciate Attentive's seamless integration for SMS marketing, which enhances their outreach efforts.
Pricing
Entry-Level Pricing
Attentive
No pricing availableIterable
No pricing availableFree Trial
Attentive
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.9
944
8.5
609
Ease of Use
9.1
953
8.4
622
Ease of Setup
8.8
689
7.7
311
Ease of Admin
8.9
393
8.4
231
Quality of Support
9.3
937
8.8
593
Has the product been a good partner in doing business?
9.2
398
9.0
233
Product Direction (% positive)
9.1
904
9.1
602
Features by Category
Email Marketing
7.3
54
8.9
466
|
Verified
7.6
51
9.0
456
|
Verified
7.3
52
8.2
442
|
Verified
7.4
51
8.3
393
|
Verified
Online Marketing
7.4
56
6.2
265
|
Verified
7.7
55
8.3
399
|
Verified
8.2
56
8.4
436
|
Verified
8.3
55
8.1
397
|
Verified
7.7
51
6.9
269
|
Verified
Lead Management
8.0
49
7.3
301
|
Verified
7.8
49
7.4
332
|
Verified
7.8
47
8.6
427
|
Verified
7.0
45
6.8
271
|
Verified
7.1
46
7.7
295
|
Verified
7.3
47
7.1
286
|
Verified
7.2
46
7.3
275
|
Verified
7.2
47
7.4
277
|
Verified
Campaign Management
7.6
46
7.7
292
7.2
44
6.9
264
|
Verified
7.2
44
6.6
241
6.9
45
6.0
222
Social
6.5
43
5.7
204
6.5
43
6.1
210
6.6
43
5.8
210
6.5
42
5.7
210
6.5
43
5.8
220
Reporting & Analytics
7.7
47
7.6
428
|
Verified
7.7
45
6.5
286
|
Verified
7.8
46
6.6
275
|
Verified
7.7
45
6.5
273
|
Verified
6.7
43
5.7
225
|
Verified
Platform
7.5
56
8.0
329
|
Verified
7.8
56
8.4
330
|
Verified
8.5
56
8.5
336
|
Verified
7.8
55
7.4
224
7.2
55
8.0
310
|
Verified
9.0
56
8.3
335
|
Verified
7.6
55
7.1
241
|
Verified
Agentic AI - Marketing Automation
6.6
39
7.1
22
6.9
41
7.2
21
6.9
40
7.1
21
6.9
41
7.5
22
6.9
41
7.3
23
6.9
40
7.4
22
Integration
7.9
56
7.7
339
|
Verified
7.8
57
8.1
336
|
Verified
7.5
56
7.6
280
|
Verified
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.5
41
Targeting
Not enough data
8.0
42
Not enough data
8.0
36
Triggered Content
Not enough data
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Personalized Content
Not enough data
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Edit
Not enough data
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Logistics
Not enough data
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
9.2
765
8.5
28
7.8
712
6.9
25
9.2
769
8.6
27
8.2
735
6.9
24
9.0
773
8.4
24
8.6
748
6.9
23
8.4
750
8.5
24
8.3
684
8.5
23
SMS Platform
8.1
761
7.9
26
8.6
758
8.3
26
7.8
618
7.4
20
6.5
536
6.1
19
8.0
661
7.2
22
8.2
685
8.8
23
Agentic AI - SMS Marketing
6.9
354
8.0
5
7.1
352
7.7
5
7.1
354
8.3
5
7.0
351
8.3
5
7.0
343
8.0
5
7.1
345
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
Not enough data
8.1
37
Not enough data
8.1
37
Platform Data
Not enough data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Platform Additional Functionality
Not enough data
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
343
7.3
123
|
Verified
8.5
389
|
Verified
7.7
168
|
Verified
7.7
298
6.4
110
|
Verified
7.7
334
6.9
137
|
Verified
Campaigns
7.8
320
7.0
112
8.1
312
8.3
143
|
Verified
8.8
374
|
Verified
7.7
122
|
Verified
8.1
347
6.0
100
|
Verified
7.4
279
9.2
163
|
Verified
8.3
373
9.1
161
|
Verified
Engagement
8.5
369
7.0
107
|
Verified
Platform
8.7
369
8.1
139
|
Verified
8.3
342
|
Verified
7.7
124
8.0
293
7.2
111
|
Verified
Agentic AI - Mobile Marketing
6.8
143
Not enough data
6.7
140
Not enough data
6.8
140
Not enough data
6.8
139
Not enough data
6.8
139
Not enough data
7.0
140
Not enough data
Categories
Categories
Shared Categories
Attentive and Iterable are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
Iterable is categorized as Personalization, Personalization Engines, Push Notification, WhatsApp Marketing, Email Template Builder, Customer Journey Analytics, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.8%
Apparel & Fashion
16.6%
Consumer Goods
11.9%
Marketing and Advertising
8.4%
Health, Wellness and Fitness
8.0%
Other
32.4%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.7%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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