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Compare Aprimo and Papirfly 
Featured Products
At a Glance
Market Segments
Enterprise (41.0% of reviews)
Enterprise (46.3% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Year
Aprimo
Star Rating
(244)4.3 out of 5
Market Segments
Enterprise (41.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansPapirfly
Star Rating
(133)4.5 out of 5
Market Segments
Enterprise (46.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about PapirflyAprimo vs Papirfly
When assessing the two solutions, reviewers found Papirfly easier to use and set up. Reviewers also felt that Papirfly was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that Aprimo meets the needs of their business better than Papirfly.
- When comparing quality of ongoing product support, reviewers felt that Papirfly is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Aprimo over Papirfly.
Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Papirfly
Contact us for pricing
Contact Us
Per Year
Papirfly’s pricing is tailored to each organization — based on scope, scale, and specific solution needs.
- Digital Asset Management
- Templated content creation
Free Trial
Aprimo
Free Trial is available
Papirfly
No trial information availableRatings
Meets Requirements
8.6
181
8.5
115
Ease of Use
8.2
203
8.9
117
Ease of Setup
7.8
141
8.0
80
Ease of Admin
8.0
91
8.0
70
Quality of Support
8.9
173
9.4
110
Has the product been a good partner in doing business?
9.0
97
9.1
71
Product Direction (% positive)
9.0
181
8.3
115
Features by Category
Interface and Performance
8.6
131
8.2
65
8.6
136
8.2
59
8.8
136
7.8
64
8.8
130
8.1
64
8.0
123
6.9
57
Asset Management
9.2
129
8.5
68
8.8
130
8.0
54
8.7
122
7.9
51
8.8
128
7.9
53
8.9
124
8.1
53
8.4
117
7.1
41
8.6
117
8.3
47
8.5
123
8.9
63
Media Types
8.6
124
8.2
53
8.4
119
7.8
44
9.2
126
8.9
68
Administration
8.6
125
7.9
57
8.7
128
8.1
67
8.4
110
8.6
70
8.0
112
7.6
45
8.3
107
7.4
40
Agentic AI - Digital Asset Management
8.1
49
6.6
18
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.7
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
Templates
8.7
5
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Personalization
9.2
6
Not enough data
8.7
5
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
8.6
6
Not enough data
8.9
6
Not enough data
6.7
6
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
8.9
19
Not enough data
7.5
10
Not enough data
8.3
7
Not enough data
8.0
9
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Editing
7.2
30
Feature Not Available
7.9
29
7.4
29
6.7
30
6.7
29
7.0
28
Feature Not Available
Search
8.7
30
8.3
27
8.4
29
7.3
28
8.3
31
7.1
28
8.5
30
7.3
27
Permissions
8.7
30
8.6
28
8.7
30
8.9
28
8.4
29
8.4
28
Platform
8.2
29
8.6
28
7.6
29
8.1
26
7.4
30
9.0
29
Agentic AI - Brand Asset Management
7.8
12
7.5
8
7.6
11
7.5
8
7.3
11
7.9
8
7.6
12
7.5
8
7.5
12
7.9
8
7.1
12
8.1
8
Planning
Not enough data
6.3
14
Publishing
Not enough data
7.7
14
Social Media
Not enough data
6.7
14
Planning
Not enough data
6.3
14
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
9
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
5.7
5
Not enough data
5.0
5
Not enough data
6.0
5
Not enough data
7.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
7.1
16
Not enough data
7.0
15
Not enough data
7.7
16
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
6.3
14
Categories
Categories
Shared Categories
Aprimo and Papirfly are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Aprimo is categorized as Personalization, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
Papirfly is categorized as Content Creation, Creative Management Platforms, and Content Distribution
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Papirfly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.0%
Retail
6.2%
Information Technology and Services
5.8%
Banking
4.9%
Manufacturing
4.0%
Other
67.1%
Automotive
29.3%
Marketing and Advertising
7.3%
Real Estate
4.9%
Food Production
4.9%
Retail
4.1%
Other
49.6%
Discussions
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is digital asset and media management?
2 Comments
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
Papirfly has no discussions with answers
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