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At a Glance
Market Segments
Mid-Market (43.4% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
Free 10000 Sessions Per Month
AppsFlyer
Star Rating
(683)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerHeap
Star Rating
(1,094)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Heap | by Contentsquare excels in Click Tracking with a score of 9.4, allowing for detailed insights into user interactions, while AppsFlyer, although strong, scores slightly lower at 8.3 in User Path Tracking, indicating a potential gap in tracking user journeys comprehensively.
- Reviewers mention that Heap's Custom Event Tracking feature is highly rated at 8.6, providing flexibility in tracking specific user actions, whereas AppsFlyer shines with a score of 8.7, indicating a robust capability but with less emphasis on customization.
- G2 users highlight that Heap's Retention Metrics score of 8.4 is a strong point, showcasing its effectiveness in keeping users engaged, while AppsFlyer also performs well with a score of 8.4, but users note that its focus is more on acquisition rather than retention.
- Users on G2 report that Heap's Quality of Support is rated at 8.7, with many reviewers praising the responsiveness and helpfulness of the support team, while AppsFlyer, with a score of 8.6, is also well-regarded but may not match the same level of personalized support.
- Reviewers mention that Heap's Product Direction score of 8.7 reflects a strong commitment to evolving the product based on user feedback, while AppsFlyer stands out with a higher score of 9.2, indicating a more proactive approach to product development and feature enhancements.
- Users say that Heap's Ease of Use is rated at 8.1, which some find slightly challenging compared to AppsFlyer's score of 8.4, suggesting that AppsFlyer may offer a more intuitive user experience for new users.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableHeap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
AppsFlyer
Free Trial is available
Heap
Free Trial is available
Ratings
Meets Requirements
8.7
439
8.6
856
Ease of Use
8.4
583
8.1
865
Ease of Setup
8.0
344
8.5
313
Ease of Admin
8.4
187
8.6
317
Quality of Support
8.6
416
8.7
679
Has the product been a good partner in doing business?
8.6
185
8.8
299
Product Direction (% positive)
9.3
432
8.7
794
Features by Category
Metrics
Not enough data
8.6
397
Not enough data
8.4
365
Not enough data
8.3
327
Not enough data
9.0
398
Not enough data
8.8
391
Not enough data
8.0
305
Not enough data
8.1
279
Not enough data
8.7
347
Not enough data
8.7
368
Reporting
Not enough data
8.6
365
Not enough data
8.0
293
Not enough data
8.7
330
Not enough data
8.3
358
Not enough data
8.2
205
Not enough data
8.4
225
Not enough data
8.3
375
Other
Not enough data
8.4
339
Not enough data
8.0
185
Not enough data
7.6
192
Not enough data
8.2
214
Not enough data
8.1
149
Not enough data
8.0
45
Not enough data
7.9
47
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
274
Not enough data
8.6
99
Not enough data
8.6
412
Not enough data
8.7
388
User Identification
Feature Not Available
8.1
41
8.2
266
8.6
94
8.2
255
8.5
68
Tracking & Reporting
8.7
288
8.6
102
8.4
277
8.4
93
8.9
292
8.1
80
8.4
296
8.1
97
8.3
269
8.2
96
8.2
268
8.4
90
Metrics
8.6
231
8.3
65
8.4
220
7.9
51
8.5
227
8.0
56
8.4
218
8.2
57
8.8
241
8.4
68
User Behavior
Not enough data
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
A/B Testing
Not enough data
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Visitor Information
Not enough data
9.3
66
Not enough data
8.9
61
Agentic AI - Session Replay
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
8.3
300
Not enough data
8.7
358
Not enough data
8.5
327
Not enough data
8.7
351
Not enough data
7.9
105
Not enough data
8.4
223
Not enough data
7.8
92
Not enough data
8.3
254
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
177
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
215
Not enough data
8.2
178
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
8.3
65
8.4
220
7.9
51
8.5
227
8.0
56
8.4
218
8.2
57
8.8
241
8.4
68
Variation Testing
8.0
129
8.5
37
7.5
109
Feature Not Available
Feature Not Available
8.7
45
8.3
135
8.6
45
Feature Not Available
8.3
43
7.9
115
8.2
29
Reporting
8.3
164
8.4
64
8.5
189
8.2
65
Personalization
8.3
141
Feature Not Available
8.5
142
Feature Not Available
8.7
140
8.3
38
Administration
8.4
163
8.1
52
7.9
133
7.8
15
8.7
175
8.5
62
8.9
172
8.9
63
Categories
Categories
Shared Categories
AppsFlyer and Heap are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile Marketing, and Smart Link
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Digital Analytics, Enterprise Feedback Management, and Customer Journey Analytics
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Computer Software
16.4%
Information Technology and Services
12.0%
Financial Services
9.1%
Marketing and Advertising
7.7%
Internet
5.4%
Other
49.4%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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