Compare Amplitude Analytics and VWO Insights - Web 
At a Glance
Market Segments
Mid-Market (46.8% of reviews)
Mid-Market (55.0% of reviews)
Entry-Level Pricing
Free
Starting at $139.00 Per Month
Amplitude Analytics
Star Rating
(2,820)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansVWO Insights - Web
Star Rating
(62)4.2 out of 5
Market Segments
Mid-Market (55.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $139.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Amplitude Analytics excels in user experience, particularly with its User Profiles feature, which allows users to track individual activities and sessions effectively. This capability is highlighted as a valuable tool for building new features based on user interactions.
- Users say that VWO Insights - Web offers a user-friendly interface and easy integration, making it accessible for teams looking to gain insights quickly. The ability to use AI for summarizing recordings and the convenience of funnels and heatmaps are particularly appreciated.
- Reviewers mention that Amplitude Analytics has a significantly higher overall satisfaction score compared to VWO Insights - Web, indicating a stronger performance in meeting user needs and expectations. Users find its data integration seamless, which enhances the accuracy of insights presented on dashboards.
- According to verified reviews, VWO Insights - Web shines in providing a diverse array of qualitative tools that empower UX researchers. This feature allows for comprehensive UX audits, helping teams identify areas for improvement and uncover enhancement opportunities.
- Users highlight that while both platforms are easy to use, Amplitude Analytics has a slight edge in setup and administration, with reviewers noting its intuitive onboarding process. In contrast, VWO Insights - Web is praised for its ease of integration, which can be a deciding factor for teams looking to implement quickly.
- G2 reviewers indicate that Amplitude Analytics has a much larger user base and more recent reviews, suggesting a more robust community and ongoing product development. This contrasts with VWO Insights - Web, which has fewer reviews and a lower G2 score, indicating potential challenges in user satisfaction and product evolution.
Pricing
Entry-Level Pricing
Amplitude Analytics
Starter
Free
Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:
- Starter templates
- Foundational product analytics
- Campaign reporting
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Amplitude Analytics
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.5
2,086
8.1
55
Ease of Use
8.3
2,104
8.3
55
Ease of Setup
7.9
938
8.8
36
Ease of Admin
8.4
641
8.9
35
Quality of Support
8.4
1,598
9.0
53
Has the product been a good partner in doing business?
8.7
612
8.7
33
Product Direction (% positive)
8.6
1,916
8.5
53
Features by Category
Metrics
8.5
696
Not enough data
8.5
686
Not enough data
7.9
639
Not enough data
8.8
718
Not enough data
8.8
722
Not enough data
8.2
667
Not enough data
8.1
628
Not enough data
8.9
698
Not enough data
8.9
718
Not enough data
Reporting
8.5
670
Not enough data
8.3
614
Not enough data
8.1
581
Not enough data
8.6
686
Not enough data
8.2
566
Not enough data
8.2
574
Not enough data
8.6
698
Not enough data
Other
8.5
667
Not enough data
7.7
490
Not enough data
7.6
448
Not enough data
7.8
537
Not enough data
7.8
431
Not enough data
7.3
392
Not enough data
7.6
403
Not enough data
Agentic AI - Digital Analytics
6.6
55
Not enough data
7.1
57
Not enough data
6.8
58
Not enough data
7.6
57
Not enough data
Administration
8.1
602
7.3
17
8.0
540
7.0
11
8.5
705
7.9
35
8.5
726
8.2
39
User Identification
7.8
612
Not enough data
8.8
774
Not enough data
8.3
664
Not enough data
Tracking & Reporting
8.9
805
Not enough data
8.6
738
Not enough data
7.9
652
Not enough data
8.6
795
Not enough data
8.1
777
Not enough data
8.8
765
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
667
Not enough data
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
User Behavior
Not enough data
7.8
9
|
Verified
Not enough data
6.9
8
|
Verified
Not enough data
6.2
7
|
Verified
A/B Testing
Not enough data
Not enough data
Not enough data
9.0
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
7.0
5
|
Verified
Visitor Information
Not enough data
4.7
5
|
Verified
Not enough data
5.0
5
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
8.3
1040
Not enough data
8.7
1237
Not enough data
8.5
1189
Not enough data
8.8
1258
Not enough data
7.1
832
Not enough data
8.0
952
Not enough data
7.0
728
Not enough data
7.7
932
Not enough data
Agentic AI - Product Analytics
6.2
175
Not enough data
6.7
174
Not enough data
6.3
171
Not enough data
6.3
171
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
10.0
7
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.8
11
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Process Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
System Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.6
16
Not enough data
7.7
14
Not enough data
7.4
15
Not enough data
7.5
18
Not enough data
8.3
15
Reporting
Not enough data
7.2
23
Not enough data
7.0
17
Not enough data
7.6
14
Not enough data
7.4
18
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
664
Not enough data
7.7
544
Not enough data
8.4
642
Not enough data
8.3
581
Not enough data
9.0
667
Not enough data
Categories
Categories
Shared Categories
Amplitude Analytics and VWO Insights - Web are categorized as Digital Analytics and Product Analytics
Unique Categories
Amplitude Analytics is categorized as Mobile App Analytics
VWO Insights - Web is categorized as Session Replay, User Research, Heatmap Tools, Enterprise Feedback Management, Survey, Digital Experience Monitoring (DEM), Marketing Analytics, E-Commerce Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Amplitude Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
18.4%
Information Technology and Services
13.8%
Financial Services
10.1%
Internet
4.5%
Health, Wellness and Fitness
3.9%
Other
49.3%
Marketing and Advertising
19.7%
Internet
8.2%
Retail
6.6%
Computer Software
6.6%
Information Technology and Services
6.6%
Other
52.5%
Discussions
What does amplitude software do?
2 Comments
ML
It is a data visualization tool for product analytics.Read more
I'm not sure how many monthly events I'll need. How can I estimate my event volume?
1 Comment
Official Response from Amplitude Analytics
This number depends on several factors, but generally it's calculated by multiplying your number of monthly active users by an estimate of the average number...Read more
What counts as an event, and how do I send data to Amplitude?
1 Comment
Official Response from Amplitude Analytics
An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in...Read more
VWO Insights - Web has no discussions with answers
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