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Ahrefs
Ahrefs
(630)
4.5 out of 5
Ahrefs
By Ahrefs
Hotjar
Hotjar
(328)
4.3 out of 5
Hotjar
By Contentsquare
At a Glance
Ahrefs
Ahrefs
Star Rating
(630)4.5 out of 5
Market Segments
Small-Business (63.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plans
Hotjar
Hotjar
Star Rating
(328)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Reviews say that Ahrefs excels in its comprehensive backlink analysis, with users highlighting the "Site Explorer" feature as a standout for understanding link profiles, while Hotjar | by Contentsquare is praised for its "Heatmaps" feature, which provides valuable insights into user behavior on websites.
  • Users report that Ahrefs has a slightly steeper learning curve due to its extensive features, but once mastered, it offers powerful SEO tools. In contrast, users on G2 mention that Hotjar | by Contentsquare is more intuitive, making it easier for beginners to get started with user experience analytics.
  • Reviewers mention that Ahrefs has a robust keyword research tool that many find indispensable for SEO strategies, while Hotjar | by Contentsquare's "Feedback Polls" feature is noted for helping businesses gather direct user feedback effectively.
  • Users say that both products offer excellent support, but Hotjar | by Contentsquare receives slightly higher marks for its responsiveness and helpfulness, with reviewers noting that their support team is quick to address issues.
  • G2 users report that Ahrefs' reporting capabilities are highly customizable, allowing for detailed SEO performance tracking, whereas Hotjar | by Contentsquare is recognized for its straightforward reporting that focuses on user engagement metrics.
  • Users on G2 mention that while both tools are free to start, Ahrefs' free tier provides more substantial features for SEO analysis compared to Hotjar | by Contentsquare, which is more limited in its free offering focused on user feedback tools.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Browse all 6 pricing plans
Hotjar
Observe Basic
Free
35 Daily sessions
Browse all 12 pricing plans
Free Trial
Ahrefs
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
9.0
497
8.7
255
Ease of Use
8.8
503
8.9
258
Ease of Setup
8.9
240
8.9
119
Ease of Admin
8.8
183
8.9
110
Quality of Support
8.3
415
8.5
175
Has the product been a good partner in doing business?
8.7
176
8.7
97
Product Direction (% positive)
8.9
472
8.1
251
Features by Category
Digital AnalyticsHide 31 FeaturesShow 31 Features
Not enough data
8.6
182
Metrics
Not enough data
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Reporting
Not enough data
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
Content MarketingHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User ResearchHide 13 FeaturesShow 13 Features
Not enough data
8.6
60
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
Session ReplayHide 10 FeaturesShow 10 Features
Not enough data
8.7
85
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
50
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
48
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.6
6
Product AnalyticsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Writing AssistantHide 13 FeaturesShow 13 Features
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
E-Commerce AnalyticsHide 15 FeaturesShow 15 Features
Not enough data
7.8
9
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Experience Monitoring (DEM)Hide 17 FeaturesShow 17 Features
Not enough data
8.9
10
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Local SEOHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Local Search Optimization
10.0
5
Not enough data
10.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
Competitive IntelligenceHide 9 FeaturesShow 9 Features
8.1
118
Not enough data
Platform Basics
8.4
98
Not enough data
8.3
105
Not enough data
Agentic AI - Competitive Intelligence
7.3
5
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
89
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.6
98
Not enough data
8.4
100
Not enough data
SEO ToolsHide 22 FeaturesShow 22 Features
7.9
428
Not enough data
SEO Auditing & Monitoring
8.3
198
Not enough data
8.7
186
Not enough data
8.7
182
Not enough data
8.5
182
Not enough data
Agentic AI - SEO Tools
7.3
17
Not enough data
7.4
17
Not enough data
7.8
17
Not enough data
7.1
17
Not enough data
7.2
17
Not enough data
7.6
17
Not enough data
7.7
17
Not enough data
SEO Content & Rankings
9.1
393
Not enough data
8.8
384
Not enough data
8.5
362
Not enough data
7.8
183
Not enough data
8.2
171
Not enough data
SEO Reporting
9.0
383
Not enough data
8.2
203
Not enough data
7.8
186
Not enough data
Feature Not Available
Not enough data
Generative AI
6.3
69
Not enough data
6.3
68
Not enough data
Media MonitoringHide 17 FeaturesShow 17 Features
8.2
34
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
Geographic Coverage
8.1
27
Not enough data
7.6
26
Not enough data
7.7
27
Not enough data
Reporting
9.0
32
Not enough data
8.7
30
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
7.3
11
Not enough data
6.7
11
Not enough data
Feedback AnalyticsHide 12 FeaturesShow 12 Features
Not enough data
8.5
13
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
SurveyHide 15 FeaturesShow 15 Features
Not enough data
8.5
8
Survey Management
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
Not enough data
Not enough data
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Software TestingHide 3 FeaturesShow 3 Features
Not enough data
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Heatmap ToolsHide 15 FeaturesShow 15 Features
Not enough data
8.6
158
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Reporting
Not enough data
9.3
152
Not enough data
9.1
145
Not enough data
8.7
126
Not enough data
7.8
105
Content AnalyticsHide 14 FeaturesShow 14 Features
7.9
102
Not enough data
Tools
Feature Not Available
Not enough data
8.3
91
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
84
Not enough data
Feature Not Available
Not enough data
7.0
74
Not enough data
Feature Not Available
Not enough data
9.0
93
Not enough data
Agentic AI - Content Analytics
7.5
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.6
6
Not enough data
Local MarketingHide 5 FeaturesShow 5 Features
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs
Ahrefs
Hotjar
Hotjar
Ahrefs and Hotjar share no categories
Unique Categories
Ahrefs
Hotjar
Reviews
Reviewers' Company Size
Ahrefs
Ahrefs
Small-Business(50 or fewer emp.)
63.5%
Mid-Market(51-1000 emp.)
31.0%
Enterprise(> 1000 emp.)
5.5%
Hotjar
Hotjar
Small-Business(50 or fewer emp.)
52.1%
Mid-Market(51-1000 emp.)
38.8%
Enterprise(> 1000 emp.)
9.1%
Reviewers' Industry
Ahrefs
Ahrefs
Marketing and Advertising
37.2%
Computer Software
12.1%
Information Technology and Services
9.3%
Internet
7.5%
Financial Services
2.5%
Other
31.4%
Hotjar
Hotjar
Marketing and Advertising
16.1%
Computer Software
15.2%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.6%
Alternatives
Ahrefs
Ahrefs Alternatives
Semrush
Semrush
Add Semrush
SE Ranking
SE Ranking
Add SE Ranking
Similarweb
Similarweb
Add Similarweb
Serpstat
Serpstat
Add Serpstat
Hotjar
Hotjar Alternatives
Glassbox
Glassbox
Add Glassbox
Fullstory
Fullstory
Add Fullstory
Mouseflow
Mouseflow
Add Mouseflow
Lucky Orange
Lucky Orange
Add Lucky Orange
Discussions
Ahrefs
Ahrefs Discussions
Ahrefs KD is different from Moz
6 Comments
Abhishek P.
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
Qamar M.
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
Rajashekar L.
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
See all discussions
Hotjar
Hotjar Discussions
What is Hotjar?
1 Comment
Mohsin N.
MN
https://boardsontop.com/longboard-size-chart/Read more
How is Hotjar different from Google Analytics?
1 Comment
Alex M.
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
What feedback tools do you offer?
1 Comment
Moon D.
MD
Test Your Mind, Become an Internet marketer? Read more
See all discussions
Ask Hotjar a QuestionContact Hotjar

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Add Product
Ahrefs
Ahrefs
Hotjar
Hotjar