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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (64.3% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansRTB House
Star Rating
(14)4.4 out of 5
Market Segments
Mid-Market (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about RTB HouseSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in email deliverability management with a score of 8.5, while RTB House falls slightly behind at 7.6. Reviewers mention that AdRoll's tools help ensure emails reach their intended audience effectively.
- Reviewers mention that RTB House shines in retargeting capabilities, scoring 9.0 compared to AdRoll's 8.6. Users on G2 highlight RTB House's advanced targeting options, which allow for more personalized ad experiences.
- G2 users report that AdRoll's campaign optimization features are rated lower at 7.5, while RTB House impresses with a score of 8.8. Reviewers say that RTB House provides better insights and tools for optimizing ad performance.
- Users say that AdRoll's user, role, and access management features are rated higher at 8.6, compared to RTB House's 7.4. Reviewers mention that this makes it easier for teams to manage permissions and access levels effectively.
- Reviewers mention that RTB House offers superior brand safety features, scoring 8.6 against AdRoll's 7.8. Users report that RTB House provides more robust measures to protect brand reputation during ad placements.
- Users on G2 report that AdRoll's custom reporting capabilities are rated lower at 7.2, while RTB House scores 7.4. Reviewers say that while both platforms offer reporting, RTB House provides slightly more flexibility in customizing reports to meet specific needs.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
RTB House
No pricing availableFree Trial
AdRoll
Free Trial is available
RTB House
No trial information availableRatings
Meets Requirements
8.2
580
8.2
13
Ease of Use
8.3
585
8.3
13
Ease of Setup
8.2
369
8.6
11
Ease of Admin
8.1
336
8.3
6
Quality of Support
8.0
554
8.5
13
Has the product been a good partner in doing business?
8.1
335
8.3
6
Product Direction (% positive)
7.2
570
9.1
13
Features by Category
Channel Functionality
8.2
400
8.3
8
Platform Interoperability
7.5
80
7.0
5
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
8.0
11
7.6
426
8.5
11
8.1
429
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
375
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
427
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Platform
7.7
284
7.3
8
7.2
332
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
313
8.1
8
7.4
324
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Retargeting
8.2
166
7.3
8
8.3
197
7.8
9
8.1
185
8.6
7
8.1
206
7.9
8
8.2
194
7.9
8
8.2
196
6.9
8
8.2
177
7.1
8
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
8.0
11
7.6
426
8.5
11
8.1
429
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
375
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
427
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Mobile
7.8
169
Not enough data
7.7
212
7.5
8
7.8
210
7.5
8
Platform
7.7
284
7.3
8
7.2
332
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
313
8.1
8
7.4
324
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
8.0
11
7.6
426
8.5
11
8.1
429
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
375
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
427
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Platform
7.7
284
7.3
8
7.2
332
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
313
8.1
8
7.4
324
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(tied score)
436
8.0(tied score)
11
7.6
426
8.5(won by 0.9)
11
8.1
429
8.3(won by 0.2)
11
7.0
373
7.7(won by 0.7)
10
7.7(won by 0.2)
367
7.5
10
7.8
356
8.5(won by 0.7)
10
7.7
313
8.5(won by 0.8)
10
7.7(tied score)
359
7.7(tied score)
11
8.1(won by 0.3)
399
7.8
10
7.5
375
8.3(won by 0.8)
11
7.5
331
8.0(won by 0.5)
10
7.7(won by 0.2)
212
7.5
8
7.8(won by 0.3)
210
7.5
8
Targeting
7.9
406
8.7(won by 0.8)
10
8.7
427
9.2(won by 0.5)
10
8.0
372
8.5(won by 0.5)
9
7.7
338
8.3(won by 0.6)
8
Platform
7.7(won by 0.4)
284
7.3
8
7.2
332
7.8(won by 0.6)
9
8.0(won by 0.4)
368
7.6
9
8.1
404
8.7(won by 0.6)
9
7.8
313
8.1(won by 0.3)
8
7.4
324
8.5(won by 1.1)
9
7.5
321
8.6(won by 1.1)
7
7.8
267
8.3(won by 0.5)
7
7.6
333
7.9(won by 0.3)
8
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
8.0
11
7.6
426
8.5
11
8.1
429
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
375
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
427
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.3
8
7.2
332
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
313
8.1
8
7.4
324
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and RTB House are categorized as Retargeting, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Attribution, Native Advertising, and Social Media Advertising
RTB House has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RTB House
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Leisure, Travel & Tourism
35.7%
Marketing and Advertising
28.6%
Retail
14.3%
Apparel & Fashion
14.3%
Airlines/Aviation
7.1%
Other
0.0%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
RTB House has no discussions with answers
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