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Compare AdRoll and RTB House 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Mid-Market (64.3% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansRTB House
Star Rating
(14)4.4 out of 5
Market Segments
Mid-Market (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about RTB HouseSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users praising its ease of use and the effectiveness of its dynamic ads. One user highlighted the platform's ability to create tailored artworks based on specific needs, making it a favorite for businesses looking to enhance their advertising strategies.
- Users say that RTB House offers a seamless implementation process, with many finding it almost effortless to get started. Reviewers appreciate the fair settlement model and the proactive support from account managers, who are noted for their quick responses and helpful suggestions for improving ad performance.
- According to verified reviews, AdRoll has a significantly higher volume of recent feedback, indicating a more active user base. With 40 recent reviews compared to RTB House's 0, potential buyers may find AdRoll's insights more reflective of current user experiences.
- Reviewers mention that while both platforms are user-friendly, AdRoll's intuitive interface and built-in ad maker make it particularly accessible for small businesses. Users have noted that the platform is easy to navigate, which is crucial for those who may not have extensive technical expertise.
- G2 reviewers highlight that RTB House shines in customer support, with users expressing satisfaction with the communication and dedication of the support team. This aspect is crucial for businesses that value ongoing assistance and collaboration in their advertising efforts.
- Users report that AdRoll's overall satisfaction metrics are higher, reflecting a more favorable user experience. With a G2 Score of 74.24 in cross-channel advertising, users feel more confident in AdRoll's ability to meet their advertising needs compared to RTB House's score of 54.76.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
RTB House
No pricing availableFree Trial
AdRoll
Free Trial is available
RTB House
No trial information availableRatings
Meets Requirements
8.2
584
8.2
13
Ease of Use
8.3
589
8.3
13
Ease of Setup
8.2
373
8.6
11
Ease of Admin
8.1
336
8.3
6
Quality of Support
8.0
558
8.5
13
Has the product been a good partner in doing business?
8.1
335
8.3
6
Product Direction (% positive)
7.2
574
9.1
13
Features by Category
Channel Functionality
8.2
400
8.3
8
Platform Interoperability
7.5
80
7.0
5
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
8.0
11
7.6
427
8.5
11
8.1
430
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
376
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
430
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Platform
7.7
284
7.3
8
7.2
333
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
314
8.1
8
7.4
325
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Retargeting
8.2
166
7.3
8
8.3
197
7.8
9
8.1
185
8.6
7
8.1
207
7.9
8
8.2
194
7.9
8
8.3
197
6.9
8
8.2
177
7.1
8
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
8.0
11
7.6
427
8.5
11
8.1
430
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
376
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
430
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Mobile
7.8
169
Not enough data
7.7
212
7.5
8
7.8
210
7.5
8
Platform
7.7
284
7.3
8
7.2
333
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
314
8.1
8
7.4
325
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
8.0
11
7.6
427
8.5
11
8.1
430
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
376
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
430
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Platform
7.7
284
7.3
8
7.2
333
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
314
8.1
8
7.4
325
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(tied score)
438
8.0(tied score)
11
7.6
427
8.5(won by 0.9)
11
8.1
430
8.3(won by 0.2)
11
7.0
373
7.7(won by 0.7)
10
7.7(won by 0.2)
367
7.5
10
7.8
356
8.5(won by 0.7)
10
7.7
313
8.5(won by 0.8)
10
7.7(tied score)
359
7.7(tied score)
11
8.1(won by 0.3)
399
7.8
10
7.5
376
8.3(won by 0.8)
11
7.5
331
8.0(won by 0.5)
10
7.7(won by 0.2)
212
7.5
8
7.8(won by 0.3)
210
7.5
8
Targeting
7.9
406
8.7(won by 0.8)
10
8.7
430
9.2(won by 0.5)
10
8.0
372
8.5(won by 0.5)
9
7.7
338
8.3(won by 0.6)
8
Platform
7.7(won by 0.4)
284
7.3
8
7.2
333
7.8(won by 0.6)
9
8.0(won by 0.4)
368
7.6
9
8.1
404
8.7(won by 0.6)
9
7.8
314
8.1(won by 0.3)
8
7.4
325
8.5(won by 1.1)
9
7.5
321
8.6(won by 1.1)
7
7.8
267
8.3(won by 0.5)
7
7.6
333
7.9(won by 0.3)
8
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
8.0
11
7.6
427
8.5
11
8.1
430
8.3
11
7.0
373
7.7
10
7.7
367
7.5
10
7.8
356
8.5
10
7.7
313
8.5
10
7.7
359
7.7
11
8.1
399
7.8
10
7.5
376
8.3
11
7.5
331
8.0
10
7.7
212
7.5
8
7.8
210
7.5
8
Targeting
7.9
406
8.7
10
8.7
430
9.2
10
8.0
372
8.5
9
7.7
338
8.3
8
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.3
8
7.2
333
7.8
9
8.0
368
7.6
9
8.1
404
8.7
9
7.8
314
8.1
8
7.4
325
8.5
9
7.5
321
8.6
7
7.8
267
8.3
7
7.6
333
7.9
8
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and RTB House are categorized as Retargeting, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Attribution, Native Advertising, and Social Media Advertising
RTB House has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RTB House
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Leisure, Travel & Tourism
35.7%
Marketing and Advertising
28.6%
Retail
14.3%
Apparel & Fashion
14.3%
Airlines/Aviation
7.1%
Other
0.0%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
RTB House has no discussions with answers
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