Compare AdRoll and Google Marketing Platform 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (48.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansGoogle Marketing Platform
Star Rating
(299)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Marketing Platform excels in providing a unified experience for managing various marketing tools. Users appreciate how it integrates Google Analytics, Google Tag Manager, and Google Ads, allowing for streamlined campaign management and performance tracking.
- Users say that AdRoll shines in its retargeting capabilities, making it easy for businesses to re-engage with previous prospects. Reviewers highlight the effectiveness of its cross-channel marketing features, which enable seamless ad launches across platforms like Facebook and Google.
- According to verified reviews, AdRoll's dashboard is praised for its user-friendliness, with many finding it easy to create audiences and track ad performance. This simplicity helps users make informed decisions quickly, enhancing their overall campaign effectiveness.
- Reviewers mention that while Google Marketing Platform has a slightly lower ease of use rating, it compensates with robust features for tracking user behavior and campaign performance. Users find it beneficial for making data-driven decisions, although some note that the setup process can be more complex.
- G2 reviewers highlight that AdRoll offers strong support, with many users appreciating the quality of assistance they receive. This contrasts with Google Marketing Platform, where users have expressed some dissatisfaction regarding support responsiveness.
- Users report that Google Marketing Platform is particularly effective for mid-market businesses, providing advanced features that cater to their needs. In contrast, AdRoll is favored by small businesses, with its flexible pricing model and ease of use making it an attractive option for those just starting with digital advertising.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Google Marketing Platform
No pricing availableFree Trial
AdRoll
Free Trial is available
Google Marketing Platform
No trial information availableRatings
Meets Requirements
8.2
607
8.5
249
Ease of Use
8.3
612
7.9
248
Ease of Setup
8.2
396
7.3
129
Ease of Admin
8.1
343
7.7
120
Quality of Support
8.0
577
6.9
227
Has the product been a good partner in doing business?
8.1
342
7.6
121
Product Direction (% positive)
7.2
597
8.1
246
Features by Category
Channel Functionality
8.3
407
8.5
167
Platform Interoperability
7.6
81
7.2
10
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.3
181
|
Verified
7.6
429
8.1
177
|
Verified
8.1
435
8.3
156
|
Verified
7.0
374
7.7
150
|
Verified
7.7
368
7.9
154
|
Verified
7.9
358
7.8
142
|
Verified
7.7
314
7.6
129
|
Verified
7.7
360
8.4
73
8.1
401
8.1
69
7.5
379
7.7
149
|
Verified
7.5
333
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
411
8.5
160
|
Verified
8.7
439
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
339
8.1
69
Platform
7.7
286
8.0
55
7.2
335
8.1
164
|
Verified
8.1
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.5
326
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.8
6
Mobile Functionality
8.0
204
7.7
119
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.3
181
|
Verified
7.6
429
8.1
177
|
Verified
8.1
435
8.3
156
|
Verified
7.0
374
7.7
150
|
Verified
7.7
368
7.9
154
|
Verified
7.9
358
7.8
142
|
Verified
7.7
314
7.6
129
|
Verified
7.7
360
8.4
73
8.1
401
8.1
69
7.5
379
7.7
149
|
Verified
7.5
333
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
411
8.5
160
|
Verified
8.7
439
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
339
8.1
69
Mobile
7.8
169
7.7
112
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Platform
7.7
286
8.0
55
7.2
335
8.1
164
|
Verified
8.1
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.5
326
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Platform Interoperability
6.7
12
7.8
6
Video Functionality
8.0
15
7.9
99
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.3
181
|
Verified
7.6
429
8.1
177
|
Verified
8.1
435
8.3
156
|
Verified
7.0
374
7.7
150
|
Verified
7.7
368
7.9
154
|
Verified
7.9
358
7.8
142
|
Verified
7.7
314
7.6
129
|
Verified
7.7
360
8.4
73
8.1
401
8.1
69
7.5
379
7.7
149
|
Verified
7.5
333
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
411
8.5
160
|
Verified
8.7
439
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
339
8.1
69
Platform
7.7
286
8.0
55
7.2
335
8.1
164
|
Verified
8.1
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.5
326
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
8.3(won by 0.3)
181
|
Verified
7.6
429
8.1(won by 0.5)
177
|
Verified
8.1
435
8.3(won by 0.2)
156
|
Verified
7.0
374
7.7(won by 0.7)
150
|
Verified
7.7
368
7.9(won by 0.2)
154
|
Verified
7.9(won by 0.1)
358
7.8
142
|
Verified
7.7(won by 0.1)
314
7.6
129
|
Verified
7.7
360
8.4(won by 0.7)
73
8.1(tied score)
401
8.1(tied score)
69
7.5
379
7.7(won by 0.2)
149
|
Verified
7.5
333
7.9(won by 0.4)
141
|
Verified
7.7(won by 0.7)
212
7.0
39
7.8(won by 0.2)
210
7.6
94
|
Verified
Targeting
7.9
411
8.5(won by 0.6)
160
|
Verified
8.7(won by 0.3)
439
8.4
150
|
Verified
8.0
372
8.2(won by 0.2)
150
|
Verified
7.7
339
8.1(won by 0.4)
69
Platform
7.7
286
8.0(won by 0.3)
55
7.2
335
8.1(won by 0.9)
164
|
Verified
8.1
368
8.3(won by 0.2)
159
|
Verified
8.1
404
8.4(won by 0.3)
169
|
Verified
7.8
314
8.4(won by 0.6)
145
|
Verified
7.5
326
7.6(won by 0.1)
152
|
Verified
7.5
321
7.9(won by 0.4)
152
|
Verified
7.8
267
8.1(won by 0.3)
117
|
Verified
7.6
333
7.7(won by 0.1)
136
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.3
181
|
Verified
7.6
429
8.1
177
|
Verified
8.1
435
8.3
156
|
Verified
7.0
374
7.7
150
|
Verified
7.7
368
7.9
154
|
Verified
7.9
358
7.8
142
|
Verified
7.7
314
7.6
129
|
Verified
7.7
360
8.4
73
8.1
401
8.1
69
7.5
379
7.7
149
|
Verified
7.5
333
7.9
141
|
Verified
7.7
212
7.0
39
7.8
210
7.6
94
|
Verified
Targeting
7.9
411
8.5
160
|
Verified
8.7
439
8.4
150
|
Verified
8.0
372
8.2
150
|
Verified
7.7
339
8.1
69
Demand Side Platforms
8.3
5
8.2
44
|
Verified
8.3
5
7.5
49
|
Verified
8.3
5
7.6
49
|
Verified
Platform
7.7
286
8.0
55
7.2
335
8.1
164
|
Verified
8.1
368
8.3
159
|
Verified
8.1
404
8.4
169
|
Verified
7.8
314
8.4
145
|
Verified
7.5
326
7.6
152
|
Verified
7.5
321
7.9
152
|
Verified
7.8
267
8.1
117
|
Verified
7.6
333
7.7
136
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
