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Compare AdRoll and Brave 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (58.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(694)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansBrave
Star Rating
(506)4.6 out of 5
Market Segments
Small-Business (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BraveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user support, with many praising its customer care as top-notch. Users appreciate the ease of creating dynamic ads and the helpful inbuilt ad maker, which simplifies the ad creation process significantly.
- Users say that Brave stands out for its strong focus on privacy and security, automatically blocking trackers and intrusive ads. This feature contributes to a cleaner and faster browsing experience, making it a preferred choice for those who prioritize online privacy.
- Reviewers mention that AdRoll's retargeting capabilities are highly regarded, with users finding the platform easy to navigate and effective in reaching their target audience. This functionality is particularly beneficial for small businesses looking to enhance their advertising efforts.
- According to verified reviews, Brave's performance as a browser is impressive, often compared favorably to mainstream options like Google Chrome. Users highlight its speed and efficiency, which enhances their overall browsing experience.
- G2 reviewers indicate that while AdRoll has a solid G2 Score reflecting overall satisfaction, it faces challenges in certain areas like campaign optimization compared to Brave, which receives higher marks for its user-friendly features and effective campaign management tools.
- Users report that Brave's ad-free browsing experience is a significant advantage, allowing them to navigate the web without the annoyance of ads. This feature is particularly appealing to users who value a distraction-free environment while online.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Brave
No pricing availableFree Trial
AdRoll
Free Trial is available
Brave
No trial information availableRatings
Meets Requirements
8.2
582
9.4
442
Ease of Use
8.3
587
9.5
444
Ease of Setup
8.2
371
9.4
54
Ease of Admin
8.1
336
9.3
29
Quality of Support
8.0
556
8.9
315
Has the product been a good partner in doing business?
8.1
335
9.1
27
Product Direction (% positive)
7.2
572
9.7
438
Features by Category
Channel Functionality
8.2
400
9.3
67
Platform Interoperability
7.5
80
8.7
38
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
8.9
44
7.6
426
8.8
42
8.1
429
9.2
52
7.0
373
8.7
44
7.7
367
9.1
46
7.8
356
9.4
53
7.7
313
9.4
56
7.7
359
9.1
43
8.1
399
9.1
43
7.5
375
9.0
45
7.5
331
9.0
45
7.7
212
8.4
49
7.8
210
9.0
44
Targeting
7.9
406
9.1
57
8.7
428
8.8
49
8.0
372
8.6
49
7.7
338
8.5
50
Platform
7.7
284
9.0
46
7.2
333
8.7
43
8.0
368
8.7
51
8.1
404
9.3
62
7.8
314
8.9
46
7.4
325
8.8
55
7.5
321
8.7
48
7.8
267
9.2
46
7.6
333
9.1
60
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.9
44
7.6
426
8.8
42
8.1
429
9.2
52
7.0
373
8.7
44
7.7
367
9.1
46
7.8
356
9.4
53
7.7
313
9.4
56
7.7
359
9.1
43
8.1
399
9.1
43
7.5
375
9.0
45
7.5
331
9.0
45
7.7
212
8.4
49
7.8
210
9.0
44
Targeting
7.9
406
9.1
57
8.7
428
8.8
49
8.0
372
8.6
49
7.7
338
8.5
50
Mobile
7.8
169
Not enough data
7.7
212
8.4
49
7.8
210
9.0
44
Platform
7.7
284
9.0
46
7.2
333
8.7
43
8.0
368
8.7
51
8.1
404
9.3
62
7.8
314
8.9
46
7.4
325
8.8
55
7.5
321
8.7
48
7.8
267
9.2
46
7.6
333
9.1
60
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.9
44
7.6
426
8.8
42
8.1
429
9.2
52
7.0
373
8.7
44
7.7
367
9.1
46
7.8
356
9.4
53
7.7
313
9.4
56
7.7
359
9.1
43
8.1
399
9.1
43
7.5
375
9.0
45
7.5
331
9.0
45
7.7
212
8.4
49
7.8
210
9.0
44
Targeting
7.9
406
9.1
57
8.7
428
8.8
49
8.0
372
8.6
49
7.7
338
8.5
50
Platform
7.7
284
9.0
46
7.2
333
8.7
43
8.0
368
8.7
51
8.1
404
9.3
62
7.8
314
8.9
46
7.4
325
8.8
55
7.5
321
8.7
48
7.8
267
9.2
46
7.6
333
9.1
60
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0
437
8.9(won by 0.9)
44
7.6
426
8.8(won by 1.2)
42
8.1
429
9.2(won by 1.1)
52
7.0
373
8.7(won by 1.7)
44
7.7
367
9.1(won by 1.4)
46
7.8
356
9.4(won by 1.6)
53
7.7
313
9.4(won by 1.7)
56
7.7
359
9.1(won by 1.4)
43
8.1
399
9.1(won by 1.0)
43
7.5
375
9.0(won by 1.5)
45
7.5
331
9.0(won by 1.5)
45
7.7
212
8.4(won by 0.7)
49
7.8
210
9.0(won by 1.2)
44
Targeting
7.9
406
9.1(won by 1.2)
57
8.7
428
8.8(won by 0.1)
49
8.0
372
8.6(won by 0.6)
49
7.7
338
8.5(won by 0.8)
50
Platform
7.7
284
9.0(won by 1.3)
46
7.2
333
8.7(won by 1.5)
43
8.0
368
8.7(won by 0.7)
51
8.1
404
9.3(won by 1.2)
62
7.8
314
8.9(won by 1.1)
46
7.4
325
8.8(won by 1.4)
55
7.5
321
8.7(won by 1.2)
48
7.8
267
9.2(won by 1.4)
46
7.6
333
9.1(won by 1.5)
60
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.9
44
7.6
426
8.8
42
8.1
429
9.2
52
7.0
373
8.7
44
7.7
367
9.1
46
7.8
356
9.4
53
7.7
313
9.4
56
7.7
359
9.1
43
8.1
399
9.1
43
7.5
375
9.0
45
7.5
331
9.0
45
7.7
212
8.4
49
7.8
210
9.0
44
Targeting
7.9
406
9.1
57
8.7
428
8.8
49
8.0
372
8.6
49
7.7
338
8.5
50
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
9.0
46
7.2
333
8.7
43
8.0
368
8.7
51
8.1
404
9.3
62
7.8
314
8.9
46
7.4
325
8.8
55
7.5
321
8.7
48
7.8
267
9.2
46
7.6
333
9.1
60
Generative AI
Not enough data
8.4
55
Not enough data
8.4
54
Not enough data
7.5
54
Agentic AI - Browser
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Brave are categorized as Display Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Brave
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Information Technology and Services
26.3%
Computer Software
15.1%
Marketing and Advertising
6.0%
Computer & Network Security
4.6%
Internet
3.8%
Other
44.2%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
How do i earn more tokens.
4 Comments
G2
If you are using Brave Reward for earning BAT, there is a little tip that will help you boost your BAT earnings.
When you open Brave (or when you open a...Read more
Why some of the rewards suddenly disappear?
3 Comments
JD
They don't "dissappear" if u don't select the contributors u want they are selected automatically for you. Go into rewards settings to change that if u wish....Read more
How do i earn bat faster in the brave browser.
3 Comments
G2
If you are using Brave Reward for earning BAT, there is a little tip that will help you boost your BAT earnings.
When you open Brave (or when you open a...Read more
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