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Compare AdRoll and Amobee 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Enterprise (55.1% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(695)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAmobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AmobeeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Amobee. Users appreciate the platform's intuitive design, with one reviewer highlighting how easy it is to create dynamic ads using the built-in ad maker.
- Users say that AdRoll's customer support is top-notch, with many praising the responsiveness and helpfulness of the support team. In contrast, while Amobee's support is also noted as friendly and prompt, it lacks the same level of acclaim, with fewer recent reviews to gauge current performance.
- Reviewers mention that AdRoll's retargeting capabilities are among the best in the industry, making it easy for users to engage with their audience effectively. Amobee, while offering solid targeting features, does not receive the same level of enthusiasm for its retargeting options.
- According to verified reviews, AdRoll's ease of use is a standout feature, with users frequently noting how straightforward the platform is for campaign management. Amobee, while user-friendly, has received feedback indicating that it may not be as intuitive, particularly for new users.
- G2 reviewers highlight that AdRoll's implementation process is quick and efficient, allowing users to get started with minimal hassle. Amobee, on the other hand, has been described as needing improvements in setup speed, which could be a consideration for teams looking to launch campaigns swiftly.
- Users report that AdRoll's cross-channel advertising capabilities are robust, with a strong emphasis on integration across various platforms. Amobee does offer cross-channel features, but users have noted that AdRoll provides a more seamless experience in this area, enhancing overall campaign effectiveness.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Amobee
No pricing availableFree Trial
AdRoll
Free Trial is available
Amobee
No trial information availableRatings
Meets Requirements
8.2
584
8.0
47
Ease of Use
8.3
589
7.7
45
Ease of Setup
8.2
373
7.5
27
Ease of Admin
8.1
336
7.5
27
Quality of Support
8.0
558
7.9
47
Has the product been a good partner in doing business?
8.1
335
7.9
33
Product Direction (% positive)
7.2
574
6.4
45
Features by Category
Channel Functionality
8.2
400
8.2
26
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
438
8.1
26
|
Verified
7.6
427
7.9
32
|
Verified
8.1
430
7.7
24
7.0
373
7.1
23
|
Verified
7.7
367
6.9
20
|
Verified
7.8
356
7.2
26
7.7
313
7.2
32
|
Verified
7.7
359
7.5
26
8.1
399
7.7
33
|
Verified
7.5
376
7.5
27
|
Verified
7.5
331
7.3
22
|
Verified
7.7
212
6.8
11
7.8
210
7.2
13
Targeting
7.9
406
8.1
36
|
Verified
8.7
430
8.3
29
|
Verified
8.0
372
8.1
30
|
Verified
7.7
338
8.1
33
|
Verified
Platform
7.7
284
7.5
17
|
Verified
7.2
333
7.7
26
|
Verified
8.0
368
7.2
23
|
Verified
8.1
404
7.9
30
|
Verified
7.8
314
7.8
20
|
Verified
7.4
325
7.8
23
|
Verified
7.5
321
7.8
24
|
Verified
7.8
267
7.9
19
|
Verified
7.6
333
7.3
20
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
7.8
22
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
438
8.1
26
|
Verified
7.6
427
7.9
32
|
Verified
8.1
430
7.7
24
7.0
373
7.1
23
|
Verified
7.7
367
6.9
20
|
Verified
7.8
356
7.2
26
7.7
313
7.2
32
|
Verified
7.7
359
7.5
26
8.1
399
7.7
33
|
Verified
7.5
376
7.5
27
|
Verified
7.5
331
7.3
22
|
Verified
7.7
212
6.8
11
7.8
210
7.2
13
Targeting
7.9
406
8.1
36
|
Verified
8.7
430
8.3
29
|
Verified
8.0
372
8.1
30
|
Verified
7.7
338
8.1
33
|
Verified
Mobile
7.8
169
7.7
18
7.7
212
6.8
11
7.8
210
7.2
13
Platform
7.7
284
7.5
17
|
Verified
7.2
333
7.7
26
|
Verified
8.0
368
7.2
23
|
Verified
8.1
404
7.9
30
|
Verified
7.8
314
7.8
20
|
Verified
7.4
325
7.8
23
|
Verified
7.5
321
7.8
24
|
Verified
7.8
267
7.9
19
|
Verified
7.6
333
7.3
20
|
Verified
Platform Interoperability
6.7
12
9.3
5
Video Functionality
7.9
14
7.8
22
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
438
8.1
26
|
Verified
7.6
427
7.9
32
|
Verified
8.1
430
7.7
24
7.0
373
7.1
23
|
Verified
7.7
367
6.9
20
|
Verified
7.8
356
7.2
26
7.7
313
7.2
32
|
Verified
7.7
359
7.5
26
8.1
399
7.7
33
|
Verified
7.5
376
7.5
27
|
Verified
7.5
331
7.3
22
|
Verified
7.7
212
6.8
11
7.8
210
7.2
13
Targeting
7.9
406
8.1
36
|
Verified
8.7
430
8.3
29
|
Verified
8.0
372
8.1
30
|
Verified
7.7
338
8.1
33
|
Verified
Platform
7.7
284
7.5
17
|
Verified
7.2
333
7.7
26
|
Verified
8.0
368
7.2
23
|
Verified
8.1
404
7.9
30
|
Verified
7.8
314
7.8
20
|
Verified
7.4
325
7.8
23
|
Verified
7.5
321
7.8
24
|
Verified
7.8
267
7.9
19
|
Verified
7.6
333
7.3
20
|
Verified
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Feature Not Available
Campaign Management
8.0
438
8.1(won by 0.1)
26
|
Verified
7.6
427
7.9(won by 0.3)
32
|
Verified
8.1(won by 0.4)
430
7.7
24
7.0
373
7.1(won by 0.1)
23
|
Verified
7.7(won by 0.8)
367
6.9
20
|
Verified
7.8(won by 0.6)
356
7.2
26
7.7(won by 0.5)
313
7.2
32
|
Verified
7.7(won by 0.2)
359
7.5
26
8.1(won by 0.4)
399
7.7
33
|
Verified
7.5(tied score)
376
7.5(tied score)
27
|
Verified
7.5(won by 0.2)
331
7.3
22
|
Verified
7.7(won by 0.9)
212
6.8
11
7.8(won by 0.6)
210
7.2
13
Targeting
7.9
406
8.1(won by 0.2)
36
|
Verified
8.7(won by 0.4)
430
8.3
29
|
Verified
8.0
372
8.1(won by 0.1)
30
|
Verified
7.7
338
8.1(won by 0.4)
33
|
Verified
Platform
7.7(won by 0.2)
284
7.5
17
|
Verified
7.2
333
7.7(won by 0.5)
26
|
Verified
8.0(won by 0.8)
368
7.2
23
|
Verified
8.1(won by 0.2)
404
7.9
30
|
Verified
7.8(tied score)
314
7.8(tied score)
20
|
Verified
7.4
325
7.8(won by 0.4)
23
|
Verified
7.5
321
7.8(won by 0.3)
24
|
Verified
7.8
267
7.9(won by 0.1)
19
|
Verified
7.6(won by 0.3)
333
7.3
20
|
Verified
Demand Side Platforms
7.7
5
8.3
5
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
438
8.1
26
|
Verified
7.6
427
7.9
32
|
Verified
8.1
430
7.7
24
7.0
373
7.1
23
|
Verified
7.7
367
6.9
20
|
Verified
7.8
356
7.2
26
7.7
313
7.2
32
|
Verified
7.7
359
7.5
26
8.1
399
7.7
33
|
Verified
7.5
376
7.5
27
|
Verified
7.5
331
7.3
22
|
Verified
7.7
212
6.8
11
7.8
210
7.2
13
Targeting
7.9
406
8.1
36
|
Verified
8.7
430
8.3
29
|
Verified
8.0
372
8.1
30
|
Verified
7.7
338
8.1
33
|
Verified
Demand Side Platforms
8.3
5
7.7
19
|
Verified
8.3
5
7.4
18
|
Verified
8.3
5
7.5
18
|
Verified
Platform
7.7
284
7.5
17
|
Verified
7.2
333
7.7
26
|
Verified
8.0
368
7.2
23
|
Verified
8.1
404
7.9
30
|
Verified
7.8
314
7.8
20
|
Verified
7.4
325
7.8
23
|
Verified
7.5
321
7.8
24
|
Verified
7.8
267
7.9
19
|
Verified
7.6
333
7.3
20
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Amobee are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, and Native Advertising
Amobee is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Amobee has no discussions with answers
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