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Compare Adobe Marketo Engage and Workfront 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Enterprise (50.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansWorkfront
Star Rating
(1,134)4.1 out of 5
Market Segments
Enterprise (50.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansAdobe Marketo Engage vs Workfront
When assessing the two solutions, reviewers found Workfront easier to use, set up, and administer. Reviewers also preferred doing business with Workfront overall.
- Reviewers felt that Workfront meets the needs of their business better than Adobe Marketo Engage.
- When comparing quality of ongoing product support, reviewers felt that Workfront is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Workfront over Adobe Marketo Engage.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Workfront
Select
Contact Us
Essential work management capabilities to collaborate, execute, and accelerate work.
- Work management
- Demand management
- Resource management
Free Trial
Adobe Marketo Engage
Free Trial is available
Workfront
No trial information availableRatings
Meets Requirements
8.3
2,609
8.4
918
Ease of Use
7.3
2,664
7.8
958
Ease of Setup
6.7
1,315
7.1
401
Ease of Admin
7.6
1,174
8.0
340
Quality of Support
7.5
2,459
8.2
778
Has the product been a good partner in doing business?
7.7
1,167
8.4
319
Product Direction (% positive)
8.0
2,578
8.1
911
Features by Category
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1741
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1652
|
Verified
Not enough data
Online Marketing
7.8
1700
|
Verified
Not enough data
7.8
1520
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1647
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Not enough data
Social
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Not enough data
Platform
7.7
900
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
915
|
Verified
Not enough data
7.9
868
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Tasks
Not enough data
8.8
214
|
Verified
Not enough data
8.9
216
|
Verified
Not enough data
8.8
215
|
Verified
Not enough data
8.6
208
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
8.3
197
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
8.5
195
|
Verified
Projects
Not enough data
8.9
204
|
Verified
Not enough data
8.6
198
|
Verified
Not enough data
8.2
184
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
8.4
197
|
Verified
Not enough data
8.3
181
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.6
196
|
Verified
Not enough data
8.3
180
|
Verified
Not enough data
8.5
188
|
Verified
Not enough data
8.4
179
|
Verified
Resource Management
Not enough data
8.4
182
|
Verified
Not enough data
8.5
187
|
Verified
Not enough data
8.5
192
|
Verified
Project Monitoring
Not enough data
8.4
177
|
Verified
Not enough data
8.6
183
|
Verified
Not enough data
8.6
191
|
Verified
Generative AI
Not enough data
6.2
66
Not enough data
6.3
66
Agentic AI - Project Management
Not enough data
6.2
30
Not enough data
6.5
31
Not enough data
6.5
31
Not enough data
5.7
30
Not enough data
5.9
30
Not enough data
6.2
30
Not enough data
6.4
30
Lead Intelligence
8.3
321
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Setup
Not enough data
8.5
32
Not enough data
7.9
32
Not enough data
8.2
31
Not enough data
7.8
32
Management
Not enough data
7.4
32
Not enough data
8.4
32
Not enough data
7.7
31
Generative AI
Not enough data
5.9
29
Agentic AI - Workflow Management
Not enough data
5.7
18
Not enough data
5.8
17
Not enough data
5.8
18
Not enough data
6.2
18
Not enough data
5.5
18
Not enough data
6.0
18
Not enough data
6.1
18
Planning
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
7.7
13
Optimization
Not enough data
7.9
13
Not enough data
7.4
13
Not enough data
6.7
13
Bug Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Bug Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bug Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Prepare
Not enough data
8.4
18
Not enough data
8.1
18
Not enough data
7.9
18
Not enough data
8.0
18
Plan
Not enough data
8.4
18
Not enough data
8.1
19
Not enough data
9.2
19
Not enough data
8.5
18
Optimize
Not enough data
8.8
19
Not enough data
8.5
18
Not enough data
7.9
18
Execute
Not enough data
8.6
18
Not enough data
8.6
18
Not enough data
8.5
18
Not enough data
8.5
19
Tasks
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.0
7
Agentic AI - Kanban Project Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Kanban Boards
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
9.3
7
Planning
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
8.3
7
Task Creation
Not enough data
8.9
33
Not enough data
9.0
33
Not enough data
8.1
33
Not enough data
7.6
33
Task Management
Not enough data
8.5
33
Not enough data
8.3
32
Not enough data
8.0
32
Not enough data
7.8
32
Generative AI
Not enough data
5.7
30
Not enough data
6.1
31
Automation
Not enough data
8.8
136
Not enough data
8.7
138
Not enough data
8.5
133
Administration
Not enough data
8.5
135
Not enough data
8.7
130
Not enough data
9.0
134
Project management
Not enough data
8.9
140
Not enough data
8.7
134
Not enough data
9.0
134
Not enough data
8.7
133
Not enough data
8.7
135
Not enough data
8.6
124
Not enough data
8.8
134
Workload
Not enough data
8.8
128
Not enough data
8.8
131
Not enough data
8.6
127
Not enough data
8.6
127
Communication & Collaboration
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
8.9
140
Cost Management
Not enough data
8.7
119
Not enough data
8.7
128
Not enough data
Feature Not Available
Integration
Not enough data
8.7
116
Not enough data
8.6
115
Not enough data
8.7
115
Generative AI
Not enough data
6.2
23
Not enough data
6.5
28
Agentic AI - Work Management
Not enough data
5.0
10
Not enough data
5.5
10
Not enough data
5.0
10
Not enough data
5.0
10
Communication
Not enough data
7.1
32
Not enough data
7.7
32
Not enough data
7.1
32
Not enough data
6.4
32
Not enough data
6.6
32
Content & Documents
Not enough data
8.5
32
Not enough data
8.6
32
Not enough data
7.7
32
Not enough data
8.6
32
Controls
Not enough data
8.2
32
Not enough data
8.1
32
Not enough data
8.4
32
Not enough data
7.7
32
Not enough data
7.3
31
Project Management
Not enough data
9.0
31
Not enough data
8.8
32
Not enough data
8.3
32
Not enough data
7.9
32
Remote Collaboration
Not enough data
7.9
32
Not enough data
8.0
32
Not enough data
7.6
32
Not enough data
6.4
32
Generative AI
Not enough data
5.6
31
Not enough data
5.8
30
Agentic AI - Project Collaboration
Not enough data
5.8
14
Not enough data
6.0
14
Annotation Tools - Markup Software
Not enough data
6.1
6
Not enough data
5.0
6
Not enough data
Feature Not Available
Not enough data
6.4
6
Collaboration - Markup Software
Not enough data
Feature Not Available
Not enough data
6.1
6
Not enough data
7.8
6
Not enough data
7.8
6
Security - Markup Software
Not enough data
Feature Not Available
Not enough data
7.8
6
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Workfront share no categories
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Workfront is categorized as Project Management, Project Collaboration, Workflow Management, Task Management, Bug Tracking, Work Management, Kanban Project Management, Strategic Planning and Execution, Resource Management, and Markup Software
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workfront
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Marketing and Advertising
14.4%
Information Technology and Services
8.3%
Computer Software
6.4%
Financial Services
6.2%
Hospital & Health Care
4.3%
Other
60.4%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Are there any built-in training articles/videos or anything?
8 Comments
SJ
Yes there is built in help with in the Workfront app. There are also online user group for specific regions and numerous communities that address different...Read more
How Important Is Diversity To You, And What Value Does It Bring?
2 Comments
AE
To me diversity is a mixture of different people with different backgrounds, ethnicities and customs working together to achieve a common goal.Read more
What is the best way to view the draft of the project without clicking a lot of links to get to it?
1 Comment
SP
Workfront should store all of the versions and you can determine by the name or number of the version which is the draft.Read more
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