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Compare Adobe Marketo Engage and Paperflite 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (48.6% of reviews)
Entry-Level Pricing
Contact Us Per Month
Starting at $30.00 5 User Per Month
Adobe Marketo Engage
Star Rating
(3,071)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansPaperflite
Star Rating
(293)4.7 out of 5
Market Segments
Mid-Market (48.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $30.00 5 User Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's scalability and customization options are highlighted as significant advantages, making it a reliable choice for mid-market businesses.
- Users say Paperflite stands out for its simplicity and effectiveness in content management. Reviewers commend its ability to centralize content for multiple brands, making distribution to prospects and clients seamless and visually appealing, which is particularly beneficial for sales teams.
- According to verified reviews, Adobe Marketo Engage faces challenges in user experience, particularly regarding setup and ease of use. Users have noted that while it offers powerful features, the initial configuration can be complex, which may require additional time and resources.
- Reviewers mention that Paperflite shines in providing excellent customer support, with many users praising the responsiveness and helpfulness of the support team. This aspect significantly enhances the overall user experience, especially for those who may need assistance during implementation.
- G2 reviewers highlight that while Adobe Marketo Engage has a higher overall satisfaction score, Paperflite's users report a more intuitive interface and easier day-to-day usability. This difference can impact how quickly teams can adapt to the software and start seeing results.
- Users report that Adobe Marketo Engage's advanced reporting features are a strong point, allowing for detailed insights into campaign performance. However, some users feel that the learning curve can be steep, which may hinder new users from fully leveraging these capabilities right away.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Paperflite
Starter (I Got Wings)
Starting at $30.00
5 User Per Month
Agile startups and fast-growing teams that prioritize making content easy to find, share, and measure, ensuring it aligns with sales goals and delivers results. (Minimum 5 users)
- Content Hub
- Personalised content microsites
- AI-Powered Content Discovery
Free Trial
Adobe Marketo Engage
Free Trial is available
Paperflite
Free Trial is available
Ratings
Meets Requirements
8.3
2,610
9.3
239
Ease of Use
7.3
2,665
9.2
240
Ease of Setup
6.7
1,317
9.2
105
Ease of Admin
7.6
1,175
9.2
94
Quality of Support
7.5
2,460
9.7
217
Has the product been a good partner in doing business?
7.7
1,168
9.5
94
Product Direction (% positive)
8.0
2,579
9.6
219
Features by Category
Email Marketing
8.3
1753
|
Verified
Not enough data
8.7
1739
|
Verified
Not enough data
8.1
1716
|
Verified
Not enough data
8.5
1650
|
Verified
Not enough data
Online Marketing
7.8
1699
|
Verified
Not enough data
7.8
1519
|
Verified
Not enough data
7.9
1576
|
Verified
Not enough data
7.4
1574
|
Verified
Not enough data
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1355
|
Verified
Not enough data
7.9
1252
|
Verified
Not enough data
8.2
1628
|
Verified
Not enough data
8.2
1593
|
Verified
Not enough data
8.4
1645
|
Verified
Not enough data
8.0
1535
|
Verified
Not enough data
8.3
1549
|
Verified
Not enough data
8.2
1591
|
Verified
Not enough data
Campaign Management
8.3
1605
|
Verified
Not enough data
8.3
1495
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
947
Not enough data
Social
7.3
750
|
Verified
Not enough data
7.5
801
|
Verified
Not enough data
7.6
789
|
Verified
Not enough data
7.5
756
|
Verified
Not enough data
7.5
718
|
Verified
Not enough data
Reporting & Analytics
7.7
1643
|
Verified
Not enough data
7.2
1417
|
Verified
Not enough data
7.2
1235
|
Verified
Not enough data
7.2
1164
|
Verified
Not enough data
6.9
1014
|
Verified
Not enough data
Platform
7.7
899
|
Verified
Not enough data
8.0
890
|
Verified
Not enough data
8.4
915
|
Verified
Not enough data
7.7
637
|
Verified
Not enough data
7.3
639
|
Verified
Not enough data
7.7
895
|
Verified
Not enough data
7.6
597
Not enough data
Agentic AI - Marketing Automation
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.0
64
Not enough data
7.3
64
Not enough data
7.5
64
Not enough data
Integration
8.0
913
|
Verified
Not enough data
7.9
867
|
Verified
Not enough data
8.1
792
|
Verified
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
320
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Content Creation
Not enough data
9.4
53
|
Verified
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
9.3
50
|
Verified
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
9.2
113
6.9
12
8.9
106
8.2
11
9.0
111
6.9
12
9.2
114
6.8
11
9.3
124
Analytics
7.9
12
9.0
116
8.1
12
9.2
111
8.2
14
9.2
109
7.2
12
9.3
115
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
290
Not enough data
8.3
312
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
257
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
Feature Not Available
Tools
Not enough data
9.3
68
Not enough data
9.5
70
Not enough data
9.1
67
Metrics
Not enough data
9.2
65
Not enough data
9.2
64
Not enough data
9.5
69
Not enough data
9.4
66
Not enough data
9.3
64
Not enough data
9.1
64
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Paperflite are categorized as Sales Enablement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Paperflite is categorized as Content Distribution, Content Analytics, and Content Experience Platforms
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Paperflite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Information Technology and Services
20.0%
Computer Software
12.4%
Marketing and Advertising
6.9%
Financial Services
5.9%
Medical Devices
3.4%
Other
51.4%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
WHAT HAPPENS WHEN MY TRIAL PERIOD ENDS?
1 Comment
Official Response from Paperflite
Before your trial period concludes, our sales representative will be in touch with you to check your likeliness to go ahead.
Based on your decision, our...Read more
HOW CAN I TRANSFER MY CONTENT OFFLINE?
1 Comment
DR
You have the option to either download the content to your device or keep the content available for offline access. You just have to click on 'Edit' and go...Read more
Paperflite has no more discussions with answers
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