Introducing G2.ai, the future of software buying.Try now
Compare Adobe Journey Optimizer and Adobe Marketo Engage 
At a Glance
Market Segments
Small-Business (42.6% of reviews)
Mid-Market (53.4% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Month
Adobe Journey Optimizer
Star Rating
(141)4.2 out of 5
Market Segments
Small-Business (42.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansAdobe Marketo Engage
Star Rating
(3,076)4.1 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexible segmentation, making it a strong choice for users who need robust campaign management tools. Users appreciate the platform's reporting and dashboard features, which simplify forecasting and performance tracking.
- Users say that Adobe Journey Optimizer stands out for its intuitive user interface and ease of use, particularly when managing personalized customer journeys across multiple channels. The platform's ability to integrate smoothly with other Adobe tools enhances its functionality, making campaign management more efficient.
- Reviewers mention that while Adobe Marketo Engage offers reliable performance and scalability, some users find the setup process to be less straightforward compared to Adobe Journey Optimizer, which is noted for its clear, visual, step-by-step approach to designing customer journeys.
- According to verified reviews, Adobe Journey Optimizer receives high marks for its ability to deliver the right message at the right moment, thanks to its real-time data capabilities. This feature is particularly praised for improving engagement and streamlining campaign management.
- G2 reviewers highlight that Adobe Marketo Engage has a strong presence in the mid-market segment, with many users valuing its customization options and structured approach to managing campaigns, lists, and data. This makes it a preferred choice for larger organizations.
- Users report that Adobe Journey Optimizer's focus on customer behavior allows for more effective journey automation, ensuring that messages are tailored to individual needs. This capability is seen as a significant advantage for businesses looking to enhance their customer experience.
Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Free Trial
Adobe Journey Optimizer
No trial information availableAdobe Marketo Engage
Free Trial is available
Ratings
Meets Requirements
8.3
107
8.3
2,614
Ease of Use
7.7
115
7.3
2,669
Ease of Setup
7.5
105
6.7
1,321
Ease of Admin
7.4
33
7.6
1,175
Quality of Support
8.3
103
7.5
2,464
Has the product been a good partner in doing business?
7.9
31
7.7
1,168
Product Direction (% positive)
9.2
104
8.0
2,583
Features by Category
Email Marketing
8.8
31
Not enough data
8.7
31
Not enough data
8.5
30
Not enough data
8.7
31
Not enough data
8.8
28
Not enough data
8.5
30
Not enough data
8.7
30
Not enough data
8.1
28
Not enough data
7.8
28
Not enough data
Reporting & Analytics
8.4
32
Not enough data
8.7
32
Not enough data
Generative AI
7.5
27
Not enough data
7.8
27
Not enough data
Agentic AI - Email Marketing
9.2
8
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
9.2
8
Not enough data
Integration
8.1
32
Not enough data
7.6
31
Not enough data
7.4
29
Not enough data
8.0
29
Not enough data
8.4
27
Not enough data
8.0
28
Not enough data
Email Marketing
Not enough data
8.3
1757
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1653
|
Verified
Online Marketing
Not enough data
7.8
1702
|
Verified
Not enough data
7.8
1521
|
Verified
Not enough data
7.9
1577
|
Verified
Not enough data
7.4
1576
|
Verified
Not enough data
7.4
1342
|
Verified
Lead Management
Not enough data
8.5
1359
|
Verified
Not enough data
7.9
1255
|
Verified
Not enough data
8.2
1630
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
8.4
1648
|
Verified
Not enough data
8.0
1537
|
Verified
Not enough data
8.3
1552
|
Verified
Not enough data
8.2
1595
|
Verified
Campaign Management
Not enough data
8.3
1608
|
Verified
Not enough data
8.3
1497
|
Verified
Not enough data
7.3
1194
|
Verified
Not enough data
7.0
949
Social
Not enough data
7.3
752
|
Verified
Not enough data
7.5
803
|
Verified
Not enough data
7.6
791
|
Verified
Not enough data
7.5
758
|
Verified
Not enough data
7.5
720
|
Verified
Reporting & Analytics
Not enough data
7.7
1646
|
Verified
Not enough data
7.2
1418
|
Verified
Not enough data
7.2
1237
|
Verified
Not enough data
7.2
1165
|
Verified
Not enough data
6.9
1016
|
Verified
Platform
Not enough data
7.7
900
|
Verified
Not enough data
8.0
891
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
598
Agentic AI - Marketing Automation
Not enough data
7.4
65
Not enough data
7.5
64
Not enough data
7.3
64
Not enough data
7.1
65
Not enough data
7.3
64
Not enough data
7.5
64
Integration
Not enough data
8.0
915
|
Verified
Not enough data
7.9
869
|
Verified
Not enough data
8.1
794
|
Verified
Lead Intelligence
Not enough data
8.3
322
Not enough data
8.2
325
Not enough data
8.4
339
Lead Management
Not enough data
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Marketing Campaigns
Not enough data
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Campaign Execution
Not enough data
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Agentic AI - Account Data Management
Not enough data
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Integrated Workflows
Not enough data
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Repeatability and Reportability
Not enough data
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
AI and Automation
Not enough data
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Generative AI
Not enough data
7.5
23
Agentic AI - Sales Engagement
Not enough data
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Campaigns
8.8
7
Not enough data
8.6
6
Not enough data
7.4
7
Not enough data
9.3
7
Not enough data
7.5
8
Not enough data
Analytics
8.1
7
Not enough data
8.1
6
Not enough data
Optimization
8.6
7
Not enough data
7.9
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.6
15
Not enough data
8.9
17
Not enough data
Targeting
8.9
16
Not enough data
8.3
10
Not enough data
Triggered Content
8.5
10
Not enough data
8.3
14
Not enough data
8.1
15
Not enough data
Personalized Content
8.6
14
Not enough data
7.8
10
Not enough data
8.4
16
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.6
12
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
9.3
12
Not enough data
Edit
8.9
12
Not enough data
8.6
13
Not enough data
8.1
13
Not enough data
Logistics
8.5
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
8.7
13
Not enough data
Generative AI
8.2
12
Not enough data
8.5
12
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.1
8
Not enough data
7.0
9
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
8.3
9
Not enough data
7.1
8
Not enough data
8.5
8
Not enough data
6.7
8
Not enough data
SMS Platform
7.1
8
Not enough data
7.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.3
8
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.5
60
Not enough data
8.5
67
Not enough data
Platform Data
8.5
61
Not enough data
8.2
59
Not enough data
8.3
57
Not enough data
8.2
57
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
61
Not enough data
8.4
55
Not enough data
Agentic AI - Customer Journey Analytics
8.4
26
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
Agentic AI - Email Tracking
Not enough data
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Analytics
Not enough data
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Customizations
Not enough data
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Generative AI
Not enough data
6.7
41
Agentic AI - Outbound Call Tracking
Not enough data
7.3
5
Not enough data
8.0
5
Calling
Not enough data
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Contacts
Not enough data
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Insights
Not enough data
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Agentic AI - Sales Enablement
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Content Management
Not enough data
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Analytics
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Lead Intelligence
Not enough data
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Lead Management
Not enough data
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Marketing Campaigns
Not enough data
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Data Availability - Marketing Account Intelligence
Not enough data
7.9
35
Data Accuracy - Marketing Account Intelligence
Not enough data
8.0
35
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Lead Intelligence
Not enough data
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Lead Management
Not enough data
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Marketing Campaigns
Not enough data
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Analysis
8.2
14
8.5
107
|
Verified
8.3
14
8.6
117
7.6
14
8.1
84
|
Verified
7.6
14
8.3
93
|
Verified
Campaigns
9.0
13
8.3
103
8.3
16
8.2
103
|
Verified
8.3
15
8.3
101
7.7
14
8.1
99
|
Verified
9.2
15
8.7
98
|
Verified
9.0
16
8.5
98
|
Verified
Engagement
9.0
14
8.1
94
|
Verified
Platform
8.9
14
8.4
113
|
Verified
8.3
15
8.3
110
|
Verified
7.8
13
8.3
106
|
Verified
Agentic AI - Mobile Marketing
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Adobe Marketo Engage are categorized as Mobile Marketing
Unique Categories
Adobe Journey Optimizer is categorized as Customer Journey Analytics, Personalization Engines, Email Template Builder, Push Notification, Email Marketing, and SMS Marketing
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Outbound Call Tracking, Email Tracking, and Sales Engagement
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.8%
Information Technology and Services
13.1%
Computer Software
8.2%
Consulting
4.1%
Health, Wellness and Fitness
4.1%
Other
55.7%
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.3%
Alternatives
Discussions
Adobe Journey Optimizer has no discussions with answers
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
