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Compare Adobe Commerce (formerly Magento Commerce) and SAP Emarsys 
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At a Glance
Market Segments
Small-Business (59.8% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
Contact Us
$
Adobe Commerce (formerly Magento Commerce)
Star Rating
(558)4.0 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)SAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansAdobe Commerce (formerly Magento Commerce) vs SAP Emarsys
When assessing the two solutions, reviewers found SAP Emarsys easier to use, set up, and administer. Reviewers also preferred doing business with SAP Emarsys overall.
- Reviewers felt that Adobe Commerce (formerly Magento Commerce) meets the needs of their business better than SAP Emarsys.
- When comparing quality of ongoing product support, reviewers felt that SAP Emarsys is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SAP Emarsys over Adobe Commerce (formerly Magento Commerce).
Pricing
Entry-Level Pricing
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce Pro
Contact Us
The all-in-one package for merchants of any size or business model.
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Adobe Commerce (formerly Magento Commerce)
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
8.4
460
8.3
400
Ease of Use
7.2
472
8.2
405
Ease of Setup
6.3
301
7.1
212
Ease of Admin
7.4
282
8.2
171
Quality of Support
7.1
407
8.4
396
Has the product been a good partner in doing business?
7.5
259
8.5
172
Product Direction (% positive)
7.1
450
8.9
373
Features by Category
Email Marketing
Not enough data
8.7
261
|
Verified
Not enough data
8.7
246
|
Verified
Not enough data
8.5
257
|
Verified
Not enough data
8.3
231
|
Verified
Online Marketing
Not enough data
7.0
157
|
Verified
Not enough data
8.0
190
|
Verified
Not enough data
8.1
217
|
Verified
Not enough data
8.0
214
|
Verified
Not enough data
7.7
157
Lead Management
Not enough data
7.9
173
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
158
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Campaign Management
Not enough data
8.2
181
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Social
Not enough data
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Reporting & Analytics
Not enough data
8.0
236
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Platform
Not enough data
7.6
152
|
Verified
Not enough data
8.0
134
|
Verified
Not enough data
8.5
151
|
Verified
Not enough data
7.9
105
|
Verified
Not enough data
6.8
106
|
Verified
Not enough data
8.5
136
|
Verified
Not enough data
7.6
102
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
Not enough data
7.9
157
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.4
116
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
8.5
11
8.5
94
|
Verified
8.2
11
8.8
101
|
Verified
7.4
11
8.2
79
|
Verified
Templates
7.9
11
8.0
96
|
Verified
8.3
11
8.6
98
|
Verified
8.2
11
8.5
95
|
Verified
Personalization
7.9
11
8.6
104
|
Verified
7.7
10
8.4
93
|
Verified
7.5
10
8.5
96
|
Verified
7.3
10
8.4
69
|
Verified
7.6
9
8.7
86
|
Verified
7.3
10
8.6
100
|
Verified
6.5
9
8.5
96
|
Verified
7.0
10
8.7
92
|
Verified
Multichannel
7.7
10
8.3
86
|
Verified
7.7
10
8.9
117
|
Verified
7.2
9
8.4
89
|
Verified
Administration
6.8
10
8.7
105
|
Verified
6.7
10
8.5
111
|
Verified
6.7
10
8.5
102
|
Verified
7.6
9
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Merchandising
8.1
20
Not enough data
7.7
22
Not enough data
8.2
22
Not enough data
7.8
20
Not enough data
7.4
22
Not enough data
Analytics
8.0
22
Not enough data
8.0
22
Not enough data
Administration
7.9
23
Not enough data
8.3
23
Not enough data
Administration
8.3
8
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
Integrations
8.5
11
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Cart Management
8.3
9
Not enough data
9.3
9
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Headless Commerce
8.0
40
Not enough data
8.4
41
Not enough data
7.9
39
Not enough data
8.6
44
Not enough data
8.5
43
Not enough data
Generative AI
8.3
23
Not enough data
8.1
23
Not enough data
Agentic AI - E-Commerce Platforms
7.1
16
Not enough data
7.5
16
Not enough data
7.3
15
Not enough data
7.7
16
Not enough data
7.1
16
Not enough data
7.3
15
Not enough data
Merchandising/Marketing
7.4
236
Not enough data
8.0
269
Not enough data
7.8
326
Not enough data
7.8
340
Not enough data
7.2
306
Not enough data
7.6
308
Not enough data
7.8
321
Not enough data
Product Catalog
8.1
349
Not enough data
8.2
339
Not enough data
7.5
341
Not enough data
7.9
258
Not enough data
Order Process
8.0
342
Not enough data
8.0
336
Not enough data
8.1
324
Not enough data
8.3
328
Not enough data
8.2
337
Not enough data
7.6
306
Not enough data
7.9
306
Not enough data
7.9
183
Not enough data
Multi-Channel Support
7.7
283
Not enough data
7.5
301
Not enough data
7.2
256
Not enough data
7.4
284
Not enough data
7.3
233
Not enough data
7.6
190
Not enough data
7.6
228
Not enough data
Platform
8.0
290
Not enough data
8.3
328
Not enough data
8.1
313
Not enough data
8.1
330
Not enough data
7.1
249
Not enough data
7.9
322
Not enough data
8.1
270
Not enough data
8.4
320
Not enough data
7.6
277
Not enough data
8.0
266
Not enough data
8.2
304
Not enough data
7.8
333
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Adobe Commerce (formerly Magento Commerce) and SAP Emarsys are categorized as E-Commerce Personalization
Unique Categories
Adobe Commerce (formerly Magento Commerce) is categorized as E-Commerce Platforms, Shopping Cart, E-Merchandising, and AWS Marketplace
SAP Emarsys is categorized as Marketing Automation, SMS Marketing, Personalization Engines, Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Adobe Commerce (formerly Magento Commerce)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
13.3%
Information Technology and Services
11.0%
Internet
7.7%
Computer Software
6.9%
Consumer Goods
6.4%
Other
54.6%
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Why Magento Comes with So many Releases frequently?
2 Comments
DG
Hi,
This is because of the massive number of features that platform offers. Continuous improvement is one of the major factors for this platform being a...Read more
What is Adobe Commerce (formerly Magento Commerce) used for?
2 Comments
PS
Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,...Read more
Much better mobile compatibility is needed. Or a lite version mobile native app could be a better
1 Comment
G2
Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying.Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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