Compare Adobe Commerce (formerly Magento Commerce) and SAP Engagement Cloud (formerly SAP Emarsys)
At a Glance
Market Segments
Small-Business (58.2% of reviews)
Mid-Market (53.2% of reviews)
Entry-Level Pricing
Contact Us
$
Adobe Commerce (formerly Magento Commerce)
Star Rating
(597)4.0 out of 5
Market Segments
Small-Business (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)
SAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(614)4.2 out of 5
Market Segments
Mid-Market (53.2% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in user experience, with many praising its intuitive design and ease of use. Users appreciate how the platform supports campaigns through push notifications, emails, and automation programs, making it effective for reaching customers.
- Users say Adobe Commerce stands out for its flexibility and customization capabilities. Reviewers highlight the ability to tailor almost every aspect of the platform, including the checkout workflow, which allows businesses to adapt the software to their specific needs rather than conforming to a preset process.
- According to verified reviews, SAP Engagement Cloud has a quicker implementation process, with users noting that the platform's intelligent design makes it mostly self-explaining. This is a significant advantage for teams looking to get up and running without extensive training.
- Reviewers mention that Adobe Commerce offers robust integration capabilities, particularly with the Adobe Experience Cloud. This feature is particularly beneficial for businesses that require omnichannel and multi-site capabilities, allowing for seamless operations across different languages and geographies.
- G2 reviewers highlight SAP Engagement Cloud's strong support quality, with users rating it highly for responsiveness and helpfulness. Many users feel that the platform has been a good partner in their business, enhancing their overall experience.
- Users report that while Adobe Commerce provides solid performance for small businesses, it may not match the scalability and advanced features offered by SAP Engagement Cloud, particularly in areas like AI-driven personalization and automated customer journeys, which are crucial for mid-market and larger enterprises.
Pricing
Entry-Level Pricing
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce Pro
Contact Us
The all-in-one package for merchants of any size or business model.
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Adobe Commerce (formerly Magento Commerce)
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.4
473
8.3
405
Ease of Use
7.3
493
8.2
411
Ease of Setup
6.5
321
7.1
217
Ease of Admin
7.4
284
8.2
172
Quality of Support
7.2
420
8.4
399
Has the product been a good partner in doing business?
7.5
261
8.5
173
Product Direction (% positive)
7.1
462
8.9
379
Features by Category
Email Marketing
Not enough data
8.7
264
|
Verified
Not enough data
8.7
248
|
Verified
Not enough data
8.5
258
|
Verified
Not enough data
8.3
233
|
Verified
Online Marketing
Not enough data
7.0
158
|
Verified
Not enough data
8.0
191
|
Verified
Not enough data
8.1
218
|
Verified
Not enough data
8.0
215
|
Verified
Not enough data
7.8
158
Lead Management
Not enough data
7.9
174
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
159
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Campaign Management
Not enough data
8.2
182
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Social
Not enough data
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Reporting & Analytics
Not enough data
8.0
238
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Platform
Not enough data
7.5
153
|
Verified
Not enough data
8.1
136
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
6.8
107
|
Verified
Not enough data
8.5
137
|
Verified
Not enough data
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
Not enough data
7.8
159
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
8.5
11
8.5
94
|
Verified
8.2
11
8.8
101
|
Verified
7.4
11
8.2
79
|
Verified
Templates
7.9
11
8.0
96
|
Verified
8.3
11
8.6
98
|
Verified
8.2
11
8.5
95
|
Verified
Personalization
7.9
11
8.6
104
|
Verified
7.7
10
8.4
93
|
Verified
7.5
10
8.5
96
|
Verified
7.3
10
8.4
69
|
Verified
7.6
9
8.7
86
|
Verified
7.3
10
8.6
100
|
Verified
6.5
9
8.5
96
|
Verified
7.0
10
8.7
92
|
Verified
Multichannel
7.7
10
8.3
86
|
Verified
7.7
10
8.9
117
|
Verified
7.2
9
8.4
89
|
Verified
Administration
6.8
10
8.7
105
|
Verified
6.7
10
8.5
111
|
Verified
6.7
10
8.5
102
|
Verified
7.6
9
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Merchandising
8.1
20
Not enough data
7.7
22
Not enough data
8.2
22
Not enough data
7.8
20
Not enough data
7.4
22
Not enough data
Analytics
8.0
22
Not enough data
8.0
22
Not enough data
Administration
7.9
23
Not enough data
8.3
23
Not enough data
Administration
8.3
8
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
Integrations
8.5
11
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Cart Management
8.3
9
Not enough data
9.3
9
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Headless Commerce
8.1
42
Not enough data
8.4
42
Not enough data
7.9
39
Not enough data
8.6
44
Not enough data
8.6
45
Not enough data
Generative AI
8.3
23
Not enough data
8.1
23
Not enough data
Agentic AI - E-Commerce Platforms
7.1
16
Not enough data
7.6
17
Not enough data
7.3
15
Not enough data
7.8
17
Not enough data
7.1
16
Not enough data
7.5
16
Not enough data
Merchandising/Marketing
7.4
237
Not enough data
8.0
271
Not enough data
7.8
331
Not enough data
7.8
345
Not enough data
7.2
306
Not enough data
7.6
308
Not enough data
7.8
322
Not enough data
Product Catalog
8.1
354
Not enough data
8.2
341
Not enough data
7.5
341
Not enough data
7.9
258
Not enough data
Order Process
8.0
346
Not enough data
8.0
336
Not enough data
8.1
324
Not enough data
8.3
328
Not enough data
8.2
340
Not enough data
7.6
306
Not enough data
7.9
307
Not enough data
7.9
183
Not enough data
Multi-Channel Support
7.7
285
Not enough data
7.5
301
Not enough data
7.2
256
Not enough data
7.4
286
Not enough data
7.3
233
Not enough data
7.6
190
Not enough data
7.6
233
Not enough data
Platform
8.0
296
Not enough data
8.3
342
Not enough data
8.1
322
Not enough data
8.1
332
Not enough data
7.1
251
Not enough data
7.9
322
Not enough data
8.2
276
Not enough data
8.4
320
Not enough data
7.6
277
Not enough data
8.0
269
Not enough data
8.2
304
Not enough data
7.8
341
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Adobe Commerce (formerly Magento Commerce) and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as E-Commerce Personalization
Unique Categories
Adobe Commerce (formerly Magento Commerce) is categorized as E-Commerce Platforms, Shopping Cart, E-Merchandising, and AWS Marketplace
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as Marketing Automation, SMS Marketing, Personalization Engines, Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Adobe Commerce (formerly Magento Commerce)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
13.2%
Information Technology and Services
11.5%
Internet
7.4%
Computer Software
7.1%
Consumer Goods
6.1%
Other
54.7%
Retail
28.0%
Apparel & Fashion
10.4%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.6%
Alternatives
Discussions
What is Adobe Commerce (formerly Magento Commerce) used for?
2 Comments
PS
Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,...Read more
Why Magento Comes with So many Releases frequently?
2 Comments
G2
I lost over 150k in an investment trading company ; i was down because the company refused to let me make withdrawals and kept asking for more money…. My...Read more
How can we reach out for better customer support?
1 Comment
G2
Usually I don’t write these kind of reviews but this time I just want to protect people from future scam… because these croocks aren’t going to stop I know...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
