# Adobe Commerce (formerly Magento Commerce) vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in **ease of use** , with users appreciating its intuitive dashboard that simplifies the creation of automations and campaigns. One user noted, "I love the simplicity of use and appreciate how easy it is to create automations and campaigns with minimal time spent on learning and fixing issues."
- **Users say** Adobe Commerce stands out for its **flexibility and customization options** , allowing businesses to tailor their online stores to specific needs. A reviewer highlighted, "What I liked most about Adobe Commerce is its flexibility and customization options," which is crucial for businesses looking to adapt their e-commerce strategies.
- **According to verified reviews** , SAP Engagement Cloud offers a strong **quality of support** , with users rating it highly for responsiveness and helpfulness. One user mentioned, "SAP Engagement Cloud offered a better experience and more functionality," indicating satisfaction with the support provided during their usage.
- **Reviewers mention** that Adobe Commerce's **content staging and scheduling capabilities** are particularly beneficial for managing marketing campaigns. A user stated, "I find the content staging and scheduling capability extremely useful for our operations," showcasing its effectiveness in planning and executing marketing strategies.
- **G2 reviewers highlight** that SAP Engagement Cloud's **integration capabilities** are a significant advantage, allowing users to connect data from various systems. One user noted, "I like the relational data in SAP Engagement Cloud because I can integrate data from other systems in my company," which enhances communication efforts with customers.
- **Users report** that while Adobe Commerce has a solid feature set, it can sometimes be less intuitive, particularly in terms of **setup and administration**. A reviewer pointed out challenges with managing the platform, stating, "Managing products, categories, and multiple payment options is all part of the process," indicating that it may require a steeper learning curve compared to SAP Engagement Cloud.



| | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 625 | 637 | 
| **Largest Market Segment** | Small-Business (58.8% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | Contact Us | $ | 

---
## Top Pros & Cons

### Adobe Commerce (formerly Magento Commerce)

Pros:
- Features (45 reviews)
- Customizability (43 reviews)

Cons:
- Learning Curve (30 reviews)
- Developer Dependency (27 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

---
## Ratings Comparison
| Rating | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.4 (491 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 7.3 (517 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 6.5 (343 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 7.4 (285 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 7.2 (438 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.6 (262 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 7.2 (477 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Adobe Commerce (formerly Magento Commerce)

#### Entry-Level Pricing

Plan: Adobe Commerce Pro

Price: Contact Us

Description: The all-in-one package for merchants of any size or business model.

Key Features:
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure

[Learn more about Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)

#### Free Trial

No

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.8 (122 reviews) | 
| **Calendaring** | Not enough data | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.0 (84 reviews) | 

#### Social

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Not enough data | 7.3 (93 reviews) | 
| **Social Sharing** | Not enough data | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.4 (109 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | Not enough data | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (30 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (29 reviews) | 
| **Decision Making** | Not enough data | 6.7 (29 reviews) | 

#### Integration

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 7.8 (35 reviews) | 
| **Engagement** | Not enough data | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.0 (30 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.0 (34 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.1 (33 reviews) | 
| **Retention** | Not enough data | 8.3 (35 reviews) | 
| **Return** | Not enough data | 7.8 (33 reviews) | 
| **Conversions** | Not enough data | 8.3 (36 reviews) | 
| **Funnels** | Not enough data | 8.0 (33 reviews) | 

#### Reporting

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (40 reviews) | 
| **Trending** | Not enough data | 8.1 (37 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (35 reviews) | 
| **Segmentation** | Not enough data | 8.6 (39 reviews) | 
| **Mobile Reporting** | Not enough data | 8.1 (37 reviews) | 
| **Unification Across Devices** | Not enough data | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 7.7 (37 reviews) | 

#### Other

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | Not enough data | 8.2 (35 reviews) | 
| **Site Search Reporting** | Not enough data | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (29 reviews) | 
| **Campaign Tracking** | Not enough data | 8.4 (36 reviews) | 
| **E-Commerce** | Not enough data | 8.2 (31 reviews) | 
| **Promotional Messages** | Not enough data | 8.4 (31 reviews) | 
| **Administration Alerts** | Not enough data | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.1 (38 reviews) | 
| **QA Testing** | Not enough data | 7.5 (36 reviews) | 
| **Performance and Reliability** | Not enough data | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.6/10 | 12 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | 8.6 (12 reviews) | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | 8.2 (11 reviews) | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | 7.4 (11 reviews) | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | 7.9 (11 reviews) | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | 8.3 (11 reviews) | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | 8.2 (11 reviews) | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | 7.9 (11 reviews) | 8.6 (104 reviews) ✓ Verified | 
| **Content** | 7.9 (11 reviews) | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | 7.5 (10 reviews) | 8.5 (96 reviews) ✓ Verified | 
| **Search** | 7.6 (11 reviews) | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | 7.6 (9 reviews) | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | 7.6 (11 reviews) | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | 6.5 (9 reviews) | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | 7.0 (10 reviews) | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | 7.9 (11 reviews) | 8.3 (86 reviews) ✓ Verified | 
| **Email** | 7.7 (10 reviews) | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | 7.2 (9 reviews) | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | 6.8 (10 reviews) | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | 6.7 (10 reviews) | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | 7.0 (11 reviews) | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | 7.6 (9 reviews) | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | Not enough data | 8.3 (26 reviews) | 
| **Retarget** | Not enough data | 7.9 (24 reviews) | 
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **Triggered Notifications** | Not enough data | 8.0 (24 reviews) | 

#### Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.6 (24 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (24 reviews) | 

#### Optimization

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (24 reviews) | 
| **Personalization** | Not enough data | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | Not enough data | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (18 reviews) | 
| **Text Scheduler** | Not enough data | 8.5 (24 reviews) | 
| **Automatic Replies** | Not enough data | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.0 (20 reviews) | 
| **MMS Marketing** | Not enough data | 7.1 (18 reviews) | 
| **Personalization** | Not enough data | 8.3 (23 reviews) | 
| **Transactional SMS** | Not enough data | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | Not enough data | 7.8 (23 reviews) | 
| **Automation** | Not enough data | 8.6 (23 reviews) | 
| **White Label** | Not enough data | 7.4 (17 reviews) | 
| **Text-to-Landline** | Not enough data | 6.9 (15 reviews) | 
| **Short Codes** | Not enough data | 7.1 (16 reviews) | 
| **API Integration** | Not enough data | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (9 reviews) | 
| **Decision Making** | Not enough data | 5.6 (9 reviews) | 

#### AI Automation - SMS Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.9/10 | 24 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Merchandising

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Product Recommendations** | 8.1 (20 reviews) | Not enough data | 
| **Product Search** | 7.7 (22 reviews) | Not enough data | 
| **Product Display** | 8.2 (22 reviews) | Not enough data | 
| **Media File Storage** | 7.8 (20 reviews) | Not enough data | 
| **Web Content Management** | 7.4 (22 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reports & Analytics** | 8.0 (22 reviews) | Not enough data | 
| **Customer Data** | 8.0 (22 reviews) | Not enough data | 

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integrations** | 7.9 (23 reviews) | Not enough data | 
| **Dashboard** | 8.3 (23 reviews) | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 8.5/10 | 11 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Administration

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | 8.3 (8 reviews) | Not enough data | 
| **Cart Management** | 8.3 (9 reviews) | Not enough data | 
| **Shipping Information Collection** | 8.2 (10 reviews) | Not enough data | 

#### Integrations

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Payment Gateway Integration** | 8.5 (11 reviews) | Not enough data | 
| **E-commerce Platform Integration** | 8.8 (10 reviews) | Not enough data | 
| **Email Integration** | 8.8 (10 reviews) | Not enough data | 

#### Cart Management

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Multi Cart** | 8.3 (9 reviews) | Not enough data | 
| **Products** | 9.3 (9 reviews) | Not enough data | 
| **Templates** | 8.5 (8 reviews) | Not enough data | 
| **Embed** | 8.3 (8 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.6 (50 reviews) | 
| **Journey Optimization** | Not enough data | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (45 reviews) | 
| **Trends Reporting** | Not enough data | 8.0 (47 reviews) | 
| **Dashboards** | Not enough data | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 7.8 (44 reviews) | 
| **Integrations** | Not enough data | 8.1 (42 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | 7.9/10 | 419 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Headless Commerce

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Decoupling** | 8.1 (43 reviews) | Not enough data | 
| **REST APIs** | 8.4 (42 reviews) | Not enough data | 
| **Data Orchestration** | 7.9 (39 reviews) | Not enough data | 
| **Customization** | 8.6 (45 reviews) | Not enough data | 
| **Extensibility** | 8.7 (47 reviews) | Not enough data | 

#### Generative AI

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | 8.3 (23 reviews) | Not enough data | 
| **AI Text Summarization** | 8.1 (23 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (16 reviews) | Not enough data | 
| **Decision Making** | 7.6 (17 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Storefront Design Tools** | 7.5 (240 reviews) | Not enough data | 
| **Product Visualization** | 8.0 (273 reviews) | Not enough data | 
| **Recommendations / Personalization** | 7.8 (335 reviews) | Not enough data | 
| **Promotions and Discounts** | 7.8 (348 reviews) | Not enough data | 
| **Shopping Cart Abandonment** | 7.2 (306 reviews) | Not enough data | 
| **Product Reviews** | 7.6 (308 reviews) | Not enough data | 
| **SEO** | 7.8 (323 reviews) | Not enough data | 

#### Product Catalog

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Content Management** | 8.1 (365 reviews) | Not enough data | 
| **Product Configuration** | 8.2 (341 reviews) | Not enough data | 
| **Product Search and Filtering** | 7.5 (344 reviews) | Not enough data | 
| **Intangible Products** | 7.9 (258 reviews) | Not enough data | 

#### Order Process

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Checkout Process** | 8.1 (349 reviews) | Not enough data | 
| **Shipping Options** | 8.0 (337 reviews) | Not enough data | 
| **Tax Display and Processing** | 8.1 (324 reviews) | Not enough data | 
| **Payment Processing** | 8.3 (331 reviews) | Not enough data | 
| **Order Management** | 8.2 (344 reviews) | Not enough data | 
| **Returns / Refunds** | 7.6 (307 reviews) | Not enough data | 
| **Inventory Management** | 7.9 (308 reviews) | Not enough data | 
| **Multi-Channel Fulfillment** | 7.9 (184 reviews) | Not enough data | 

#### Multi-Channel Support

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Omnichannel** | 7.7 (286 reviews) | Not enough data | 
| **Mobile** | 7.5 (302 reviews) | Not enough data | 
| **Social Commerce** | 7.2 (257 reviews) | Not enough data | 
| **Customer Service** | 7.4 (287 reviews) | Not enough data | 
| **Store Locator** | 7.3 (233 reviews) | Not enough data | 
| **3rd-Party Store Integration** | 7.6 (191 reviews) | Not enough data | 
| **B2B** | 7.6 (237 reviews) | Not enough data | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **APIs** | 8.1 (298 reviews) | Not enough data | 
| **Customization** | 8.4 (362 reviews) | Not enough data | 
| **Integrations to Add-on Tools** | 8.2 (334 reviews) | Not enough data | 
| **User Management** | 8.1 (332 reviews) | Not enough data | 
| **Reporting / Analytics** | 7.1 (251 reviews) | Not enough data | 
| **Security** | 7.8 (324 reviews) | Not enough data | 
| **Multi-Site Management** | 8.2 (281 reviews) | Not enough data | 
| **Admin Access Rights** | 8.4 (320 reviews) | Not enough data | 
| **Test-to-Product Migration** | 7.6 (277 reviews) | Not enough data | 
| **Internationalization** | 8.0 (271 reviews) | Not enough data | 
| **Cross Browser Support** | 8.2 (304 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (350 reviews) | Not enough data | 

### AWS Marketplace

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AWS Marketplace

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Commerce (formerly Magento Commerce)** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)

**Unique to Adobe Commerce (formerly Magento Commerce) (4):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [AWS Marketplace Software](https://www.g2.com/categories/aws-marketplace)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Commerce (formerly Magento Commerce) | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 58.8% | 23.7% | 
| **Mid-Market** | 31.4% | 53.3% | 
| **Enterprise** | 9.8% | 23.0% | 

### By Industry

#### Adobe Commerce (formerly Magento Commerce)

- **Retail:** 12.8%
- **Information Technology and Services:** 11.9%
- **Computer Software:** 7.5%
- **Internet:** 7.1%
- **Consumer Goods:** 5.9%
- **Marketing and Advertising:** 5.5%
- **Apparel & Fashion:** 5.2%
- **Health, Wellness and Fitness:** 2.3%
- **Sporting Goods:** 2.3%
- **Design:** 2.3%
- **Other:** 37.2%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Adobe Commerce (formerly Magento Commerce)

- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5119 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1279 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (332 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1226 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14724 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14863 reviews)

---
## Top Discussions

### Adobe Commerce (formerly Magento Commerce)

- Title: [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,..."
- Title: [Why Magento Comes with So many Releases frequently?](https://www.g2.com/discussions/why-magento-comes-with-so-many-releases-frequently) — 2 comments, 1 upvote
  > **Top comment:** "I lost over 150k in an investment trading company ; i was down because the company refused to let me make withdrawals and kept asking for more money…. My..."
- Title: [How can we reach out for better customer support?](https://www.g2.com/discussions/how-can-we-reach-out-for-better-customer-support) — 1 comment, 1 upvote
  > **Top comment:** "Usually I don’t write these kind of reviews but this time I just want to protect people from future scam… because these croocks aren’t going to stop I know..."
- Title: [Is there a platform similar where I can track my in store purchases as well? A joint in store and online store account?](https://www.g2.com/discussions/32701-is-there-a-platform-similar-where-i-can-track-my-in-store-purchases-as-well-a-joint-in-store-and-online-store-account) — 1 comment, 1 upvote
  > **Top comment:** "Check out the guys at SyncSpider.com they can help you integrate with other platforms to support. "
- Title: [Much better mobile compatibility is needed. Or a lite version mobile native app could be a better](https://www.g2.com/discussions/much-better-mobile-compatibility-is-needed-or-a-lite-version-mobile-native-app-could-be-a-better) — 1 comment, 1 upvote
  > **Top comment:** "Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying."

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-commerce-formerly-magento-commerce-vs-sap-engagement-cloud-formerly-sap-emarsys)