Compare Adobe Commerce (formerly Magento Commerce) and Optimizely Web Experimentation 
At a Glance
Market Segments
Small-Business (59.0% of reviews)
Mid-Market (48.0% of reviews)
Entry-Level Pricing
Contact Us
Contact Vendor
Adobe Commerce (formerly Magento Commerce)
Star Rating
(576)4.0 out of 5
Market Segments
Small-Business (59.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Adobe Commerce (formerly Magento Commerce)Optimizely Web Experimentation
Star Rating
(410)4.2 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimizely Web Experimentation excels in ease of use, with many users highlighting its user-friendly interface and straightforward setup process. One user mentioned that it is easy to set up even for non-technical individuals, making it accessible for teams without extensive technical resources.
- Users say Adobe Commerce stands out for its flexibility and scalability, particularly in handling complex catalogs and multi-store setups. Reviewers appreciate its ability to integrate seamlessly with existing systems, which is crucial for businesses looking to scale operations effectively.
- According to verified reviews, Optimizely Web Experimentation offers superior A/B testing capabilities, with users praising its quick implementation of experiments without needing a full deployment cycle. This allows teams to test new ideas rapidly and see immediate impacts, which is a significant advantage for agile marketing strategies.
- Reviewers mention that Adobe Commerce provides extensive customization options, enabling businesses to tailor their online presence to specific brand needs. Users have noted that this level of customization allows for the automation of complex workflows, enhancing overall operational efficiency.
- G2 reviewers highlight that while both platforms have similar scores for meeting requirements, Optimizely Web Experimentation shines in support quality, with users rating it higher. Many have expressed satisfaction with the support they receive, which helps them leverage the platform effectively.
- Users report that Adobe Commerce, despite its strengths, can be more challenging to set up compared to Optimizely Web Experimentation. Some users have noted that the initial setup can be complex, which may require more technical expertise, potentially slowing down the onboarding process for new users.
Pricing
Entry-Level Pricing
Adobe Commerce (formerly Magento Commerce)
Adobe Commerce Pro
Contact Us
The all-in-one package for merchants of any size or business model.
- Adobe Commerce Application
- Core Application Support
- Single-tenant, dedicated infrastructure
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Adobe Commerce (formerly Magento Commerce)
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.4
467
8.4
296
Ease of Use
7.2
480
8.1
309
Ease of Setup
6.4
308
8.0
155
Ease of Admin
7.4
284
8.2
124
Quality of Support
7.1
414
8.0
252
Has the product been a good partner in doing business?
7.5
261
7.9
119
Product Direction (% positive)
7.1
457
7.8
271
Features by Category
Visitor Behavior
8.5
11
7.8
24
|
Verified
8.2
11
8.5
26
|
Verified
7.4
11
7.6
22
|
Verified
Templates
7.9
11
7.8
24
|
Verified
8.3
11
8.3
23
|
Verified
8.2
11
8.4
24
|
Verified
Personalization
7.9
11
7.6
23
|
Verified
7.7
10
7.7
26
|
Verified
7.5
10
7.9
21
|
Verified
7.3
10
Feature Not Available
7.6
9
7.5
20
|
Verified
7.3
10
7.0
19
|
Verified
6.5
9
9.0
24
|
Verified
7.0
10
8.6
22
|
Verified
Multichannel
7.7
10
8.5
26
|
Verified
7.7
10
6.9
20
|
Verified
7.2
9
8.9
25
|
Verified
Administration
6.8
10
8.0
22
|
Verified
6.7
10
8.5
22
|
Verified
6.7
10
8.2
22
|
Verified
7.6
9
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising
8.1
20
Not enough data
7.7
22
Not enough data
8.2
22
Not enough data
7.8
20
Not enough data
7.4
22
Not enough data
Analytics
8.0
22
Not enough data
8.0
22
Not enough data
Administration
7.9
23
Not enough data
8.3
23
Not enough data
Administration
8.3
8
Not enough data
8.3
9
Not enough data
8.2
10
Not enough data
Integrations
8.5
11
Not enough data
8.8
10
Not enough data
8.8
10
Not enough data
Cart Management
8.3
9
Not enough data
9.3
9
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
8.0
41
Not enough data
8.4
42
Not enough data
7.9
39
Not enough data
8.6
44
Not enough data
8.6
44
Not enough data
Generative AI
8.3
23
Not enough data
8.1
23
Not enough data
Agentic AI - E-Commerce Platforms
7.1
16
Not enough data
7.6
17
Not enough data
7.3
15
Not enough data
7.7
16
Not enough data
7.1
16
Not enough data
7.3
15
Not enough data
Merchandising/Marketing
7.4
236
Not enough data
8.0
270
Not enough data
7.8
328
Not enough data
7.8
344
Not enough data
7.2
306
Not enough data
7.6
308
Not enough data
7.8
321
Not enough data
Product Catalog
8.1
353
Not enough data
8.2
340
Not enough data
7.5
341
Not enough data
7.9
258
Not enough data
Order Process
8.0
345
Not enough data
8.0
336
Not enough data
8.1
324
Not enough data
8.3
328
Not enough data
8.2
338
Not enough data
7.6
306
Not enough data
7.9
307
Not enough data
7.9
183
Not enough data
Multi-Channel Support
7.7
284
Not enough data
7.5
301
Not enough data
7.2
256
Not enough data
7.4
284
Not enough data
7.3
233
Not enough data
7.6
190
Not enough data
7.6
229
Not enough data
Platform
8.0
294
Not enough data
8.3
334
Not enough data
8.1
318
Not enough data
8.1
331
Not enough data
7.1
250
Not enough data
7.9
322
Not enough data
8.1
273
Not enough data
8.4
320
Not enough data
7.6
277
Not enough data
8.0
268
Not enough data
8.2
304
Not enough data
7.8
336
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AWS Marketplace
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Commerce (formerly Magento Commerce) and Optimizely Web Experimentation are categorized as E-Commerce Personalization
Unique Categories
Adobe Commerce (formerly Magento Commerce) is categorized as E-Commerce Platforms, Shopping Cart, E-Merchandising, and AWS Marketplace
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, Customer Data Platform (CDP), A/B Testing, Configuration Management, and Personalization
Reviews
Reviewers' Company Size
Adobe Commerce (formerly Magento Commerce)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
13.1%
Information Technology and Services
11.2%
Internet
7.6%
Computer Software
7.0%
Consumer Goods
6.3%
Other
54.8%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Marketing and Advertising
8.1%
Retail
8.1%
Other
54.4%
Alternatives
Discussions
Why Magento Comes with So many Releases frequently?
2 Comments
DG
Hi,
This is because of the massive number of features that platform offers. Continuous improvement is one of the major factors for this platform being a...Read more
What is Adobe Commerce (formerly Magento Commerce) used for?
2 Comments
PS
Adobe Commerce (formerly Magento Commerce) is an eCommerce platform used to build and manage online stores. It allows businesses to customize their stores,...Read more
Much better mobile compatibility is needed. Or a lite version mobile native app could be a better
1 Comment
G2
Hi, Maybe you are interested in https://argentotheme.com/ which made our website run really great, with AMP feature and requireJS optimalization its flying.Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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