Compare Adobe Campaign and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Small-Business (37.3% of reviews)
Mid-Market (54.1% of reviews)
Entry-Level Pricing
No pricing available
$
Adobe Campaign
Star Rating
(344)4.1 out of 5
Market Segments
Small-Business (37.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe CampaignSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(585)4.3 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Campaign excels in integration capabilities, with users highlighting its ease of integration with other systems. This feature is particularly beneficial for marketers looking to streamline their workflows and enhance customer retention through lifecycle marketing.
- Users say that SAP Engagement Cloud (formerly SAP Emarsys) shines in campaign automation, with features like abandoned cart recovery and personalized welcome messages. Reviewers appreciate how these automation programs help them effectively reach their audience and improve engagement.
- According to verified reviews, Adobe Campaign is praised for its user experience, with many users finding the platform intuitive and easy to navigate. This positive feedback suggests that new users can quickly adapt and utilize the software without extensive training.
- Reviewers mention that SAP Engagement Cloud offers a compact and clear interface, making it mostly self-explanatory. Users appreciate the intelligent design and the broad variety of APIs that facilitate data import and export, enhancing overall usability.
- G2 reviewers report that while Adobe Campaign has strong features for email marketing, including robust analytics and performance measurement tools, some users feel it may not fully meet their specific workflow needs, indicating potential configuration challenges.
- Users say that SAP Engagement Cloud excels in personalization, leveraging real-time data and AI insights to tailor campaigns at scale. This capability is particularly valued by marketers aiming to create effective, targeted customer journeys that resonate with their audience.
Pricing
Entry-Level Pricing
Adobe Campaign
No pricing availableSAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Adobe Campaign
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.5
284
8.3
404
Ease of Use
7.4
290
8.2
409
Ease of Setup
6.7
105
7.1
215
Ease of Admin
7.3
99
8.2
172
Quality of Support
7.8
274
8.4
398
Has the product been a good partner in doing business?
7.8
98
8.5
173
Product Direction (% positive)
7.7
280
8.9
377
Features by Category
Email Marketing
8.4
160
|
Verified
8.7
264
|
Verified
8.4
155
|
Verified
8.7
248
|
Verified
8.2
154
|
Verified
8.5
258
|
Verified
8.2
149
|
Verified
8.3
233
|
Verified
Online Marketing
8.3
123
|
Verified
7.0
158
|
Verified
8.1
154
|
Verified
8.0
191
|
Verified
8.1
135
|
Verified
8.1
218
|
Verified
7.9
146
|
Verified
8.0
215
|
Verified
8.1
87
|
Verified
7.8
158
Lead Management
8.1
70
|
Verified
7.9
174
|
Verified
8.2
141
|
Verified
7.8
192
|
Verified
8.1
142
|
Verified
8.5
242
|
Verified
7.9
64
|
Verified
7.8
161
|
Verified
8.2
64
|
Verified
8.0
158
|
Verified
8.4
65
|
Verified
8.2
183
|
Verified
8.0
133
|
Verified
7.8
146
|
Verified
7.9
124
|
Verified
8.2
144
|
Verified
Campaign Management
8.3
148
|
Verified
8.2
182
|
Verified
8.1
130
|
Verified
7.8
122
8.1
128
|
Verified
7.6
113
|
Verified
8.0
109
|
Verified
7.0
84
Social
8.0
77
7.3
93
8.4
122
|
Verified
7.5
103
|
Verified
8.4
124
|
Verified
7.4
101
|
Verified
8.2
75
|
Verified
7.4
93
|
Verified
8.1
113
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.0
155
|
Verified
8.0
237
|
Verified
8.0
91
|
Verified
7.8
176
|
Verified
7.8
73
|
Verified
7.6
165
|
Verified
8.1
72
|
Verified
7.4
173
|
Verified
8.2
76
|
Verified
7.4
109
Platform
8.2
52
|
Verified
7.5
153
|
Verified
8.1
52
|
Verified
8.1
135
|
Verified
8.0
50
|
Verified
8.5
152
|
Verified
8.0
44
|
Verified
7.9
106
|
Verified
8.3
44
|
Verified
6.8
107
|
Verified
8.0
51
|
Verified
8.5
137
|
Verified
8.1
45
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
7.9
52
|
Verified
7.8
158
|
Verified
7.6
45
|
Verified
7.6
151
|
Verified
7.1
42
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
8.8
12
|
Verified
8.6
50
8.6
14
|
Verified
8.6
48
Platform Data
8.3
14
|
Verified
8.1
45
8.1
12
|
Verified
8.0
47
8.6
14
|
Verified
8.4
51
8.6
14
|
Verified
7.9
44
Platform Additional Functionality
8.6
12
7.8
44
8.2
13
|
Verified
8.1
42
8.3
12
|
Verified
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Analysis
8.4
18
|
Verified
8.0
43
8.4
20
|
Verified
8.3
68
|
Verified
8.2
17
|
Verified
7.7
38
8.1
18
|
Verified
8.1
54
Campaigns
8.6
19
7.9
42
|
Verified
8.8
19
|
Verified
8.4
46
|
Verified
8.6
18
|
Verified
8.4
39
|
Verified
9.0
16
|
Verified
7.8
32
8.3
18
|
Verified
9.1
64
8.6
17
|
Verified
8.8
62
Engagement
8.1
17
|
Verified
8.1
52
Platform
8.4
20
|
Verified
8.4
59
8.6
20
|
Verified
8.1
28
|
Verified
8.4
19
|
Verified
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
7.8
23
|
Verified
8.0
70
|
Verified
8.4
25
|
Verified
8.5
83
|
Verified
8.3
25
|
Verified
8.3
80
|
Verified
8.1
24
|
Verified
8.8
81
|
Verified
8.1
12
Feature Not Available
8.8
11
|
Verified
Feature Not Available
Campaign Activity
8.3
25
|
Verified
8.3
94
|
Verified
8.6
25
|
Verified
8.4
101
|
Verified
8.5
24
|
Verified
8.1
74
|
Verified
8.5
25
|
Verified
8.0
75
|
Verified
8.7
24
|
Verified
8.4
72
|
Verified
8.5
11
|
Verified
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Adobe Campaign and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Marketing Analytics, Mobile Marketing, Marketing Automation, and Customer Journey Analytics
Unique Categories
Adobe Campaign has no unique categories
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Adobe Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.2%
Information Technology and Services
5.8%
Financial Services
4.6%
Computer Software
4.0%
Hospital & Health Care
3.4%
Other
66.1%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
Hardware & Software Requirements for Adobe Campaign?
1 Comment
TC
Windows 10 is needed to run and you can use phones, tablets, and computers.Read more
What is Adobe campaign tool?
1 Comment
SP
Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time...Read more
What is Adobe Campaign standard?
1 Comment
SP
Adobe Campaign Standard or ACS is the Web Version of Adobe Classic or ACCRead more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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