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Compare Adobe Advertising Cloud and Google Analytics 
At a Glance
Market Segments
Mid-Market (35.5% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudGoogle Analytics
Star Rating
(6,635)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsAdobe Advertising Cloud vs Google Analytics
When assessing the two solutions, reviewers found Google Analytics easier to use, set up, and administer. Reviewers also preferred doing business with Google Analytics overall.
- Reviewers felt that Google Analytics meets the needs of their business better than Adobe Advertising Cloud.
- When comparing quality of ongoing product support, Adobe Advertising Cloud and Google Analytics provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics over Adobe Advertising Cloud.
Pricing
Entry-Level Pricing
Adobe Advertising Cloud
No pricing availableGoogle Analytics
No pricing availableFree Trial
Adobe Advertising Cloud
No trial information availableGoogle Analytics
No trial information availableRatings
Meets Requirements
7.6
88
9.0
5,519
Ease of Use
6.8
86
7.8
5,552
Ease of Setup
6.2
46
7.9
2,756
Ease of Admin
7.2
48
8.2
2,609
Quality of Support
7.5
83
7.5
4,593
Has the product been a good partner in doing business?
7.7
49
8.3
2,390
Product Direction (% positive)
7.2
88
8.5
5,398
Features by Category
Metrics
Not enough data
9.0
4025
Not enough data
8.8
4000
Not enough data
8.7
3936
Not enough data
8.6
3616
Not enough data
8.4
3388
Not enough data
8.4
3593
Not enough data
8.5
3640
Not enough data
8.6
3713
Not enough data
8.2
3300
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3543
Not enough data
8.2
3251
Not enough data
8.4
3495
Not enough data
8.5
3432
Not enough data
8.3
3110
Not enough data
8.5
3663
Other
Not enough data
8.5
3684
Not enough data
8.5
3495
Not enough data
8.3
3287
Not enough data
8.7
3434
Not enough data
8.5
2696
Not enough data
8.0
2423
Not enough data
8.2
2798
Agentic AI - Digital Analytics
Not enough data
7.8
84
Not enough data
8.0
85
Not enough data
7.7
84
Not enough data
8.4
90
Administration
Not enough data
8.5
2624
Not enough data
8.2
2329
Not enough data
8.9
3457
Not enough data
8.9
3563
Channel Functionality
7.8
34
Not enough data
Platform Interoperability
8.3
6
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
7.6
48
|
Verified
Not enough data
7.8
46
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
7.7
27
Not enough data
7.7
38
|
Verified
Not enough data
8.1
27
Not enough data
8.0
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Targeting
8.2
50
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.9
44
|
Verified
Not enough data
7.7
32
Not enough data
Platform
7.8
37
|
Verified
Not enough data
8.2
49
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
7.5
52
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
Campaign Management & Optimization
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Not enough data
Analytics & Administration
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Not enough data
Platform
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1176
Not enough data
8.8
1134
Not enough data
9.1
1148
Tracking & Reporting
Not enough data
8.6
1019
Not enough data
8.9
1164
Not enough data
8.5
1068
Not enough data
8.9
1178
Not enough data
8.7
1121
Not enough data
8.6
1096
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Authoring Tools
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.9
8
Not enough data
8.5
8
Not enough data
Publishing Tools
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Not enough data
Platform Interoperability
7.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1(won by default)
53
|
Verified
Not enough data
8.2(won by default)
51
|
Verified
Not enough data
7.6(won by default)
48
|
Verified
Not enough data
7.8(won by default)
46
|
Verified
Not enough data
8.0(won by default)
47
|
Verified
Not enough data
7.7(won by default)
27
Not enough data
7.7(won by default)
38
|
Verified
Not enough data
8.1(won by default)
27
Not enough data
8.0(won by default)
48
|
Verified
Not enough data
8.0(won by default)
48
|
Verified
Not enough data
7.5(won by default)
40
|
Verified
Not enough data
9.0(won by default)
10
|
Verified
Not enough data
8.8(won by default)
10
|
Verified
Not enough data
Targeting
8.2(won by default)
50
|
Verified
Not enough data
7.8(won by default)
47
|
Verified
Not enough data
7.9(won by default)
44
|
Verified
Not enough data
7.7(won by default)
32
Not enough data
Platform
7.8(won by default)
37
|
Verified
Not enough data
8.2(won by default)
49
|
Verified
Not enough data
8.0(won by default)
51
|
Verified
Not enough data
7.5(won by default)
52
|
Verified
Not enough data
7.9(won by default)
46
|
Verified
Not enough data
8.2(won by default)
51
|
Verified
Not enough data
8.0(won by default)
42
|
Verified
Not enough data
7.9(won by default)
38
|
Verified
Not enough data
8.0(won by default)
45
|
Verified
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
53
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
7.6
48
|
Verified
Not enough data
7.8
46
|
Verified
Not enough data
8.0
47
|
Verified
Not enough data
7.7
27
Not enough data
7.7
38
|
Verified
Not enough data
8.1
27
Not enough data
8.0
48
|
Verified
Not enough data
8.0
48
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
9.0
10
|
Verified
Not enough data
8.8
10
|
Verified
Not enough data
Targeting
8.2
50
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.9
44
|
Verified
Not enough data
7.7
32
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.8
37
|
Verified
Not enough data
8.2
49
|
Verified
Not enough data
8.0
51
|
Verified
Not enough data
7.5
52
|
Verified
Not enough data
7.9
46
|
Verified
Not enough data
8.2
51
|
Verified
Not enough data
8.0
42
|
Verified
Not enough data
7.9
38
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1122
Not enough data
8.9
1493
Not enough data
8.3
1255
Metrics
Not enough data
8.9
1464
Not enough data
8.9
1498
Not enough data
8.9
1498
Not enough data
8.7
1416
Not enough data
8.7
1430
Not enough data
8.4
1366
Agentic AI - Content Analytics
Not enough data
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Metrics
Not enough data
8.8
235
Not enough data
8.7
230
Not enough data
8.8
224
Not enough data
8.6
234
Not enough data
8.8
237
Categories
Categories
Shared Categories
Adobe Advertising Cloud and Google Analytics share no categories
Unique Categories
Adobe Advertising Cloud is categorized as Creative Management Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, Display Advertising, and Paid Search Advertising
Google Analytics is categorized as Content Analytics, Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.7%
Financial Services
4.3%
Computer Software
4.3%
Higher Education
3.2%
Other
41.9%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Adobe Advertising Cloud has no discussions with answers
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