Introducing G2.ai, the future of software buying.Try now
Compare AdEspresso by Hootsuite and AdRoll 
Featured Products
At a Glance
Market Segments
Small-Business (72.9% of reviews)
Small-Business (56.3% of reviews)
Entry-Level Pricing
No pricing available
Pay As You Go
AdEspresso by Hootsuite
Star Rating
(74)3.6 out of 5
Market Segments
Small-Business (72.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdEspresso by HootsuiteAdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in customer support, with many users praising its responsive and helpful service. One user noted, "Adroll Customer Care top all companies that provide support to our company," highlighting the platform's commitment to assisting its clients effectively.
- Users say that AdRoll's ad creation tools are particularly user-friendly, making it easy to design dynamic ads. A reviewer mentioned, "I like how AdRoll makes dynamic ads very easy to create," which reflects the platform's intuitive interface and built-in ad maker that simplifies the creative process.
- Reviewers mention that AdEspresso by Hootsuite is a great choice for those looking for a streamlined ad management experience. Users appreciate the ability to manage ads across multiple platforms in one place, with one stating, "It saves me a ton of time," indicating its efficiency in handling advertising tasks.
- According to verified reviews, AdRoll stands out for its advanced retargeting capabilities, which users describe as "top tier." This feature allows businesses to effectively re-engage potential customers, making it a strong option for those focused on conversion.
- G2 reviewers highlight that AdEspresso offers a user-friendly experience, particularly for beginners. One user remarked, "Very much user friendly tool that it is too easy for me to create ads," suggesting that it is accessible for those new to social media advertising.
- Users report that while AdRoll has a higher overall satisfaction score, AdEspresso's free trial is a significant draw for new users. A reviewer noted, "The best thing I like about AdEspresso is the free trial which is completely worth it," indicating that this feature can help users evaluate the platform without commitment.
Pricing
Entry-Level Pricing
AdEspresso by Hootsuite
No pricing availableAdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdEspresso by Hootsuite
Free Trial is available
AdRoll
Free Trial is available
Ratings
Meets Requirements
7.4
61
8.2
582
Ease of Use
7.8
63
8.3
587
Ease of Setup
7.8
29
8.2
371
Ease of Admin
7.2
29
8.1
336
Quality of Support
6.1
58
8.0
556
Has the product been a good partner in doing business?
7.0
28
8.1
335
Product Direction (% positive)
7.1
60
7.2
572
Features by Category
Channel Functionality
Not enough data
8.2
400
Platform Interoperability
Not enough data
7.5
80
Agentic AI - Display Advertising
Not enough data
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Campaign Management
7.9
48
8.0
437
7.6
49
7.6
426
Feature Not Available
8.1
429
7.1
48
7.0
373
Feature Not Available
7.7
367
Feature Not Available
7.8
356
Feature Not Available
7.7
313
7.6
38
7.7
359
7.7
44
8.1
399
7.8
46
7.5
375
7.7
42
7.5
331
7.4
29
7.7
212
Feature Not Available
7.8
210
Targeting
7.8
50
7.9
406
7.4
47
8.7
428
7.2
44
8.0
372
7.3
42
7.7
338
Platform
6.9
41
7.7
284
7.6
43
7.2
333
7.6
43
8.0
368
7.1
47
8.1
404
7.1
42
7.8
314
7.3
40
7.4
325
7.4
40
7.5
321
7.2
39
7.8
267
Feature Not Available
7.6
333
Campaign Management & Optimization
7.9
8
Not enough data
7.5
8
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analytics & Administration
8.1
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
Platform
7.7
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
Retargeting
Not enough data
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Agentic AI - Retargeting
Not enough data
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Attribution Modeling
Not enough data
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Agentic AI - Attribution
Not enough data
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Marketing
Not enough data
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Reporting
Not enough data
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Platform Interoperability
Not enough data
7.5
34
Mobile Functionality
Not enough data
8.0
203
Agentic AI - Mobile Advertising
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Campaign Management
7.9
48
8.0
437
7.6
49
7.6
426
Feature Not Available
8.1
429
7.1
48
7.0
373
Feature Not Available
7.7
367
Feature Not Available
7.8
356
Feature Not Available
7.7
313
7.6
38
7.7
359
7.7
44
8.1
399
7.8
46
7.5
375
7.7
42
7.5
331
7.4
29
7.7
212
Feature Not Available
7.8
210
Targeting
7.8
50
7.9
406
7.4
47
8.7
428
7.2
44
8.0
372
7.3
42
7.7
338
Mobile
Not enough data
7.8
169
7.4
29
7.7
212
Feature Not Available
7.8
210
Platform
6.9
41
7.7
284
7.6
43
7.2
333
7.6
43
8.0
368
7.1
47
8.1
404
7.1
42
7.8
314
7.3
40
7.4
325
7.4
40
7.5
321
7.2
39
7.8
267
Feature Not Available
7.6
333
Platform Interoperability
Not enough data
6.7
12
Video Functionality
Not enough data
7.9
14
Agentic AI - Video Advertising
Not enough data
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Campaign Management
7.9
48
8.0
437
7.6
49
7.6
426
Feature Not Available
8.1
429
7.1
48
7.0
373
Feature Not Available
7.7
367
Feature Not Available
7.8
356
Feature Not Available
7.7
313
7.6
38
7.7
359
7.7
44
8.1
399
7.8
46
7.5
375
7.7
42
7.5
331
7.4
29
7.7
212
Feature Not Available
7.8
210
Targeting
7.8
50
7.9
406
7.4
47
8.7
428
7.2
44
8.0
372
7.3
42
7.7
338
Platform
6.9
41
7.7
284
7.6
43
7.2
333
7.6
43
8.0
368
7.1
47
8.1
404
7.1
42
7.8
314
7.3
40
7.4
325
7.4
40
7.5
321
7.2
39
7.8
267
Feature Not Available
7.6
333
Platform Interoperability
Feature Not Available
8.0(won by default)
35
Agentic AI - Social Media Advertising
Not enough data
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Social Functionality
7.6
46
8.0(won by 0.4)
221
Campaign Management
7.9
48
8.0(won by 0.1)
437
7.6(tied score)
49
7.6(tied score)
426
Feature Not Available
8.1(won by default)
429
7.1(won by 0.1)
48
7.0
373
Feature Not Available
7.7(won by default)
367
Feature Not Available
7.8(won by default)
356
Feature Not Available
7.7(won by default)
313
7.6
38
7.7(won by 0.1)
359
7.7
44
8.1(won by 0.4)
399
7.8(won by 0.3)
46
7.5
375
7.7(won by 0.2)
42
7.5
331
7.4
29
7.7(won by 0.3)
212
Feature Not Available
7.8(won by default)
210
Targeting
7.8
50
7.9(won by 0.1)
406
7.4
47
8.7(won by 1.3)
428
7.2
44
8.0(won by 0.8)
372
7.3
42
7.7(won by 0.4)
338
Platform
6.9
41
7.7(won by 0.8)
284
7.6(won by 0.4)
43
7.2
333
7.6
43
8.0(won by 0.4)
368
7.1
47
8.1(won by 1.0)
404
7.1
42
7.8(won by 0.7)
314
7.3
40
7.4(won by 0.1)
325
7.4
40
7.5(won by 0.1)
321
7.2
39
7.8(won by 0.6)
267
Feature Not Available
7.6(won by default)
333
Demand Side Platforms
Not enough data
7.7
5
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Campaign Management
7.9
48
8.0
437
7.6
49
7.6
426
Feature Not Available
8.1
429
7.1
48
7.0
373
Feature Not Available
7.7
367
Feature Not Available
7.8
356
Feature Not Available
7.7
313
7.6
38
7.7
359
7.7
44
8.1
399
7.8
46
7.5
375
7.7
42
7.5
331
7.4
29
7.7
212
Feature Not Available
7.8
210
Targeting
7.8
50
7.9
406
7.4
47
8.7
428
7.2
44
8.0
372
7.3
42
7.7
338
Demand Side Platforms
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Platform
6.9
41
7.7
284
7.6
43
7.2
333
7.6
43
8.0
368
7.1
47
8.1
404
7.1
42
7.8
314
7.3
40
7.4
325
7.4
40
7.5
321
7.2
39
7.8
267
Feature Not Available
7.6
333
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
9
Not enough data
8.3
9
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdEspresso by Hootsuite and AdRoll are categorized as Social Media Advertising
Unique Categories
AdEspresso by Hootsuite is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
AdEspresso by Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.0%
Retail
7.1%
Food & Beverages
5.7%
Management Consulting
2.9%
Internet
2.9%
Other
41.4%
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Alternatives
Discussions
AdEspresso by Hootsuite has no discussions with answers
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
