It's been two months since this profile received a new review

Adzooma Reviews & Product Details

Adzooma is a digital advertising management platform that provides account auditing, optimisation, and performance tracking across Google Ads, Microsoft Advertising, and Meta Ads. It is a type of marketing technology (MarTech) solution that helps advertisers, agencies, and businesses manage pay-per-click (PPC) campaigns more efficiently by surfacing issues, recommending improvements, and supporting smarter budget pacing. The platform is designed for multiple audiences, including agencies managing client accounts, eCommerce brands seeking stronger ROAS, in-house marketers handling day-to-day campaigns, and freelancers optimising accounts for clients. By consolidating campaign monitoring and recommendations into one dashboard, Adzooma simplifies paid media management while reducing wasted spend and improving performance visibility. Core product features include: - Campaign Audits: Instantly review accounts to detect wasted spend, disapprovals, and broken tracking. - Optimise & Improve: Apply performance fixes quickly, improve bidding strategies, and clean up campaign structure. - Scale Campaigns: Identify and grow top-performing campaigns through smart budgets, audience targeting, and bid adjustments. - Budget Tracking: Track spend across multiple ad platforms and adjust pacing to prevent overspending. - Performance Scorecards: Run PPC, SEO, and website audits to uncover blockers and highlight opportunities for growth. In addition to its core features, Adzooma offers specialised optimisation toolkits that address specific campaign needs. Key optimisation solutions include: - Performance Max Toolkit: Manage assets, exclusions, audiences, and budgets for Google’s PMax campaigns. - Shopping Ads Enhancer: Segment products, repair feed issues, and increase return on ad spend (ROAS). - Ad Copy Optimisation: Strengthen responsive search ads (RSAs), fill asset gaps, and apply AI-driven suggestions to improve CTR. - Conversion Tracking Support: Repair broken tracking and set up GA4, UET, and enhanced conversions for more accurate measurement. - Audience Expansion & Targeting: Grow reach with remarketing, partner networks, and geo-targeting while refining bidding strategies. Adzooma’s value lies in its ability to combine multiple campaign oversight functions into a single, accessible platform. It does not replace advertising networks themselves but acts as a performance layer, ensuring campaigns run smoothly and budgets are spent efficiently. Additional benefits for different user groups: - Agencies: Surface client opportunities quickly and demonstrate measurable value in reports. - eCommerce Brands: Optimise product feeds and campaign structures to maximise online sales. - In-House Marketers: Access clear, jargon-free insights with practical ways to improve campaign results. - Freelancers: Detect issues early, generate reports, and manage multiple accounts from one dashboard. In summary, Adzooma is positioned as a centralised platform for PPC campaign audits, optimisation, and budget management, designed to support advertisers across varying roles and industries.

Seller

Adzooma

Discussions

Adzooma Community

Languages Supported

English

Overview by

Rebecca Sohal

Pricing

Pricing provided by Adzooma.

Free

Silver

£49.00

Per Month

View More Pricing Information

Top-Rated Alternatives

AdEspresso by Hootsuite

View All Alternatives

Adzooma Media

The dashboard is your central hub for PPC performance, combining scores, recommendations, and budget tracking in one view. Track key metrics, spot overspend early, and take action with prioritised insights – the dashboard keeps your campaigns on target every day.

Opportunities are the one-click optimisations designed to improve and safeguard your campaigns. Boost your performance, reduce wasted spend and catch errors - our Opportunities will become an essential part of your working routine.

The Performance Report gives you a clear score and tailored recommendations to improve your campaigns. See what’s working, uncover what needs fixing, and follow step-by-step actions to boost results and reduce wasted spend.

G2 reviews are authentic and verified.

Here's how.

Mantas M.

Marketing Team Lead

Small-Business (50 or fewer emp.)

6/26/2023

"Great tool for PPC marketing agencies"

5/5

What do you like best about Adzooma?

Adzooma's interface is incredibly intuitive, making it easy to navigate and use effectively. With its automation features, I've saved valuable time on tasks like ad scheduling and bid management, allowing me to focus on other important aspects of my business.

The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.

Customer support is great as well. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

Same issue as with other platforms, to do somethings you still need to go to the PPC platform itself. Nevertheless, it does what it claims to do. Review collected by and hosted on G2.com.

Willis T.

President & CEO

Small-Business (50 or fewer emp.)

5/23/2023

"Great dashboard for Microsoft and Google Paid Search"

3.5/5

What do you like best about Adzooma?

Has a great dashboard where you can see opportunities and manage your campaigns and keywords. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

Has some limitations based on how you have your advertising accounts set up. May not be able to read all the data. Review collected by and hosted on G2.com.

Pritam G.

Senior Marketing Manager

Small-Business (50 or fewer emp.)

4/28/2023

"Adzooma - Online marketing"

5/5

What do you like best about Adzooma?

Adzooma has helped me in manage my online marketing like SEO, FB, google ads etc and automate them efficiently and save time. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

Everything is really great. Adding a few more ad tools would be amazing. Review collected by and hosted on G2.com.

Sally R.

Small-Business (50 or fewer emp.)

5/18/2023

"Not efficient use of budget"

1.5/5

What do you like best about Adzooma?

In theory, it makes managing ads easy but the time it saves comes at a cost Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

We ran ads on our own and then through Adzooma, and the ads through Adzooma had a much lower CTR and higher CPC Review collected by and hosted on G2.com.

Shire L.

PPC specialist

Small-Business (50 or fewer emp.)

11/15/2021

"Growing Options"

3/5

What do you like best about Adzooma?

I like the Facebook automation rules. I especially like the broken campaign alerts. I also like that I can run PPC performance reports. The opportunities help me decide what optimizations will make the account perform better too. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

I don't like that it gives suggestions that are no longer SOP, and doesn't recognize when I have Google Analytics connected. Your PPC health gets rated on whether or not you use all match types and whether or not you have search partners enabled. It also doesn't recognize when you are using Google Analytics for tracking. Review collected by and hosted on G2.com.

Bhabishya B.

Content Writer

Small-Business (50 or fewer emp.)

11/18/2021

"Manage ad account from one place"

4.5/5

What do you like best about Adzooma?

What I like the best about Adzooma is that it's very easy to get started with them, and I can easily add my FB, Google, Microsoft Ad account & see and manage them from one place. It also helped me save money and get better results through my ads. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

I want to use their premium features, too, but their pricing is high for me. I don't run ads all the time, so 69$ per month is very high for someone like me. If they could lower the pricing a bit and, if possible, add more ad networks, then it would be great. Review collected by and hosted on G2.com.

Verified User in Architecture & Planning

Small-Business (50 or fewer emp.)

11/16/2021

"Automated Online Marketing Program."

5/5

What do you like best about Adzooma?

Optimizing Digital Advertising Campaign.

Manage and increase your productivity with an all-in-one PPC management software.

Create reports for the campaign.

Use up to 90% of the Opportunity Engine. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

Not always accurate on data pulled from account. Limited Features for Facebook at the Moment. Tool can be Glitchy in the meantime. Must Make Facebook features up to date. Review collected by and hosted on G2.com.

Recommendations to others considering Adzooma:

Thank you for your feedback. How can I assist you further? Review collected by and hosted on G2.com.

What problems is Adzooma solving and how is that benefiting you?

It helps me to grow my business. It helps me even to learn more with email marketing. And helps to manage and increase my productivity for my firm. I get more leads. Review collected by and hosted on G2.com.

Mitchell H.

Small-Business (50 or fewer emp.)

3/4/2021

"Best tool for PPC period"

5/5

What do you like best about Adzooma?

This is one of the most useful tools that any marketer could use. I have been looking at multiple expensive tools and adzooma them all.

The reports and automation are better than most paid products and the recommendations are great if you miss something.

Also they have the best o boarding folks. Every few weeks my rep calls and checks in on how he can help. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

There is no downside it is awesome and free Review collected by and hosted on G2.com.

Romeo P.

President

Small-Business (50 or fewer emp.)

10/1/2020

"Saves you tons of hours optimizing ads yourself"

5/5

What do you like best about Adzooma?

Being able to see where I can improve my ads and then being able to just click and optimize. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

I think the User Interface could use some work because sometimes things are hard to find. Review collected by and hosted on G2.com.

Recommendations to others considering Adzooma:

It has recently become a free service. It is worth making a free account and trying it out to see how it compares to what you are currently using. Review collected by and hosted on G2.com.

What problems is Adzooma solving and how is that benefiting you?

I am able to manage my own and client's ads more efficiently and see data more clearly. Review collected by and hosted on G2.com.

Janet W.

Digital Marketing & Operations Manager | B2B & B2C Technology & Coding (Education)

Small-Business (50 or fewer emp.)

7/30/2020

"Easiest ad automation tool!"

5/5

What do you like best about Adzooma?

love the easy to navigate and interpret interface. All of the recommendations seem solid and have a great way of allowing you to review them before implementing them. Review collected by and hosted on G2.com.

What do you dislike about Adzooma?

Not much! I guess some of the reports could be more in depth but that info is all available in the native ad platform. Review collected by and hosted on G2.com.

Recommendations to others considering Adzooma:

really plug and play! May not be as sophisticated as the big boy ppc automation tools but is amazing for small and medium businesses! Review collected by and hosted on G2.com.

What problems is Adzooma solving and how is that benefiting you?

Immediate performance results and ability to be agile and make changes on the fly, with a touch of a button vs. Going the long confusing and manual route inside the ad platform. Review collected by and hosted on G2.com.