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Compare Actito and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (44.0% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
Contact Us
$0.00 Per Month
Actito
Star Rating
(175)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about ActitoOmnisend
Star Rating
(1,163)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many praising its intuitive interface and easy-to-use templates. Users appreciate how the platform simplifies email design, making it straightforward to create effective campaigns without complications.
- Users say that Actito offers robust marketing automation features, allowing for the creation of complex campaigns through a drag-and-drop interface. This capability is highlighted as a significant advantage for users looking to customize their marketing efforts without needing coding skills.
- Reviewers mention that Omnisend's customer support is consistently quick and helpful, contributing to a positive overall experience. Many users have noted that the support team is readily available to assist with any issues, enhancing the platform's usability.
- According to verified reviews, Actito shines in its ability to consolidate customer data from multiple sources, providing a comprehensive view of customer interactions. This feature is particularly valued by users who want to personalize their marketing strategies effectively.
- G2 reviewers highlight that Omnisend's ease of setup is a significant advantage, with many users reporting a smooth onboarding process. The intuitive onboarding wizard helps new users get started quickly, which is a crucial factor for small businesses.
- Users express that while Actito has strong customer engagement features, some find it less user-friendly compared to Omnisend. The complexity of certain functionalities can pose challenges for users who prefer a more straightforward approach to marketing automation.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Actito
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.4
130
8.9
915
Ease of Use
8.6
133
9.1
920
Ease of Setup
8.2
68
9.0
544
Ease of Admin
8.3
63
9.2
427
Quality of Support
9.1
133
9.1
836
Has the product been a good partner in doing business?
8.8
62
9.2
414
Product Direction (% positive)
9.5
126
9.1
893
Features by Category
Email Marketing
8.4
99
|
Verified
9.0
696
|
Verified
8.8
94
|
Verified
9.2
669
|
Verified
8.5
94
|
Verified
8.9
663
|
Verified
8.6
89
|
Verified
9.1
625
Online Marketing
7.6
79
|
Verified
8.5
569
|
Verified
8.2
81
|
Verified
8.6
555
|
Verified
8.5
68
|
Verified
8.6
475
|
Verified
8.0
75
8.8
608
|
Verified
7.3
57
8.5
460
Lead Management
8.0
66
8.6
483
|
Verified
8.1
77
|
Verified
8.6
494
|
Verified
8.5
94
|
Verified
8.7
571
|
Verified
7.3
55
8.3
337
8.1
54
8.6
457
|
Verified
7.5
61
|
Verified
8.7
517
|
Verified
7.6
39
8.6
470
|
Verified
7.9
66
|
Verified
8.3
351
|
Verified
Campaign Management
7.9
62
|
Verified
8.7
477
|
Verified
7.9
43
8.2
352
7.7
48
|
Verified
8.2
376
|
Verified
7.6
33
8.2
358
Social
7.2
32
7.9
354
7.5
33
8.2
423
|
Verified
7.4
34
8.2
400
|
Verified
7.3
34
8.1
382
|
Verified
7.3
34
8.0
370
|
Verified
Reporting & Analytics
8.2
96
|
Verified
8.9
623
|
Verified
7.0
57
|
Verified
8.6
546
|
Verified
7.1
51
|
Verified
8.6
505
|
Verified
7.1
45
8.7
516
|
Verified
7.5
33
7.8
273
Platform
8.2
53
|
Verified
8.6
418
|
Verified
8.1
48
|
Verified
8.9
401
|
Verified
8.3
50
|
Verified
8.9
291
|
Verified
8.0
38
|
Verified
8.5
330
|
Verified
7.6
42
|
Verified
8.1
297
|
Verified
8.5
53
|
Verified
9.1
404
|
Verified
7.4
39
|
Verified
8.7
316
|
Verified
Agentic AI - Marketing Automation
6.4
6
7.4
117
6.4
6
7.5
114
6.1
6
7.5
115
6.1
6
7.4
115
6.1
6
7.5
115
6.1
6
7.5
115
Integration
8.3
52
|
Verified
8.7
389
|
Verified
8.1
49
|
Verified
8.6
366
|
Verified
7.2
32
|
Verified
8.4
334
|
Verified
Administration
Not enough data
8.4
96
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
8.9
82
Visitor Behavior
9.3
14
Not enough data
9.4
15
Not enough data
9.2
13
Not enough data
Templates
9.7
15
Not enough data
8.9
17
Not enough data
Feature Not Available
Not enough data
Personalization
9.5
14
Not enough data
9.4
16
Not enough data
9.7
15
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
9.5
14
Not enough data
9.5
18
Not enough data
9.1
17
Not enough data
Multichannel
9.4
16
Not enough data
9.5
19
Not enough data
9.1
15
Not enough data
Administration
9.4
17
Not enough data
9.0
19
Not enough data
9.1
18
Not enough data
9.4
16
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Segmentation
10.0
7
Not enough data
9.5
7
Not enough data
Targeting
9.8
7
Not enough data
9.5
7
Not enough data
Triggered Content
9.5
7
Not enough data
10.0
7
Not enough data
10.0
7
Not enough data
Personalized Content
9.3
7
Not enough data
9.3
7
Not enough data
10.0
7
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
408
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
385
|
Verified
Not enough data
8.7
396
|
Verified
Not enough data
8.3
317
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
361
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.6
34
Not enough data
7.8
33
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Design and Customization
Not enough data
8.3
55
Not enough data
8.3
54
Not enough data
8.7
54
Not enough data
8.8
53
Campaigns
Not enough data
8.6
52
Not enough data
8.4
53
Not enough data
8.3
53
Not enough data
8.5
52
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
54
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Analysis
9.3
16
Not enough data
8.7
17
Not enough data
8.6
16
Not enough data
8.8
16
Not enough data
Campaigns
9.5
16
Not enough data
9.0
16
Not enough data
9.5
16
Not enough data
8.8
16
Not enough data
9.9
17
Not enough data
9.4
17
Not enough data
Engagement
9.1
15
Not enough data
Platform
9.1
16
Not enough data
9.1
16
Not enough data
9.1
15
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.1
29
|
Verified
Not enough data
8.6
34
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
8.9
30
|
Verified
Not enough data
8.8
21
Not enough data
8.9
21
Not enough data
Campaign Activity
9.0
34
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.8
26
Not enough data
8.5
30
|
Verified
Not enough data
8.7
33
|
Verified
Not enough data
8.3
20
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Actito and Omnisend are categorized as Marketing Automation and Personalization
Unique Categories
Actito is categorized as E-Commerce Personalization, Marketing Analytics, Customer Data Platform (CDP), Personalization Engines, and Mobile Marketing
Omnisend is categorized as SMS Marketing, Email Template Builder, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
7.9%
Marketing and Advertising
6.3%
Health, Wellness and Fitness
5.7%
Other
41.5%
Alternatives
Discussions
Actito has no discussions with answers
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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