Compare Actito and SAP Engagement Cloud (formerly SAP Emarsys)
At a Glance
Market Segments
Mid-Market (44.4% of reviews)
Mid-Market (53.4% of reviews)
Entry-Level Pricing
Contact Us
$
Actito
Star Rating
(176)4.3 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Actito
SAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(614)4.2 out of 5
Market Segments
Mid-Market (53.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plans
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in campaign automation, with users praising its ability to support various marketing strategies through push notifications, emails, and automation programs like abandoned cart and welcome messages. This versatility helps businesses effectively reach their audience.
- Users say that Actito stands out for its user-friendly interface, making it easy to navigate and utilize for marketing automation. Reviewers appreciate the intuitive dashboard that allows for real-time analytics, which is crucial for tracking campaign performance across multiple channels.
- According to verified reviews, SAP Engagement Cloud is recognized for its personalization capabilities, leveraging real-time data and AI insights to create tailored customer journeys. Users highlight features like segmentation and event-triggered workflows that enhance campaign effectiveness.
- Reviewers mention that Actito's customer support is a significant advantage, with many users noting the excellent assistance they receive. This support is particularly beneficial for those who may need help navigating the platform or customizing their marketing campaigns.
- G2 reviewers indicate that while SAP Engagement Cloud has a slightly lower ease of setup score, its intelligent design and broad API variety make it relatively straightforward to import and export data, which users find helpful for integrating with existing systems.
- Users highlight that Actito's marketing automation features allow for the creation of complex campaigns without the need for coding, thanks to its drag-and-drop functionality. This capability is particularly appealing for teams looking to streamline their marketing efforts without extensive technical knowledge.
Pricing
Entry-Level Pricing
Actito
Actito
Contact Us
Pricing based on profiles in database, interactions included
- Powerful and flexible marketing data model
- Intuitive, no-code segment builder
- Multichannel customer journey automation
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Actito
Free Trial is available
SAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.4
130
8.3
404
Ease of Use
8.6
133
8.2
410
Ease of Setup
8.2
68
7.1
216
Ease of Admin
8.3
63
8.2
172
Quality of Support
9.1
133
8.4
398
Has the product been a good partner in doing business?
8.8
62
8.5
173
Product Direction (% positive)
9.5
126
8.9
378
Features by Category
Email Marketing
8.4
99
|
Verified
8.7
263
|
Verified
8.8
94
|
Verified
8.7
247
|
Verified
8.5
94
|
Verified
8.5
257
|
Verified
8.6
89
|
Verified
8.3
232
|
Verified
Online Marketing
7.6
79
|
Verified
7.0
157
|
Verified
8.2
81
|
Verified
8.0
190
|
Verified
8.5
68
|
Verified
8.2
217
|
Verified
8.0
75
8.1
214
|
Verified
7.3
57
7.8
157
Lead Management
8.0
66
7.9
173
|
Verified
8.1
77
|
Verified
7.8
191
|
Verified
8.5
94
|
Verified
8.5
242
|
Verified
7.3
55
7.8
160
|
Verified
8.1
54
8.0
158
|
Verified
7.5
61
|
Verified
8.2
182
|
Verified
7.6
39
7.9
145
|
Verified
7.9
66
|
Verified
8.2
143
|
Verified
Campaign Management
7.9
62
|
Verified
8.3
181
|
Verified
7.9
43
7.9
121
7.7
48
|
Verified
7.6
112
|
Verified
7.6
33
7.1
83
Social
7.2
32
7.4
92
7.5
33
7.6
102
|
Verified
7.4
34
7.5
100
|
Verified
7.3
34
7.5
92
|
Verified
7.3
34
7.5
103
|
Verified
Reporting & Analytics
8.2
96
|
Verified
8.0
237
|
Verified
7.0
57
|
Verified
7.8
175
|
Verified
7.1
51
|
Verified
7.6
164
|
Verified
7.1
45
7.5
172
|
Verified
7.5
33
7.5
108
Platform
8.2
53
|
Verified
7.6
152
|
Verified
8.1
48
|
Verified
8.1
135
|
Verified
8.3
50
|
Verified
8.5
151
|
Verified
8.0
38
|
Verified
7.9
105
|
Verified
7.6
42
|
Verified
6.8
106
|
Verified
8.5
53
|
Verified
8.5
136
|
Verified
7.4
39
|
Verified
7.6
102
|
Verified
Agentic AI - Marketing Automation
6.4
6
6.5
29
6.4
6
6.1
28
6.1
6
6.4
30
6.1
6
6.4
29
6.1
6
6.6
29
6.1
6
6.7
29
Integration
8.3
52
|
Verified
7.8
158
|
Verified
8.1
49
|
Verified
7.6
151
|
Verified
7.2
32
|
Verified
7.4
116
|
Verified
Metrics
Not enough data
7.9
34
Not enough data
8.1
37
Not enough data
8.0
29
Not enough data
8.1
33
Not enough data
8.2
32
Not enough data
8.3
34
Not enough data
7.8
32
Not enough data
8.3
35
Not enough data
8.0
32
Reporting
Not enough data
8.1
39
Not enough data
8.1
36
Not enough data
7.8
34
Not enough data
8.6
38
Not enough data
8.1
36
Not enough data
7.9
31
Not enough data
7.7
36
Other
Not enough data
8.2
34
Not enough data
8.0
31
Not enough data
8.0
28
Not enough data
8.4
35
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
7.7
33
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.3
37
Not enough data
7.7
35
Not enough data
8.2
39
Not enough data
8.5
39
Administration
Not enough data
8.3
81
Not enough data
7.9
74
Not enough data
7.8
74
Not enough data
8.6
84
Not enough data
7.2
57
Not enough data
7.9
64
Integrations
Not enough data
7.9
47
Not enough data
7.9
57
Not enough data
8.1
57
Not enough data
7.8
57
Platform
Not enough data
8.2
54
Not enough data
8.0
53
Not enough data
8.3
49
Not enough data
7.9
63
Not enough data
8.2
58
Not enough data
8.4
72
Not enough data
8.0
54
Not enough data
8.4
69
Diagnosis
Not enough data
6.9
60
Not enough data
7.3
65
Not enough data
7.8
71
Not enough data
7.4
64
Tracking
Not enough data
7.3
69
Not enough data
7.1
60
Not enough data
8.3
85
Not enough data
8.0
79
Not enough data
7.3
58
Reporting
Not enough data
8.2
92
Not enough data
7.7
79
Not enough data
7.7
71
Not enough data
7.6
76
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
9.3
14
8.5
94
|
Verified
9.4
15
8.8
101
|
Verified
9.2
13
8.2
79
|
Verified
Templates
9.7
15
8.0
96
|
Verified
8.9
17
8.6
98
|
Verified
Feature Not Available
8.5
95
|
Verified
Personalization
9.5
14
8.6
104
|
Verified
9.4
16
8.4
93
|
Verified
9.7
15
8.5
96
|
Verified
9.6
13
8.4
69
|
Verified
9.6
13
8.7
86
|
Verified
9.5
14
8.6
100
|
Verified
9.5
18
8.5
96
|
Verified
9.1
17
8.7
92
|
Verified
Multichannel
9.4
16
8.3
86
|
Verified
9.5
19
8.9
117
|
Verified
9.1
15
8.4
89
|
Verified
Administration
9.4
17
8.7
105
|
Verified
9.0
19
8.5
111
|
Verified
9.1
18
8.5
102
|
Verified
9.4
16
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
23
Not enough data
8.2
25
Not enough data
7.8
23
Not enough data
8.2
26
Not enough data
7.9
23
Analytics
Not enough data
7.7
23
Not enough data
7.3
23
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
10.0
7
8.8
20
9.5
7
8.9
19
Targeting
9.8
7
8.7
19
9.5
7
8.3
17
Triggered Content
9.5
7
8.1
15
10.0
7
8.9
21
10.0
7
8.9
19
Personalized Content
9.3
7
8.4
20
9.3
7
9.0
15
10.0
7
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.2
22
Not enough data
7.4
17
Not enough data
8.4
23
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
8.9
19
Not enough data
8.8
20
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Intelligence
8.9
20
Not enough data
8.2
18
Not enough data
8.6
18
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
16
8.0
43
8.7
17
8.3
68
|
Verified
8.6
16
7.7
38
8.8
16
8.1
54
Campaigns
9.5
16
7.9
42
|
Verified
9.0
16
8.4
46
|
Verified
9.5
16
8.4
39
|
Verified
8.8
16
7.8
32
9.9
17
9.1
64
9.4
17
8.8
62
Engagement
9.1
15
8.1
52
Platform
9.1
16
8.4
59
9.1
16
8.1
28
|
Verified
9.1
15
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
8.1
29
|
Verified
8.1
69
|
Verified
8.6
34
|
Verified
8.5
82
|
Verified
8.7
30
|
Verified
8.3
79
|
Verified
8.9
30
|
Verified
8.8
80
|
Verified
8.8
21
Feature Not Available
8.9
21
Feature Not Available
Campaign Activity
9.0
34
|
Verified
8.3
93
|
Verified
8.4
37
|
Verified
8.4
100
|
Verified
8.8
26
8.2
73
|
Verified
8.5
30
|
Verified
8.1
74
|
Verified
8.7
33
|
Verified
8.4
71
|
Verified
8.3
20
8.1
72
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Actito and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as E-Commerce Personalization, Marketing Analytics, Marketing Automation, Personalization Engines, and Mobile Marketing
Unique Categories
Actito is categorized as Customer Data Platform (CDP) and Personalization
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Push Notification, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Loyalty Management, Transactional Email, and Digital Analytics
Reviews
Reviewers' Company Size
Actito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.3%
Leisure, Travel & Tourism
7.7%
Retail
7.1%
Online Media
5.4%
Financial Services
4.8%
Other
66.7%
Retail
27.9%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.7%
Alternatives
Discussions
Actito has no discussions with answers
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
