Link copied to clipboard # Actito vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison - What are their main differences? Share [ Export ](/compare/actito/sap-engagement-cloud-formerly-sap-emarsys/export.csv) ActitoSAP Engagement Cloud...[+ Add Product](#) Pricing **Actito** Free Trial **Contact Us** · Actito **SAP Engagement Cloud (formerly SAP Emarsys)** **$** · ESSENTIAL **Pricing Insights** from reviews Time to Implement **Actito** 2 monthsFaster Based on 15 responses **SAP Engagement Cloud (formerly SAP Emarsys)** 4 months Based on 26 responses Return on Investment **Actito** 16 months Based on 13 responses **SAP Engagement Cloud (formerly SAP Emarsys)** 15 months1 month sooner Based on 23 responses Perceived Cost **Actito** $$$$$ **SAP Engagement Cloud (formerly SAP Emarsys)** $$$$$ Average Discount **Actito** 8% **SAP Engagement Cloud (formerly SAP Emarsys)** 12%4% more ![Actito](https://images.g2crowd.com/uploads/product/hd_favicon/5abef49947a7c1624db62b3f3dcfe6a8/actito.svg "Actito") ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Actito** [ Customer Support (7) ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727881&qs=pros-and-cons#reviews)[ Ease of Use (6) ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727693&qs=pros-and-cons#reviews)[ Integration Issues (4) ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727381&qs=pros-and-cons#reviews)[ Learning Curve (4) ](https://www.g2.com/products/actito/reviews?filters%5Bsentiment_snippet%5D=1727167&qs=pros-and-cons#reviews) **SAP Engagement Cloud (formerly SAP Emarsys)** [ Ease of Use (76) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326695&qs=pros-and-cons#reviews)[ Automation (56) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1324355&qs=pros-and-cons#reviews)[ Missing Features (40) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1327798&qs=pros-and-cons#reviews)[ Learning Curve (39) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews?filters%5Bsentiment_snippet%5D=1326744&qs=pros-and-cons#reviews) Integrations **Actito** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af1daed7deed7793dd8d0a6780b96c63/bynder.png "Product Avatar Image") Bynder ](https://www.g2.com/products/bynder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9d28be117c5ad4039748bd707f7577fa/cloudinary.png "Product Avatar Image") Cloudinary ](https://www.g2.com/products/cloudinary/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_205131ec50e590d68e88bb84622be804/cm-com.png "Product Avatar Image") CM.com ](https://www.g2.com/products/cm-com/reviews)[ View all ](https://www.g2.com/products/actito/integrations) **SAP Engagement Cloud (formerly SAP Emarsys)** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bcd66eca8020be2c50fb6d30a16a85d6/accely-group.jpg "Product Avatar Image") Accely Group ](https://www.g2.com/products/accely-group/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3c1c98fed89214507221c19702e26fd3/algonomy-omni-channel-personalization-suite.png "Product Avatar Image") Algonomy Omni-channel... ](https://www.g2.com/products/algonomy-omni-channel-personalization-suite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ View all ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/integrations) Screenshots **Actito** ![Actito screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/121433/Orchestration-Assets-5Piliers-1000px.png) **SAP Engagement Cloud (formerly SAP Emarsys)** ![SAP Engagement Cloud (formerly SAP Emarsys) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/105769/Aanalytics---The-Strategic-Dashboard.png) **Ratings** from reviews Meets Requirements **Actito** 8.4 8.4130 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.3 8.3411 Ease of Use **Actito** 8.6 8.6136 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.2 8.2417 Ease of Setup **Actito** 8.2 8.271 **SAP Engagement Cloud (formerly SAP Emarsys)** 7.2 7.2224 Ease of Admin **Actito** 8.3 8.363 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.2 8.2175 Quality of Support **Actito** 9.1 9.1133 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.4 8.4404 Has the product been a good partner in doing business? **Actito** 8.8 8.862 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.5 8.5176 Product Direction (% positive) **Actito** 9.5 9.5129 **SAP Engagement Cloud (formerly SAP Emarsys)** 8.8 8.8385 **Features** ratings from reviews Marketing Automation 7.6 113 7.7 299 Personalization Engines 9.7 8 8.6 27 E-Commerce Personalization 9.4 21 8.2 142 Mobile Marketing 9.1 19 7.6 91 Marketing Analytics 8.6 46 8.1 112 Location-Based Marketing Not enough data 7.3 16 Transactional Email Not enough data 8.1 100 Digital Experience Platforms (DXP) Not enough data 8.8 12 Push Notification Not enough data 7.5 33 Customer Data Platform (CDP) 8.7 21 Not enough data Email Deliverability Not enough data 7.4 106 Loyalty Management Not enough data 8.1 28 Digital Analytics Not enough data 7.9 49 Customer Journey Analytics Not enough data 8.2 59 SMS Marketing Not enough data 7.1 31 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 34.7% Mid-Market(51-1000 emp.) 45.1% Enterprise(\> 1000 emp.) 20.2% Small-Business(50 or fewer emp.) 34.7% Mid-Market(51-1000 emp.) 45.1% Enterprise(\> 1000 emp.) 20.2% Small-Business(50 or fewer emp.) 23.8% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 23.1% Small-Business(50 or fewer emp.) 23.8% Mid-Market(51-1000 emp.) 53.1% Enterprise(\> 1000 emp.) 23.1% **Reviewers' Industry** [![Actito](https://images.g2crowd.com/uploads/product/hd_favicon/5abef49947a7c1624db62b3f3dcfe6a8/actito.svg "Actito")](https://www.g2.com/products/actito/reviews) Actito Retail 8.8% Marketing and Advertising 8.2% Leisure, Travel & Tourism 7.6% Online Media 5.3% Financial Services 4.7% Other 65.5% [![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) SAP Engagement Cloud (formerly SAP Emarsys) Retail 27.9% Apparel & Fashion 10.5% Consumer Goods 5.3% Marketing and Advertising 4.7% Sporting Goods 3.8% Other 47.8% Alternatives **Actito Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Selligent](https://images.g2crowd.com/uploads/product/hd_favicon/d895a35d7797c58ca8b77489a12808c2/selligent.svg "Selligent") [ Selligent ](/products/selligent/reviews) ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") [ Insider One ](/products/insider-one/reviews) **SAP Engagement Cloud (formerly SAP Emarsys) Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ## Actito vs SAP Engagement Cloud... FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between SAP Engagement Cloud... vs Actito? Actito stands out for higher reviewer satisfaction in support and ease of setup, while SAP Engagement Cloud... is noted for its intuitive automation and integration with SAP systems. | [SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | [Actito](https://www.g2.com/products/actito/reviews) | | --- | --- | | 4.2/5 (646 reviews) | 4.3/5 (179 reviews) | | Mid-Market | Mid-Market | | 7.2 | 8.2 | | 8.4 | 9.1 | | Intuitive automation and SAP integration | Responsive support and user-friendly interface | ### How do the pricing models of SAP Engagement Cloud... and Actito compare? Actito is rated higher for value satisfaction, with reviewers expressing greater contentment with its pricing relative to SAP Engagement Cloud.... - **SAP Engagement Cloud...:** Reviewers note the price point is a consideration, with some describing it as higher and challenging for smaller teams to justify. - **Actito:** In recent reviews, Actito's recurring pricing tiers are described as higher, but the value is seen as strong due to its features and support. - **Switching reasons:** Reviewers switching from Klaviyo to Actito cite improved efficiency and flexibility as key drivers. ### What are the best alternatives to SAP Engagement Cloud... and Actito? The top 3 alternatives to SAP Engagement Cloud... and Actito are MoEngage, Dotdigital, and HubSpot Marketing Hub. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.2/5 (646 reviews) | Mid-Market | Pricing is on the higher end, especially for smaller teams | Intuitive automation and SAP integration | | [Actito](https://www.g2.com/products/actito/reviews) | 4.3/5 (179 reviews) | Mid-Market | Recurring pricing tiers are higher, but strong value for features and support | Responsive support and user-friendly interface | | [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | — | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1237 reviews) | Mid-Market | — | — | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14921 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing SAP Engagement Cloud... and Actito? Buyers should prioritize automation, ease of use, integrations, analytics, and customer support when comparing SAP Engagement Cloud... and Actito. - **Automation:** SAP Engagement Cloud... (56 all-time mentions), Actito (5 all-time mentions). - **Ease of Use:** SAP Engagement Cloud... (8.2 score, 76 all-time mentions), Actito (8.6 score, 6 all-time mentions). - **Integrations:** SAP Engagement Cloud... (Shopify integration, 7 all-time mentions), Actito (Qualifio and Wisepops integrations, temporal-qualitative support). - **Analytics:** SAP Engagement Cloud... (32 all-time mentions), Actito (2 all-time mentions). - **Customer Support:** SAP Engagement Cloud... (8.4 score), Actito (9.1 score, 7 all-time mentions). ### What are the pros and cons of SAP Engagement Cloud... vs Actito? SAP Engagement Cloud... is strongest in automation and intuitive use, while Actito excels in customer support and ease of setup. - **SAP Engagement Cloud... strengths:** Ease of use (76 all-time mentions), automation (56), intuitive interface (39), analytics (32), customer engagement (32), automation efficiency (28). - **SAP Engagement Cloud... trade-offs:** Missing features (40), limited features (31), not intuitive (31), poor usability (28), difficult usability (25), segmentation issues (17). - **Actito strengths:** Customer support (7), ease of use (6), automation (5), helpfulness (5), personalization (4), flexibility (3), intuitive interface (3). - **Actito trade-offs:** Integration issues (4), learning curve (4), complexity (3), lack of integrations (3). ### Is SAP Engagement Cloud... or Actito better for small businesses? HubSpot Marketing Hub is the top alternative for small businesses, but between SAP Engagement Cloud... and Actito, both primarily serve the mid-market segment. - **SAP Engagement Cloud...:** Largest reviewer segment is Mid-Market; reviewers note a steep learning curve and higher pricing as challenges for smaller teams. - **Actito:** Largest reviewer segment is Mid-Market; reviewers highlight a user-friendly interface and strong support, but also mention higher recurring pricing tiers. ### Which Marketing Automation platform has better integrations? SAP Engagement Cloud... is favored for integrations, with more reviewer-cited third-party connections. - **SAP Engagement Cloud...:** Shopify integration is cited in 7 reviews, with additional mentions of integration with SAP Sales Cloud and SAP ERP. - **Actito:** Integrations with Qualifio and Wisepops are mentioned in recent reviews, but with fewer total mentions. ### How do SAP Engagement Cloud... and Actito compare on customer support? Actito leads in Quality of Support with a 0.7-point advantage over SAP Engagement Cloud..., a material difference per the Delta Rule. - **SAP Engagement Cloud...:** Reviewers describe support as helpful and responsive, but some note slow response times for non-critical issues and a need for more training resources. - **Actito:** Reviewers consistently praise Actito's support team for responsiveness, proactive guidance, and dedicated account management, with 7 all-time mentions of customer support. ### Which is easier to implement, SAP Engagement Cloud... or Actito? Actito is rated higher for Ease of Setup by a full point, a material difference per the Delta Rule. - **SAP Engagement Cloud...:** Reviewers describe the initial setup as sometimes challenging, with a moderate to complex learning curve and a need for training or external consultants in some cases. - **Actito:** Reviewers highlight a straightforward setup process, with many citing quick onboarding and simplified campaign launches, though some note a learning curve for advanced features. ### Which product has better Engagement? SAP Engagement Cloud... and Actito both deliver strong Engagement, with SAP Engagement Cloud... holding a higher all-time mention count for this feature. - **SAP Engagement Cloud...:** Engagement is cited in 22 all-time reviews, with a 4.2/5 overall rating and strong automation and segmentation features supporting engagement. - **Actito:** Engagement is supported by personalization and automation features, with reviewers noting improved customer lifetime value and campaign relevance.