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Compare Act-On and Constant Contact Advanced Automation 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
Starting at $12.00 Per Month
Act-On
Star Rating
(1,055)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansConstant Contact Advanced Automation
Star Rating
(952)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Constant Contact Advanced Automation excels in user-friendliness, with many users appreciating its simplicity and intuitive design. One user highlighted how easy it is to navigate the platform, making it a great choice for those who may not be tech-savvy.
- Users say that Act-On offers robust automated engagement programs that help target specific audiences effectively. Reviewers have praised its email builder for being updated to be more mobile-friendly, which enhances the overall user experience.
- According to verified reviews, Constant Contact Advanced Automation shines in its automation capabilities, particularly for email workflows. Users appreciate features like automated welcome emails and abandoned-cart reminders, which help streamline marketing efforts without manual intervention.
- Reviewers mention that Act-On's setup process is notably stress-free, with many users expressing satisfaction with the onboarding experience. This ease of setup can be a significant advantage for businesses looking to implement marketing solutions quickly.
- Users highlight that Constant Contact Advanced Automation provides excellent reporting features, allowing users to view statistics across various marketing platforms. This capability helps businesses track their performance effectively and make informed decisions.
- G2 reviewers indicate that while Act-On has strong features for mid-market businesses, it may not be as accessible for small businesses due to its higher entry-level price. In contrast, Constant Contact Advanced Automation offers a more affordable starting point, making it a more attractive option for smaller organizations.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Act-On
No trial information availableConstant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.2
891
8.7
804
Ease of Use
8.0
898
8.5
819
Ease of Setup
7.7
508
8.4
584
Ease of Admin
8.2
516
8.8
546
Quality of Support
8.7
857
9.0
762
Has the product been a good partner in doing business?
8.6
496
9.1
545
Product Direction (% positive)
8.1
882
8.8
793
Features by Category
Sales Force Automation
Not enough data
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Customer Support
Not enough data
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Platform
Not enough data
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Integration
Not enough data
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Generative AI
Not enough data
6.7
21
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.4
707
|
Verified
8.6
549
|
Verified
8.8
697
|
Verified
9.0
545
|
Verified
8.3
692
|
Verified
8.6
544
|
Verified
8.5
615
|
Verified
8.9
536
|
Verified
Online Marketing
7.9
640
|
Verified
8.0
501
|
Verified
7.8
539
|
Verified
8.4
449
|
Verified
7.9
518
|
Verified
8.2
392
|
Verified
7.9
603
|
Verified
8.3
463
|
Verified
7.8
519
|
Verified
8.3
419
Lead Management
8.1
579
|
Verified
8.8
529
|
Verified
8.0
560
|
Verified
8.5
504
8.4
625
|
Verified
8.7
504
|
Verified
8.2
590
|
Verified
8.9
512
|
Verified
8.2
575
|
Verified
8.8
506
|
Verified
8.1
572
|
Verified
8.7
503
|
Verified
8.0
514
|
Verified
8.8
495
|
Verified
8.0
533
|
Verified
8.6
448
|
Verified
Campaign Management
8.1
507
|
Verified
8.5
156
|
Verified
7.9
428
|
Verified
8.5
292
7.4
336
|
Verified
8.4
273
|
Verified
7.3
79
7.7
113
Social
6.9
306
|
Verified
7.9
262
|
Verified
7.1
373
|
Verified
8.0
278
|
Verified
7.0
317
|
Verified
7.9
292
7.6
97
|
Verified
8.0
241
6.8
233
|
Verified
8.0
96
Reporting & Analytics
7.9
648
|
Verified
8.6
520
|
Verified
7.7
576
|
Verified
8.2
492
|
Verified
7.1
411
|
Verified
8.2
417
|
Verified
6.9
355
|
Verified
8.2
384
|
Verified
7.3
389
|
Verified
7.6
323
Platform
7.6
377
|
Verified
8.1
397
|
Verified
7.8
337
|
Verified
8.6
393
|
Verified
8.3
398
|
Verified
8.7
411
|
Verified
7.8
206
|
Verified
8.3
202
|
Verified
7.1
204
|
Verified
8.0
245
8.3
392
|
Verified
8.6
404
|
Verified
7.7
259
|
Verified
8.2
288
Agentic AI - Marketing Automation
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.8
8
Not enough data
7.9
8
Integration
8.2
394
|
Verified
8.6
394
|
Verified
7.8
307
|
Verified
8.1
311
|
Verified
7.4
282
|
Verified
7.8
300
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Logistics
Not enough data
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Generative AI
Not enough data
7.0
83
Not enough data
7.1
80
Agentic AI - Email Template Builder
Not enough data
6.7
5
Not enough data
6.7
5
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.8
27
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
7.8
13
Not enough data
8.7
25
|
Verified
Not enough data
8.7
21
|
Verified
Not enough data
Feature Not Available
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.9
33
|
Verified
Not enough data
8.7
30
|
Verified
Not enough data
9.1
40
|
Verified
Not enough data
9.0
35
|
Verified
Reporting
Not enough data
8.8
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
7.9
18
9.2
53
|
Verified
7.5
17
8.9
55
|
Verified
Platform Data
7.3
17
8.8
57
|
Verified
6.4
13
8.7
51
|
Verified
7.5
19
8.8
62
|
Verified
6.8
17
8.7
57
|
Verified
Platform Additional Functionality
7.1
15
8.2
44
7.1
17
8.6
56
7.8
15
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
8.3
71
|
Verified
7.4
39
8.4
74
|
Verified
7.2
36
8.4
68
|
Verified
7.6
39
8.5
70
|
Verified
Page Optimization
7.2
31
Feature Not Available
7.2
43
8.5
66
|
Verified
7.3
34
8.9
68
|
Verified
6.6
27
8.5
54
|
Verified
Integrations
5.4
17
8.4
49
|
Verified
7.9
34
8.9
62
|
Verified
7.8
31
8.8
65
|
Verified
Generative AI
6.7
10
8.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Additional Functionality
Not enough data
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Predictive Analytics
Not enough data
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Sales Management
Not enough data
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
8.4
91
|
Verified
8.0
85
|
Verified
8.4
93
|
Verified
8.0
84
|
Verified
8.3
88
|
Verified
8.2
86
|
Verified
8.5
100
|
Verified
6.7
35
|
Verified
Feature Not Available
7.3
39
|
Verified
Feature Not Available
Campaign Activity
8.2
91
|
Verified
8.5
97
|
Verified
8.2
106
|
Verified
8.6
100
|
Verified
7.7
73
|
Verified
8.1
87
|
Verified
7.7
78
|
Verified
8.2
94
|
Verified
8.0
74
|
Verified
8.5
86
|
Verified
Feature Not Available
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Constant Contact Advanced Automation are categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Visitor Identification, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Lead Scoring, and Transactional Email
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Sales Analytics, Attribution, Social Media Management, and CRM
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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