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Compare Acquisio and Basis 
At a Glance
Market Segments
Small-Business (66.2% of reviews)
Small-Business (63.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Acquisio
Star Rating
(82)3.8 out of 5
Market Segments
Small-Business (66.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AcquisioBasis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisAcquisio vs Basis
When assessing the two solutions, reviewers found Basis easier to use, set up, and administer. Reviewers also preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than Acquisio.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over Acquisio.
Pricing
Entry-Level Pricing
Acquisio
No pricing availableBasis
No pricing availableFree Trial
Acquisio
No trial information availableBasis
No trial information availableRatings
Meets Requirements
7.8
76
8.7
239
Ease of Use
7.7
76
8.3
242
Ease of Setup
7.1
57
8.1
157
Ease of Admin
7.7
57
8.2
148
Quality of Support
7.9
73
9.5
238
Has the product been a good partner in doing business?
8.2
56
9.4
151
Product Direction (% positive)
7.0
75
9.2
240
Features by Category
Channel Functionality
7.5
25
9.0
80
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
41
8.1
192
|
Verified
7.9
37
8.3
190
|
Verified
8.0
26
8.6
187
|
Verified
7.5
30
7.6
177
|
Verified
7.2
23
7.8
166
|
Verified
8.1
20
8.5
183
|
Verified
7.4
17
8.4
170
|
Verified
8.3
19
8.8
184
|
Verified
8.8
33
8.3
190
|
Verified
7.0
26
8.0
166
|
Verified
7.6
16
8.3
137
|
Verified
7.8
12
8.8
82
|
Verified
7.5
14
8.3
68
|
Verified
Targeting
7.6
29
8.9
193
|
Verified
7.5
25
8.9
182
|
Verified
8.0
27
8.7
187
|
Verified
7.7
22
8.4
181
|
Verified
Platform
7.9
25
7.2
122
|
Verified
8.8
36
7.0
171
|
Verified
8.7
39
8.6
112
|
Verified
8.1
39
8.6
188
|
Verified
8.2
30
8.5
142
|
Verified
7.6
35
8.2
38
8.2
27
8.2
140
|
Verified
8.4
19
8.5
105
|
Verified
8.0
32
7.4
154
|
Verified
Campaign Management & Optimization
7.6
51
Not enough data
7.3
48
Not enough data
6.5
42
Not enough data
6.7
27
Not enough data
6.9
32
Not enough data
7.7
45
Not enough data
7.1
41
Not enough data
6.2
27
Not enough data
6.6
34
Not enough data
6.5
21
Not enough data
8.7
52
Not enough data
Analytics & Administration
8.0
49
Not enough data
7.7
42
Not enough data
8.4
55
Not enough data
Platform
7.5
31
Not enough data
7.4
45
Not enough data
7.2
48
Not enough data
8.2
53
Not enough data
7.9
53
Not enough data
8.3
46
Not enough data
8.1
35
Not enough data
8.5
28
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Mobile Functionality
7.3
25
9.0
66
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
41
8.1
192
|
Verified
7.9
37
8.3
190
|
Verified
8.0
26
8.6
187
|
Verified
7.5
30
7.6
177
|
Verified
7.2
23
7.8
166
|
Verified
8.1
20
8.5
183
|
Verified
7.4
17
8.4
170
|
Verified
8.3
19
8.8
184
|
Verified
8.8
33
8.3
190
|
Verified
7.0
26
8.0
166
|
Verified
7.6
16
8.3
137
|
Verified
7.8
12
8.8
82
|
Verified
7.5
14
8.3
68
|
Verified
Targeting
7.6
29
8.9
193
|
Verified
7.5
25
8.9
182
|
Verified
8.0
27
8.7
187
|
Verified
7.7
22
8.4
181
|
Verified
Mobile
8.1
20
8.9
62
7.8
12
8.8
82
|
Verified
7.5
14
8.3
68
|
Verified
Platform
7.9
25
7.2
122
|
Verified
8.8
36
7.0
171
|
Verified
8.7
39
8.6
112
|
Verified
8.1
39
8.6
188
|
Verified
8.2
30
8.5
142
|
Verified
7.6
35
8.2
38
8.2
27
8.2
140
|
Verified
8.4
19
8.5
105
|
Verified
8.0
32
7.4
154
|
Verified
Platform Interoperability
Not enough data
Feature Not Available
Video Functionality
Not enough data
8.7
65
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
41
8.1
192
|
Verified
7.9
37
8.3
190
|
Verified
8.0
26
8.6
187
|
Verified
7.5
30
7.6
177
|
Verified
7.2
23
7.8
166
|
Verified
8.1
20
8.5
183
|
Verified
7.4
17
8.4
170
|
Verified
8.3
19
8.8
184
|
Verified
8.8
33
8.3
190
|
Verified
7.0
26
8.0
166
|
Verified
7.6
16
8.3
137
|
Verified
7.8
12
8.8
82
|
Verified
7.5
14
8.3
68
|
Verified
Targeting
7.6
29
8.9
193
|
Verified
7.5
25
8.9
182
|
Verified
8.0
27
8.7
187
|
Verified
7.7
22
8.4
181
|
Verified
Platform
7.9
25
7.2
122
|
Verified
8.8
36
7.0
171
|
Verified
8.7
39
8.6
112
|
Verified
8.1
39
8.6
188
|
Verified
8.2
30
8.5
142
|
Verified
7.6
35
8.2
38
8.2
27
8.2
140
|
Verified
8.4
19
8.5
105
|
Verified
8.0
32
7.4
154
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.0(won by default)
24
Not enough data
Campaign Management
8.3(won by 0.2)
41
8.1
192
|
Verified
7.9
37
8.3(won by 0.4)
190
|
Verified
8.0
26
8.6(won by 0.6)
187
|
Verified
7.5
30
7.6(won by 0.1)
177
|
Verified
7.2
23
7.8(won by 0.6)
166
|
Verified
8.1
20
8.5(won by 0.4)
183
|
Verified
7.4
17
8.4(won by 1.0)
170
|
Verified
8.3
19
8.8(won by 0.5)
184
|
Verified
8.8(won by 0.5)
33
8.3
190
|
Verified
7.0
26
8.0(won by 1.0)
166
|
Verified
7.6
16
8.3(won by 0.7)
137
|
Verified
7.8
12
8.8(won by 1.0)
82
|
Verified
7.5
14
8.3(won by 0.8)
68
|
Verified
Targeting
7.6
29
8.9(won by 1.3)
193
|
Verified
7.5
25
8.9(won by 1.4)
182
|
Verified
8.0
27
8.7(won by 0.7)
187
|
Verified
7.7
22
8.4(won by 0.7)
181
|
Verified
Platform
7.9(won by 0.7)
25
7.2
122
|
Verified
8.8(won by 1.8)
36
7.0
171
|
Verified
8.7(won by 0.1)
39
8.6
112
|
Verified
8.1
39
8.6(won by 0.5)
188
|
Verified
8.2
30
8.5(won by 0.3)
142
|
Verified
7.6
35
8.2(won by 0.6)
38
8.2(tied score)
27
8.2(tied score)
140
|
Verified
8.4
19
8.5(won by 0.1)
105
|
Verified
8.0(won by 0.6)
32
7.4
154
|
Verified
Platform Basics
Not enough data
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Platform Reporting
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.6
29
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
41
8.1
192
|
Verified
7.9
37
8.3
190
|
Verified
8.0
26
8.6
187
|
Verified
7.5
30
7.6
177
|
Verified
7.2
23
7.8
166
|
Verified
8.1
20
8.5
183
|
Verified
7.4
17
8.4
170
|
Verified
8.3
19
8.8
184
|
Verified
8.8
33
8.3
190
|
Verified
7.0
26
8.0
166
|
Verified
7.6
16
8.3
137
|
Verified
7.8
12
8.8
82
|
Verified
7.5
14
8.3
68
|
Verified
Targeting
7.6
29
8.9
193
|
Verified
7.5
25
8.9
182
|
Verified
8.0
27
8.7
187
|
Verified
7.7
22
8.4
181
|
Verified
Demand Side Platforms
Not enough data
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Platform
7.9
25
7.2
122
|
Verified
8.8
36
7.0
171
|
Verified
8.7
39
8.6
112
|
Verified
8.1
39
8.6
188
|
Verified
8.2
30
8.5
142
|
Verified
7.6
35
8.2
38
8.2
27
8.2
140
|
Verified
8.4
19
8.5
105
|
Verified
8.0
32
7.4
154
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquisio and Basis are categorized as Cross-Channel Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Acquisio is categorized as Social Media Advertising and Paid Search Advertising
Basis is categorized as Native Advertising, Demand Side Platform (DSP), Video Advertising, and Digital Audio Advertising
Reviews
Reviewers' Company Size
Acquisio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
62.3%
Internet
6.5%
Information Technology and Services
3.9%
Automotive
3.9%
Publishing
2.6%
Other
20.8%
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Alternatives
Discussions
Why Acquiso?
1 Comment
Official Response from Acquisio
Why beat around the bush? Acquisio is designed to do all the stuff you hate doing.
All those tedious and time-consuming reports? Automated and at your...Read more
Why Acquiso?
1 Comment
Official Response from Acquisio
Acquisio works with some of the biggest names in search marketing, like YP and Australia’s Sensis. They think it’s cool that we’re #1 in the world in...Read more
Why Acquiso?
1 Comment
Official Response from Acquisio
Because your business and your goals are unique, we tailor a pricing structure for you based on really important stuff—like the features and level of service...Read more
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
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