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Website Monitoring reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Website Monitoring Software for Small Businesses

    Products classified in the overall Website Monitoring category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Website Monitoring to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Website Monitoring category.

    In addition to qualifying for inclusion in the Website Monitoring Software category, to qualify for inclusion in the Small Business Website Monitoring Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 8 Website Monitoring Software for Small Businesses

    • Freshping (Formerly Insping)
    • LogicMonitor
    • UptimeRobot
    • GTmetrix
    • Dynatrace
    • Hexometer
    • SolarWinds Pingdom

    Compare Small Business Website Monitoring Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    Reliable & FREE FOREVER uptime and performance monitoring tool for startups, SMB's, Bloggers, Managed Service providers (MSPs) and DevOps communities. 50 Monitors, 1-minute interval, Public status pages, Multi-user login (30 users), Slack/SMS/Email alerts - FREE FOREVER

    (334)4.5 out of 5
    Optimized for quick response

    Monitoring is an essential tool that can unlock new pathways to growth. At LogicMonitor, we expand what’s possible for businesses by advancing the technology behind them. We seamlessly monitor infrastructures, empowering companies to focus less on problem solving and more on evolution. We turn on a complete view in minutes, turn the dial from maintenance to innovation and turn the corner from sight to vision. Join us in shaping the information revolution. Specialties: network monitoring, serve

    (29)4.5 out of 5
    Entry Level Price:$0 per month

    Get 50 monitors with 5-minute checks totally FREE. You can this online monitoring tool to monitor your website, port, server, etc. UptimeRobot offers a Keyword monitor to check the content of your website, or a Heartbeat monitor to monitor background cron jobs. Receive notifications via email, phone call, SMS, or integrations like Microsoft Teams, Telegram, Slack, Twitter, Zapier, Pagerduty, Splunk On-Call, Pushbullet, Webhooks, Google Chat, or Pushover. Monitor your SSL certificate and rec

    (32)4.5 out of 5

    GTmetrix gives insight and offers actionable recommendations to optimize the performance of the web page.

    (39)4.7 out of 5

    Our solution pairs robust data with intuitive, easy to use reporting for professionals to quickly identify necessary website infrastructure repairs and optimizations. Both small and large organizations turn to for a highly reliable monitoring service. If there’s an outage,’s advanced alerting system notifies the right contacts of the issue. The software seamlessly integrates into your workflow, allowing push notifications from top apps like Slack, Pagerduty, Hipchat, as we

    (973)4.5 out of 5
    Optimized for quick response

    Dynatrace provides software intelligence to simplify cloud complexity and accelerate digital transformation. With automatic and intelligent observability at scale, our all-in-one platform delivers precise answers about the performance of applications, the underlying infrastructure and the experience of all users to enable organizations to innovate faster, collaborate more efficiently, and deliver more value with dramatically less effort. That’s why many of the world’s largest enterprises trust D

    (18)4.8 out of 5

    Hexometer is a Website Health and Performance Monitoring Solution that reports crucial performance metrics.

    (17)4.1 out of 5
    Entry Level Price:$42.12 /month

    SolarWinds® Pingdom® is a powerful and affordable SaaS-based web app performance monitoring solution. It’s one product providing comprehensive web app performance and user experience monitoring consisting of four major capabilities: 1. Uptime monitoring for webpages and other critical components like APIs, CDNs, DNS, networks, email, and more 2. Page speed performance monitoring and page rankings 3. Synthetic transaction monitoring from the simplest to the most complex transactions 4. Real us

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    Check out the G2 Grid® for the top Website Monitoring Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    SolarWinds Pingdom
    Freshping (Formerly Insping)
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    Learn More About Website Monitoring Software

    What You Should Know About Website Monitoring Software

    Websites give and take. A quality web page is often the first line of contact customers, partners, and prospective employees have with a company. It can be a reliable resource for anyone wanting to know more about a company or an organization, and legitimize a brand to a potential consumer. However, if a company’s web page has any issues, it creates a negative experience that leads to missed sales opportunities and a damaged reputation. Website monitoring tools are designed to ensure this second scenario never happens and that web performance remains consistent for all website visitors.

    The term “uptime" means a website is running as expected, with a steady flow of data between the web server and the site’s users. Conversely, “downtime" means any interruption, when incoming web traffic can’t access a complete website. Web monitoring software maximizes uptime and minimizes downtime, so new and repeat visitors can enjoy a website as intended, whether learning about a company or engaging with a company’s content. Depending on a company’s network, the complexity of its site, and the level of web activity they experience, website speed, load time, and other performance metrics can vary by the hour. In some cases, a site can crash entirely without warning.

    The tools in this category actively monitor a company’s site, test it from all angles, and offer real-time alerts when performance is not up to standards so companies can quickly address the issue. Some tools in this category generate valuable insights from user activity monitoring that helps adjust strategy and web offerings for optimal results. Performance dashboards in certain products offer complete visibility into a website (or websites), so companies can identify potential issues before they arise and continually improve the user experience, which translates to desirable business outcomes across an organization.

    Key Benefits of Website Monitoring Software

    • Monitoring critical performance metrics related to website uptime
    • Creating alerts and notifications for website downtime, changes in traffic, or other performance issues
    • Providing insights into UX, such as load times for visitors in different regions
    • Helping identify anomalies and troublesome interactions

    Why Use Website Monitoring Software?

    Until the last two decades, web presence was not a factor in running a business. Now, prospective customers form opinions on a business on several factors, including: do they have a website, is it informative and visually appealing, and does it work? For example, a startup can fail when potential leads find the initial web experience disappointing. This can cause frustration for regular visitors who encounter a slow session or broken page, which has the potential to impact sales, word of mouth, and assorted KPIs.

    Businesses gain peace of mind with uptime monitoring and other features that this integral arm of the operation, the company website, will deliver the best results for all visitors. For even the most technologically advanced companies, server errors and random problems are inevitable. Website monitoring tools help IT departments stay informed as situations arise, so they can quickly identify the cause and find a solution. Users benefit from other performance notifications as well, such as slow loading times and notifications about user activity. These insights help programmers continuously improve the website, in addition to optimizing navigation and content for improved results.

    Websites show no signs of going away any time soon. It is increasingly critical to monitor their health and correct issues as they develop. The right monitoring solution helps any business keep web presence reliable and consistent .

    Who Uses Website Monitoring Software?

    Traditionally, a company’s IT department or IT specialists are tasked with launching, monitoring, and maintaining its web properties. These are the ideal users for web monitoring and testing tools. If there are any issues with performance, IT specialists should be the first to know, as they have the skills to fix the problem. The data generated by these platforms is beneficial for IT departments to understand and continuously improve user experience. Additionally, user monitoring features help teams get a clear picture of their audience and their unique interactions with the brand as a whole.

    For smaller companies without a designated IT team, website monitoring might fall to other employees. In some cases, companies may outsource website building and maintenance to website design companies or other third-party agencies. The timely insights and notifications generated by these tools are valuable to everyone in an organization, as website activity is critical for engaging with customers. If a company decides to invest in a website monitoring tool, it is important to stay on top of performance monitoring and put the right measures in place for tracking and responding to issues. This may entail training certain employees to properly monitor performance data, communicate relevant findings, and respond to poor website performance.

    Website Monitoring Software Features

    The products featured in this category offer diverse tool kits and capabilities that assist with tracking website performance, observing traffic and user data, and alerting users of technical issues plus their underlying cause. The following are prominent features found when researching these platforms.

    Uptime monitoring — Uptime monitoring or availability monitoring is tracking a website’s live and accessible feed. An uptime robot tests the website at consecutive intervals. These tests simulate attempted sessions from users in various locations or from different channels. Following tests by an uptime robot, these programs generate uptime reports detailing a website’s availability.

    Depending on the platform used, uptime robots might test complete web pages including HTML, CSS, scripts, and images, with corresponding data for how these components load for users. Certain tools also help companies understand their site’s performance as it relates to different browsers, platforms, and countries. Uptime tests may be preconfigured in a website monitoring service, or companies may be able to customize and manage tests to meet their preferred specifications.

    Downtime alerts — There are bound to be gaps in a website’s uptime, whether they last for 30 seconds or several hours. Downtime can happen at inconvenient hours or during high-traffic moments. Depending on the situation, it may require immediate attention to get the site back to its regular functionality. A number of platforms offer downtime alerts or notifications that ping the appropriate users when a site or certain content becomes unavailable, regardless of the underlying cause. Every second a site is down translates to missed sales opportunities or negative user experiences. Downtime notifications instantly call attention to these situations, so administrators can work to quickly find a solution.

    Downtime alerts may be customizable so the most appropriate actions can be taken. This can include varying levels of urgency based on the extent of site disruption, different data points related to the problem, or automatic escalations to specific users based on situation details. Downtime alerts don’t fix websites, but they draw attention to performance issues instantly, and in some cases, draw conclusions about the cause. With real-time information, teams can make informed decisions to remedy the problem with as little downtime as possible.

    Performance data — Along with uptime and downtime, it benefits web administrators to monitor the overall performance of company websites. With certain tools in this category, users collect data such as page speed, element load times, and network data flow that helps deepen their understanding of the site and the user experience. A great website is never complete and requires continued effort to run smoothly. If a company has multiple active web pages, it can benefit from as much data as possible. Consider various metrics that might help a team maintain each web page at the highest level, and keep this in mind when researching the features in a possible web monitoring solution.