Website builders provide users without extensive development knowledge on how to build a website a basic platform for creating websites by utilizing templates with drag-and-drop capabilities to easily create and maintain a site. They often provide domain name offerings, search engine optimization, analytics, e-commerce plugins, and mobile web functionality. Website builders are used by businesses of all sizes and can range from promotional outlets for artists or personal websites to advanced e-commerce stores. Website builders are used in conjunction with hosting services to make the website accessible to others. Additionally, they can work side-by-side with solutions that provide video embedding, marketing and social media tools, web design, and content management tools to add depth and functionality to your website. There are also many free website builder solutions for those on a budget.
To qualify for inclusion in the Website Builder category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
Buyer's Guide: Website Builder
How should I choose a website builder?
A website builder isn’t just a tool for creating pages. It’s a system that helps teams move faster, reduce technical overhead, and maintain a consistent online presence. Knowing which features matter most to your workflow makes choosing the right one much easie
What trends are shaping website builders right now?
I’ve seen platforms on G2 introduce features that make site building more efficient:
These trends indicate that builders are evolving to function more like comprehensive digital experience platforms.
What does a website builder do?
When people ask me about website builders, I usually explain them as tools that let you create, launch, and manage a website without needing to write code. But in practice, I see website builders as something bigger: they give teams the freedom to build and update their online presence as fast as the business moves. Instead of waiting on developers or juggling hosting providers, I can design, publish, and optimize everything in one place.
Why do businesses use website builders?
From my experience working with marketing and small business teams, the biggest advantage is speed. Website updates often get stuck in technical backlogs, and that slows down campaigns. A website builder removes those blockers.
Based on G2 reviewer trends, these are the key benefits I’ve seen:
This makes website builders especially helpful for startups, small businesses, and marketing teams that want more independence and control.
Who usually uses website builders?
According to G2 review data, I’ve seen three groups rely on these tools the most:
Each group values the same thing: control without complexity.
What types of website builders should I consider?
The right choice of website builder will depend on how much flexibility and scalability you need. G2 reviews that I analyzed recommend evaluating tools based on these categories:
What are the core features to look for in website builders?
When I break down G2 reviews for this category, I look closely at the themes users repeatedly mention:
These are the features that keep a site functional, fast, and easy to maintain in the long term.
This description is provided by the seller.
unroole™ is a cloud platform for building, hosting, and managing custom websites. It’s strengths lie in reusable/sharable content blocks which can be utilized across a family of websites, asset scheduling & versioning built in (web sites can be scheduled to update automatically over time), Cloud IDE, scalability (all sites are hosted in the cloud and devops is handled for you), and ease of use for creative & marketing people.
This description is provided by the seller.
This description is provided by the seller.
If you're searching for powerful software and a modern website for your rental, booking, or appointment-based business, look no further! VEVS Business Software & Websites caters to a variety of industries, including Car Rentals, Car Dealers, Hotels, Vacation Property Rentals, Car Parking, Boat Rentals, Yacht Charter, Equipment Rentals, and more. Packed with all the essential features your business needs to operate and expand online, such as online payments, booking management, real-time inventory and availability management, automated client communication, an easy-to-use website content management system, a multilingual module, robust SEO tools, and more, VEVS offers you everything you need to manage and grow your business online effectively. Using only the latest technology and advanced features, our platform offers you the ultimate all-in-one solution that streamlines your business processes and improves efficiency. We also provide a range of add-on services to tailor our software and website to your specific business needs. Communicate more effectively with your clients and staff, save time, automate your business processes to reduce human errors, and easily manage your bookings, orders, and appointments from a single dashboard on your business website anytime, from any location and any device. Experience the full functionality of our solution with a free 7-day trial. Contact our customer care team for expert guidance throughout the process and advice on unlocking the new potential for your online business.
This description is provided by the seller.
This description is provided by the seller.
Visual by Namecheap is an all-in-one suite of user-friendly design tools tailored for individuals and small businesses aiming to establish a compelling online presence. This comprehensive platform empowers users to effortlessly create professional websites, distinctive logos, and customized business cards without requiring any prior design or coding experience. By streamlining the brand development process, Visual enables users to bring their ideas to life efficiently and affordably. Key Features and Functionality: - Site Maker: An intuitive website builder that guides users through a step-by-step process to create personal or business websites. It includes fast hosting, website security, and offers a free .contact, .design, or .xyz domain with annual plans. - Logo Maker: A free tool that generates customizable logos based on user preferences, allowing for easy integration into other Visual products like Site Maker and Card Maker. - Card Maker: Enables the design and printing of professional business cards, with options to import logos from Logo Maker and customize layouts. Free shipping is available to over 50 countries. - Stencil: An online graphic design tool equipped with over 5 million royalty-free images, ideal for creating social media graphics, online ads, and various other design projects. - Business Name Generator: A free AI-powered tool that suggests unique and brandable business names based on user-provided keywords, also offering matching domain and logo options. Primary Value and User Solutions: Visual addresses the challenges faced by entrepreneurs and small business owners in establishing a cohesive and professional brand identity. By offering an integrated suite of design tools, it eliminates the need for multiple platforms and reduces the complexity and cost associated with brand development. Users can seamlessly create and manage their online presence, from conceptualizing a business name to designing a website and marketing materials, all within a single, user-friendly environment. This holistic approach ensures consistency across all brand elements, enhancing credibility and engagement with their target audience.
This description is provided by the seller.
This description is provided by the seller.
Wcart - Best SaaS Ecommerce Website Builder, is dedicated to empowering businesses of all scales to create, evolve, and expand their online presence. With Wcart, vendors gain access to a comprehensive suite of advanced features, customization options, and high-performance capabilities, all delivered in a user-friendly and intuitive manner. This enables sellers to effectively meet the demands of the modern digital landscape while ensuring simplicity and ease-of-use throughout their ecommerce journey. Wcart is committed to providing a smooth and robust ecommerce solution, equipping vendors with the tools they need to thrive in the online marketplace.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Wcart to offer exceptional ease of use, making online store setup and management effortless and quick.
Users value the cost-effectiveness of Wcart, appreciating no extra transaction fees compared to other platforms.
Users appreciate the customizability of Wcart, enabling a seamless and quick shopping experience with tailored features.
Users express concern over the limited templates, finding it challenging to edit specific features as needed.
Users note the missing features in Wcart, leading to difficulties in finding and editing template-specific elements.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Wcart to offer exceptional ease of use, making online store setup and management effortless and quick.
Users value the cost-effectiveness of Wcart, appreciating no extra transaction fees compared to other platforms.
Users appreciate the customizability of Wcart, enabling a seamless and quick shopping experience with tailored features.
Users express concern over the limited templates, finding it challenging to edit specific features as needed.
Users note the missing features in Wcart, leading to difficulties in finding and editing template-specific elements.
This description is provided by the seller.
Website Builder For Professional Designers & Developers Create responsive, highly functional websites in a fraction of the time with WebBoss® * Domain email accounts * Free Email Accounts * Free SSL * Free Ecommerce * No plugins required as all modules come as standard!
This description is provided by the seller.
This description is provided by the seller.
Webme is an AI-powered website builder designed to help users create a professional website quick and easy. It automates the process by generating custom designs, text, and images based on user inputs. We have a history of 15 years and 11 mio customers and just launched our new next-gen app.
This description is provided by the seller.
This description is provided by the seller.
*WEBO Software is an innovative automatic web builder platform developed by QuantumeX Technologies Private Limited, tailored to simplify website creation for users of all skill levels. With its intuitive, user-friendly interface and a wide selection of customizable themes, WEBO allows businesses, freelancers, and individuals to create professional, visually appealing websites in minutes. WEBO’s intelligent design automation assists users in selecting and arranging content, layouts, and branding elements effortlessly, making the web-building experience smooth and efficient. Designed with cutting-edge technology, WEBO ensures responsive design, fast load times, and SEO optimization by default, empowering users to build, launch, and manage dynamic websites with ease. QuantumeX has combined years of consultancy experience with modern technology to make WEBO a versatile solution that adapts to the needs of various industries, supporting growth and digital presence with style and efficiency.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users rave about the best features of WEBO, recommending it for its affordability and value.
Users recommend WEBO for its lowest pricing, making it an excellent choice for shared Kindlex features.
Users find WEBO satisfactory but note the need for a faster loading experience to enhance usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users rave about the best features of WEBO, recommending it for its affordability and value.
Users recommend WEBO for its lowest pricing, making it an excellent choice for shared Kindlex features.
Users find WEBO satisfactory but note the need for a faster loading experience to enhance usability.
This description is provided by the seller.
WebsFB is a US-based tech company that empowers businesses to get online and find the services and tools they need to succeed. We offer a professional website builder platform designed to help individuals and small businesses create websites and edit content. WebsFB is available for everyone. No matter what you need a website for - or how techy you are - you can create your own beautiful, professional website with WebsFB.
This description is provided by the seller.
This description is provided by the seller.
WebSite X5 is an all-in-one website builder that lets anyone create professional, responsive websites, blogs, and online stores — without writing a single line of code. Designed for small businesses, freelancers, and web designers, it combines simplicity, flexibility, and power in a single desktop software solution. Unlike most cloud-based builders, WebSite X5 is installed on your PC and gives you full control over your projects. One license includes hosting, a domain, email accounts, and the ability to work on two PCs. You can create as many websites as you want, with no hidden fees, no subscriptions, and no commissions — your sites are truly yours, forever. Visual and Responsive Website Builder WebSite X5’s drag-and-drop editor makes it easy to design stunning websites in just a few steps. Every project is automatically responsive, ensuring a perfect user experience across desktops, tablets, and smartphones. You can visually customize layouts, define breakpoints, and adjust typography to achieve pixel-perfect design on every device. E-Commerce Made Simple Turn your website into an online store in minutes. Manage your product catalog, shipping and payment methods (including PayPal and credit cards), discounts, and coupon codes. Control everything from the built-in online dashboard — from inventory tracking to order management. AI-Powered Text Generation With MagicText, WebSite X5 integrates Artificial Intelligence to help you write titles, paragraphs, SEO tags, and blog posts instantly. Just describe what you need, and MagicText creates optimized content ready to use on your website. Built-In SEO Tools WebSite X5 includes a complete set of SEO features to help your site rank higher on Google. From structured data and metadata management to advanced project analysis, every website is optimized for search engines right from the start. Dynamic and Protected Content Keep your website fresh by updating texts directly online, or create private pages accessible only to registered users. You can easily manage user accounts and permissions from the online Control Panel. Hosting Included. Go Live Instantly. Once your site is ready, publishing it online takes just one click. The integrated hosting service provides everything you need — web space, domain, and email — so you can focus on your content and business, not on technical setups. WebSite X5: The desktop website builder that gives you freedom, ownership, and unlimited possibilities.
This description is provided by the seller.
This description is provided by the seller.
WeeBlok, your all-in-one web marketing platform for digital agencies, marketers, businesses and consultants. Functionality Website Builder, Funnel Builder, Landing pages, Pop Ups, E-Commerce includes CRM with Email marketing, Form Builder, Survey Builder, Online Scheduling, Workflow Automation, Analytics, Webhooks, and more! Your go-to solution. No-code, drag-and-drop simplicity, and a suite of conversion tools ensure your monetary ROI. Start with a 14 day free trial!
This description is provided by the seller.
This description is provided by the seller.
We’ve combined 20 years of knowledge and experience and developed cutting edge infrastructure that YOU can now have at your fingertips. Our infrastructure will enable you to rollout your own Web Building and eCom platform to your own customers, so they can avail of cutting edge AI powered websites… all under your brand.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the affordable pricing of XYZ, enjoying significant savings compared to competitors while maximizing value.
Users appreciate the cost-effective pricing of XYZ, allowing significant savings compared to competitors while offering flexibility.
Users love the easy-to-use block design of XYZ, making website creation simple and user-friendly.
Users find the difficult design process challenging due to limited templates and blocks, despite regular updates.
Users find limited templates and design blocks, though updates promise new features over time.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the affordable pricing of XYZ, enjoying significant savings compared to competitors while maximizing value.
Users appreciate the cost-effective pricing of XYZ, allowing significant savings compared to competitors while offering flexibility.
Users love the easy-to-use block design of XYZ, making website creation simple and user-friendly.
Users find the difficult design process challenging due to limited templates and blocks, despite regular updates.
Users find limited templates and design blocks, though updates promise new features over time.
This description is provided by the seller.
Using the easiest website builder on the planet
This description is provided by the seller.
This description is provided by the seller.
Zarla is an AI Website Builder that helps small businesses generate professional, industry-specific websites with minimal manual setup. It is designed for users who need a functional online presence without requiring design experience, coding skills, or access to technical resources. The platform combines automated content generation, layout assembly, and branding tools to support service-based businesses, local operators, and new entrepreneurs who need to establish a website quickly. Zarla focuses on use cases where businesses need to launch a website, update existing information, or create consistent branding across digital channels. The system guides users through prompts about their business type, services, and goals, and then produces a complete website structure that can be edited or published immediately. By automating tasks such as copywriting, image selection, domain configuration, and navigation structure, Zarla reduces the time and expertise normally required to build and maintain a website. Key capabilities include: - Automated generation of website copy, page structure, and branding assets based on user-submitted business details. - Templates and layouts optimized for small service businesses, including professions such as home services, personal care, consulting, and local trades. - Tools for updating site content, adding service descriptions, and managing contact information through a simplified editor. - Integration with domain registration, hosting, and advanced SEO settings to support publication and ongoing visibility. Benefits relevant to prospective users include: - Reduced complexity in launching a website compared to traditional design platforms or manual development. - Faster creation of market-appropriate content and layouts that reflect common expectations within each industry. - A guided workflow that supports users with limited technical knowledge. - The ability to maintain and revise site content without relying on external developers or designers. - Streamlined management of essential website components such as hosting, domain configuration, and branding assets. Zarla AI Website Builder fits within the broader category of AI-assisted site creation tools and is most suitable for small businesses seeking a straightforward, automated approach to establishing an online presence. Its core function is to provide a complete, editable website produced through AI-generated content and design recommendations, enabling users to go from business idea to published site in a short timeframe.
This description is provided by the seller.
This description is provided by the seller.
Zenfolio is a comprehensive platform that offers photographers a range of tools and features to create professional websites, build client galleries, sell their work, and manage their photography business efficiently.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the automatic organization feature of Zenfolio, praising its simplicity and unlimited gallery space.
Users recognize the business growth potential of Zenfolio, particularly for side-hustle photography ventures.
Users value the effective customer support from Zenfolio, enhancing their experience in managing photo businesses.
Users find Zenfolio's interface confusing, leading to frustrations with support and unmet expectations during gallery setup.
Users are frustrated by the poor domain support from Zenfolio, leading to delays and unmet expectations in service.
Users lament the expensive pricing of Zenfolio, which does not equate to satisfactory customer service and support.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the automatic organization feature of Zenfolio, praising its simplicity and unlimited gallery space.
Users recognize the business growth potential of Zenfolio, particularly for side-hustle photography ventures.
Users value the effective customer support from Zenfolio, enhancing their experience in managing photo businesses.
Users find Zenfolio's interface confusing, leading to frustrations with support and unmet expectations during gallery setup.
Users are frustrated by the poor domain support from Zenfolio, leading to delays and unmet expectations in service.
Users lament the expensive pricing of Zenfolio, which does not equate to satisfactory customer service and support.
This description is provided by the seller.
This is a full white label saas for SEO & Web Design agencies building in WordPress - we take your existing SEO page designs that you spend hours manually duplicating and changing a few words on, and we map them to automation so you can build and launch your clients SEO sites in 5 minutes.
This description is provided by the seller.














