# AdBook Reviews
**Vendor:** FatTail  
**Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)  
**Average Rating:** 3.7/5.0  
**Total Reviews:** 12
## About AdBook
Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.




## AdBook Reviews
  ### 1. Streamlined Advertising with Powerful Workflow Automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about AdBook?**

It can streamline advertising and has workflow automation. It has a unique performance and it can be integrated with other software

**What do you dislike about AdBook?**

The software is relatively slow and the search functionality is a little difficutl

**What problems is AdBook solving and how is that benefiting you?**

It replaces manual processes and it can be implemented with salesforce

  ### 2. Lacks to provide data driven insights

**Rating:** 1.0/5.0 stars

**Reviewed by:** Ona H. | Renewables & Environment, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2023

**What do you like best about AdBook?**

AdBook does not cover all the areas effectively. It is fantastic if they made it more user-friendly, for newcomers. As someone who recently started using it, I found the learning curve a bit steep.

**What do you dislike about AdBook?**

Its speed is slower compared to alternatives, which impacts productivity. It requires training from the company to utilize it since self-teaching is difficult.

**What problems is AdBook solving and how is that benefiting you?**

AdBook is not good enough to solve the problem of managing ad campaigns across platforms. Time and monitoring have worsened our business success.

  ### 3. Easier Advertising Management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2023

**What do you like best about AdBook?**

For me, Adbook flexes its capability most prominently in its ability to streamline and simplify the complex process of managing marketing and advertising campaigns.

The software presents user-friendly interfaces and some comprehensive features you just don't see in similar platforms. It makes AdBook a standout solution in my book!

**What do you dislike about AdBook?**

There's not many areas in which I've found AdBook to be lacking, but perhaps one area of critique would be to smooth the learning curve for new users who are new to advertising management software. As a newer user myself, I found the curve to be steeper than I would have liked.

**What problems is AdBook solving and how is that benefiting you?**

AdBook acutely tackles some of the complexities of running an advertising campaign, offering data-drive insights for informed decisions, enhancing collaborative capabilities, optimizing budget allocation tasks, and ensures consistent branding, all wrapped in a relatively easy to use time saving package.

  ### 4. it gets the job done

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.)

**Reviewed Date:** October 24, 2023

**What do you like best about AdBook?**

I like how clean the UI is and how easy it is to get the work I need to do to get done.

**What do you dislike about AdBook?**

It's incredibly slow (atleast it has been slow for me) this is the only concern of mine.

**What problems is AdBook solving and how is that benefiting you?**

Adbook is allowing me to get my work done efficiently and precise.

  ### 5. Great! Helps me be more productive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2023

**What do you like best about AdBook?**

I can easily get my campaigns created and sent.  Much faster than previous software I used.

**What do you dislike about AdBook?**

Just learning how to use a new system, nothing wrong with AdBook.

**What problems is AdBook solving and how is that benefiting you?**

Managing my sales inventory and revenue

  ### 6. Adbook is much such a great tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Susannah F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2023

**What do you like best about AdBook?**

OMG the fact that it is able to accurately pull GAM

**What do you dislike about AdBook?**

it isn't really easy to see how lines will deliver when they are live

**What problems is AdBook solving and how is that benefiting you?**

it is accurately pulling the inventory for our company

  ### 7. Clear Information thats Hard to Find

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 31, 2023

**What do you like best about AdBook?**

The presentation of the data is simple. Once you know how to find what you're looking for, it's easy to understand what you're reading.

**What do you dislike about AdBook?**

Navigating the interface is not easy. Finding information can be difficult.

**What problems is AdBook solving and how is that benefiting you?**

Adbook is the solution for organizing requests.

  ### 8. Super user friendly!

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jacqueline L. | Sales Intern, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2022

**What do you like best about AdBook?**

I loved the order tracking that it provided. It also allowed me to manage my advertising. The platform was super easy to use and quick to onboard which saved us a lot of time.

**What do you dislike about AdBook?**

The server was slightly slow but that could have been the amount of users on it at the same time. An updated system that removes the bugs would be useful for them.

**What problems is AdBook solving and how is that benefiting you?**

We were slightly disorganized beforehand and now with Adbook, all our of information is in order and its easy to find and review. This has then also increased efficiency in our company.

  ### 9. ADBOOK review

**Rating:** 2.5/5.0 stars

**Reviewed by:** Nawaz S. | System Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2022

**What do you like best about AdBook?**

its fucntionality to integrate with other softwares to provide right search result for the user

**What do you dislike about AdBook?**

its very slow and doesnt corret the user when a spelling mistake is entered , all the words have to be correct .

**What problems is AdBook solving and how is that benefiting you?**

optimising my creation of orders, regulate traffic and track different income sources in the system

  ### 10. Good but slow

**Rating:** 4.0/5.0 stars

**Reviewed by:** Isshan T. | Senior Software Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2021

**What do you like best about AdBook?**

It has a really intuitive and clean UI and most of the features can be accessed easily. Also, it is easy to integrate with other services.It has a really good customer service too.

**What do you dislike about AdBook?**

It is relatively slow as compared to its competitors.It's search engine is sub optimal as well.

**Recommendations to others considering AdBook:**

You can buy this software however keep in mind that this software is slower than its alternatives.

**What problems is AdBook solving and how is that benefiting you?**

It is helping us organise our revenue sources and arrange them efficiently.

  ### 11. Using AdBook Daily

**Rating:** 4.5/5.0 stars

**Reviewed by:** Rachel  L. | Account Executive , Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2019

**What do you like best about AdBook?**

I like that you can easily edit orders and look up campaigns based on advertiser name. 

**What do you dislike about AdBook?**

I’m not a fan that if you don’t type the name of an advertiser in perfectly, you can’t find the order. 

**Recommendations to others considering AdBook:**

Have your company train you on the software. Though possible, it’s difficult to teach yourself. 

**What problems is AdBook solving and how is that benefiting you?**

We are able to create orders, traffic creative, and track revenue 

  ### 12. Not a Fan

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.)

**Reviewed Date:** September 20, 2018

**What do you like best about AdBook?**

I like that AdBook is able to organize products in a media tree as well as you are able to generate an IO right from the program.

**What do you dislike about AdBook?**

Very slow running - have to constantly save in order to make sure that you have everything correct 

**Recommendations to others considering AdBook:**

make sure you fully have a tutorial before using it - they are always coming out with updates so it's hard to keep up sometimes.

**What problems is AdBook solving and how is that benefiting you?**

We are now able to track revenue sources/where the revenue is hitting (events, video, display, etc.)


## AdBook Discussions
  - [What is AdBook used for?](https://www.g2.com/discussions/what-is-adbook-used-for)

- [View AdBook pricing details and edition comparison](https://www.g2.com/products/adbook/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+00%3A23%3A35+-0500&secure%5Bsession_id%5D=c26a01ae-48f5-481c-b920-153f97ea2a49&secure%5Btoken%5D=c8ef704ae11d5aab6888e526b82c1b02e5e5eb82c55d0e28f6f5c862c7e04ec5&format=llm_user)
## AdBook Integrations
  - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews)

## AdBook Features
**Agentic AI - Supply Side Platform (SSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Sales Workflow Management - Media Sales Software**
- Contract & Deal Management
- Workflow Automation & Approvals
- Order & Booking Management
- Proposal & Quote Creation
- Rate Card Management

**Inventory & Forecasting - Media Sales Software**
- Multi-Channel Inventory Management
- Inventory Forecasting
- Audience & Targeting Integration
- Yield & Revenue Optimization
- Inventory & Availability Management

**Campaign Execution & Trafficking - Media Sales Software**
- Ad Server Integration
- Campaign Booking & Scheduling
- Campaign Performance Tracking
- DSP & Programmatic Integration
- Trafficking & Delivery Management

**SSP Functionality **
- SSP Functionality 

**Billing & Revenue Management - Media Sales Software**
- Payments & Collections
- Revenue Recognition & Tracking
- Billing & Invoicing
- Financial Reconciliation

**Reporting & Integrations - Media Sales Software**
- CRM Integration
- Revenue & Sales Reporting
- Inventory Utilization Reporting
- Custom Dashboards & Analytics
- Data Export & API Access

**SSP**
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting

## Top AdBook Alternatives
  - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews)
  - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (233 reviews)
  - [33Across](https://www.g2.com/products/33across/reviews) - 4.3/5.0 (125 reviews)

