# Best Social Media Analytics Software - Page 10 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* The best social media analytics software in 2026 is Sprout Social, rated 4.4 out of 5 on G2 based on 6,400+ verified reviews. For small businesses and agencies, Zoho Social offers a free tier with strong analytics. The highest user-rated tool among the top five is Vista Social at 4.8 stars. 1. Sprout Social — 4.4/5 (6,400+ reviews): Best for social listening and analytics at scale 2. Hootsuite — 4.3/5 (7,200+ reviews): Best for multi-network scheduling and reporting 3. Zoho Social — 4.6/5 (2,900+ reviews): Best for small businesses and agencies 4. SOCi — 4.5/5 (4,000+ reviews): Best for multi-location brands and local search 5. Vista Social — 4.8/5 (1,000+ reviews): Best for small teams wanting scheduling plus analytics *Updated June 2026. Based on 2026 G2 verified review data across 313 products.* Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages ## Top Social Media Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,533 reviews) | Multi-channel social reporting with campaign tagging | "[Clean, Intuitive Workhorse for Reliable Social Scheduling and Reporting](https://www.g2.com/survey_responses/sprout-social-review-13107981)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,304 reviews) | Multi-account scheduling with unified social inbox | "[Social Listening & Consistency: Hootsuite Grew Our Instagram to 73K+](https://www.g2.com/survey_responses/hootsuite-review-13048107)" | | 3 | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5.0 (2,844 reviews) | Cross-platform scheduling with unified engagement tracking | "[Streamlined Social Media Management with Seamless Integration](https://www.g2.com/survey_responses/zoho-social-review-12562472)" | | 4 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,485 reviews) | Multi-location social and review management | "[Soci Review for Online Presence](https://www.g2.com/survey_responses/soci-review-11750099)" | | 5 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,107 reviews) | Multi-platform scheduling with unified inbox engagement | "[All-in-One Social Management with Excellent Support and Smart Automations](https://www.g2.com/survey_responses/vista-social-review-13080181)" | | 6 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,911 reviews) | SEO-driven social scheduling with competitor tracking | "[All-in-One SEO Powerhouse](https://www.g2.com/survey_responses/semrush-review-13039309)" | | 7 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,628 reviews) | Social listening with cross-channel media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 8 | [Linktree](https://www.g2.com/products/linktree/reviews) | 4.6/5.0 (96 reviews) | Multi-link bio pages with click analytics | "[All Your Links in One Clean, Simple Hub](https://www.g2.com/survey_responses/linktree-review-12251857)" | | 9 | [Bitly](https://www.g2.com/products/bitly/reviews) | 4.5/5.0 (914 reviews) | Shortened link tracking across social channels | "[There's a lot more to Bitly than shortening links!](https://www.g2.com/survey_responses/bitly-review-13058341)" | | 10 | [Dash Social](https://www.g2.com/products/dash-social/reviews) | 4.7/5.0 (406 reviews) | — | "[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)" | ## G2 Grid® for Social Media Analytics Software ![G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-analytics/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=39215&focus%5B%5D=14837&focus%5B%5D=163098&focus%5B%5D=3551&focus%5B%5D=2814&focus%5B%5D=1622) Highlighted products: Sprout Social, Hootsuite, SOCi, Zoho Social, Vista Social, Semrush, Meltwater, and Bitly. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=soci&focus%5B%5D=zoho-social&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=meltwater&focus%5B%5D=bitly) ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: DashThis (+0.38%) - Among all products in this category, DashThis recorded the largest rating increase compared to last month *Last updated: July 17, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 63,100+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Analytics Software Is Best for Your Use Case? - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Best Free Software:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) --- **Sponsored** ### Bizagi Bizagi is an enterprise platform for business orchestration and AI automation, enabling organizations to design, automate, and run complex end-to-end processes that bring together people, AI agents, systems, and data. Unlike point AI tools, Bizagi is the operational layer where AI, processes, and enterprise systems work together: governed, auditable, and production-ready. Built on more than two decades of enterprise process expertise, Bizagi brings the depth of operational knowledge that newer AI platforms simply have not had time to develop. That foundation is what makes Bizagi's AI story credible where others are still experimental. Bizagi's native AI capabilities are built directly into the platform. AI Agents are reusable, GenAI-powered assistants configured in the AI Hub, capable of content generation, document analysis, classification, summarization, and more. They can be invoked from processes, interfaces, or other agents, and integrate via connectors and Model Context Protocol to reach internal and external systems. AI Workers automate repetitive tasks inside forms and workflows by analyzing rules, field history, and process context, operating in supervised or more autonomous modes and improving through reinforcement learning. Ask Ada, Bizagi's conversational analytics assistant, lets users query business data in natural language and receive answers, charts, and insights, all within Bizagi's role and permission model and grounded in both process data and enterprise documents through a built-in RAG knowledge layer. Governance is central, not optional. Bizagi runs on Microsoft Azure with Private OpenAI integration, keeping sensitive data within a secure perimeter. AI features require deliberate configuration and deployment. Generative AI capabilities are intentionally built into workflows rather than casually enabled, and Data Domains, Personas, and Bizagi's role model control precisely what any AI capability can access and how results can be used. Customers see results fast. Stone Coast Fund Services reduced processing time by 80% across more than 25,000 annual service requests, going live in six weeks. Bizagi's AI Ignite packages take organizations from zero to live AI Agents or AI Assistants in approximately seven weeks, combining software and professional services to de-risk early projects. With over 1,000 enterprise implementations across financial services, manufacturing, healthcare, and government, Bizagi is named in the 2025 Gartner Magic Quadrant for Business Orchestration and Automation Technologies (BOAT), Microsoft Certified for AI in Financial Services and Manufacturing, and a G2 leader across Agentic AI, AI Agents for Business Operations, BPM, and Digital Process Automation. Customers include DHL, Unilever, Caterpillar, and Old Mutual. For more information, visit bizagi.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-18T04%3A29%3A18Z&secure%5Bdisplayable_resource_id%5D=1614&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=20785&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=20785&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%3Fpage%3D3&secure%5Btoken%5D=b7b734b87613ed62bdfe300b10276fd3080b5c327c477bdfea6f365a8ace9f97&secure%5Burl%5D=https%3A%2F%2Fwww.bizagi.com%2Fen%2Fprocess-orchestration-with-bizagi%3Futm_source%3DG2%26utm_medium%3Dthird_party%26utm_campaign%3DTech-GL-2026_05-Content-G2_Clicks_Orchestration&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [Dolphinradar](https://www.g2.com/products/dolphinradar/reviews) Dolphin Radar is an advanced Instagram activity tracker and analytics tool designed for users who need deep insights into profile engagement. We provide real-time monitoring of Instagram interactions, allowing users to track likes, comments, and following activities with precision. Beyond simple tracking, Dolphin Radar offers data-driven reports that help individuals and businesses understand behavioral patterns and optimize their social media presence. Whether you're looking for transparent engagement metrics or competitive analysis, our platform delivers accurate, actionable intelligence in a user-friendly dashboard. **Who Is the Company Behind Dolphinradar?** - **Seller:** [Dolphin Radar](https://www.g2.com/sellers/dolphin-radar) - **Year Founded:** 2024 - **HQ Location:** Singapore - **Twitter:** @DolphinRadar (119 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 2. [Dyzio](https://www.g2.com/products/dyzio/reviews) Dyzio brings your influencer relationships and multi-channel campaigns together in one place. **Who Is the Company Behind Dyzio?** - **Seller:** [Dyzio](https://www.g2.com/sellers/dyzio) - **Year Founded:** 2016 - **HQ Location:** Sevenoaks, GB - **Twitter:** @dyziohq (1,403 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dyzio/ (9 employees on LinkedIn®) ### 3. [Emojot SLT](https://www.g2.com/products/emojot-slt/reviews) Emojot's AI-enhanced Social Listening and Tracking (SLT) solution equips businesses with the power to listen, analyze, and respond to digital conversations. It tracks keywords, phrases, brands, or topics across the social media landscape and wider web, providing a comprehensive view of digital dialogue. Leveraging AI technology, it offers advanced analytics on mentions, reach, and engagement, including AI-driven sentiment analysis and topic categorization. Uniquely, it features generative AI-driven recommendation analysis per channel, aimed to boost engagement and optimize the effectiveness of social media posts. It also provides per-channel behavior and trend analysis, facilitating a nuanced understanding of evolving digital conversations. Adding to its breadth of features, the solution includes comprehensive competitor analysis, offering a wider industry perspective. With its weekly email alerts and storm alerts, businesses are always on top of their digital footprint. Emojot's SLT solution harnesses the power of AI to transform social media monitoring into actionable intelligence, empowering businesses to strategize effectively in the digital sphere. **Who Is the Company Behind Emojot SLT?** - **Seller:** [Emojot](https://www.g2.com/sellers/emojot) - **Year Founded:** 2015 - **HQ Location:** San Jose, CA - **Twitter:** @EmojotTALK (619 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/emojot-inc-/ (18 employees on LinkedIn®) ### 4. [Evolution360 B2B Leads](https://www.g2.com/products/evolution360-b2b-leads/reviews) Evolution360 is a powerful and easy-to-use marketing software that provides you all essential data and analysis on your digital marketing activities. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Evolution360 B2B Leads?** - **Seller:** [Evolution360](https://www.g2.com/sellers/evolution360) - **Year Founded:** 2016 - **HQ Location:** Copenhagen, DK - **Twitter:** @Evolution360com (8 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/17929787/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Evolution360 B2B Leads? **"[EVOLUTION 360 CUSTOMER FEEDBACK](https://www.g2.com/survey_responses/evolution360-b2b-leads-review-9330186)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/evolution360-b2b-leads-review-9330186) --- ### 5. [Featuring](https://www.g2.com/products/featuring/reviews) Featuring Corp. is powered by Featuring AI, Asia's largest data engine, which analyzes 18 million social media channels and over 400 million pieces of content both domestically and internationally. We offer a range of services for influencer marketing, including social media content analysis, trend monitoring, audience analysis, data tracking and data insight. As a result, Featuring has established itself as an essential social media intelligence tool for global major businesses and international markets. **Who Is the Company Behind Featuring?** - **Seller:** [Featuring Corp](https://www.g2.com/sellers/featuring-corp) - **Year Founded:** 2019 - **HQ Location:** Seoul, KR - **LinkedIn® Page:** https://www.linkedin.com/company/%ED%94%BC%EC%B2%98%EB%A7%81/ (33 employees on LinkedIn®) ### 6. [FeedSpy](https://www.g2.com/products/feedspy/reviews) Feedspy helps you analyze efficiency of posts on any social media **Who Is the Company Behind FeedSpy?** - **Seller:** [FeedSpy](https://www.g2.com/sellers/feedspy) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 7. [Focia](https://www.g2.com/products/focia/reviews) Focia develops machine learning models to predict and analyze the engagement of online content before it is posted online. We provide custom trained models provided as inference to be integrated with organizations. Our models predict click triggers, deliver feedback, analyze content, A/B test posts, all with an 86% accuracy rate using machine learning. **Who Is the Company Behind Focia?** - **Seller:** [Focia](https://www.g2.com/sellers/focia) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 8. [FollowerSearch](https://www.g2.com/products/followersearch/reviews) FollowerSearch is a Twitter search and Twitter analytics tool that helps you to search bios, sort, analyze, and compare any public Twitter account. It provides you with valuable insights that help you grow your social media presence. **Who Is the Company Behind FollowerSearch?** - **Seller:** [Bytesview Analytics](https://www.g2.com/sellers/bytesview-analytics) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 9. [Germin8 Social Listening](https://www.g2.com/products/germin8-social-listening/reviews) Germin8 Social Listening is an advanced social media intelligence platform designed to help businesses monitor, analyze, and engage with online conversations in real time. By collecting data from both public sources like social media platforms, news sites, blogs, and forums, as well as private channels such as emails and chats, Germin8 provides comprehensive insights into stakeholder sentiments and behaviors. This enables organizations to make informed decisions and develop effective strategies based on actionable intelligence. Key Features and Functionality: - Real-Time Monitoring: Continuously tracks and analyzes conversations across various online platforms, ensuring businesses stay updated with the latest discussions about their brand and industry. - Sentiment Analysis: Utilizes advanced algorithms to assess the tone and sentiment of online conversations, helping businesses understand public perception and address concerns promptly. - Competitor Analysis: Monitors competitors' online presence and performance, providing valuable insights to benchmark and strategize effectively. - Customer Engagement: Facilitates direct interaction with customers through the platform, enabling timely responses to queries and feedback, thereby enhancing customer satisfaction. - Automated Reporting: Generates customizable reports that can be shared with team members or clients, streamlining the process of data analysis and decision-making. - Wide Data Coverage: Collects large volumes of unstructured conversations in real time using Germin8 crawlers, third-party APIs, and authorized data providers, covering social media sites like Facebook, Twitter, YouTube, LinkedIn, Google Business, Instagram, and Pinterest, as well as blogs, review sites, Q&A sites, discussion forums, news sites, video and image sharing sites, classifieds sites, and social bookmarking sites. Primary Value and Solutions Provided: Germin8 Social Listening empowers businesses to gain a deep understanding of their stakeholders' opinions and behaviors by transforming vast amounts of unstructured online data into actionable insights. This comprehensive analysis aids in enhancing brand reputation, improving customer engagement, and staying ahead of competitors. By leveraging Germin8's capabilities, organizations can make data-driven decisions that align with their strategic goals, ultimately leading to increased customer satisfaction and business growth. **Who Is the Company Behind Germin8 Social Listening?** - **Seller:** [Germin8](https://www.g2.com/sellers/germin8) - **Year Founded:** 2007 - **HQ Location:** Mumbai , IN - **Twitter:** @germin8 (836 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/germin8 (125 employees on LinkedIn®) ### 10. [Gossip Analytics](https://www.g2.com/products/gossip-analytics/reviews) Gossip Analytics is an AI-first analytics platform for XR, VR, AR, and 3D experiences. It helps teams understand how users move, interact, feel, and struggle inside immersive environments, turning spatial telemetry into clear insights instead of raw dashboards. The platform combines heatmaps, user flows, comfort signals, accessibility findings, crashes, system issues, emotion analysis, and predictive insights in one dashboard. Teams can use it to detect friction, compare versions, explain user behavior, and prioritize improvements across development, beta, and production environments. Gossip Analytics is built for XR product teams, UX designers, developers, data leaders, training teams, and immersive experience owners who need evidence-based decisions without relying on flat analytics tools. Its AI layer explains what is happening, why it matters, and what action to take next. Core use cases include VR training optimization, XR usability testing, spatial heatmap analysis, issue diagnosis, user behavior interpretation, accessibility review, comfort monitoring, and AI-assisted insight generation. Gossip Analytics focuses on helping teams move from data collection to better product decisions. **Who Is the Company Behind Gossip Analytics?** - **Seller:** [Gossip Analytics](https://www.g2.com/sellers/gossip-analytics) - **Year Founded:** 2024 - **HQ Location:** Alicante, ES - **LinkedIn® Page:** https://linkedin.com/company/gossipanalytics/ (4 employees on LinkedIn®) ### 11. [Grytics](https://www.g2.com/products/grytics/reviews) Grytics is a SaaS solution for Facebook Groups Analytics. It's perfect for community managers, webmarketers, and any types of businesses eager to improve members' engagement among their community. It helps you to improve your Groups performance, to engage and retain your members among your community, to identify your leading members and influencers, and to find qualified leads. All stats about your members, posts and comments will help you to reach your objectives. **Who Is the Company Behind Grytics?** - **Seller:** [Julie](https://www.g2.com/sellers/julie) - **Twitter:** @grytics (1,481 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5195500 (1 employees on LinkedIn®) ### 12. [HubNami](https://www.g2.com/products/hubnami/reviews) HubNami helps social media teams manage and optimize their global media social efforts. **Who Is the Company Behind HubNami?** - **Seller:** [HubNami](https://www.g2.com/sellers/hubnami) - **Year Founded:** 2014 - **HQ Location:** Alameda , US - **LinkedIn® Page:** http://www.linkedin.com/company/hubnami (1 employees on LinkedIn®) ### 13. [IGBlade.com](https://www.g2.com/products/igblade-com/reviews) IGBlade provides Instagram analytics and reporting to agencies brands and influencers. Generate audience insights, schedule white-label reports, and track any Instagram account. **Who Is the Company Behind IGBlade.com?** - **Seller:** [IGBlade](https://www.g2.com/sellers/igblade) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 14. [InstaSeer](https://www.g2.com/products/instaseer/reviews) InstaSeer is developing a detailed Instagram list viewer to help creators and social-media teams audit followers, following, and engagement patterns with fast, searchable, privacy-conscious list analysis. **Who Is the Company Behind InstaSeer?** - **Seller:** [InstaSeer](https://www.g2.com/sellers/instaseer) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 15. [Justscheduler](https://www.g2.com/products/justscheduler/reviews) Justscheduler is your all-in-one tool to manage social media easily. Whether you’re a brand, agency, freelancer, or business with many locations — we’ve got you covered. Plan, schedule, and publish content across all your social channels in one place. With smart features like AI content ideas, team collaboration, analytics, and review management, you’ll save time and stay ahead. We support the most social platforms and bring you new features before anyone else. Simple, powerful, and built for growth. 👉 Check our plans: https://justscheduler.com/pricing/ **Who Is the Company Behind Justscheduler?** - **Seller:** [Justscheduler](https://www.g2.com/sellers/justscheduler) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/99288048 (2 employees on LinkedIn®) ### 16. [KarmaPulse](https://www.g2.com/products/karmapulse/reviews) Useful and innovative tools for measuring analysing and interacting with social media networks boosted with artificial intelligence **Who Is the Company Behind KarmaPulse?** - **Seller:** [Karma Pulse](https://www.g2.com/sellers/karma-pulse) - **Year Founded:** 2013 - **HQ Location:** Roma Norte, MX - **LinkedIn® Page:** https://www.linkedin.com/company/karmapulse/ (8 employees on LinkedIn®) ### 17. [LeadKlozer](https://www.g2.com/products/leadklozer/reviews) LeadKlozer is a social media engagement monitoring service for individual leads. We help companies and marketers automatically track, organize, prioritize, and respond to leads all in one place. We’re the world’s first Social Media CRM, built by and for Social Media Marketers. **Who Is the Company Behind LeadKlozer?** - **Seller:** [LeadKlozer](https://www.g2.com/sellers/leadklozer) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 18. [Little Post Manager](https://www.g2.com/products/little-post-manager/reviews) Little Post Manager helps sales teams reach LinkedIn’s 1+ billion users through personal connections. In a world of AI and endless ads, the best referral is still from someone you know. With Little Post Manager, you can sort and send company-approved posts with a magical bonus feature. Your sales team makes a company post in our library, chooses when to post it, and your entire team gets an e-mail with a 1-click option to share that exact post on their personal LinkedIn page. Little Post supports analytics and incentives for max boost. Your company goes from reaching only the current network to reaching everyone that each employee knows in a personal way. **Who Is the Company Behind Little Post Manager?** - **Seller:** [Little Post Manager](https://www.g2.com/sellers/little-post-manager) - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/little-post-manager/ (1 employees on LinkedIn®) ### 19. [LocalStack](https://www.g2.com/products/localstack/reviews) LocalStack collects & analyzes the social media activity on every business in America. **Who Is the Company Behind LocalStack?** - **Seller:** [Localstack](https://www.g2.com/sellers/localstack) - **Year Founded:** 2006 - **HQ Location:** San Diego, US - **LinkedIn® Page:** http://www.linkedin.com/company/localstack-inc (1 employees on LinkedIn®) ### 20. [Manalto](https://www.g2.com/products/manalto/reviews) Manalto Limited (MTL.ASX) is a U.S. based global provider of cloud social media management solutions. Manalto’s proprietary software delivers capability for the streamlined management of social media at scale – including controls to support organizational brand management, reputational risk management and efficiency in managing users, community engagement and analytics. An enterprise can centrally publish content and update brand assets across hundreds of its organization’s social media pages spanning multiple platforms – in just one click. Manalto offers a direct-to-market Enterprise Solution and a Business Application for Channel Partners to offer to SME’s – ‘Sóshlr’. Manalto is headquartered in Washington, D.C. with offices in the Netherlands, Australia and South Africa, and supports channel partners and customers globally. Manalto’s pricing is customizable based on an individual organizations' needs. Visit manalto.com to request a demo and additional pricing information. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Manalto?** - **Seller:** [Manalto](https://www.g2.com/sellers/manalto) - **Year Founded:** 2011 - **HQ Location:** Reston, US - **LinkedIn® Page:** https://www.linkedin.com/company/manalto-inc (16 employees on LinkedIn®) - **Ownership:** ASX: MTL **Who Uses This Product?** - **Company Size:** 100% Enterprise #### What Are G2 Users Discussing About Manalto? - [What is Manalto used for?](https://www.g2.com/discussions/what-is-manalto-used-for) ### 21. [MarketBeam](https://www.g2.com/products/marketbeam/reviews) MarketBeam is the first and the only compliant social media management platform designed specifically for highly regulated industries such as Pharma, MedTech, and Financial Services. Our mission is to help businesses of all sizes manage social media according to their industry regulatory compliance and governance. Our Platform Offers: AI Content Creation: Generate compliant, engaging content tailored to your industry. Automated Publishing: Streamline your social media workflows with scheduled, multi-platform publishing. Employee Advocacy: Empower your employees to safely share branded content, extending your reach organically. Advanced Analytics and Monitoring: Gain valuable insights and monitor your social media performance while ensuring compliance with industry regulations. Why Choose MarketBeam? - Increase Engagement: Drive higher engagement rates through personalized content recommendations. - Boost Productivity: Streamline your social media workflows with our user-friendly platform. - Measure Success: Access detailed reports to measure ROI and refine your strategies. Our customers' say, they . Increased LinkedIn reach by 3000% . Increased clickthroughs by 15X . Had most successful marketing campaigns with MarketBeam Most popular features, . Social Drip Campaign . Executive Branding . Content and Audience 360 Integrations, . Veeva PromoMats . Slack . HubSpot . LinkedIn . Meta . X **Average Rating:** 4.7/5.0 **Total Reviews:** 34 **How Do G2 Users Rate MarketBeam?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10) **Who Is the Company Behind MarketBeam?** - **Seller:** [MarketBeam](https://www.g2.com/sellers/marketbeam-11112ba7-d67e-44ba-acf0-54e867ada48b) - **Year Founded:** 2017 - **HQ Location:** Los Altos, CA - **Twitter:** @MarketBeamInc (413 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/marketbeam/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 66% Mid-Market, 29% Small-Business #### What Are MarketBeam's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Integrations (1 reviews) - Post Scheduling (1 reviews) ### What Do G2 Reviewers Say About MarketBeam? *AI-generated summary from verified user reviews* **Pros:** - Users find MarketBeam to be **intuitive and easy to integrate** with LinkedIn and Facebook, requiring minimal clicks. - Users enjoy the **easy integration** with LinkedIn and Facebook, enabling quick and intuitive functionality. - Users love the **intuitive post scheduling** feature, allowing seamless integration with LinkedIn and Facebook. #### What Are Recent G2 Reviews of MarketBeam? **"[Great tool to share communication on social media](https://www.g2.com/survey_responses/marketbeam-review-5151864)"** **Rating:** 5.0/5.0 stars *— Pawel S.* [Read full review](https://www.g2.com/survey_responses/marketbeam-review-5151864) --- **"[Really handy tool for quickly and efficiently sharing info on Social media](https://www.g2.com/survey_responses/marketbeam-review-10312496)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/marketbeam-review-10312496) --- #### What Are G2 Users Discussing About MarketBeam? - [What is MarketBeam used for?](https://www.g2.com/discussions/what-is-marketbeam-used-for) ### 22. [Marsello](https://www.g2.com/products/marsello/reviews) The omnichannel loyalty and marketing solution for retail and hospitality brands. Marsello is a user-friendly loyalty and marketing tool that helps brands manage every aspect of their customer marketing, from loyalty program management to email and SMS campaigns, marketing automation, Google Review Management, and more. Powered by your eCommerce and point-of-sale (POS) apps, Marsello empowers you to run targeted, omnichannel campaigns driven by your in-store and online loyalty and order data. Our solution is designed to help you grow your customer database, increase repeat purchases, and drive revenue. We're proud to power marketing and loyalty for some of the world's fastest-growing brands, including LEGO Certified Stores, Havaianas, Super Butcher, and over 4,000 more. **Average Rating:** 4.4/5.0 **Total Reviews:** 29 **How Do G2 Users Rate Marsello?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) **Who Is the Company Behind Marsello?** - **Seller:** [Marsello](https://www.g2.com/sellers/marsello) - **Year Founded:** 2014 - **HQ Location:** Wellington, Wellington - **Twitter:** @MarselloApp (105 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/marsello-app/ (49 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Hospitality, Food & Beverages - **Company Size:** 74% Small-Business, 26% Mid-Market #### What Are Recent G2 Reviews of Marsello? **"[marsello is a great loyalty system with a lot of marketing features](https://www.g2.com/survey_responses/marsello-review-5406161)"** **Rating:** 4.0/5.0 stars *— Adel A.* [Read full review](https://www.g2.com/survey_responses/marsello-review-5406161) --- **"[Email Marketing Tool : Delivery Rate Higher & Easy to use Tool](https://www.g2.com/survey_responses/marsello-review-5225076)"** **Rating:** 4.5/5.0 stars *— uttam .* [Read full review](https://www.g2.com/survey_responses/marsello-review-5225076) --- #### What Are G2 Users Discussing About Marsello? - [What is Marsello used for?](https://www.g2.com/discussions/what-is-marsello-used-for) ### 23. [Master Metrics](https://www.g2.com/products/master-metrics/reviews) Master Metrics is all-in-one Management Solution for Agencies and Marketing Teams. Specially designed by Marketers who worked for digital marketing agencies. Top features: -Overview Table: See at a glance what needs your immediate attention with our Overview Table: All your client's ad network data together with custom fields such as budget, goals, analyst and so forth. -Dashboards: Create dashboards with one click using 10+ data sources -Marketing Alerts: Control the daily spend needed to reach your monthly budget. Get notified every time you are above or below a specific percentage of your daily budget • Use Alerts to get notified every time a specific metric is over a determined value • Receive alerts in your email inbox, Slack channel or in your favorite project management tool (Click Up, Asana, Monday) -Google Sheets: Extracts and merge data from different marketing sources into Google Sheets. Schedule data exports and automatically update your Ad Data in Google Sheets **Who Is the Company Behind Master Metrics?** - **Seller:** [Master Metrics](https://www.g2.com/sellers/master-metrics) - **Year Founded:** 2022 - **HQ Location:** Buenos Aires, AR - **LinkedIn® Page:** https://www.linkedin.com/company/master-metrics/ (19 employees on LinkedIn®) ### 24. [Meruki](https://www.g2.com/products/meruki/reviews) Meruki social media website Free analytics for all Users, Corporates, Brands on Twitter, Facebook and Google+ at any device. We churn sense out of billions of social media conversations happening on popular online platforms. We provide an easy & engaging way to filter online social conversations and share analytics in a customized format. **Who Is the Company Behind Meruki?** - **Seller:** [Meruki](https://www.g2.com/sellers/meruki) - **Year Founded:** 2014 - **HQ Location:** N/A - **Twitter:** @themeruki (106 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3679340 (2 employees on LinkedIn®) ### 25. [Mintrics](https://www.g2.com/products/mintrics/reviews) Mintrics is an advanced social video analytics solution designed to analyze the performance of all of the client's videos across Facebook, YouTube, Instagram and twitter in one dashboard. **Who Is the Company Behind Mintrics?** - **Seller:** [Mintrics](https://www.g2.com/sellers/mintrics) - **Year Founded:** 2016 - **HQ Location:** Delaware, US - **Twitter:** @MintricsApp (84 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10502047 (2 employees on LinkedIn®) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality. --- ## What Are the Most Common Questions About Social Media Analytics Software? *AI-generated · Last updated: June 3, 2026* ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders.