viral.app gives us one place to track UGC content performance across Instagram, TikTok, and YouTube. Before this, our process was much more manual: creators sent links, partner managers collected them, and we had to keep checking views separately. The most useful part is that viral.app turns that into a cleaner tracking workflow.

viral.app is useful because it fits the way our creator program actually works. We can keep accounts, projects, creators, and performance data in one place instead of jumping between social platforms and sheets.

viral.app gives UGC Tank reliable access to TikTok and Instagram creator data without us having to maintain the whole tracking stack ourselves. The API is the biggest part for us: we can plug the data into our own workflow and still use the dashboard when we want to check accounts, videos, or performance quickly.