G2

Verified User in Media Production

Small-Business (50 or fewer emp.)

10/28/2026

"Does the scheduling job well for a one-person brand"

4/5

What do you like best about metricool?

I run social scheduling for my small creator brand on Metricool's Starter plan, and I live in the planner— I can see the whole week across X, Facebook, and Instagram in one calendar and batch my posts instead of opening each app every day. Auto-publish works as advertised for X and Facebook: I schedule a post, and it goes out on its own. It also handles images well as long as you provide a public image URL—it pulls them in and hosts them itself. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Two Starter-plan limits worth knowing. First, there's no approval workflow on this tier, so if you want a second pair of eyes on a post before it goes out, you have to hold it as a draft and review it manually — that workaround works, but it's not the same as a real approval step. Second, X analytics only cover posts scheduled through Metricool, so anything you post natively won't show up in its reports. It also won't accept Google Drive image links, so I have to host images somewhere public first. And TikTok can still need a manual post depending on the setup — one of my scheduled TikTok posts is manual while the Facebook and Instagram versions auto-publish. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Before Metricool, I was posting natively in each app, which meant either posting every day by hand or going quiet. Now I plan in batches, and the schedule holds even on days I'm busy with other work. For a one-person operation, that's the whole benefit: consistent posting without it eating the day. The Starter price ($20/month billed annually, plus the X add-on) is manageable for a solo creator budget. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

edit

Thanks so much for sharing your experience! We love hearing that Metricool helps you stay consistent without spending your whole day managing social media.

And here's a little tip that might make things easier: you can use Google Drive image links! Just make sure the file is shared with "Anyone with the link." If you're using the API, you'll also need to set saveExternalMediaFiles: true.

We really appreciate your feedback on the Starter plan, too. If you ever have questions or suggestions, feel free to reach out through our support chat or at help@metricool.com. We're always happy to help!

Thanks again for taking the time to share such a detailed review.