metricool Reviews & Product Details

Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans.

Seller

Metricool

Discussions

metricool Community

Languages Supported

Danish, German, English, French, Italian, Dutch, Portuguese, Spanish, Portuguese (Brazil), Portuguese (Portugal)

Solution Type

All-in-One

Overview by

Isabel Romero

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by metricool.

Free

$0.00

flat_rate Per Month

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Jessie R.

Tech VA

Small-Business (50 or fewer emp.)

10/27/2026

"Intuitive, All-in-One Social Media Management with Great Training Resources"

5/5

What do you like best about metricool?

What I appreciate most about Metricool is how intuitive and user-friendly the platform is. The interface is well designed, pleasant to navigate, and makes it easy to access a wide range of features, from content scheduling and analytics to reporting and competitor tracking.

Being able to manage multiple client accounts in one place is particularly valuable. I also appreciate the visual content calendar, the scheduling tools, and the ability to easily access performance statistics.

Another feature I find particularly interesting is the collaborative workflow, including the option to share content calendars with clients and collaborators and have posts reviewed and approved before publication. This is especially relevant when managing social media for multiple clients.

Beyond the platform itself, Metricool offers an impressive range of training sessions and educational resources about social media and marketing. I really appreciate that they don't just provide tools, but also help users develop their knowledge and improve their strategies.

Overall, it's a great combination of ease of use, comprehensive features, collaboration tools, and continuous learning opportunities. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Honestly, nothing significant comes to mind. I've had a very positive experience with Metricool so far, and the platform meets my needs. I haven't encountered any major frustrations or limitations worth mentioning at this point. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Metricool helps simplify social media management, especially when I’m working with multiple clients and collaborators.

One of the biggest benefits is that it cuts down on the constant back-and-forth involved in reviewing content, sharing feedback, and coordinating publication calendars. With everything organized in one place, collaboration feels much smoother and easier to manage.

Scheduling posts across different social media platforms is also straightforward and reliable. It saves time and helps me maintain a consistent publishing cadence without as much manual effort.

The analytics and reporting features are another major advantage. They offer useful insights into content performance, which helps us understand what’s working, spot opportunities for improvement, and adjust our social media strategies based on real data rather than assumptions.

Overall, Metricool streamlines workflows, improves collaboration, and supports more informed marketing decisions. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for such a thoughtful review, Jessie! We love hearing that Metricool is helping you spend less time going back and forth with clients and more time focusing on what really matters.

And a special thanks for mentioning our training sessions and resources! We put a lot of love into them, so it's great to know you're finding them useful.

Thanks again for taking the time to share such a detailed review. We're happy to have you as part of the Metricool community!

Verified User in Media Production

Small-Business (50 or fewer emp.)

10/28/2026

"Does the scheduling job well for a one-person brand"

4/5

What do you like best about metricool?

I run social scheduling for my small creator brand on Metricool's Starter plan, and I live in the planner— I can see the whole week across X, Facebook, and Instagram in one calendar and batch my posts instead of opening each app every day. Auto-publish works as advertised for X and Facebook: I schedule a post, and it goes out on its own. It also handles images well as long as you provide a public image URL—it pulls them in and hosts them itself. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Two Starter-plan limits worth knowing. First, there's no approval workflow on this tier, so if you want a second pair of eyes on a post before it goes out, you have to hold it as a draft and review it manually — that workaround works, but it's not the same as a real approval step. Second, X analytics only cover posts scheduled through Metricool, so anything you post natively won't show up in its reports. It also won't accept Google Drive image links, so I have to host images somewhere public first. And TikTok can still need a manual post depending on the setup — one of my scheduled TikTok posts is manual while the Facebook and Instagram versions auto-publish. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

Before Metricool, I was posting natively in each app, which meant either posting every day by hand or going quiet. Now I plan in batches, and the schedule holds even on days I'm busy with other work. For a one-person operation, that's the whole benefit: consistent posting without it eating the day. The Starter price ($20/month billed annually, plus the X add-on) is manageable for a solo creator budget. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for sharing your experience! We love hearing that Metricool helps you stay consistent without spending your whole day managing social media.

And here's a little tip that might make things easier: you can use Google Drive image links! Just make sure the file is shared with "Anyone with the link." If you're using the API, you'll also need to set saveExternalMediaFiles: true.

We really appreciate your feedback on the Starter plan, too. If you ever have questions or suggestions, feel free to reach out through our support chat or at help@metricool.com. We're always happy to help!

Thanks again for taking the time to share such a detailed review.

Celeste B.

Agency Social‑Media Strategy & Client Reporting Specialist

Marketing and Advertising

Mid-Market (51-1000 emp.)

8/31/2026

"Streamlined Social Media Management with Room for Improvement"

4/5

Describe the project or task metricool helped with:

Metricool offers a comprehensive suite of tools for social media management, including scheduling, inbox management, and performance reporting. Its integration with Zapier allows for seamless data export, supporting compliance with data protection regulations. The platform's white-label reporting capabilities enable agencies to provide branded reports to clients efficiently. Review collected by and hosted on G2.com.

What do you like best about metricool?

I value Metricool's unified multi-platform inbox, which allows our team to handle comments and DMs across TikTok, Instagram, and LinkedIn without switching apps. It ensures we catch customer questions fast and avoid missed replies. The flexible white-label reporting is another aspect I appreciate, as it lets us quickly pull branded performance summaries and auto-generate weekly performance decks for stakeholders, removing Metricool branding. I also like how it consolidates scheduling, inbox management, and competitor benchmarking into one workspace. The integration with Zapier to export metrics simplifies tracking and supports our compliance with CCPA-aligned audience-data procedures. Overall, using Metricool has removed the need for jumping between separate native social dashboards, and its white-label automated reports save us hours of manual report building each week. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Ad-data sync for TikTok is sometimes delayed, and advanced custom report building feels limited. The Zapier triggers are narrow; we cannot auto-purge old audience interaction data directly within Metricool, so we maintain manual CCPA-compliant cleanup steps. Bulk editing across dozens of client social profiles is clunky, and live-chat support moves slowly on complex agency-level issues within our 51-200-person Austin agency. Review collected by and hosted on G2.com.

Recommendations to others considering metricool:

To enhance Metricool's functionality, consider expanding the range of Zapier triggers to allow for more automated data management tasks. Improving the speed and responsiveness of live-chat support could also significantly benefit agencies handling complex issues. Additionally, refining the bulk editing feature for client social profiles would streamline operations for larger teams. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

I use Metricool to eliminate switching between separate social dashboards, consolidating scheduling, inbox, and competitor benchmarking in one place. It saves us hours with white-label reports and ensures compliance with CCPA regulations, integrating seamlessly with Zapier to push metrics to our BI stack. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for the detailed feedback, Celeste! It’s great to hear that Metricool is saving your team time and making it easier to manage everything in one place, especially when it comes to reporting and keeping up with your community.

We really appreciate you pointing out where there’s still room for improvement too. Feedback like yours helps us understand what teams and agencies need as they scale, and where we can make the experience smoother. Thanks for sharing it with us!

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

8/25/2026

"Easy Visual Content Calendar with Smart Scheduling and Detailed Reports"

5/5

What do you like best about metricool?

I love how easy it is to use. I'm a visual person and being able to see the content calendar so clearly helps me plan. I can pick up and drag the content around if I need to change the schedule. I love that I can also see the best times of day to post based on the different platforms. Take out the guess work. The next best thing is the reports! Very detailed and gives me all the info I need in a clear way. Good value for money Review collected by and hosted on G2.com.

What do you dislike about metricool?

One issue I have is with tagging people on linkedin. It doesnt always find the user and I have to go into linkedin and tag them manually after. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you for such a detailed review, it's clear you've really put Metricool to work. Hearing that the calendar and scheduling fit how you think makes us happy, and having the reports and competitor analysis become part of your daily routine is exactly the kind of value we aim for.

On the LinkedIn tagging point, we hear you. It could be something on our end or related to how LinkedIn's API returns search results, so it would help a lot if you could send our support team an example of when it happens, either through the chat or at help@metricool.com. That way we can dig into it with you and see exactly what's going on.

We're always working to make Metricool better, and feedback like this is a big part of how we get there. Thanks for taking the time to share it.

Moritz U.

Broadcast Production & Client Account Manager

Broadcast Media

Small-Business (50 or fewer emp.)

8/24/2026

"Centralizes Social Reporting, Needs Better Integration"

4/5

What do you like best about metricool?

What I appreciate most with Metricool is how it brings together content scheduling and performance analytics on one unified calendar view, which works really well for our small broadcast media team with zero dedicated IT staff. Before getting this tool, I was constantly jumping between Instagram, Facebook and YouTube tabs to line‑up promotional posts and pull campaign numbers for our ad clients. When we ran that local radio live‑stream promotion, I could lay out weeks of teaser social posts, check click‑through rates and viewer engagement all on the same screen. Our junior production assistants can quickly glance at the calendar to confirm upcoming publish times, they picked up the system without lengthy training. This cuts down so much of the tedious back‑and‑forth work, and the clean, non‑technical UI fits our fast‑moving media production schedule perfectly. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Metricool has real pain points when it comes to producing polished client deliverables for our broadcast projects. The exported report templates are very inflexible, and there is no native way to push analytics data straight into our Google Docs client brief files. For that same radio live‑stream campaign, I found myself manually copying engagement stats, link clicks and reach numbers over for every single client status update. All this manual copy‑paste work creates very real risk of human error, and we’ve almost sent incorrect figures to customers. On top of that, exported reports have limited branding customization, so I spend extra time re‑formatting every file before sending it out. Since we don’t have any in‑house IT resources, we cannot build custom API workarounds to bridge these gaps, and it eats time away from our tight production deadlines. Review collected by and hosted on G2.com.

What problems is metricool solving and how is that benefiting you?

At Southwest Airwave Media Group, we leverage Metricool to handle social post scheduling and pull cross‑platform performance data for our broadcast advertising clients. Before we started using it, I spent hours each week logging into every separate social platform to gather campaign metrics. Information would get scattered, and it was easy to miss scheduled promotional posts for radio and live‑stream events. By housing scheduling and analytics in one single workspace, we spend far less time hunting down campaign data, and we reduce missed social publish dates. It works great for our non‑technical team, though we still have to manually move all performance data over when building client reports. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thank you for the thoughtful review. It's great to hear Metricool is helping your team consolidate scheduling and analytics into one place, especially without dedicated IT support to manage separate tools. That kind of time savings on the operational side is exactly what we're aiming for.

On the reporting side, the pain points you describe, rigid templates and manual copy pasting into client files, are ones we take seriously. Within the Reporting section, the Advanced plan includes custom report templates where you control branding, colors, and layout per client, and the Looker Studio connector lets you pull your Metricool data directly into a live dashboard instead of transferring numbers by hand. Metricool Studio can also help here, since it builds custom analysis views from a plain language prompt rather than a fixed template. Campaign Dashboards are also there if you want to group performance across a specific promotion. Together they're meant to reduce that manual work for client deliverables, though we know there's always more ground to cover here, especially for teams without in house development resources to fill the gaps themselves.

We'll make sure this feedback reaches the product team. If you'd like a walkthrough of what's currently available for your reporting workflow, our support team is happy to help.

Annie M.

Founder

Small-Business (50 or fewer emp.)

11/3/2026

"Effortless Multi-Platform Scheduling and Client Management with Metricool"

4/5

What do you like best about metricool?

Metricool allows me to manage client work across multiple platforms and doesn't limit the number of users. We can schedule out months in advance and have the freedom to set it and forget it. Review collected by and hosted on G2.com.

What do you dislike about metricool?

It will randomly sometime unlink your accounts. Also, it limits the number of tags in a particular post on Facebook which will prevent it from scheduling and posting. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks for sharing your experience! We're glad Metricool makes it easier to manage multiple clients and schedule content well in advance.

We also appreciate your feedback. Social account disconnections can happen when access tokens expire or permissions change, as these are managed by the social platforms. As for Facebook tags, Meta's API sets certain limitations on what third-party tools can publish.

If you ever need help with a connection or have any questions, you can reach our support team through the chat or at help@metricool.com. We're always happy to help!

Thanks again for taking the time to leave a review!

Edwin P.

CEO

Small-Business (50 or fewer emp.)

10/27/2026

"Metricool: more flexible, friendly, and agile than other similar services"

5/5

What do you like best about metricool?

It is a very comprehensive tool, comparing it with Sprout Social, which I also use corporately, and yet I feel that Metricool is more flexible, friendly, and agile. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Not being able to add music from Instagram lists to posts. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for your 5-star review! We're thrilled to hear that Metricool is making your daily work easier, especially when it comes to managing content and creating reports for your clients.

Regarding Instagram music, you can add music to Reels directly from Metricool. Unfortunately, adding music to feed posts isn't currently supported by Instagram's API, so this is a limitation on Meta's side. Hopefully, they'll expand these possibilities in the future!

Thanks again for choosing Metricool and sharing your experience. We're happy to be saving you valuable time!

See how metricool improved

Jason M.

Marketer

Small-Business (50 or fewer emp.)

10/31/2026

"Easy Setup and Simple, Uncluttered UI"

5/5

What do you like best about metricool?

It's easy to setup, and the UI is not complicated as the other platforms. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I ran into an issue where a past employee installed it, and our team uninstalled it, when we attempted to create a new account and link it to our socials it did not go through there needs to be alerts in regards to certain things so we know where we stand, we had to figure it out manually. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much, Jason! We're glad you're enjoying Metricool's simple interface and that it's saving your team hours of work.

Sorry to hear you had trouble reconnecting your social accounts. We appreciate your feedback about clearer alerts, as knowing what's going on when something doesn't work is important. If you ever run into something similar, our support team is just a chat away and always happy to help!

Thanks again for sharing your experience!

Simon P.

Community Manager

Small-Business (50 or fewer emp.)

10/27/2026

"Metricool’s Ease of Use Makes Social Scheduling Simple"

4/5

What do you like best about metricool?

I think the best thing about Metricool is its ease of use. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I really wish there was a publish button on the first page rather than having to go searching. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks so much for your review! We're glad to hear that Metricool makes scheduling content easier and helps you save time.

In the Planner, "Schedule" is the default option, but we understand that this might not be the most convenient fit for everyone's workflow. We appreciate your feedback and will keep it in mind as we continue improving the experience!

If you're looking for even more flexibility, our MCP integration lets you schedule content using natural language, simply by telling your AI assistant when you'd like to publish.

Thanks again for sharing your experience and helping us improve!

See how metricool improved

alan h.

marketing consultant

Small-Business (50 or fewer emp.)

10/20/2026

"Planning & Scheduling for Brand Clients Is an Automatic Win"

4/5

What do you like best about metricool?

I love the planning and scheduling of our brand clients. It's an automatic win. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Sometimes it feels overly complex to do something simple, like adding a brand picture or changing a post date. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

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Thanks for sharing your experience, Alan! We're happy to hear Metricool is helping you manage your clients' content and save time every day. That's exactly what we aim for!

We also appreciate your feedback on making simple tasks easier. There's always room to improve, and your input helps us get there. In the meantime, our Help Center has plenty of useful guides, and our support team is always available through the chat if you need a hand.

Thanks for being part of the Metricool community!