Sprinklr Social
Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management
Average Rating: 4.1/5.0
Total Reviews: 1,149
How Do G2 Users Rate Sprinklr Social?
- Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.1/10)
- Omnichannel: 7.2/10 (Category avg: 8.5/10)
- Types: 8.0/10 (Category avg: 8.8/10)
- What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)
Who Is the Company Behind Sprinklr Social?
- Seller: Sprinklr
- Company Website:
- Year Founded: 2009
- HQ Location: New York
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Twitter: @Sprinklr
38,047 Twitter followers -
LinkedIn® Page: www.linkedin.com
9,888 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Specialist, Social Media Manager
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 48% Large, 29% Medium
What Do G2 Reviewers Say About Sprinklr Social?
AI-generated summary from verified user reviews
Pros
- Users commend the ease of use of Sprinklr Social, supported by excellent collaboration from the Sprinklr team.
- Users value the centralized management of Sprinklr Social, enabling efficient monitoring and engagement across multiple platforms.
- Users appreciate the customizable and comprehensive features of Sprinklr Social, streamlining content management and collaboration.
- Users value the robust reporting and analytics of Sprinklr Social, enhancing their ability to track performance effectively.
- Users value the seamless social media management Sprinklr Social offers, streamlining engagement across multiple channels effectively.
Cons
- Users find the complex usage of Sprinklr Social challenging, especially for new users trying to navigate its features.
- Users find the learning curve steep for Sprinklr Social, with complexity and occasional support challenges posing difficulties.
- Users find Sprinklr Social to have a steep learning curve, making navigation and setup challenging for newcomers.
- Users find that improvement is needed in Sprinklr Social's complexity and learning curve for better usability.
- Users find the learning complexity of Sprinklr Social daunting, especially when navigating its features and interface.
What Are Recent G2 Reviews of Sprinklr Social?
"Feature Rich Social Platform That Keeps Getting Smarter"
Rating: 5.0/5.0 stars
— Shruti D.
"All-in-One Social Management with a Powerful Unified Inbox"
Rating: 4.0/5.0 stars
— lindokuhle n.









