Review management software, also called feedback management software, allows businesses to host reviews of products or services on their websites to improve business experience. It also helps to track, monitor, and analyze positive and negative reviews and allows businesses to respond to them.
The best review management software helps e-commerce websites engage with their consumers, understand customer behavior, and improve their products or service based on authentic feedback. Unlike online reputation management software, review management software provides few capabilities for monitoring reviews and managing reputation online. Reviews management software integrates with e-commerce platforms and works alongside email marketing software and social networks.
To qualify for inclusion in the Review Management software category, a product must:
G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.
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Buyer's Guide: Review Management
What does review management software do?
When people ask me about review management software, I describe it as a platform that helps businesses track and organize customer feedback from multiple review sites. These tools give a clear view of brand sentiment, customer experiences, and rating trends without hopping between platforms. Instead of checking every directory manually, businesses can rely on one place to monitor feedback and understand what customers are consistently saying.
Why do businesses use review management software?
Customer feedback influences trust, search visibility, and buying decisions, so having a system that consolidates all of it really matters. Review management tools help teams stay informed and respond before issues spread.
From the G2 user insights I’ve reviewed, a few advantages come up frequently:
These themes show why review management software is especially valuable for reputation-driven businesses and customer-facing teams.
Who primarily uses review management software?
G2 review data reveals that these three groups rely on review management platforms the most:
These groups often depend on consistent, centralized insights to maintain quality and respond quickly.
What types of review management software should I consider?
G2 users often distinguish review management platforms by their focus and feature depth. The categories I see most include:
Each type fits businesses at different levels of complexity and customer engagement.
What are the core features to look for in review management software?
As I read through G2 reviews in this category, a few feature themes came up repeatedly:
These are the capabilities that help teams maintain a healthy online reputation and act on feedback effectively.
What trends are shaping review management right now?
Several shifts are influencing the review management space:
These developments point toward more proactive and data-rich review management.
How should I choose a review management software?
For me, the best review management tool is one that helps teams stay organized, respond consistently, and identify trends early. The right platform depends on how many locations you manage, how active your customers are on review sites, and how deeply you want insights tied to business decisions. When a tool matches those needs, it becomes a key part of strengthening customer trust and improving experiences.
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SimplyReview is the premier video testimonial platform designed for small businesses and startups to convert customer reviews into potent social proof. The platform allows you to receive captivating video reviews that competitors can't replicate and utilize them for your website and marketing strategies. Every interaction can be perfectly aligned with your brand's identity to ensure consistency. Key benefits include: - Capturing engaging video testimonials that are unmatched by competitors, ready to enhance your website and marketing efforts. - Customizing every interaction to perfectly align with your brand. - Enjoying all features included with no costly add-ons or hidden fees — gain access to customizable review and company pages, SMS and email invitations, and smooth integration options. - Automating review requests with ease, allowing customers to record responses directly from any device without the need to download an app.
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This description is provided by the seller.
Smoothie is a review platform that helps users find the best web3 products in the space.
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This description is provided by the seller.
A social deals platform connecting shoppers to brand owners for great product deals in exchange for earnest Amazon reviews--personalized like never before.
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This description is provided by the seller.
Converting your leads into paying customers is one of the biggest pain points that all businesses face. Customer testimonials help drive more sales. But collecting testimonials is often difficult and time consuming, plus integrating them into your own site is messy. Social Prf solves this by helping you social proof your website easily. Request, collect, and manage your customer testimonials in one place. Generate embeddable code and integrate customer testimonials easily into your website. Embed video testimonials, text testimonials, Twitter testimonials, Google My Business reviews, Product Hunt reviews, and more into your site to boost conversion and sales.
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This description is provided by the seller.
SocialProofed is a collection of 3 simple embeddable widgets. Our Instagram widget allows folks to easily embed posts directly to their website and customize the look and feel in any way they want - stunning custom layouts, colors, fonts, headline copy - you name it. Our Google widget allows users to showcase their hard-earned Google My Business reviews. Again, users can easily play with the design so it matches their unique website appearance. And lastly, our Facebook widget. Users can customize the design of their Facebook reviews to their taste and embed to the website with one line of HTML...all in just 60 seconds. No coding. No confusing user interface. Just a simple tool for businesses to finally take advantage of their real, hard-earned social proof.
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This description is provided by the seller.
Spokk is an AI-powered customer feedback and review generation platform built to help local businesses collect authentic feedback and convert it into ready-to-post Google reviews. Designed for service-based businesses — including clinics, salons, restaurants, auto repair shops, and fitness centers — Spokk simplifies the entire customer feedback loop, from collection to reputation growth. The core challenge most businesses face is that satisfied customers often don’t leave reviews. Spokk solves this by offering a fast, conversational feedback experience that customers can complete in seconds via text or voice. The platform’s AI then instantly analyzes the feedback, staff ratings, and selected services to generate a personalized, high-quality Google review draft. Customers can review, edit, and post the AI-generated review directly, leading to more consistent, genuine, and detailed online reviews. Beyond review generation, Spokk enables businesses to automate their review requests and feedback collection. Businesses can send requests through verified SMS, email, WhatsApp, QR codes, or connect Spokk to tools like Zapier and Pabbly for seamless automation. This flexibility makes it easy to integrate Spokk into existing workflows and ensure every customer is reached at the right moment. Spokk also goes beyond reputation management by helping teams understand and act on customer insights. Private feedback features allow businesses to capture concerns before they become public, while built-in tools make it easy to reply to feedback, offer thank-you coupons, and resolve issues in real time. Multi-location support ensures consistency and visibility across franchises and branch networks. With a 5-minute setup, intuitive dashboard, and AI automation, Spokk turns everyday customer interactions into growth opportunities. It helps businesses improve customer satisfaction, drive repeat visits, and strengthen their online reputation — all without adding extra workload. In short, Spokk bridges the gap between customer experience and online reputation management, empowering businesses to collect more reviews, gain actionable insights, and build trust with potential customers through authentic, AI-generated storytelling.
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This description is provided by the seller.
Starloop is a review management and reputation monitoring solution.
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SubscriberVoice enables businesses to generate and manage online reviews across the sites.
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What is SurgePoint? SurgePoint is a reputation marketing solution that helps local service businesses, such as med spas, dental practices, plumbers, and hair stylists, grow their online presence and attract more customers. The platform streamlines the process of collecting, managing, and leveraging customer reviews to build trust and drive revenue. Key Features and Benefits: Automated Review Campaigns: Create and schedule personalized review requests to collect more positive feedback with minimal effort. Centralized Review Management: Aggregate reviews from platforms like Google, Yelp, and Facebook into one easy-to-use dashboard. Actionable Insights: Use real-time analytics and sentiment analysis to understand customer feedback and identify areas for improvement. Referral Campaigns: Encourage loyal customers to refer your business with built-in incentive programs. Customizable Tools: Tailor campaigns and review requests to align with your brand and industry-specific needs. SurgePoint is designed to simplify reputation management for local service businesses, helping them grow revenue and foster long-term customer loyalty. Learn more about SurgePoint’s reputation marketing automation at https://www.thesurgepoint.com/
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This description is provided by the seller.
Our company, Synx Automation Private Limited, operates under the brand Synx+, offering a subscription-based SaaS platform for review management. Our business model is centered around providing businesses with an all-in-one solution to collect, manage, and respond to reviews across multiple platforms, including Google, Facebook, Booking.com, Trustpilot, and Airbnb. Businesses subscribe to one of our three pricing tiers, which grant access to various features like automated review collection, sentiment analysis, and detailed review analytics.
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This description is provided by the seller.
Talkback AI is an assistant tool that allows you to respond to reviews with AI, making reputation management more efficient.
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TestFreaks partners with global brands such as HP, Electrolux, Brother and LG as well as online and offline retailers on every continent. TestFreaks supplies aggregated reviews, ratings and video content together with proactive solutions to collect, moderate and manage UGC, seller ratings and Q&A. With more than 10 years experience in the review space, TestFreaks offers one of the most competitively priced solutions on the market. With huge presence in the Nordics, Middle East, Australia and elsewhere, TestFreaks is a name retailers and customers alike can trust.
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Testified.io helps businesses to automate testimonial collection process and attain verifiable customer testimonials.
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Testseek provides enterprise level review solutions to businesses to improve sales.
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Boost revenue with customer testimonials & reviews
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