# Best Retail Analytics Software - Page 2

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*


   Retail analytics software provides retailers with an in-depth look into all aspects of their business. It equips them with detailed analytical data to make more informed and strategic decisions. The tool does so by analyzing retail key performance indicators (KPI) like the total sales volume, average transaction size, retail conversion rate, rate of return, etc. Retail analysts and managers use this tool to see how the company performs across regions and business units, often in real time.

Retail analytics software helps identify and analyze customers' data and determine which items are selling well, when items sell most, and what demographics purchase which items. It also helps study shopping patterns and uncover consumer trends with consumer packaged goods (CPG) or durable goods, enabling sales and marketing teams to formulate better sales strategies and implement effective marketing loyalty programs.

Retail analytics software integrates with other software, such as [retail POS systems](https://www.g2.com/categories/retail-pos), [retail management systems](https://www.g2.com/categories/retail-management-system), and [retail operations software](https://www.g2.com/categories/retail-operations), to gather data on a daily basis.

To qualify for inclusion in the Retail Analytics category, a product must:

- Integrate with or analyze data from various other retail software
- Help in gathering, cleansing, organizing, and analyzing retail data
- Provide real-time analytics and visualization through intelligent dashboards
- Monitor business KPIs, and enable trend prediction and retail data forecasting
- Act as a centralized database and enable the creation of enterprise-ready reports
- Be designed specifically for retail and wholesale businesses




  
  
## How Many Retail Analytics Software Products Does G2 Track?
**Total Products under this Category:** 228

### Category Stats (Jun 2026)
- **Average Rating**: 4.39/5 (↓0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 47
- **Buyer Segments**: Mid-Market 52% │ Small-Business 32% │ Enterprise 16% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: InStoreView (+1.63%) - Among all products in this category, InStoreView recorded the largest rating increase compared to last month
*Last updated: June 09, 2026*

  
## How Does G2 Rank Retail Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,000+ Authentic Reviews
- 228+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Retail Analytics Software Is Best for Your Use Case?

- **Leader:** [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews)
- **Highest Performer:** [T.M.A.S.](https://www.g2.com/products/t-m-a-s/reviews)
- **Easiest to Use:** [Swan AI](https://www.g2.com/products/swan-ai/reviews)
- **Top Trending:** [Crisp Data Platform](https://www.g2.com/products/crisp-data-platform/reviews)
- **Best Free Software:** [Crisp Data Platform](https://www.g2.com/products/crisp-data-platform/reviews)

  
---

**Sponsored**

### wetracked.io

wetracked.io is a specialized ad tracking solution designed to help Shopify & WooCommerce store owners accurately capture and report their sales data back to advertising platforms. This innovative tool addresses a critical issue faced by many online retailers: the loss of sales data due to ad blockers and changes in privacy policies, particularly from iOS updates. By ensuring that up to 100% of sales data is tracked and reported, wetracked.io enables users to optimize their ad campaigns effectively. The primary target audience for wetracked.io includes e-commerce businesses operating on the Shopify platform that rely heavily on digital advertising to drive sales. With the increasing complexity of online advertising and the challenges posed by data privacy measures, many merchants struggle to understand the true performance of their ads. wetracked.io provides a solution that not only enhances data accuracy but also empowers users to make informed decisions about their advertising strategies. This tool is particularly beneficial for those who have experienced declining return on ad spend (ROAS) and are seeking ways to improve their campaign performance. Key features of wetracked.io include its ability to connect seamlessly to Shopify & WooCommerce stores in just two minutes, utilizing first-party tracking to ensure that all sales data is captured accurately. The solution automatically pushes this data to major ad platforms, including Meta, TikTok, and Google Ads, allowing merchants to see which ads are generating revenue and which are not. This level of insight is crucial for optimizing ad spend and improving overall campaign effectiveness. Additionally, wetracked.io operates effectively even when ad blockers are in use, distinguishing it from many other tracking solutions that may falter under similar circumstances. One of the standout benefits of wetracked.io is its user-friendly setup process, which requires no coding or complex configurations. Merchants can begin tracking their sales data without the need for new dashboards, as the tool integrates directly with existing ad managers. This ease of use, combined with the potential for significant financial savings, averaging $3,428 per month by better performing ad algorithms, makes wetracked.io a valuable asset for Shopify & WooCommerce merchants looking to enhance their advertising performance. With a proven track record of increasing tracked sales by an average of 47% within 24 hours and boosting ROAS by up to 50% within the first week, wetracked.io stands out as a critical resource for e-commerce businesses aiming to maximize their advertising effectiveness.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1768&secure%5Bdisplayable_resource_id%5D=1649&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1649&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1328690&secure%5Bresource_id%5D=1768&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretail-analytics%3Fpage%3D4&secure%5Btoken%5D=bba9646790f2270d968e7d4107306cea5e2d21cda296b7d336125ff73e825cc7&secure%5Burl%5D=https%3A%2F%2Fwww.wetracked.io%3Futm_source%3Dg2ads%26utm_medium%3Dcpc%26utm_campaign%3Dgeneral&secure%5Burl_type%5D=custom_url)

---

  ## What Are the Top-Rated Retail Analytics Software Products in 2026?
### 1. [Dataweave](https://www.g2.com/products/dataweave/reviews)
  DataWeave is a SaaS-based digital commerce enablement platform providing digital shelf analytics and dynamic pricing solutions for global consumer brands and retailers. The company’s digital commerce enablement and channel optimization platform enables global consumer brands and retailers to accelerate sales growth, expand market share and compete profitably at scale. With more and more digital channels launching, DataWeave’s customers leverage the company's proprietary technology to gain superior performance measurement capabilities across each of their online channels that in turn help them in making smarter and faster decisions. The unique capabilities delivered through DataWeave’s platform provide customers with the right KPIs – including price competitiveness, content quality and benchmarking, product availability, promotion performance, search & media share of voice, rating and review analysis – on a real-time basis, driving increased sales and market share while empowering clients to compete profitably. The platform is language-agnostic which is critical in facilitating DataWeave to serve global accounts.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 79
**How Do G2 Users Rate Dataweave?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)

**Who Is the Company Behind Dataweave?**

- **Seller:** [DataWeave](https://www.g2.com/sellers/dataweave)
- **Year Founded:** 2011
- **HQ Location:** Bangalore
- **Twitter:** @dataweavein (1,030 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2256618/ (232 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 50% Enterprise, 34% Mid-Market


#### What Are Dataweave's Pros and Cons?

**Pros:**

- Customer Support (3 reviews)
- Ease of Use (2 reviews)
- Features Variety (2 reviews)
- Communication (1 reviews)
- Competitive Analysis (1 reviews)

**Cons:**

- Filtering Issues (1 reviews)
- Inadequate Tracking (1 reviews)
- Tracking Issues (1 reviews)

### 2. [Flame Analytics](https://www.g2.com/products/flame-analytics/reviews)
  Transform Your Location Into a Profitable Smart Space. Flame Analytics is a Location Analytics and Customer Engagement Platform for physical smart spaces that will boost your sales and engagement. Flame Analytics is the leading BigData and AI platform that helps transform and make physical spaces smarter with its omnichannel digital marketing and analytics tools.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 77
**How Do G2 Users Rate Flame Analytics?**

- **Ease of Admin:** 9.4/10 (Category avg: 8.6/10)
- **Validation
:** 7.3/10 (Category avg: 8.3/10)
- **Correction:** 7.2/10 (Category avg: 8.2/10)
- **Cleansing:** 7.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Flame Analytics?**

- **Seller:** [Flame analytics](https://www.g2.com/sellers/flame-analytics)
- **Year Founded:** 2013
- **HQ Location:** Madrid
- **Twitter:** @Flameanalytics (3,250 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flame-analytics/ (20 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 65% Small-Business, 28% Mid-Market


#### What Are Flame Analytics's Pros and Cons?

**Pros:**

- Analytics (2 reviews)
- Data Analytics (2 reviews)
- Ease of Use (2 reviews)
- Data Comprehensiveness (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Difficult Learning (1 reviews)
- Learning Curve (1 reviews)
- Limited Support for Small Businesses (1 reviews)

### 3. [Infor Interaction Advisor](https://www.g2.com/products/infor-interaction-advisor/reviews)
  Infor Interaction Advisor is a real-time decision making application that identifies the next best and most relevant campaign to present at any integrated customer touch point. With this easy-to-use application, you can maximize every customer interaction with the highest impact message or offer


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate Infor Interaction Advisor?**

- **Ease of Admin:** 5.8/10 (Category avg: 8.6/10)

**Who Is the Company Behind Infor Interaction Advisor?**

- **Seller:** [Infor](https://www.g2.com/sellers/infor)
- **Year Founded:** 2002
- **HQ Location:** New York
- **Twitter:** @Infor (18,479 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1711/ (22,257 employees on LinkedIn®)
- **Phone:** 800-260-2640

**Who Uses This Product?**
  - **Company Size:** 54% Small-Business, 23% Enterprise


### 4. [Numerator Insights](https://www.g2.com/products/numerator-insights/reviews)
  Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 40 flexible reports to provide faster, deeper answers about consumer behavior, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most representative consumer panel. The Numerator OmniPanel provides a holistic view of consumer behavior across channels, capturing more than 2 billion trips from 200,000 static panelists, and 2,500+ demographic, psychographic & media consumption attributes, collected from a single source. The Numerator OmniPanel provides unparalleled insights about omnichannel consumer behavior, as well as the attitudes and opinions that influence each trip.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 42
**How Do G2 Users Rate Numerator Insights?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Numerator Insights?**

- **Seller:** [Numerator](https://www.g2.com/sellers/numerator)
- **HQ Location:** Chicago, Illinois
- **Twitter:** @numerator (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/numerator/ (2,790 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Food & Beverages
  - **Company Size:** 60% Enterprise, 31% Mid-Market


#### What Are Numerator Insights's Pros and Cons?


**Cons:**

- Improvement Needed (1 reviews)
- Inadequate Reporting (1 reviews)
- Insufficient Insights (1 reviews)
- Limited Reporting (1 reviews)

### 5. [Omnilytics](https://www.g2.com/products/omnilytics/reviews)
  Omnilytics provides actionable insights from fashion ecommerce data powering brands’ consumer-focused commercial decisions. We believe that pairing ecommerce insights with consumer trends bolsters our customers to transform their businesses into sustainable, demand-led brands by understanding the market around them.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 72
**How Do G2 Users Rate Omnilytics?**

- **Ease of Admin:** 7.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Omnilytics?**

- **Seller:** [Omnilytics](https://www.g2.com/sellers/omnilytics)
- **Year Founded:** 2014
- **HQ Location:** Singapore
- **Twitter:** @omnilytics
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder
  - **Top Industries:** Apparel & Fashion, Retail
  - **Company Size:** 48% Small-Business, 45% Mid-Market


### 6. [Zoined](https://www.g2.com/products/zoined/reviews)
  Real-time plug-and-play analytics solution tailored for retail and restaurant chains. Get business headlines at a glance, no matter where you are. Uncover actionable insights and customize your reporting time frames with ease. Filter and group your data effortlessly, and visualize trends quickly through dynamic charts and graphs. With Zoined, the future of analytics is here, and it's accessible like never before.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate Zoined?**

- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Validation
:** 9.4/10 (Category avg: 8.3/10)
- **Correction:** 8.9/10 (Category avg: 8.2/10)
- **Cleansing:** 8.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind Zoined?**

- **Seller:** [Zoined](https://www.g2.com/sellers/zoined)
- **Year Founded:** 2011
- **HQ Location:** Helsinki, FI
- **Twitter:** @zoinedcom (193 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zoined-oy/ (22 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Mid-Market, 27% Small-Business


### 7. [Wiser Solutions](https://www.g2.com/products/wiser-solutions/reviews)
  Wiser Solutions® is the global leader in Commerce Execution SaaS products. Our Commerce Execution Suite provides brands, retailers, brokers, and distributors with the intelligence needed to make better decisions, online and in-store. Wiser’s platform supports a variety of use cases, from market awareness and price management to shelf intelligence and retail execution. Why is Wiser the trusted retail analytics provider of over 800 brands and retailers around the world? Better data. Our mission is to build services that capture and present the most accurate and actionable information from millions of websites and tens of thousands of physical stores. Wiser’s near real-time intelligence offers multichannel visibility to optimize daily and hourly revenue, margin, and marketing-related strategies. Learn more at www.wiser.com and follow @wiserinc.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 58
**How Do G2 Users Rate Wiser Solutions?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Validation
:** 8.3/10 (Category avg: 8.3/10)
- **Correction:** 5.8/10 (Category avg: 8.2/10)
- **Cleansing:** 5.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Wiser Solutions?**

- **Seller:** [Wiser Solutions, Inc.](https://www.g2.com/sellers/wiser-solutions-inc)
- **Year Founded:** 2014
- **HQ Location:** San Mateo, CA
- **Twitter:** @wiserinc (764 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2561313/ (432 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 44% Small-Business, 33% Mid-Market


#### What Are Wiser Solutions's Pros and Cons?

**Pros:**

- Comprehensive Solutions (2 reviews)
- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Intuitive (2 reviews)
- Quick Solutions (2 reviews)

**Cons:**

- Not Intuitive (3 reviews)
- Not User-Friendly (3 reviews)
- Complexity (2 reviews)
- UX Improvement (2 reviews)
- Complex Implementation (1 reviews)

### 8. [Conjura](https://www.g2.com/products/conjura/reviews)
  Profit powered by data. Let Conjura optimise your eCommerce performance by taking out the guesswork with our recommendation engine. Take action with Conjura to make your business profitable.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 22
**How Do G2 Users Rate Conjura?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.6/10)
- **Validation
:** 10.0/10 (Category avg: 8.3/10)
- **Correction:** 10.0/10 (Category avg: 8.2/10)
- **Cleansing:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind Conjura?**

- **Seller:** [Conjura](https://www.g2.com/sellers/conjura)
- **Year Founded:** 2018
- **HQ Location:** London, England
- **Twitter:** @Conjura_ (232 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13427722 (29 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 59% Small-Business, 27% Mid-Market


### 9. [Dealavo](https://www.g2.com/products/dealavo/reviews)
  Dealavo is a price monitoring and dynamic pricing software enhanced with AI-powered repricing for e-commerce businesses, brands, and retailers. It provides reliable data on competitor prices, assortment availability, and promotional activities, enabling companies to make data-driven pricing and product decisions. The platform is widely used by online shops, manufacturers, and distributors who require automation to stay competitive in fast-changing digital markets. Dealavo integrates data collection, analytics, and artificial intelligence to address multiple use cases: competitor tracking, assortment analysis, repricing, and promotion monitoring. With automation and customizable pricing rules, businesses can quickly respond to market shifts while maintaining profitability and strategic control. Key Features and Benefits • Price Monitoring: Real-time tracking of competitor prices and product availability across marketplaces, online shops, and price comparison sites. • Dynamic Pricing: Automated price adjustments based on defined business goals such as margin growth, sales acceleration, or competitive parity. • Repricing AI: Machine learning algorithms that predict optimal prices using competitor trends, demand signals, and historical data. • Assortment Analysis: Identification of assortment gaps and opportunities by comparing product portfolios against competitors. • Promotional Tracking: Monitoring of discounts and special offers to evaluate market positioning, seasonal patterns, and promotional effectiveness. • Data Export and Integrations: Direct integrations with e-commerce platforms, ERP systems, and analytics tools to ensure data accessibility and smooth workflows. Value for Users • E-commerce retailers can set competitive prices while protecting margins. • Brands and manufacturers gain visibility into distributor pricing policies and compliance. • Category managers can identify missing products, promotion gaps, and market opportunities. • Data analysts benefit from structured exports for advanced pricing and market research. By combining monitoring, automation, and AI-driven recommendations, Dealavo reduces manual research, enhances decision-making accuracy, and provides companies with actionable insights for pricing and assortment management. This makes it a comprehensive solution for businesses that want to remain competitive in evolving e-commerce environments.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 16
**How Do G2 Users Rate Dealavo?**

- **Ease of Admin:** 7.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Dealavo?**

- **Seller:** [Dealavo](https://www.g2.com/sellers/dealavo)
- **Year Founded:** 2012
- **HQ Location:** Warsaw, Poland
- **Twitter:** @dealavo (50 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dealavo/ (63 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 63% Small-Business, 19% Mid-Market


#### What Are Dealavo's Pros and Cons?

**Pros:**

- Customer Support (4 reviews)
- Data Accuracy (2 reviews)
- Ease of Use (2 reviews)
- Helpful (2 reviews)
- Customer Engagement (1 reviews)

**Cons:**

- Slow Loading (1 reviews)
- Slow Performance (1 reviews)

### 10. [ChannelMix](https://www.g2.com/products/channelmix/reviews)
  With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 45
**How Do G2 Users Rate ChannelMix?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind ChannelMix?**

- **Seller:** [InMarket](https://www.g2.com/sellers/inmarket)
- **Year Founded:** 2010
- **HQ Location:** Austin, Texas
- **Twitter:** @inMarket_Media (1,328 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/inmarket_1/ (362 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Mid-Market, 33% Small-Business


### 11. [Peel Analytics](https://www.g2.com/products/peel-analytics/reviews)
  Peel automates data analysis for ecommerce stores on Shopify, helping brands get more of those crucial 2nd and 3rd purchases from their customers. The platform provides a full suite of retention-focused metrics and reports that are easily available in a visual format for every stakeholder in your organization – from marketing operators all the way to leadership. Peel Analytics provides a range of Revenue and Retention Metrics, including Cohort Analysis, Product Analytics, Order Analytics, Subscription Analytics, Ad Performance, and more. In just a couple of clicks, any of these analyses can be saved as a report and added to a custom analytics dashboard that’s easy to read and gain insights from at a glance. Users can segment those analyses in Peel by dozens of easy-to-use filters with dimensions pulled directly from Shopify – like customer tags, product types, discount codes, cities, UTM parameters, etc. – to get down to the most revealing customer behavior patterns. Get deeper analytics with unlimited customization for Shopify, build detailed customer Audiences, and find the insights you need to retain more customers and grow, all in a single platform.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 30
**How Do G2 Users Rate Peel Analytics?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.6/10)
- **Validation
:** 9.4/10 (Category avg: 8.3/10)
- **Correction:** 8.9/10 (Category avg: 8.2/10)
- **Cleansing:** 8.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind Peel Analytics?**

- **Seller:** [Peel Insights](https://www.g2.com/sellers/peel-insights)
- **HQ Location:** New York, New York
- **Twitter:** @peelinsights (763 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/peel-insights (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods, Marketing and Advertising
  - **Company Size:** 65% Small-Business, 32% Mid-Market


### 12. [SmartScout](https://www.g2.com/products/smartscout/reviews)
  SmartScout is a software tool that provides a top to bottom analysis of Amazon. SmartScout breaks down the top 20 categories and 43,000 subcategories, brand market share, and gives you key metrics on ASIN performance to help you make data-driven decisions to either grow your brand or find profitable resell opportunities. SmartScout also shows you ASIN traffic data to build advertising campaigns that drive results. SmartScout also has a database of every seller and their resell history. SmartScout gives you the competitive edge to make confident data-driven decisions to grow your business. SmartScout is the most innovative Amazon research tool ever made!


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 37
**How Do G2 Users Rate SmartScout?**

- **Ease of Admin:** 9.6/10 (Category avg: 8.6/10)
- **Validation
:** 8.6/10 (Category avg: 8.3/10)
- **Correction:** 8.6/10 (Category avg: 8.2/10)
- **Cleansing:** 8.1/10 (Category avg: 8.1/10)

**Who Is the Company Behind SmartScout?**

- **Seller:** [Smartest Seller](https://www.g2.com/sellers/smartest-seller)
- **Year Founded:** 2020
- **HQ Location:** Logan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/smartscoutcom/ (27 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 82% Small-Business, 13% Mid-Market


#### What Are SmartScout's Pros and Cons?

**Pros:**

- Data Analysis (13 reviews)
- Ease of Use (10 reviews)
- Efficiency (10 reviews)
- Data Comprehensiveness (9 reviews)
- Product Discovery (9 reviews)

**Cons:**

- Expensive (5 reviews)
- Data Inaccuracy (4 reviews)
- Feature Issues (3 reviews)
- Search Functionality (3 reviews)
- Software Bugs (3 reviews)

### 13. [Cyclops](https://www.g2.com/products/cyclops/reviews)
  Cyclops is a powerful data collection tool that enables retailers to read visualized data on customer demographics, customer experience, store footfall, passerby, dwell time, heatmaps, and more. With a customizable dashboard, users can examine specific data and indicators across different time periods. The platform also provides value-added functions such as POS data integration, KPIs analysis, and real-time alerts, to help retailers take data-driven actions. In doing so, retailers can monitor store performance and formulate strategies to improve store layout, product placement and customer experience while driving sales growth.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate Cyclops?**

- **Ease of Admin:** 8.9/10 (Category avg: 8.6/10)
- **Validation
:** 6.7/10 (Category avg: 8.3/10)
- **Correction:** 5.0/10 (Category avg: 8.2/10)
- **Cleansing:** 6.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Cyclops?**

- **Seller:** [Dayta AI](https://www.g2.com/sellers/dayta-ai)
- **Year Founded:** 2018
- **HQ Location:** Hunghom, Hong Kong
- **Twitter:** @DaytaAI (9 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/daytaai/ (14 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 41% Small-Business, 35% Mid-Market


#### What Are Cyclops's Pros and Cons?

**Pros:**

- Data Accuracy (1 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Limited Customization (1 reviews)
- Notification Issues (1 reviews)

### 14. [RetailOps](https://www.g2.com/products/retailops/reviews)
  RetailOps is a retail operations management solution. Our customers have the need for a true SaaS solution that can handle multiple sales channels and products in one, easy-to-use application. Our solutions cover everything from purchasing to reporting and even goes mobile thanks to the RetailOps mobile app.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate RetailOps?**

- **Ease of Admin:** 7.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind RetailOps?**

- **Seller:** [RetailOps](https://www.g2.com/sellers/retailops)
- **Year Founded:** 2011
- **HQ Location:** San Diego, US
- **Twitter:** @Gud_Tech (14 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3243366/ (3 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 46% Mid-Market, 46% Small-Business


### 15. [DemandLink](https://www.g2.com/products/demandlink/reviews)
  Develops and provides customizable web-based business solutions for both retailers and suppliers of any size across all shopping channels and product segments. DemandLink delivers the business information needed to make smarter decisions toward better improved business performance and customer satisfaction.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 10

**Who Is the Company Behind DemandLink?**

- **Seller:** [DemandLink](https://www.g2.com/sellers/demandlink)
- **Year Founded:** 2008
- **HQ Location:** Salem, OR
- **LinkedIn® Page:** https://www.linkedin.com/company/demandlink (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 40% Enterprise, 30% Mid-Market


### 16. [eStoreBrands](https://www.g2.com/products/estorebrands/reviews)
  eStore is a sophisticated software solution designed to assist brands in optimizing their online retail presence. By providing actionable insights and data-driven recommendations, eStore helps users enhance product visibility, boost conversion rates, and ultimately drive sales growth across various online retail partners. With over 15 years of experience in the industry, eStore has evolved from its origins in Poland into a trusted ally for global brands, facilitating their navigation through the complexities of digital retail. The platform primarily caters to brands that sell through multiple online retailers, addressing the challenges of digital complexity and visibility blind spots. eStore’s target audience includes marketing and sales teams within these brands, who seek to maximize their product performance on digital shelves. The platform is particularly beneficial for those looking to identify revenue opportunities that may otherwise go unnoticed, allowing brands to capitalize on hidden insights that can lead to significant financial gains. eStore's key features include comprehensive visibility across all online retail channels, enabling users to monitor product performance without the hassle of switching between multiple platforms or spreadsheets. This unified view allows brands to see how their products are performing across various retail media, locations, and marketplaces, providing the clarity needed for informed decision-making. Additionally, the platform employs advanced AI technology to simplify complex data into a straightforward daily action plan. Users receive clear, prioritized tasks that focus on immediate improvements, streamlining their workflow and enhancing productivity. Another notable aspect of eStore is its commitment to data quality, boasting an impressive accuracy rate of over 99%, significantly higher than the industry average. This high level of data integrity ensures that brands can rely on the insights provided to make strategic decisions. Furthermore, eStore recognizes that each brand has unique needs and adapts its platform accordingly, aligning with specific business objectives and internal terminologies. This customization extends to eCategory Management, where eStore not only focuses on individual brand performance but also fosters category growth in collaboration with retailers, creating mutually beneficial partnerships. Through its innovative features and tailored approach, eStore stands out as a vital tool for brands aiming to thrive in the competitive landscape of online retail. By simplifying the management of digital shelves and providing actionable insights, eStore empowers brands to enhance their online presence and achieve sustainable sales growth.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 20
**How Do G2 Users Rate eStoreBrands?**

- **Ease of Admin:** 8.5/10 (Category avg: 8.6/10)

**Who Is the Company Behind eStoreBrands?**

- **Seller:** [eStoreBrands](https://www.g2.com/sellers/estorebrands-49ab75e8-2c3d-41ba-9adc-bd1ea52f9a71)
- **Company Website:** https://estorebrands.com/home
- **Year Founded:** 2009
- **HQ Location:** London, England, United Kingdom
- **LinkedIn® Page:** https://www.linkedin.com/company/estorebrands (97 employees on LinkedIn®)
- **Ownership:** Private

**Who Uses This Product?**
  - **Company Size:** 55% Enterprise, 25% Mid-Market


#### What Are eStoreBrands's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Ease of Use (6 reviews)
- Helpful (2 reviews)
- Simple (2 reviews)
- Automation (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Inaccuracy (1 reviews)
- Inaccurate Sales Data (1 reviews)
- Limited Data (1 reviews)
- Limited Integration (1 reviews)

### 17. [InStoreView](https://www.g2.com/products/instoreview/reviews)
  InStoreView is a complete retail management software solution which empowers the Enterprise Retailer by providing and accessing relevant data. It collects information on your store operations, product rotation, sell out stats, inventory, personnel, and diverse key indicators while it enables you to manage business operations and focus on your company objectives. You will never lose sight of your point of sale.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate InStoreView?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind InStoreView?**

- **Seller:** [InStoreView](https://www.g2.com/sellers/instoreview)
- **Year Founded:** 2011
- **HQ Location:** Santiago, Santiago
- **Twitter:** @instoreview (38 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/showcase/instoreview/

**Who Uses This Product?**
  - **Company Size:** 78% Small-Business, 44% Mid-Market


### 18. [MakerSights](https://www.g2.com/products/makersights/reviews)
  MakerSights is the only assortment management workspace, empowering retail brands to take a consumer-obsessed approach to product strategy and enabling them to create more products that people love – and less of what they don’t. The MakerSights Workspace unites cross-functional teams, from design and product to merchandising and consumer insights to test ideas and in-development products with target consumers at scale. Leveraging interactive, purpose-built retail analytics and dashboards, teams are able to quickly analyze consumer data, instantly share insights with stakeholders, and make data-informed decisions that result in efficient, high-performing assortments.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate MakerSights?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)

**Who Is the Company Behind MakerSights?**

- **Seller:** [MakerSights](https://www.g2.com/sellers/makersights)
- **Year Founded:** 2015
- **HQ Location:** San Francisco, California
- **Twitter:** @MakerSights (233 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/makersights/ (28 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 70% Small-Business, 30% Mid-Market


### 19. [QL2](https://www.g2.com/products/ql2/reviews)
  QL2 Software, LLC has been a pioneer in the competitive data market, providing web data extraction and analysis to customers in many travel and retail industries. QL2 delivers true competitive advantage through on-demand data acquisition, price monitoring, assortment optimization, product matching, and actionable insights. Our comprehensive real-time analytics help clients make profitable decisions that outsmart their competition. Why choose QL2? • QL2 provide best solution for competitive pricing data, • It helps our clients to reduce the time and money it takes to make informed and profitable pricing and inventory decisions. • Collects and deliver the most relevant pricing and product data through real-time searches of your competitor’s websites – without ever interrupting the data sources. Our Approach QL2 provides the leading solution for competitive pricing data, helping our clients solve complex problems and make real-time decisions that impact ROI. Through our suite of proprietary solutions, we harvest, curate, and analyze the industry and competitor data our clients need to make agile decisions in complex markets. Please visit www.ql2.com for detailed information.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate QL2?**

- **Ease of Admin:** 5.8/10 (Category avg: 8.6/10)
- **Validation
:** 5.8/10 (Category avg: 8.3/10)
- **Correction:** 5.8/10 (Category avg: 8.2/10)
- **Cleansing:** 6.1/10 (Category avg: 8.1/10)

**Who Is the Company Behind QL2?**

- **Seller:** [QL2 Software](https://www.g2.com/sellers/ql2-software-82f70711-1ca3-4923-8fc7-6356a1f271a8)
- **Year Founded:** 2001
- **HQ Location:** Baltimore, MD
- **Twitter:** @QL2 (103 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ql2-software/ (243 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Leisure, Travel & Tourism
  - **Company Size:** 40% Enterprise, 33% Mid-Market


#### What Are QL2's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Customer Support (4 reviews)
- Efficiency (4 reviews)
- Helpful (4 reviews)
- Data Accuracy (3 reviews)

**Cons:**

- Improvement Needed (4 reviews)
- Data Management Issues (3 reviews)
- Poor Customer Support (3 reviews)
- Software Bugs (3 reviews)
- Inaccuracy (2 reviews)

### 20. [SimplyDepo](https://www.g2.com/products/simplydepo/reviews)
  SimplyDepo is a mobile-first field sales software and retail execution platform built for CPG brands, wholesale distributors, and merchandising teams. It replaces disconnected tool stacks — spreadsheets, separate order apps, WhatsApp order threads and manual QuickBooks reconciliation with one connected distribution management system reps actually use. Field teams use SimplyDepo's offline-capable mobile app to place B2B orders, complete store audits, capture shelf photos, verify planogram compliance and navigate optimized routes. Managers get real-time visibility into every order, visit and field activity across all reps and territories without chasing end-of-day reports. Core capabilities: - Retail execution: store visit scheduling, shelf audits, photo capture, planogram compliance, task management - B2B order management: custom pricing, catalogs, invoicing, returns - Route planning and territory optimization with GPS-verified check-ins - Direct Store Delivery (DSD): route accounting, van sales, proof of delivery - Offline-first mobile app: full functionality without internet, auto-syncs on reconnect - Native QuickBooks Online sync: orders become invoices automatically, no re-entry required - Integrations: QuickBooks, Shopify, Stripe, ShipStation, HubSpot, Zapier, Acumatica and more - Real-time dashboards and rep performance reporting Who uses SimplyDepo: - CPG brands managing field reps, brokers, or merchandising partners - Wholesale distributors running daily routes and customer deliveries - DSD operators managing van sales and direct store delivery - Merchandising agencies executing compliance audits across retail locations


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 55
**How Do G2 Users Rate SimplyDepo?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Validation
:** 8.3/10 (Category avg: 8.3/10)
- **Correction:** 8.3/10 (Category avg: 8.2/10)
- **Cleansing:** 8.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind SimplyDepo?**

- **Seller:** [SimplyDepo](https://www.g2.com/sellers/simplydepo)
- **Company Website:** https://www.simplydepo.com
- **Year Founded:** 2022
- **HQ Location:** New York
- **LinkedIn® Page:** https://www.linkedin.com/company/simplydepo (10 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Sales Director
  - **Top Industries:** Food & Beverages, Consumer Goods
  - **Company Size:** 91% Small-Business, 24% Mid-Market


#### What Are SimplyDepo's Pros and Cons?

**Pros:**

- Ease of Use (59 reviews)
- Features (42 reviews)
- Efficiency (32 reviews)
- Inventory Management (29 reviews)
- Data Management (23 reviews)

**Cons:**

- Limited Customization (13 reviews)
- Learning Curve (12 reviews)
- Missing Features (10 reviews)
- Time-Consuming (10 reviews)
- Feature Issues (9 reviews)

### 21. [Capillary Technologies Customer Insights Platform](https://www.g2.com/products/capillary-technologies-customer-insights-platform/reviews)
  Capillary Insights+ is a comprehensive data analytics platform offering Business Intelligence tools for unmatched insights. With real-time performance tracking, advanced data analysis and visualization, and predictive analysis, it delivers a 360° view of business performance. Easily create customer segmentation, uncover trends, and design personalized marketing campaigns. Smart propensity models predict customer behavior, while its intuitive interface empowers data-driven decisions effortlessly.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 8
**How Do G2 Users Rate Capillary Technologies Customer Insights Platform?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Validation
:** 8.3/10 (Category avg: 8.3/10)
- **Correction:** 6.7/10 (Category avg: 8.2/10)
- **Cleansing:** 6.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Capillary Technologies Customer Insights Platform?**

- **Seller:** [Capillary Technologies](https://www.g2.com/sellers/capillary-technologies)
- **Year Founded:** 2012
- **HQ Location:** Bengaluru
- **Twitter:** @capillarytech (4,956 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/capillary-technologies/ (1,300 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 75% Mid-Market, 25% Enterprise


#### What Are Capillary Technologies Customer Insights Platform's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Features (1 reviews)

**Cons:**

- Limited Visibility (1 reviews)
- Poor Support Services (1 reviews)

### 22. [daasity](https://www.g2.com/products/daasity/reviews)
  Daasity enables omnichannel consumer brands to be data-driven. Built by analysts and engineers, the Daasity platform supports the varied data architecture, analytics, and reporting needs of consumer brands selling via eCommerce, Amazon, retail, and wholesale. Using Daasity, teams across the organization get a centralized and normalized view of all their data, regardless of the tools in their tech stack and how their future data needs may change. For more information about Daasity, our 60+ integrations, and how the platform drives more profitable growth for 1600+ brands, visit us at Daasity.com.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate daasity?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)
- **Validation
:** 7.5/10 (Category avg: 8.3/10)
- **Correction:** 6.7/10 (Category avg: 8.2/10)
- **Cleansing:** 7.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind daasity?**

- **Seller:** [daasity](https://www.g2.com/sellers/daasity)
- **Year Founded:** 2017
- **HQ Location:** San Diego, US
- **Twitter:** @Daasity (186 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18214289 (37 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Consumer Goods
  - **Company Size:** 47% Small-Business, 47% Mid-Market


#### What Are daasity's Pros and Cons?

**Pros:**

- Comprehensive (1 reviews)
- Customer Support (1 reviews)
- Data Visualization (1 reviews)
- Documentation (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Dashboard Usability (1 reviews)
- Data Management (1 reviews)
- Data Management Issues (1 reviews)
- Feature Issues (1 reviews)

### 23. [Pecan](https://www.g2.com/products/pecan/reviews)
  Pecan AI is a predictive analytics platform that helps business teams understand what’s likely to happen next, while there is still time to act. With Pecan’s Predictive AI Agent, teams can turn business questions into reliable predictions for use cases like customer churn, demand forecasting, and lifetime value, without relying on long, complex data science projects. The platform automatically handles data preparation, feature engineering, modeling, validation, and delivery, and provides transparent, explainable predictions that integrate into tools like Salesforce, HubSpot, Snowflake, and BI systems to drive real business outcomes.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 36
**How Do G2 Users Rate Pecan?**

- **Ease of Admin:** 7.9/10 (Category avg: 8.6/10)

**Who Is the Company Behind Pecan?**

- **Seller:** [Pecan.ai](https://www.g2.com/sellers/pecan-ai)
- **Company Website:** https://www.pecan.ai
- **Year Founded:** 2018
- **HQ Location:** US, Israel
- **Twitter:** @pecan_ai (1,135 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pecan-ai/ (89 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Retail
  - **Company Size:** 54% Mid-Market, 21% Enterprise


#### What Are Pecan's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Customer Support (18 reviews)
- Speed (15 reviews)
- Problem Solving (13 reviews)
- Implementation Ease (11 reviews)

**Cons:**

- Learning Difficulty (9 reviews)
- Limitations (8 reviews)
- Limited Features (8 reviews)
- Learning Curve (7 reviews)
- Limited Customization (5 reviews)

### 24. [Spotlight](https://www.g2.com/products/nuqleous-spotlight/reviews)
  Introducing Spotlight, the ultimate solution for automating your retail analytics process. Ditch the hassle of manual data management and enjoy more reliable insights from a single source-of-truth, effortlessly delivered to your team. With Spotlight, you can build custom reports in seconds, gaining access to a wealth of data with our industry-leading pre-built dashboards. Access cross-retailer, category, and subject area reporting with our multi-source data integration. Save your Sundays with our automated email communication feature, which delivers insights directly to your inbox, allowing you to prioritize your actions with ease. Spotlight's exception reporting and alerts enable immediate action, while our integration of category planogram data empowers informed decision-making about product display in stores. Experience the must-have solution for faster, more efficient retail analytics with Spotlight. Say goodbye to manual data entry and hello to hassle-free insights!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 8
**How Do G2 Users Rate Spotlight?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Validation
:** 8.9/10 (Category avg: 8.3/10)
- **Correction:** 8.8/10 (Category avg: 8.2/10)
- **Cleansing:** 8.3/10 (Category avg: 8.1/10)

**Who Is the Company Behind Spotlight?**

- **Seller:** [Nuqleous](https://www.g2.com/sellers/nuqleous)
- **Year Founded:** 2013
- **HQ Location:** BENTONVILLE
- **LinkedIn® Page:** https://www.linkedin.com/company/nuqleous (57 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Small-Business, 25% Enterprise


#### What Are Spotlight's Pros and Cons?

**Pros:**

- Data Comprehensiveness (1 reviews)
- Navigation Ease (1 reviews)
- Understanding (1 reviews)

**Cons:**

- Confusing Instructions (1 reviews)

### 25. [SymphonyAI Retail/CPG](https://www.g2.com/products/symphonyai-retail-cpg/reviews)
  SymphonyAI Retail/CPG is the only provider of end-to-end, integrated AI-powered Merchandising, Marketing, and Supply Chain Solutions for Retailers & CPG Manufacturers. Simply put, we are Retail.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate SymphonyAI Retail/CPG?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind SymphonyAI Retail/CPG?**

- **Seller:** [SymphonyAI](https://www.g2.com/sellers/symphonyai-cf01fc99-7338-420c-9ae6-2c2a4552d056)
- **Year Founded:** 2017
- **HQ Location:** Palo Alto, California
- **Twitter:** @SymphonySummit (470 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/symphonyai/ (2,086 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 50% Small-Business, 33% Enterprise



    ## What Is Retail Analytics Software?
  [Retail Software](https://www.g2.com/categories/retail)
  ## What Software Categories Are Similar to Retail Analytics Software?
    - [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)
    - [Retail Pricing Software](https://www.g2.com/categories/retail-pricing)
    - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence)

  
---

## How Do You Choose the Right Retail Analytics Software?

### What You Should Know About Retail Analytics Software

### What is Retail Analytics Software?

Retail analytics software empowers retail businesses by providing insights into all aspects of the store using various business intelligence data, such as sales figures, inventory levels, customer data, supply chain, etc. It also helps clean and organize inconsistent data sets and visualize them on a single intuitive retail dashboard for easy understanding and interpretation.

Retail insights drawn from this software help retailers accurately target customer needs in order to offer the right products at the right price at the right time. To do that, retail analytics platforms provide scope to analyze the performance of each retail metric at a granular level. These tools also influence marketing decisions by uncovering valuable insights related to consumer behavior and helping marketers design customer-based loyalty programs.

### What are the Common Features of Retail Analytics Software?

The following are some core features within retail analytics systems that can help retailers find the best solution for their business analysis needs:

**Data collection:** Retail analytics tools help collect data from different sources, such as retail point of sale (POS) software, retail management systems, etc., in whichever form they are. The retail analytics tool integrates with these systems and helps with automated exports instead of manual collection by internal sales teams.

**Data cleansing:** The raw data received in the collection process goes through data cleansing to ensure accuracy and consistency. The retail analytics system deals with erroneous data by identifying incorrect or duplicate data, deleting the messy data, and then arranging the dataset in the appropriate format.

**Data analysis:** This feature of retail analytics software uses clean data and delivers useful insights and information in the form of different visualization dashboards such as tables, graphs, pie charts, etc., with the help of advanced artificial intelligence (AI) and machine learning (ML). These insights are later used to discover trends, predict outcomes, and make better business decisions.

### What are the Benefits of Retail Analytics Software?

Retail analytics solutions are beneficial to retailers, suppliers, and customers. The information derived from the retail data uncovers areas for improvement and optimizes the customer experience at the store. Here’s how all the stakeholders benefit from software:

**Offers retailers a competitive advantage:** Retail analytics software can help retailers understand customer behavior and formulate strategies specific to individual stores. It automates the process of gathering, cleaning, and analyzing data, which was a tedious task. A retailer using analytics tools has a competitive advantage over its peer dependent on guesswork. Insights from the data also help retailers with competitive benchmarking, improve marketing return on investment (ROI), optimize in-store operations, and enhance customer loyalty.

**Improves suppliers’ product management processes:** Retailers are not the only ones who benefit from retail analytics tools. Suppliers also use historical retail data to plan and forecast demand, plan inventory management, see which specific product line is outperforming others in a region, and introduce new products catering to consumer needs. It also helps them plan future campaigns as a marketing initiative and pushes their product to prospective retailers.

**Boosts customer experience:** Customers are the indirect beneficiaries of the insight drawn with retail analytics tools. Retailers continuously strive to improve customer experience by creating eye-catching store layouts, discounts on merchandise, loyalty programs, and improved customer engagement. Customers feel happy, become repeat customers, and bring new customers on board, pleased by the unique experience retailers try to provide.

### Who Uses Retail Analytics Software?

Managers from different departments of a retail organization use this software for better decision making. Here’s a list of a few personnel who often use this software. 

**Retail store managers:** Store managers use retail analytics software to track and measure the performance of respective stores on a monthly, quarterly, and yearly basis. 

**Analytics managers:** Analytics managers do data mining and draw actionable insights using various retail data analytics methodologies such as big data, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

**Brand or marketing managers:** Brand or marketing managers use retail analytics platforms to monitor brand performance through sales data and track consumer behavior and trends, which allow them to strategize marketing campaigns and loyalty programs.

#### Software Related to Retail Analytics Software

Related solutions that can be used together with retail analytics software include other retail software such as:

[Retail POS systems](https://www.g2.com/categories/retail-pos) **:** Retail analytics systems easily integrate with retail POS software. Retail POS software is used in the day-to-day operations of a store for tasks like creating a sales order, finding product and customer information, billing, etc. It stores a vast amount of relevant information that can be exported to retail analytics software for analysis purposes.

[Retail pricing software](https://www.g2.com/categories/retail-pricing) **:** Retail pricing software helps formulate the best pricing strategy for products and seamlessly integrates with analytics software. Some of the retail pricing tools come with analytics features that can do the job of retail analytics as a standalone product. However, some advanced analytics software must work in conjunction with the host software to get the best result.

### Challenges with Retail Analytics Software

Retail analytics software comes with its own set of challenges.

**Cost of purchase:** Small to medium-sized retailers might find it difficult to purchase this software from a cost point of view. Since most of these tools are subscription based, there is a recurring bill associated with them. Also, most small to medium retailers are unorganized businesses with the absence of streamlined functions, where procuring such tools could be inconsequential.

**Software integration:** Retail analytics platforms need to be integrated with multiple types of retail software, such as retail POS, retail management, etc., to export data and analyze. A significant risk that arises during software integration is incompatibility, which leads to the inability to perform important functions.

**Data security and privacy:** Data security and privacy are major concerns for multinational corporations. Retailers gather several data sets such as customer names, mobile numbers, and email IDs for their vested interests. Any sort of data leakage from such tools could be a nightmare for the retailer and might affect the overall brand reputation in the market.

### How to Buy Retail Analytics Software

#### Requirements Gathering (RFI/RFP) for Retail Analytics Software

Requirement gathering ensures that the software has all the features a business needs. It helps to understand the right tools required to perform critical task processes without wasting time figuring out how to do it. It also helps to ask critical questions about the need for the software. For example, retail analytics solutions help analyze retail data and present insights, but the buyer should also know if there is enough data to process and how these insights will help the existing position of the retail business.

#### Compare Retail Analytics Software Products

**Create a long list**

A long list helps refine software products with must-have retail analytics features such as data gathering, cleansing, and analysis. Buyers can add to the list software that functions as a standalone product or integrates into existing systems, such as retail management or retail POS. Some other things to consider while creating a long list could be the product's popularity, the price offered for product add-ons, schemes for upgrading, and 24/7 customer service support.

**Create a short list**

A short list narrows down the long list of buyers and helps them make a constructive decision on which software to opt for. Shortlists are more specific to the exact need of the buyer mapped with the features offered by the product. For example, buyers looking for cloud-based retail analytics software must not keep software installed on-premises on the short list.

**Conduct demos**

Demos are an essential part of the entire software implementation process. It ensures that the retail analytics software is running smoothly and is compatible with the existing business system. It allows buyers to ask questions about the software's features and ensures the retail analytics vendor is entirely transparent about the product offerings.

#### Selection of Retail Analytics Software

**Choose a selection team**

A team comprised of in-house IT personnel, project managers, heads of departments, retail experts, and end users must be part of the selection process. Along with senior management, this selection team is responsible for selecting the right software and checking the entire retail analytics software onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to give constructive recommendations and suggestions in this process.

**Negotiation**

To successfully negotiate, the buyer must carefully analyze the final offering provided by two or more vendors. There are chances that vendors might offer similar software with similar features. In this case, the only differentiator may be the price provided by the vendor. The deciding factor during final selection in case of similar pricing might depend on product add-ons, unique customization, customer support post implementation, etc.

**Final decision**

In most cases, the senior management or head of the department decides to select the software after carefully going through all the documented insights provided by the team during the product testing process. It is also important to investigate all the vendor's terms and conditions beforehand to avoid last-minute confusion.

### Implementation of Retail Analytics Software

**How is Retail Analytics Software Implemented?**

Buyers can implement retail analytics software at any point in the retail journey. The vendor’s IT team and the buyer’s selection team are responsible for the implementation. If the retail analytics software is installed on-premises, the implementation team should ensure it doesn’t affect retail operations.

**Who is Responsible for Retail Analytics Software Implementation?**

The selection team is usually responsible for the implementation process since they know the business requirements and how the new software can help. Service engineers and technical experts from the vendor’s side also collaborate with the selection team and address real-time issues during implementation.

**What Does the Implementation Process Look Like for Retail Analytics Software?**

The retail analytics software implementation process varies depending on the type of software installed, cloud based or on-premises. Cloud-based software is easy to install and can be accessed from anywhere. On-premises software needs existing infrastructure on which it is installed and can be accessed only within the premises.

**When Should You Implement Retail Analytics Software?**

A buyer can implement this software at the start of the retail business or after making a strong presence in the market. Also, selecting an ideal time for the installation process of the retail analytics software is essential to avoid interference with daily retail operations.