I did like the idea of an AI and easy to sync bookeeping system I had a very disappointing experience with Finaloop. I was charged around $4,000 with the promise of having access to a human bookkeeper for support, but that never materialized. Within just a few weeks, I couldn’t reliably log in or get my accounts to sync, which made the service essentially unusable. When I reached out for help, instead of resolving the issues, I was told I would need to pay even more to get proper support. That was extremely frustrating and felt unreasonable. Ultimately, I switched back to a traditional bookkeeping service and found it to be more reliable, and actually more affordable than this AI-based option. Also, instead of refunding me for the remaining subscription they said they have a no return policy. Based on my experience, I would recommend proceeding with caution.

It plugs into my Shopify store and my accounts. It generates reports and keeps track of my financials, so when my accountant receives everything, they’re not annoyed with me.

Focused on the metrics that I need to know as a DTC brand