»OBSERVER«
Observer is a leading provider of PR technology with operations in Vienna and Munich. Trusted by over 1,000 clients, Observer has established itself as a reliable partner in the media intelligence industry. With a commitment to innovation and excellence, we have built a reputation for delivering top-notch services to communications and PR professionals, particularly in the DACH region. We specialize in offering a comprehensive suite of services, including media monitoring with worldwide coverage of all media types—online, social media, printed press, radio, and television. These results are seamlessly integrated into a single, user-friendly platform, which also includes measurement, social listening, a media database, and a press release distribution tool. Our unique hybrid approach combines artificial and human intelligence to deliver the most effective solutions for data-driven communication. Observer is recognized for its excellence in the industry since 1896. Our specialization in integrating essential and time-consuming tasks, such as content distribution and success measurement, into one tool helps our clients save valuable time and resources. This dedication to quality and efficiency ensures that our clients can focus on crafting impactful communications and driving their PR strategies forward.
Average Rating: 4.8/5.0
Total Reviews: 33
How Do G2 Users Rate »OBSERVER«?
- Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
- Custom Feeds and Alerts: 8.6/10 (Category avg: 8.6/10)
- Custom Reports: 8.8/10 (Category avg: 8.5/10)
- Keyword Targeting: 8.9/10 (Category avg: 8.6/10)
Who Is the Company Behind »OBSERVER«?
- Seller: Observer
- Company Website:
- Year Founded: 1896
- HQ Location: Vienna, AT
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LinkedIn® Page: www.linkedin.com
22 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Public Relations and Communications
- Company Size: 42% Small, 33% Medium
What Do G2 Reviewers Say About »OBSERVER«?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use of OBSERVER, making media monitoring and reporting a seamless experience.
- Users highlight the excellent customer service and responsive team of ONSERVER, enhancing their overall experience.
- Users value the accuracy of OBSERVER's media monitoring, ensuring reliable insights across various channels for informed decision-making.
- Users love the fast and efficient communication capabilities of OBSERVER, enhancing their PR efforts seamlessly.
- Users value the extensive media coverage of OBSERVER, appreciating its accurate insights and user-friendly tools.
Cons
- Users find the clip issues cumbersome, requiring multiple clicks to access news content efficiently.
- Users desire additional integration options with analytics platforms to enhance workflow and data consolidation within existing systems.
- Users express frustration over the incomplete media coverage as it only provides screenshots instead of direct news links.
- Users find the limited accessibility of OBSEVER cumbersome, as it requires multiple clicks to view online clippings.
- Users find the time consumption due to multiple clicks in accessing links within PDFs to be inconvenient.
What Are Recent G2 Reviews of »OBSERVER«?
"Tailored Service, Invisible Efficiency Boost"
Rating: 5.0/5.0 stars
— Antonia S.
"Guaranteed Current and Reliable"
Rating: 5.0/5.0 stars
— Martina Z.

