# Brand Analytics Reviews **Vendor:** PalitrumLab **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.9/5.0 **Total Reviews:** 28 ## About Brand Analytics Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories. - High number of metrics and message attributes, coupled with configurable data-segmentation system, makes it possible to solve a widest range of problems, from reputation control and real-time marketing to in-depth research. - Automatic recognition of mentions sentiment with 85-90% accuracy. Machine-learning algorithms categorize messages, identify media-space trends, aggression, recognize texts in images, etc. - Configurable alert messages via mobile app, Telegram or email. - High level of automation for quick analytics: automated tagging, trend detection, personalized reports, filtration of various kinds of spam and irrelevant messages. - Simple and user-friendly interface makes preparing most complex analytic reports possible in minimal time - Monitoring mentions by geo-tags and check-ins Sources - Social networking sites: VK.com,OK.ru, Instagram,Facebook, Twitter, YouTube, etc. - Blogs, forums, review websites - Telegram channels and public chats - Mass media - 40K sources ## Brand Analytics Reviews ### 1. Brand Analytics is the best solution for social media listening **Rating:** 5.0/5.0 stars **Reviewed by:** Vladislav L. | Expert, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Brand Analytics?** Brand Analytics is an excellent tool for social media listening. It helps to fulfill tasks of various teams and departments. The interface is user-friendly and well organized. Cool modern-looking diagrams are worth mentioning as well. The system has a variety of functions for the search and selection of messages you need, useful filters, and tools for segmentation of authors and commentators in social media according to socio-demographics and location. A WOM (Word of mouth) filter is a helpful tool worth mentioning. It helps to differentiate posts of real users containing useful information. In addition to this, Brand Analytics has beautiful auto-renewable dashboards, valuable for the top management, and are very easy to set up. You also can export any data or diagram you need in any format. Triggered alerts and scheduled e-mail reports come in handy as well. Client Support is always ready to answer any questions, help with system settings and provide training for the client's team. So great! **What do you dislike about Brand Analytics?** As for disadvantages, I can only mention limits for the collection of the retrospective data. However, it is not critical at all. **What problems is Brand Analytics solving and how is that benefiting you?** Several departments of our company use Brand Analytics: Media relations, Client Service, Sales, Customer Experience. They use the system for media monitoring as well as social media analytics to fulfill tasks such as search of clients' pain points and product insights, handling of claims and complaints. ### 2. Social media and mass media monitoring in one place **Rating:** 5.0/5.0 stars **Reviewed by:** Tunik K. | Head of Development of Communication Platforms, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Brand Analytics?** Brand Analytics platform enables offline media monitoring and social media monitoring in one interface. Speed is one of the crucial elements of working with social media. While using the same interface, you can switch between topics of monitoring and sources in a split second. It also allows you to create various filters and manage your team members without delays. System settings are very well thought through and don't complicate the work process, especially when there are many team members involved. Brand Analytics has a very user-friendly interface both in a web service and a mobile app. There is no such thing as a perfect monitoring system, but Brand Analytic's Client Service helps adjust the system according to the client's needs. In addition to this, Brand Analytics has all the technological capabilities of integration with various internal and external corporate systems, i.e. Helpdesks. It allows maximizing the effect of smooth work with social media. **What do you dislike about Brand Analytics?** I can't think of any disadvantages per se, but Brand Analytics is quite different from the system I used before and it took time to get used to and learn how to operate. However, it's quite common when you're switching to another tool, especially so technologically advanced. And as I mentioned Brand Analytics has exceptional Client Service and colleagues helped us to make this transition as quick and smooth as possible. **Recommendations to others considering Brand Analytics:** I definitely advise everyone to try at least a test period. You will understand all the benefits of this service **What problems is Brand Analytics solving and how is that benefiting you?** Brand Analytics helps us with media and social media monitoring, tracking &engaging with clients' reviews and comments, alerting us about reputation crises, and informing colleagues about relevant newsbreaks. Among Brand Analytics' advantages are user-friendly interface, data quality, speed, and versatility of the platform, unlimited number of users as well as flexibility enabled by various settings and filters. ### 3. More than just brand monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Sergey D. | Head of SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Brand Analytics?** We’ve been using this tool for almost half a year. It is easy to set up and start working. The account manager set everything up and taught me how to use the system. After several months, a couple of issues came up, but the support team responded and solved them promptly. What Brand Analytics does, and its competitors don’t: 1. Image text recognition including Instagram stories 2. Parsing of comments from Facebook and Instagram 3. Audio and video transcription 4. Better quality and completeness of data parsing and analysis 5. Comparing to our previous social listening tool Brand Analytics finds twice as many mentions. It’s very convenient for conducting competitors analysis, helped us to carry out an internal investigation and discover our growth points and competitor’s weak and strong qualities. We are planning to extend this practice and conduct similar research in the HR field. There are many useful built-in reports. For example, a “persons” report helps detect positive and negative influencers and opinion leaders and work with them. **What do you dislike about Brand Analytics?** Brand Visor dashboards are unpolished, but Brand Analytics team collects feedback and is working on improving them. A very useful tool, especially for top management. Compared to competitors, the system works slower. This issue is also in line to be solved, I guess. **What problems is Brand Analytics solving and how is that benefiting you?** look for dislike ### 4. We know that we are good together! **Rating:** 5.0/5.0 stars **Reviewed by:** Konstantin K. | Social media manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2021 **What do you like best about Brand Analytics?** The main advantage is ease of use and good customer service. We like the high-tech approach to the design and implementation of the program. **What do you dislike about Brand Analytics?** No comments. The absence of minuses is rather a plus! **What problems is Brand Analytics solving and how is that benefiting you?** Using Brand Analytics, we analyze the information space, quickly find mentions of our company and respond to them. We have noted the ease of use. ### 5. Social media monitoring masters **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2020 **What do you like best about Brand Analytics?** We have been using Brand Analytics for 3 years. We tried using an alternative system but came back to Brand Analytics because this system provides better data collection and wider analytical functionality for the same money. Brand Analytics is used by several divisions of our bank: media relations, customer service department, sales department and others. At media relations we use the system for both monitoring of the information field and response, and for analyzing social media and mass media. Also the system helps us to assess the effectiveness of various publications and sources. The function of subscribing to automatically generated reports is very convenient. We set up data composition and distribution schedule (up to several times a day, if necessary). Reports are sent via e-mail, and they look like ready-made presentations. The notification system helps us keep our finger on the pulse and learn in real time about all important publications. It is configured for each manager according to required parameters dependent on specific tasks. It is very convenient that Brand Analytics now has a full-fledged monitoring of "classic" media: print, TV and radio. We are planning to use this system in the future as one of the tools for working with classical media. **What do you dislike about Brand Analytics?** No downsights, the system is really good. **What problems is Brand Analytics solving and how is that benefiting you?** We use the system for both monitoring of the information field and response, and for analyzing social media and mass media. Also the system helps us to assess the effectiveness of various publications and sources. ### 6. Social listening Russia & CIS flagship **Rating:** 4.5/5.0 stars **Reviewed by:** Norman Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2020 **What do you like best about Brand Analytics?** Brand Analytics was created in 2012 as a branch of one of the major Russian integration companies I-Teco. It has a wide range of data collection and analysis possibilities including automatic SPAM detection, topic segmentation, visual recognition, geo analysis and benchmark dashboards. This solution also accumulates history of all public Social data from the middle of 2012. The tool covers extensive N of Social data sources, including social networks (VK, Facebook and Instagram as well), forums and blogs, Telegram, imageboards, traditional Online media. In Russia we has been working with BA on a N of research projects. Although initially designed as a marketing/PR analytics tool, BA is a good companion to researchers, too. The dev team keeps the tool up to date in terms of newest trends of content analysis (both text & visual), which is very useful to brands, that do not possess such technologies within their portfolio. **What do you dislike about Brand Analytics?** Historical data pricing policy tend to be rather non-flexible comparing to competitors. API services may be a subject of further development in terms of both capabilities and pricing policy. **Recommendations to others considering Brand Analytics:** Great thing is that BA does not represent SaaS only. It is one of the major experts on social analytics market, helping its clients in terms of education and mentorship. The company experts provide the market with regular industrial ratings and nurtures entire social data community via public research initiatives. **What problems is Brand Analytics solving and how is that benefiting you?** Brand Analytics is a major social listening platform, that successfully helped us, as researchers, to solve different business problems of our clients, from brand health monitoring to deep-dives into audience behaviour and attitudes. ### 7. Perfect solution for social media monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Иван . | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Brand Analytics?** Yota has been working with Brand Analytics for many years and throughout this time we have been utilizing a modern, stable and constantly evolving set of tools. Technical support is very responsive and helpful, and they are able to solve very complex and unique issues. We like best - Data collection from a large number of resources with minimal delay - Convenient tools for analysis of brand mentionings - Versatile customization of automatic tags as well as flexibility of manual tagging - Functional "assignments" help create tickets for the efficient processing of brand mentionings and monitoring of workflows - Speedy Technical Support **What do you dislike about Brand Analytics?** The guys are on the right track. I believe that they will not fail in the future:) **What problems is Brand Analytics solving and how is that benefiting you?** Thanks to Brand Analytics, we get the flexibility to customize the monitoring system to our needs. It also includes a large number of useful analytical tools. The system helps us respond to a constantly changing environment in social media as quickly as possible. ### 8. good system and excellent service **Rating:** 4.5/5.0 stars **Reviewed by:** Vlad L. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Brand Analytics?** We chose Brand Analytics for the high quality and comprehensiveness of data collection, which is extremely important in our research work. There is a convenient analytical functionality for data processing, and it allows us to build complex queries to select a desired segment. It seems that the system was intended for data analytics initially, and at the same time it provides a high quality monitoring. Also there is a very useful functionality, HR tag, in Brand Analytics. I have not seen anything like this in other systems. It allows us to search for employees' messages on social media by the company name indicated in their profile. This option is extremely popular in HR brand research for large employers. **What do you dislike about Brand Analytics?** We still have to process some data manually. Currently no analytical system can provide full automation. Brand Analytics provides a quality data analysis and the highest degree of automation. **What problems is Brand Analytics solving and how is that benefiting you?** The company gave me an opportunity to implement a convenient and professional tool for brand research, analysis of product perception by target audiences and its digital evaluation. ### 9. Perfect system for social media listening, professional and extremely supportive team **Rating:** 5.0/5.0 stars **Reviewed by:** Evgenia K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2020 **What do you like best about Brand Analytics?** Brand Analytics is a user-friendly system, all tools are understandable even for a new user. The BA has been developing very fast and constantly introduces new features which give new insights for our researches and brand monitoring. I would especially mention the support of the BA-team as they are really professional and very fast in responding to our any requests, which helps us to move according to our schedule. Moreover, they are always "nearby" when we need advise or a consultation. They are flexible. The BA constantly holds seminars and webinars, which helps its clients stay up to their developments and also creates a community from us (their clients) - thus it inspires us for new researches and ideas. And most importantly BA helps us to resolve the issues why we use their system, I mean they give us the key to the tasks for what we decided to use them: brand monitoring and social media monitoring of the specific fields. **What do you dislike about Brand Analytics?** There is nothing to dislike, there is a wish to BA to continue its developing as they are doing now! **What problems is Brand Analytics solving and how is that benefiting you?** Monitor our brand and the brands of competitors; Social Media listening in the fields of our researches. ### 10. Convenient tool for real-time media monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Alina P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Brand Analytics?** Our company cares a lot about the audience behaviour and opinion about our products and services. Brand Analytics is a perfect tool for monitoring it. Pros of Brand Analytics are: -Simplicity. It's really easy to use. -We are able to see data in real-time as well as historical information. It helps us to analyze what people are saying about Aviasales in retrospect. -What is more — we can see what people are thinking about our competitors. -We can reply directly from the dashboard — it is a great feature, which makes Brand Analytics a perfect tool for interaction with our community. -Also we are constantly using social media analytics and reports which can be created inside of the system. These reports are really helpful. -The tool itself is not really expensive. **What do you dislike about Brand Analytics?** The design of the website is a little bit outdated :) **What problems is Brand Analytics solving and how is that benefiting you?** With Brand Analytics, we know what the public is saying about Aviasales in real time. ### 11. Wonderfull!! **Rating:** 5.0/5.0 stars **Reviewed by:** Uliana P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2020 **What do you like best about Brand Analytics?** The Agency of Marketing Strategies Max has been using the Brand Analytics monitoring system for about 5 years for different projects. For me as a leader, the friendly interface of the platform and technical support 24/7 are very important. I especially appreciate that Brand Analytics programmers are ready to develop individual solutions to the needs of different customers. It is important for my contractors that the system gives the highest total collection of sites. Thanks to the latest updates, there is no need to check the media manually. I work with the manager Valentina Mysheva. She is the most customer-oriented specialist of all our partners. I will continue to work with this monitoring system with pleasure. **What do you dislike about Brand Analytics?** I don't dislike anything. This program is wonderfull. **What problems is Brand Analytics solving and how is that benefiting you?** The program helped me to do the deep research. I found insights and answers - "what customers are thinking about?" with it. ### 12. We have been using the BA since 2017 - the best system and best service **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeniy R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2020 **What do you like best about Brand Analytics?** In the media agency, we have a wide range of objectives that are solved with Social Listening. A simple and straightforward query syntax language, rapid references collection, an opportunity to download automatic reports and filtering are undoubted advantages of Brand Analytics. All this allows qualitative assessment of brand competitive field and helps to reveal drivers and barriers of consumption and customer attitudes toward the brands and products. **What do you dislike about Brand Analytics?** We are happy with everything, all difficulties that arise can be solved. **Recommendations to others considering Brand Analytics:** Take a trial and see for yourself the quality and ease of monitoring **What problems is Brand Analytics solving and how is that benefiting you?** To the benefits described above, we can add that Brand Analytics offers a new functionality on a regular basis that is necessary for comprehensive brand analysis in a changing digital sphere such as geotag analysis, a photo image search and stories collection on Instagram. ### 13. Greats solution for monitoring social media **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Brand Analytics?** - Best data collection from social media compared to similar systems - Automated message tagging saves significant time for data processing - Real-time alerts for the given parameters via email, Telegram and mobile app. - A lot of thematic and anti-spam filters. You can save personal filtering settings. - Analysis of visual content. The only system that views text in images, video, stories and check-ins - Convenience of media and social media monitoring all in the same product, no separate sign up or additional costs. - Fast, convenient and comprehensive dashboards for real-time control of user reactions in social media with the ability to filter by important parameters. - Friendly support team **What do you dislike about Brand Analytics?** Restricted access to a specifics tag within a topic for some users is not available. **What problems is Brand Analytics solving and how is that benefiting you?** Quick reaction on the events from social media. ### 14. Finest social media monitoring system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Brand Analytics?** Our company has been using Brand Analytics for more then a year. BA has established itself as a reliable partner for social media monitoring and analysis. The database of monitoring sources is extensive and constantly updated. It is great that the new source can be added to the database by request and the system will start to collect the information very quickly. Not so long time ago BA added the monitoring of mass media to the system. This makes BA even more convenient as you can stay within one system to resolve different tasks. Data collection for all platforms, online sources etc. is carried out in full and in a timely manner. BA allows to set the updates notifications by e-mail or in Telegram which is quite useful. The system also provides the function of tagging the publications which allows to process large data streams by dividing posts into the necessary sections. I especially want to note the client service of BA. The staff is always ready to help with setting up a query and quickly respond to questions and comments about the system. The interface of the system is intuitive which allows to expand the range of users within the company. **What do you dislike about Brand Analytics?** There are no significant disadvantages.. **What problems is Brand Analytics solving and how is that benefiting you?** Social media listening and social media analysis ### 15. Main tool for quantifying information campaigns in the digital environment **Rating:** 5.0/5.0 stars **Reviewed by:** Alyona A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2020 **What do you like best about Brand Analytics?** We work with the Brand Analytics system every day. We can say that this is our main tool for quantifying information campaigns in the digital environment. Our managers of analytical department and their internal and external customers are extremely pleased with the results of this partnership. So I would like to review the main advantages of working with Brand Analytics system. First of all, we would like to highlight a simple query language and a well-built internal report designer; this allows us to train a new employee in a record time. Also the system can be used by any of our agency’s specialist if necessary. The system is characterized by an extremely high quality search for key queries, wide possibilities of auto-tagging settings; and it helps us to solve the most complex and non-standard tasks. We really like the ”Event Wall” - a live social media dashboard which automatically generates a visual of an event from social media messages in real time with the mention of that event. I also want to underline a possibility of adding messages after detection which allows expanding the database, and increases the accuracy of analytics over time. **What do you dislike about Brand Analytics?** We would be grateful if the requests processing was faster, although the processing times for such requests are often constrained by networks capabilities rather than service characteristics of Brand Analytics :). **Recommendations to others considering Brand Analytics:** Based on our long experience we can safely recommend Brand Analytics for work. **What problems is Brand Analytics solving and how is that benefiting you?** The system is characterized by an extremely high quality search for key queries, wide possibilities of auto-tagging settings; and it helps us to solve the most complex and non-standard tasks. We really like the ”Event Wall” - a live social media dashboard which automatically generates a visual of an event from social media messages in real time with the mention of that event. ### 16. great system **Rating:** 5.0/5.0 stars **Reviewed by:** Olga I. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2020 **What do you like best about Brand Analytics?** After testing the capabilities of multiple systems from a dozen of proposals we selected Brand Analytics. We started working with their system six months ago, and we certainly made the right choice. Fine-tuning allows us to solve a wide pool of problems such as situational monitoring or collecting UGC-content. The system collects messages from the difficult- to-monitor social networks such as Facebook and Instagram very effectively. It’s also convenient that the system saves all the collected messages even after their sources are deleted. In addition, the system allows adding new and low-exposure resources of interest to us that have not been previously indexed. The resource appears in the monitoring system within 2-3 days after the request and it’s very convenient. The system and the mobile application interfaces are user-friendly and very intuitive. Automatic tagging and labeling of messages leads to a quicker response when a brand is mentioned in social media; and it is especially important for the tour operator. We can set up alerts by a wide range of filters; from messages with a specific tag to messages with a neutral, negative or positive tone and so on. System has a convenient integration with Telegram and UseDesk. There has not a been a single failure in notifications since we started using the system six months ago and all the system tools work very well without a hitch. I would also like to highlight an excellent work of the support team. They respond to our inquiries within minutes, they are always willing to help and provide advice on any issues encountered. They even helped us find a solution to an urgent issue in the middle of the night. Another bonus is a system training course. It helps to educate new managers, to remind of all options of the service and also to learn about newly added functionalities. **What do you dislike about Brand Analytics?** we like everything. The system is really very good **What problems is Brand Analytics solving and how is that benefiting you?** - ### 17. Online access to comprehensive monitoring and analysis solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Svetlana P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2020 **What do you like best about Brand Analytics?** -Online -data processing speed -data collection volume -data processing analytical solution -service is developed, taking into account client requests -data retrospective access -support Оne of the best systems in the market for collecting and analyzing social media and media messages. **What do you dislike about Brand Analytics?** Data collection failures, but everyone has them. **Recommendations to others considering Brand Analytics:** One of the best solutions on the market for online work and complex data analytics. **What problems is Brand Analytics solving and how is that benefiting you?** realtime monitoring - very convenient system for conducting large monitoring projects (2-3 million messages per day). Built-in analytics help identify valuable materials in huge data sets. insight -use the system for a "new sociology." Identification of needs, fears, expectations of social media users around objects, events. ### 18. Great team of professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2020 **What do you like best about Brand Analytics?** We have been cooperating with BA for more than 2 years. Firstly, I want to note the professionalism with which BA refers to its customers. Research and analytics requests are quickly answered. The whole process from concluding an agreement to working in the system allows you to quickly solve operational issues. Secondly, it is a user-friendly system. The simplicity and convenience of the system allow you to natively understand all the necessary basic functions. In addition, the system is regularly updated and supplemented, which is extremely important in the world of Internet space research. **What do you dislike about Brand Analytics?** Sometimes the necessary meters get lost, but thanks to a team of BA professionals, any issue can be resolved in a matter of hours. **Recommendations to others considering Brand Analytics:** - **What problems is Brand Analytics solving and how is that benefiting you?** The primary analysis of data from social networks. The obvious advantage is the simplicity and convenience of the system ### 19. BA - greatest instrument for communication audit and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Ekaterina K. | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2020 **What do you like best about Brand Analytics?** Eksmo-AST is a leading book publisher in Russia. Among monitoring of social media we also use it as tool for social communication campaign. We measure how actively different age groups share content on reading process and books. We always find a great support from BA team for our diverse needs exploring social media. **What do you dislike about Brand Analytics?** All the problems we had were solved. We have a constructive dialogue with BA team. **Recommendations to others considering Brand Analytics:** Always can subscribe for a test period and compare with other services. **What problems is Brand Analytics solving and how is that benefiting you?** We were able to integrate the results of measuring the social media as on KPI's of social communication campaign ### 20. Company which helps its customers to develop **Rating:** 5.0/5.0 stars **Reviewed by:** Lizaveta Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Brand Analytics?** Company improves its service all the time (algorithms and usability), and it provides lots of educational opportunities for customers (webinars, individual consultations, offline trainings, etc.) **What do you dislike about Brand Analytics?** I can offer a few ideas for development but I can't say that I dislike something **Recommendations to others considering Brand Analytics:** Be ready to gain new knowledge (take a course of how to create a search query properly) and... to maximize opportunities BA opens for your PR and project developmet! **What problems is Brand Analytics solving and how is that benefiting you?** BA helps us in: - estimating results of our PR-activities; - finding new supporters; - understanding how our informational services are used; - developing analytic skills of the team. ### 21. 3 years of everyday using **Rating:** 5.0/5.0 stars **Reviewed by:** Kristina S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2020 **What do you like best about Brand Analytics?** I have the experience of using three of the best monitoring systems quite closely. All of them have some advantages and differences, but it is BA that currently combines the best in these systems. Separate mention of technical support, always prompt, responsive and 24/7 **What do you dislike about Brand Analytics?** Everything I’ve hated over the years has been eliminated or improved. **Recommendations to others considering Brand Analytics:** We ve tried differens systems - in Russia this one is one top **What problems is Brand Analytics solving and how is that benefiting you?** All tasks for quick identification and analysis of people’s opinions on the Internet about brands, events, phenomena. We know who, where, and what they say about any question that interests us. We actively use this tool to develop communication strategies for our clients. ### 22. The best service for monitoring social networks **Rating:** 4.5/5.0 stars **Reviewed by:** Natalia S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2020 **What do you like best about Brand Analytics?** Fast data collection Search by image and subtitle Huge base of sites Almost round-the-clock support and assistance from managers, always meet all questions **What do you dislike about Brand Analytics?** Sometimes it’s difficult to figure out the interface. High price for packages. Limit on the amount of data upload. **What problems is Brand Analytics solving and how is that benefiting you?** We can quickly and efficiently monitor the media sphere or the Internet in order to help our clients manage their reputation on the Internet. Preparation of analytical reports for different brands. Brand reputation is one of the most important categories in brand presentation. What people think about the brand. This is what really matters. The Brand Analytics system helps us and our customers manage brand reputation easily and quickly. ### 23. We love analysis reports in Brand Analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Brand Analytics?** We have been using Brand Analytics for about three years. One of the main advantages of the system for us is a high level of task automation. The automatic message tagging functionality significantly saves time on data analysis and for the most part eliminates manual data processing. We love analysis reports in Brand Analytics. They are generated automatically in a presentation format and are ready to be handed to a senior management. Reports content is very flexible and can be set up for any time frame with any frequency; and other filters can be added according to our business tasks. Unlimited download feature allows us to generate a vast number of reports for a variety of tasks. **What do you dislike about Brand Analytics?** There is some lack of flexibility of search query settings for our tasks **What problems is Brand Analytics solving and how is that benefiting you?** Monitoring brand mentions ### 24. Ultimate tool for both Analutics and Monitoring in Social Media! **Rating:** 5.0/5.0 stars **Reviewed by:** Ilya B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Brand Analytics?** Speed. Gap between post and time it's being shown in service is minimal. That's why its very useful to every company that face with risks: FMCG, industrial solutions, insurance and banking and so on **What do you dislike about Brand Analytics?** For companies that has small risks about time-lag BA could be a little bit expensive **Recommendations to others considering Brand Analytics:** - **What problems is Brand Analytics solving and how is that benefiting you?** Decrease of time-to-anser a least twice ### 25. Great service **Rating:** 5.0/5.0 stars **Reviewed by:** Aleksandra T. | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2020 **What do you like best about Brand Analytics?** User friendly customer service, modern system to find all the company’s mentions on social media. **What do you dislike about Brand Analytics?** Can’t actually find something to dislike. **Recommendations to others considering Brand Analytics:** Request a demo to try the system and to understand if the system is good for you. **What problems is Brand Analytics solving and how is that benefiting you?** As an industrial company, we need to understand what people say about us as social responsible business. The system shows us in real time all the mentions. So we can react correct and fast. ### 26. More than year with BrandAnalytics **Rating:** 5.0/5.0 stars **Reviewed by:** Georgii F. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Brand Analytics?** Before BA, I worked with 2 other systems for social media monitoring, but this is the best one — at least, in Russian. **What do you dislike about Brand Analytics?** Not any special disadvantages for this very system. **What problems is Brand Analytics solving and how is that benefiting you?** Monitoring for any mentions of our company in social media ### 27. Thank you for your compliment! How can I assist you today? **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Brand Analytics?** One of the best monitoring systems! + Convenient tools + Works fast + Able to work with images + Excellent technical support + Price **What do you dislike about Brand Analytics?** Nothing Can work even with a mobile!!!!! **Recommendations to others considering Brand Analytics:** - **What problems is Brand Analytics solving and how is that benefiting you?** Social media monitoring & analytics ### 28. Citymobil has been using Brand Analytics for almost a year now **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2020 **What do you like best about Brand Analytics?** Before that, there was experience using other systems, but only BA covered our needs for monitoring and analyzing social media. In addition to technological capabilities, it is worth noting the good work of managers who are ready to help at any time **What do you dislike about Brand Analytics?** Service costs are higher than other systems, but worth it **What problems is Brand Analytics solving and how is that benefiting you?** Monitoring for negative experiense and mentions our company in social media ## Brand Analytics Discussions - [What is Brand Analytics used for?](https://www.g2.com/discussions/what-is-brand-analytics-used-for) - [How do I use Amazon brand analytics?](https://www.g2.com/discussions/how-do-i-use-amazon-brand-analytics) - [What is marketing analytics software used for?](https://www.g2.com/discussions/brand-analytics-what-is-marketing-analytics-software-used-for) - [What is the best social media analytics tool?](https://www.g2.com/discussions/what-is-the-best-social-media-analytics-tool) - [What is Amazon brand analytics?](https://www.g2.com/discussions/what-is-amazon-brand-analytics) - [View Brand Analytics pricing details and edition comparison](https://www.g2.com/products/brand-analytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+11%3A16%3A55+-0500&secure%5Bsession_id%5D=dd6ce860-d1d6-4363-9142-2d3f1d6faa3f&secure%5Btoken%5D=9468d4d60d97f41e7d33be00e2aeec9e5fbba43a3a9da0d994800e6f1b74792e&format=llm_user) ## Brand Analytics Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization ## Top Brand Analytics Alternatives - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,295 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,599 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) - 4.6/5.0 (343 reviews)