Brand Analytics Reviews & Product Details

Brand Analytics is an excellent tool for social media listening. It helps to fulfill tasks of various teams and departments. The interface is user-friendly and well organized. Cool modern-looking diagrams are worth mentioning as well. The system has a variety of functions for the search and selection of messages you need, useful filters, and tools for segmentation of authors and commentators in social media according to socio-demographics and location.

A WOM (Word of mouth) filter is a helpful tool worth mentioning. It helps to differentiate posts of real users containing useful information.

In addition to this, Brand Analytics has beautiful auto-renewable dashboards, valuable for the top management, and are very easy to set up. You also can export any data or diagram you need in any format. Triggered alerts and scheduled e-mail reports come in handy as well.

Client Support is always ready to answer any questions, help with system settings and provide training for the client's team. So great! Review collected by and hosted on G2.com.

As for disadvantages, I can only mention limits for the collection of the retrospective data. However, it is not critical at all. Review collected by and hosted on G2.com.

Brand Analytics platform enables offline media monitoring and social media monitoring in one interface.

Speed is one of the crucial elements of working with social media. While using the same interface, you can switch between topics of monitoring and sources in a split second. It also allows you to create various filters and manage your team members without delays.

System settings are very well thought through and don't complicate the work process, especially when there are many team members involved. Brand Analytics has a very user-friendly interface both in a web service and a mobile app.

There is no such thing as a perfect monitoring system, but Brand Analytic's Client Service helps adjust the system according to the client's needs.

In addition to this, Brand Analytics has all the technological capabilities of integration with various internal and external corporate systems, i.e. Helpdesks. It allows maximizing the effect of smooth work with social media. Review collected by and hosted on G2.com.

I can't think of any disadvantages per se, but Brand Analytics is quite different from the system I used before and it took time to get used to and learn how to operate. However, it's quite common when you're switching to another tool, especially so technologically advanced. And as I mentioned Brand Analytics has exceptional Client Service and colleagues helped us to make this transition as quick and smooth as possible. Review collected by and hosted on G2.com.

We’ve been using this tool for almost half a year. It is easy to set up and start working. The account manager set everything up and taught me how to use the system. After several months, a couple of issues came up, but the support team responded and solved them promptly.

What Brand Analytics does, and its competitors don’t:

1. Image text recognition including Instagram stories

2. Parsing of comments from Facebook and Instagram

3. Audio and video transcription

4. Better quality and completeness of data parsing and analysis

5. Comparing to our previous social listening tool Brand Analytics finds twice as many mentions.

It’s very convenient for conducting competitors analysis, helped us to carry out an internal investigation and discover our growth points and competitor’s weak and strong qualities. We are planning to extend this practice and conduct similar research in the HR field.

There are many useful built-in reports. For example, a “persons” report helps detect positive and negative influencers and opinion leaders and work with them. Review collected by and hosted on G2.com.

Brand Visor dashboards are unpolished, but Brand Analytics team collects feedback and is working on improving them. A very useful tool, especially for top management.

Compared to competitors, the system works slower. This issue is also in line to be solved, I guess. Review collected by and hosted on G2.com.

The main advantage is ease of use and good customer service. We like the high-tech approach to the design and implementation of the program. Review collected by and hosted on G2.com.

No comments. The absence of minuses is rather a plus! Review collected by and hosted on G2.com.

We have been using Brand Analytics for 3 years. We tried using an alternative system but came back to Brand Analytics because this system provides better data collection and wider analytical functionality for the same money.

Brand Analytics is used by several divisions of our bank: media relations, customer service department, sales department and others.

At media relations we use the system for both monitoring of the information field and response, and for analyzing social media and mass media. Also the system helps us to assess the effectiveness of various publications and sources.

The function of subscribing to automatically generated reports is very convenient. We set up data composition and distribution schedule (up to several times a day, if necessary). Reports are sent via e-mail, and they look like ready-made presentations.

The notification system helps us keep our finger on the pulse and learn in real time about all important publications. It is configured for each manager according to required parameters dependent on specific tasks.

It is very convenient that Brand Analytics now has a full-fledged monitoring of "classic" media: print, TV and radio. We are planning to use this system in the future as one of the tools for working with classical media. Review collected by and hosted on G2.com.

No downsights, the system is really good. Review collected by and hosted on G2.com.

Brand Analytics was created in 2012 as a branch of one of the major Russian integration companies I-Teco. It has a wide range of data collection and analysis possibilities including automatic SPAM detection, topic segmentation, visual recognition, geo analysis and benchmark dashboards. This solution also accumulates history of all public Social data from the middle of 2012.

The tool covers extensive N of Social data sources, including social networks (VK, Facebook and Instagram as well), forums and blogs, Telegram, imageboards, traditional Online media.

In Russia we has been working with BA on a N of research projects. Although initially designed as a marketing/PR analytics tool, BA is a good companion to researchers, too. The dev team keeps the tool up to date in terms of newest trends of content analysis (both text & visual), which is very useful to brands, that do not possess such technologies within their portfolio. Review collected by and hosted on G2.com.

Historical data pricing policy tend to be rather non-flexible comparing to competitors. API services may be a subject of further development in terms of both capabilities and pricing policy. Review collected by and hosted on G2.com.

Yota has been working with Brand Analytics for many years and throughout this time we have been utilizing a modern, stable and constantly evolving set of tools. Technical support is very responsive and helpful, and they are able to solve very complex and unique issues.

We like best

- Data collection from a large number of resources with minimal delay

- Convenient tools for analysis of brand mentionings

- Versatile customization of automatic tags as well as flexibility of manual tagging

- Functional "assignments" help create tickets for the efficient processing of brand mentionings and monitoring of workflows

- Speedy Technical Support Review collected by and hosted on G2.com.

The guys are on the right track. I believe that they will not fail in the future:) Review collected by and hosted on G2.com.

We chose Brand Analytics for the high quality and comprehensiveness of data collection, which is extremely important in our research work. There is a convenient analytical functionality for data processing, and it allows us to build complex queries to select a desired segment. It seems that the system was intended for data analytics initially, and at the same time it provides a high quality monitoring.

Also there is a very useful functionality, HR tag, in Brand Analytics. I have not seen anything like this in other systems. It allows us to search for employees' messages on social media by the company name indicated in their profile. This option is extremely popular in HR brand research for large employers. Review collected by and hosted on G2.com.

We still have to process some data manually. Currently no analytical system can provide full automation. Brand Analytics provides a quality data analysis and the highest degree of automation. Review collected by and hosted on G2.com.

Brand Analytics is a user-friendly system, all tools are understandable even for a new user. The BA has been developing very fast and constantly introduces new features which give new insights for our researches and brand monitoring.

I would especially mention the support of the BA-team as they are really professional and very fast in responding to our any requests, which helps us to move according to our schedule. Moreover, they are always "nearby" when we need advise or a consultation. They are flexible.

The BA constantly holds seminars and webinars, which helps its clients stay up to their developments and also creates a community from us (their clients) - thus it inspires us for new researches and ideas.

And most importantly BA helps us to resolve the issues why we use their system, I mean they give us the key to the tasks for what we decided to use them: brand monitoring and social media monitoring of the specific fields. Review collected by and hosted on G2.com.

There is nothing to dislike, there is a wish to BA to continue its developing as they are doing now! Review collected by and hosted on G2.com.

Our company cares a lot about the audience behaviour and opinion about our products and services. Brand Analytics is a perfect tool for monitoring it.

Pros of Brand Analytics are:

-Simplicity. It's really easy to use.

-We are able to see data in real-time as well as historical information. It helps us to analyze what people are saying about Aviasales in retrospect.

-What is more — we can see what people are thinking about our competitors.

-We can reply directly from the dashboard — it is a great feature, which makes Brand Analytics a perfect tool for interaction with our community.

-Also we are constantly using social media analytics and reports which can be created inside of the system. These reports are really helpful.

-The tool itself is not really expensive. Review collected by and hosted on G2.com.

The design of the website is a little bit outdated :) Review collected by and hosted on G2.com.