Brand Analytics platform enables offline media monitoring and social media monitoring in one interface. Speed is one of the crucial elements of working with social media. While using the same interface, you can switch between topics of monitoring and sources in a split second. It also allows you to create various filters and manage your team members without delays. System settings are very well thought through and don't complicate the work process, especially when there are many team members involved. Brand Analytics has a very user-friendly interface both in a web service and a mobile app. There is no such thing as a perfect monitoring system, but Brand Analytic's Client Service helps adjust the system according to the client's needs. In addition to this, Brand Analytics has all the technological capabilities of integration with various internal and external corporate systems, i.e. Helpdesks. It allows maximizing the effect of smooth work with social media. Review collected by and hosted on G2.com.

I can't think of any disadvantages per se, but Brand Analytics is quite different from the system I used before and it took time to get used to and learn how to operate. However, it's quite common when you're switching to another tool, especially so technologically advanced. And as I mentioned Brand Analytics has exceptional Client Service and colleagues helped us to make this transition as quick and smooth as possible. Review collected by and hosted on G2.com.