# Best Marketing Automation Software - Page 6

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 508

### Category Stats (Jul 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 92,900+ Authentic Reviews
- 508+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=88175&focus%5B%5D=22329&focus%5B%5D=18316&focus%5B%5D=3644)

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

**Sponsored**

### Omnisend

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-31T14%3A59%3A56Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%3Fpage%3D6&secure%5Btoken%5D=0f88ef031a632138a2b8edc6a0ff27a32503875df36d4587696c3e5b23f7d37d&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos)

### [emfluence Marketing Platform](https://www.g2.com/products/emfluence-marketing-platform/reviews)

The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

**Average Rating:** 4.3/5.0

**Total Reviews:** 95

#### How Do G2 Users Rate emfluence Marketing Platform?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind emfluence Marketing Platform?

- **Seller:** [emfluence](https://www.g2.com/sellers/emfluence)
- **Year Founded:** 2003
- **HQ Location:** Kansas City, MO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9a25b63c4e65dbc28d233ef2f67cd122be3fdd649588eb4b0b779ed8e73fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F201590%2F&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®
- **Ownership:** Private
- **Phone:** 816-472-4455

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Medium, 36% Small

#### What Are Recent G2 Reviews of emfluence Marketing Platform?

**["Robust Compliance and Streamlined B2B Marketing"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)**

**Rating:** 4.0/5.0 stars

_— Verified User in Medical Devices_

[Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)

**["Streamlined Marketing with GDPR Compliance"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)**

**Rating:** 4.5/5.0 stars

_— Landrum L._

[Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)

#### What Are G2 Users Discussing About emfluence Marketing Platform?

- [What are the benefits and drawbacks of using emfluence for your email marketing campaigns?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-emfluence-for-your-email-marketing-campaigns)
- [What is emfluence Marketing Platform used for?](https://www.g2.com/discussions/what-is-emfluence-marketing-platform-used-for)
- [What is the best marketing automation software?](https://www.g2.com/discussions/emfluence-marketing-platform-what-is-the-best-marketing-automation-software)
- [How do I choose a marketing automation platform?](https://www.g2.com/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) - 1 comment
- [What does a marketing automation platform do?](https://www.g2.com/discussions/what-does-a-marketing-automation-platform-do)

### [Magnews](https://www.g2.com/products/magnews/reviews)

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

**Average Rating:** 4.7/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Magnews?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Magnews?

- **Seller:** [MagNews](https://www.g2.com/sellers/magnews)
- **Year Founded:** 2000
- **HQ Location:** Faenza, Milano, Parigi, IT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b222dbf34f22ffca719107794455d00c60252fa762a6b63a08e0434fc22d4abd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fmagnews%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 59% Small, 35% Medium

#### What Do G2 Reviewers Say About Magnews?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **reliable data analysis** of Magnews, finding it easy to use and always up to date.
- Users find the **analytics tools** easy to use, reliable, and consistently updated for effective data analysis.
- Users praise Magnews for its **reliable data analytics** , noting ease of use and consistent updates enhance performance.
- Users praise the **reliability and ease of use** in Magnews for data management and analysis.
- Users value the **reliable delivery and data analysis** of Magnews, praising its ease of use and consistent updates.

##### Cons

- Users report a **tiny bug with the customised cancellation link** that affects usability but is not a major concern.

#### What Are Recent G2 Reviews of Magnews?

**["A versatile and efficient platform for marketing needs"](https://www.g2.com/survey_responses/magnews-review-7192689)**

**Rating:** 5.0/5.0 stars

_— Verified User in Philanthropy_

[Read full review](https://www.g2.com/survey_responses/magnews-review-7192689)

**["A platform forever"](https://www.g2.com/survey_responses/magnews-review-10940232)**

**Rating:** 5.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/magnews-review-10940232)

#### What Are G2 Users Discussing About Magnews?

- [What is Magnews used for?](https://www.g2.com/discussions/what-is-magnews-used-for)

### [Ontraport](https://www.g2.com/products/ontraport/reviews)

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

**Average Rating:** 4.5/5.0

**Total Reviews:** 246

#### How Do G2 Users Rate Ontraport?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Ontraport?

- **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport)
- **Company Website:** ontraport.com
- **Year Founded:** 2006
- **HQ Location:** Covina, CA
- **Twitter:** @Ontraport  
12,056 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef3073a235e07fc659b8c09489d5d7ea7fcba6b6c3ea4a1393d1c073f5684e56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597064%2F&secure%5Burl_type%5D=linkedin_company_website)  
97 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Professional Training & Coaching, Marketing and Advertising
- **Company Size:** 93% Small, 4% Medium

#### What Do G2 Reviewers Say About Ontraport?

_AI-generated summary from verified user reviews_

##### Pros

- Users rave about the **amazing customer support** at Ontraport, appreciating prompt assistance and knowledgeable agents.
- Users love the **amazing customer support** from Ontraport, highlighting quick, knowledgeable assistance for their needs.
- Users greatly appreciate the **exceptional customer support** of Ontraport, highlighting responsive and knowledgeable agents to assist them.
- Users find Ontraport **very user friendly and intuitive** , making it easy to navigate and utilize its features effectively.
- Users value the **powerful automation** and contact management features of Ontraport, streamlining their business processes effectively.

##### Cons

- Users find the **steep learning curve** challenging, requiring time and support to fully understand the system.
- Users find the **interface not intuitive** , leading to a steep learning curve that can be overwhelming for beginners.
- Users report **poor customer support** , particularly regarding refunds and a rigid policy that prioritizes rules over relationships.
- Users find Ontraport's **no refund policy** frustrating, especially concerning charges for unused and dormant accounts.
- Users find **contact management confusing** , especially with automatic billing and using triggers to group contacts effectively.

#### What Are Recent G2 Reviews of Ontraport?

**["Ontraport Delivers: Flexible Custom Objects and Powerful, Scalable Automation"](https://www.g2.com/survey_responses/ontraport-review-13120768)**

**Rating:** 4.5/5.0 stars

_— Ben J._

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13120768)

**["Ontraport Makes Building Pages and Sequences Easy for Small Businesses"](https://www.g2.com/survey_responses/ontraport-review-13105224)**

**Rating:** 4.0/5.0 stars

_— Leah H._

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13105224)

#### What Are G2 Users Discussing About Ontraport?

- [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments
- [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments
- [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments
- [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment

### [ActiveTrail](https://www.g2.com/products/activetrail/reviews)

ActiveTrail is a leading omnichannel marketing automation platform helping businesses create, automate, and optimize email, SMS, and WhatsApp campaigns. By leveraging customer data and behavioral triggers, it delivers highly personalized messages that boost engagement and drive sales. Easy integration with top e-commerce and CRM systems makes it accessible to all marketing teams. Trusted by over 10,000 businesses worldwide, ActiveTrail also offers exceptional, responsive customer support by phone, chat and email.

**Average Rating:** 4.4/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate ActiveTrail?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ActiveTrail?

- **Seller:** [ActiveTrail](https://www.g2.com/sellers/activetrail)
- **HQ Location:** Tel Aviv, Tel Aviv
- **Twitter:** @ActiveTrail\_com  
3,920 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5073e0a4ac81d4992e6057bfa0e1c6ff019e4a11ed46ca91c0c64ad0711526c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F769515%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 54% Small, 29% Medium

#### What Do G2 Reviewers Say About ActiveTrail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **effective contact management** in ActiveTrail, enabling tailored messaging and improved lead nurturing.
- Users find ActiveTrail's **ease of use** remarkable, thanks to its intuitive tools and simple setup process.
- Users commend the **easy setup** of ActiveTrail, finding the initial process user-friendly and efficient for campaign launches.
- Users value the **time efficiency** of ActiveTrail, streamlining workflows and dramatically reducing campaign build times for global teams.
- Users love the **efficiency of automation** in ActiveTrail, significantly speeding up global campaign workflows without coding complexity.

##### Cons

- Users report **API issues** with ActiveTrail, as automatic fields in integrations often fail to function correctly.
- Users feel that ActiveTrail has **export limitations** that may hinder those needing more complex marketing tools.
- Users feel that **high complexity** in ActiveTrail's layout may limit effectiveness for those needing advanced marketing tools.
- Users often face **integration issues** with ActiveTrail, as automatic fields may not function correctly with other systems.
- Users find the **steep learning curve** challenging, noting the need for better tutorials and guidance for new users.

#### What Are Recent G2 Reviews of ActiveTrail?

**["Streamlines B2B Marketing with Ease, But Needs Advanced Automation"](https://www.g2.com/survey_responses/activetrail-review-12477085)**

**Rating:** 4.0/5.0 stars

_— Matus B._

[Read full review](https://www.g2.com/survey_responses/activetrail-review-12477085)

**["Streamlined Email Marketing with Robust Automation"](https://www.g2.com/survey_responses/activetrail-review-12929447)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/activetrail-review-12929447)

#### What Are G2 Users Discussing About ActiveTrail?

- [What is ActiveTrail used for?](https://www.g2.com/discussions/what-is-activetrail-used-for)

### [Sales Snap](https://www.g2.com/products/sales-snap/reviews)

Sales Snap is a comprehensive marketing automation platform designed to streamline and enhance your marketing and sales processes. It offers a suite of tools that enable businesses to collect leads, manage communications, and execute targeted campaigns across multiple channels, all within a single, user-friendly interface. Key Features and Functionality: - Email Marketing: Craft personalized emails using a variety of templates or create custom designs with a drag-and-drop editor. Incorporate dynamic content to engage recipients and improve open rates. - Multi-Channel Communication: Reach your audience through emails, SMS, Viber, WhatsApp, and web push notifications, ensuring your message is delivered via their preferred platform. - Lead Generation and Management: Utilize interactive pop-ups, forms, surveys, and quizzes to capture leads. Organize and segment these leads to tailor your marketing efforts effectively. - Landing Pages: Quickly create focused landing pages to enhance user experience and drive conversions, with the ability to test and optimize performance. - Chatbot Integration: Automate customer interactions with customizable chatbots, providing instant responses and gathering valuable customer insights. - Gamification: Engage users with interactive elements like games and quizzes to increase participation and lead generation. - Marketing Automation: Automate routine marketing tasks, such as sending follow-up emails or segmenting contacts, to improve efficiency and focus on strategic initiatives. Primary Value and Solutions Provided: Sales Snap addresses the challenge of managing diverse marketing channels and customer interactions by offering an integrated platform that simplifies these processes. By automating repetitive tasks and providing tools for personalized communication, it enables businesses to enhance customer engagement, improve lead conversion rates, and ultimately increase sales. The platform's versatility and ease of use make it suitable for businesses of all sizes seeking to optimize their marketing strategies and achieve measurable results.

**Average Rating:** 4.9/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate Sales Snap?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Customization :** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sales Snap?

- **Seller:** [New Look Entertainment](https://www.g2.com/sellers/new-look-entertainment)
- **Year Founded:** 2006
- **HQ Location:** Belgrade, Serbia
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=447c3d7f47482bc4ff1a264372dbba9d6e24c68991aa6c5045a1127c9fd4e70e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsales-snap%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 76% Small, 24% Medium

#### What Do G2 Reviewers Say About Sales Snap?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Sales Snap, finding it efficient and manageable for all their needs.
- Users value the **clean automation** of Sales Snap, which enhances efficiency while keeping outreach personal and effective.
- Users highly value the **automation efficiency** of Sales Snap, enjoying fast, personal outreach and streamlined workflows.
- Users appreciate the **dedicated and responsive customer support** of Sales Snap, enhancing their overall experience and satisfaction.
- Users highlight the **excellent customer support** of Sales Snap, which enhances their email marketing experience significantly.

##### Cons

- Users note the **need for developer support** in some areas of Sales Snap, which can hinder usability and efficiency.
- Users express frustration over the **lack of customization** , wishing for more flexibility and automation in advanced features.
- Users experience **email issues** that may require support, though assistance from the Sales Snap team is reliable.
- Users find the **lack of integrations** limits customization and affects the usability of Sales Snap's advanced features.
- Users find the **learning curve steep** due to numerous features, but find support helpful in overcoming challenges.

#### What Are Recent G2 Reviews of Sales Snap?

**["Powerful and flexible marketing automation platform"](https://www.g2.com/survey_responses/sales-snap-review-13069756)**

**Rating:** 5.0/5.0 stars

_— Matija M._

[Read full review](https://www.g2.com/survey_responses/sales-snap-review-13069756)

**["Intuitive UI and Reliable Marketing Automation with Great Support"](https://www.g2.com/survey_responses/sales-snap-review-13043307)**

**Rating:** 4.5/5.0 stars

_— Anastasija B._

[Read full review](https://www.g2.com/survey_responses/sales-snap-review-13043307)

### [MobileAction](https://www.g2.com/products/mobileaction/reviews)

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate MobileAction?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind MobileAction?

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction  
6,629 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small, 41% Medium

#### What Do G2 Reviewers Say About MobileAction?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

##### Cons

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)**

**Rating:** 5.0/5.0 stars

_— Timofei O._

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

**["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### [Springbot](https://www.g2.com/products/springbot/reviews)

Springbot is the ultimate all-in-one solution for small eCommerce businesses. Our platform simplifies your marketing efforts: helping you focus on site traffic, engage with shoppers, and measure revenue throughout the entire funnel. With pre-made templates, easy drag-and-drop editors, and automated features, you can effortlessly optimize your marketing strategy. Experience the power of Springbot today and watch your eCommerce business thrive.

**Average Rating:** 4.3/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Springbot?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Springbot?

- **Seller:** [Springbot](https://www.g2.com/sellers/springbot)
- **Year Founded:** 2012
- **HQ Location:** Atlanta, GA
- **Twitter:** @springbot  
4,830 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a97acbf078aac3268b71348c63c9138dfff28e294cc02be1e0a11e3423d69e42&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2881053&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 53% Small, 42% Medium

#### What Do G2 Reviewers Say About Springbot?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Springbot, allowing quick setup and smooth operations for microservices.
- Users value the **easy integrations** of Springbot, facilitating swift setup and streamlined operations for businesses.
- Users value the **variety of features** in Springbot, catering to diverse needs and enhancing productivity.
- Users appreciate the **user-friendly interface** of Springbot, allowing for easy configuration and setup.

#### What Are Recent G2 Reviews of Springbot?

**["Valid all-rounded tool solution for small eCommerce businesses"](https://www.g2.com/survey_responses/springbot-review-9236767)**

**Rating:** 4.5/5.0 stars

_— Logistica M._

[Read full review](https://www.g2.com/survey_responses/springbot-review-9236767)

**["Spring boot for easy development and deployment"](https://www.g2.com/survey_responses/springbot-review-10613679)**

**Rating:** 5.0/5.0 stars

_— Anil B._

[Read full review](https://www.g2.com/survey_responses/springbot-review-10613679)

#### What Are G2 Users Discussing About Springbot?

- [What is Springbot used for?](https://www.g2.com/discussions/what-is-springbot-used-for) - 1 comment

### [Referrizer](https://www.g2.com/products/referrizer/reviews)

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

**Average Rating:** 4.6/5.0

**Total Reviews:** 91

#### How Do G2 Users Rate Referrizer?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Referrizer?

- **Seller:** [Referrizer](https://www.g2.com/sellers/referrizer)
- **Year Founded:** 2013
- **HQ Location:** Miami, FL
- **Twitter:** @Referrizer  
1,070 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a9b3b8aff9a117d1467a101ac039ad1f5a54713dd7af497a1bafc3158f23896&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9288030%2F&secure%5Burl_type%5D=linkedin_company_website)  
135 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner
- **Top Industries:** Health, Wellness and Fitness, Retail
- **Company Size:** 97% Small, 1% Medium

#### What Do G2 Reviewers Say About Referrizer?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective client interaction** features, enhancing customer relationships and driving positive engagement.
- Users value the **easy customer outreach** and rapid accumulation of positive reviews with excellent support from Referrizer.
- Users value the **efficient and helpful customer support** from Referrizer, enhancing their overall experience positively.
- Users appreciate the **detailed explanations** of Referrizer, finding it highly effective and featuring a supportive staff.
- Users appreciate the **ease of learning** with Referrizer, thanks to detailed explanations and supportive staff.

#### What Are Recent G2 Reviews of Referrizer?

**["Referrizer has pleasantly surprised me!"](https://www.g2.com/survey_responses/referrizer-review-8071814)**

**Rating:** 5.0/5.0 stars

_— Lynne M._

[Read full review](https://www.g2.com/survey_responses/referrizer-review-8071814)

**["Super helpful and user friendly"](https://www.g2.com/survey_responses/referrizer-review-10305898)**

**Rating:** 4.0/5.0 stars

_— Maria W._

[Read full review](https://www.g2.com/survey_responses/referrizer-review-10305898)

#### What Are G2 Users Discussing About Referrizer?

- [What is Referrizer used for?](https://www.g2.com/discussions/what-is-referrizer-used-for)

### [Xtremepush](https://www.g2.com/products/xtremepush/reviews)

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

**Average Rating:** 4.4/5.0

**Total Reviews:** 260

#### How Do G2 Users Rate Xtremepush?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 7.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Xtremepush?

- **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush)
- **Company Website:** xtremepush.com
- **Year Founded:** 2012
- **HQ Location:** Dublin
- **Twitter:** @XtremePush  
11,098 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=688d0b2c024976a47d98dc3a77f13d6be2bac8950fd42aed11b4fa24663fa4eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3334885%2F&secure%5Burl_type%5D=linkedin_company_website)  
139 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CRM Manager
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 45% Medium, 37% Small

#### What Do G2 Reviewers Say About Xtremepush?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Xtremepush's **ease of use** remarkable, praising the intuitive interface and engaged support team.
- Users appreciate the **helpful campaign management** features of Xtremepush, making targeted messaging seamless and efficient.
- Users commend the **responsive and knowledgeable customer support** of Xtremepush, appreciating their quick assistance with issues.
- Users appreciate the **user-friendly interface** of Xtremepush, finding it simple and straightforward to navigate.
- Users appreciate the **real-time analytics** of Xtremepush, enhancing campaign optimization and user engagement significantly.

##### Cons

- Users find the **user interface not intuitive** , making navigation and report reading a complex experience.
- Users find the **learning curve steep** , as advanced features and integrations require significant time and training.
- Users find **missing features** in Xtremepush, such as limited journey builder and lack of push management options.
- Users express frustration with the **limited features** of Xtremepush, including inadequate analytics and lack of essential tools.
- Users find Xtremepush's **difficult learning curve** a barrier, particularly for advanced features and analytics navigation.

#### What Are Recent G2 Reviews of Xtremepush?

**["Easy Setup and Various Options, with Potential for Improvement in UI"](https://www.g2.com/survey_responses/xtremepush-review-12369277)**

**Rating:** 5.0/5.0 stars

_— Verified User in Gambling & Casinos_

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277)

**["Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast"](https://www.g2.com/survey_responses/xtremepush-review-12369332)**

**Rating:** 5.0/5.0 stars

_— Raúl A._

[Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332)

#### What Are G2 Users Discussing About Xtremepush?

- [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for)

### [Webmecanik Automation](https://www.g2.com/products/webmecanik-automation/reviews)

Webmecanik Automation is a French marketing automation solution designed to automate the acquisition, nurturing, and retention of your contacts within a single platform, while ensuring GDPR compliance and data sovereignty. As a European alternative to American marketing solutions, it gives you full control over your data without compromising on innovation or performance. With its built-in agentic AI and advanced features, you can create personalized customer journeys, orchestrate multichannel campaigns, and optimize every interaction to generate more qualified leads, accelerate conversions, and create lasting alignment between marketing and sales. Connect all of your business applications to unify customer data at every touchpoint. Just like a CDP, you get a single, complete view of every contact, turning your data into a true growth engine.

**Average Rating:** 4.7/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Webmecanik Automation?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Webmecanik Automation?

- **Seller:** [Webmecanik](https://www.g2.com/sellers/webmecanik)
- **Year Founded:** 2015
- **HQ Location:** Annecy, FR
- **Twitter:** @Webmecanik\_FR  
2,750 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3411511c414bc7b9007b4a7c3c18b60730af5d87613ad3a8ea5ae01c55415550&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwebmecanik%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Medium

#### What Are Recent G2 Reviews of Webmecanik Automation?

**["Easy Marketing Automation for Email Campaigns, Leads, and Engagement Tracking"](https://www.g2.com/survey_responses/webmecanik-automation-review-12661205)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/webmecanik-automation-review-12661205)

**["The best way to increase your business profits"](https://www.g2.com/survey_responses/webmecanik-automation-review-7688237)**

**Rating:** 5.0/5.0 stars

_— Ayako Y._

[Read full review](https://www.g2.com/survey_responses/webmecanik-automation-review-7688237)

#### What Are G2 Users Discussing About Webmecanik Automation?

- [What is Webmecanik Automation used for?](https://www.g2.com/discussions/what-is-webmecanik-automation-used-for)

### [BuyerGenomics](https://www.g2.com/products/buyergenomics/reviews)

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate BuyerGenomics?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Customization :** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.5/10)

#### Who Is the Company Behind BuyerGenomics?

- **Seller:** [BuyerGenomics](https://www.g2.com/sellers/buyergenomics)
- **HQ Location:** New York, New York
- **Twitter:** @BuyerGenomics  
22 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741478c7996b9b363e26e62645865037a55ea74ee18162f16458fe6e540ed9cd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27236578%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 71% Small, 25% Medium

#### What Do G2 Reviewers Say About BuyerGenomics?

_AI-generated summary from verified user reviews_

##### Pros

- Users note the **significant business growth** achieved with BuyerGenomics, aligning perfectly with their budget and customer preferences.
- Users praise **effective business support** from BuyerGenomics, aligning well with budget and customer preferences for success.
- Users praise the **exceptional customer service** of BuyerGenomics, highlighting their responsiveness and support.
- Users commend the **exceptional customer service** of BuyerGenomics, enhancing their overall experience with the product.

##### Cons

- Users experience a **steep learning curve** initially, but the tool becomes beneficial with time and practice.

#### What Are Recent G2 Reviews of BuyerGenomics?

**["On of the best software for marketing"](https://www.g2.com/survey_responses/buyergenomics-review-10626304)**

**Rating:** 5.0/5.0 stars

_— priyanshu r._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-10626304)

**["Obsessed with BG on every level as it pertains to email marketing!"](https://www.g2.com/survey_responses/buyergenomics-review-8524475)**

**Rating:** 5.0/5.0 stars

_— Kristy W._

[Read full review](https://www.g2.com/survey_responses/buyergenomics-review-8524475)

#### What Are G2 Users Discussing About BuyerGenomics?

- [What is BuyerGenomics used for?](https://www.g2.com/discussions/what-is-buyergenomics-used-for)

### [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews)

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

**Average Rating:** 4.3/5.0

**Total Reviews:** 158

#### How Do G2 Users Rate Dynamics 365 Marketing?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Dynamics 365 Marketing?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 44% Medium, 32% Small

#### What Do G2 Reviewers Say About Dynamics 365 Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dynamics 365 Marketing to be **easy to use** , with a great UI that streamlines navigation and task handling.
- Users value the **robust automation capabilities** of Dynamics 365 Marketing, enhancing efficiency and streamlining marketing workflows.
- Users value the **deep integration** of Dynamics 365 Marketing within the Microsoft ecosystem, enhancing collaboration and efficiency.
- Users value the **robust analytics** in Dynamics 365 Marketing, enhancing campaign effectiveness and aligning marketing with sales outcomes.
- Users appreciate the **deep integration and comprehensive features** of Dynamics 365 Marketing, streamlining their marketing efforts efficiently.

##### Cons

- Users find the **steep learning curve** of Dynamics 365 Marketing frustrating, hindering effective onboarding and usage.
- Users experience **slow performance** with Dynamics 365 Marketing, especially when handling large datasets and complex journeys.
- Users find the **complexity** of Dynamics 365 Marketing challenging, especially for beginners needing clearer guidance and training.
- Users find **editing issues** challenging in Dynamics 365 Marketing, leading to slow onboarding and complex campaign setups.
- Users find Dynamics 365 Marketing **not intuitive** , leading to a complex experience and slow adoption across teams.

#### What Are Recent G2 Reviews of Dynamics 365 Marketing?

**["Powerful Real-Time Journeys with Some Complexity"](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12701981)**

**Rating:** 4.0/5.0 stars

_— Vahe T._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12701981)

**["Powerful Integration with Room for UI Improvement"](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12293174)**

**Rating:** 4.0/5.0 stars

_— Vikash D._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-marketing-review-12293174)

#### What Are G2 Users Discussing About Dynamics 365 Marketing?

- [Does Microsoft Dynamics have marketing automation?](https://www.g2.com/discussions/does-microsoft-dynamics-have-marketing-automation) - 3 comments
- [What is d365 marketing?](https://www.g2.com/discussions/what-is-d365-marketing) - 1 comment, 1 upvote
- [Which three capabilities are included in Dynamics 365 marketing?](https://www.g2.com/discussions/which-three-capabilities-are-included-in-dynamics-365-marketing) - 2 comments, 1 upvote
- [What are the features of Microsoft Dynamics 365?](https://www.g2.com/discussions/what-are-the-features-of-microsoft-dynamics-365) - 1 comment

### [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 145

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** www.sas.com
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Banking
- **Company Size:** 47% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies.
- Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward.
- Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies.
- Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs.
- Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns.

##### Cons

- Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex.
- Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360.
- Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses.
- Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate.
- Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Flexible integrations and support always available"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)

**["Powerful Platform for Real-Time Customer Engagement"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [Copernica](https://www.g2.com/products/copernica/reviews)

The most powerful, flexible and configurable marketing suite you can find, built for marketeers and merchants

**Average Rating:** 4.9/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Copernica?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Copernica?

- **Seller:** [Copernica](https://www.g2.com/sellers/copernica)
- **Year Founded:** 2000
- **HQ Location:** Amsterdam, Noord-Holland
- **Twitter:** @Copernica  
1,158 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e30c2f99304855a872fef678a94a12eda7857f1096034064fe9d5b95507de87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F88922&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 55% Small, 55% Medium

#### What Do G2 Reviewers Say About Copernica?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **automation capabilities** of Copernica, streamlining email marketing and enhancing communication effortlessly.
- Users appreciate the **easy-to-use interface** of Copernica, which enhances email marketing automation and customer communication.
- Users value the **free version** of Copernica, making it accessible for anyone to start email marketing.
- Users love the **powerful email marketing automation** of Copernica, benefiting from integrations and an intuitive interface.
- Users value the **quick and helpful customer support** provided by Copernica, enhancing their overall experience.

##### Cons

- Users find the **initial difficulty** with Copernica manageable, though it may require some time to learn.
- Users find Copernica's **high cost** burdensome, especially with a lack of tutorials for complex features.
- Users desire a **dedicated tab for leads** in Copernica, which would enhance their management capabilities.
- Users find the **learning curve challenging** due to limited tutorials and complexity for inexperienced users.
- Users find the **limited video resources** frustrating, especially without helpful tutorials for less experienced individuals.

#### What Are Recent G2 Reviews of Copernica?

**["Its automatic heating function for email accounts is very simple"](https://www.g2.com/survey_responses/copernica-review-8539995)**

**Rating:** 5.0/5.0 stars

_— Diane T._

[Read full review](https://www.g2.com/survey_responses/copernica-review-8539995)

**["Ultimate solution for easy communication via mails"](https://www.g2.com/survey_responses/copernica-review-8553859)**

**Rating:** 4.5/5.0 stars

_— Aditi W._

[Read full review](https://www.g2.com/survey_responses/copernica-review-8553859)

#### What Are G2 Users Discussing About Copernica?

- [What is Copernica used for?](https://www.g2.com/discussions/what-is-copernica-used-for)

### [Genoo](https://www.g2.com/products/genoo/reviews)

Marketing automation software that does what you need done: email marketing, forms, landing pages, lead nurturing, lead scoring, surveys, assessments, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them. We are honored to have recently received a Customer Service Excellence Award - because we love working with our customers to achieve the success they envision. Are you ready to leave ordinary marketing in the dust and get better results? It's time to market differently.

**Average Rating:** 4.3/5.0

**Total Reviews:** 34

#### How Do G2 Users Rate Genoo?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Customization :** 9.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Genoo?

- **Seller:** [Genoo, LLC](https://www.g2.com/sellers/genoo-llc)
- **Year Founded:** 2008
- **HQ Location:** Minneapolis, MN
- **Twitter:** @GenooMarketing  
1,154 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=deb0d3d09a4f65b65f99aa691916fcea142603dddf8df898d3b675741b55b96b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenoo-llc&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®
- **Phone:** +1 (763) 383-6081

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 47% Small, 39% Medium

#### What Do G2 Reviewers Say About Genoo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Genoo, enabling quick setup and efficient compliance for regional marketing efforts.
- Users value the **easy creation process** with Genoo, enabling quick setup for compliant, localized campaigns.
- Users appreciate the **easy setup** of Genoo, enabling quick compliance and efficient regional campaign creation.
- Users find Genoo's **Email Marketing** highly effective for managing emails, scores, and surveys seamlessly.
- Users value the **flexibility in custom call flow setup** , effectively catering to diverse business requirements.

##### Cons

- Users find Genoo's **limited customization** frustrating, as it restricts the creation of specific regional KPIs for marketing needs.
- Users dislike Genoo's **standardized KPI library** which limits customization for regional business goals, complicating KPI calculations.

#### What Are Recent G2 Reviews of Genoo?

**["Robust Marketing Automation with Compliance at Its Core"](https://www.g2.com/survey_responses/genoo-review-12287727)**

**Rating:** 4.0/5.0 stars

_— Kendall G._

[Read full review](https://www.g2.com/survey_responses/genoo-review-12287727)

**["Seamlessly Manages Leads, Needs Improved Scoring"](https://www.g2.com/survey_responses/genoo-review-12930520)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/genoo-review-12930520)

#### What Are G2 Users Discussing About Genoo?

- [What is Genoo used for?](https://www.g2.com/discussions/what-is-genoo-used-for)

- [‹ Prev‹ Prev](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=5&us_state=1#product-list)
- [1](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&us_state=1#product-list)
- [2](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=2&us_state=1#product-list)
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- [4](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=4&us_state=1#product-list)
- [5](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=5&us_state=1#product-list)
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- [8](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=8&us_state=1#product-list)
- [9](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=9&us_state=1#product-list)
- [10](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=10&us_state=1#product-list)
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- [33](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=33&us_state=1#product-list)
- [34](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=34&us_state=1#product-list)
- [Next ›Next ›](/categories/marketing-automation?budget=1&hubs_content-cta=product-tabs__content-features-single-title&hubs_content=www.hubspot.es%25252525252Fproducts%25252525252Fservice&language=korean&order=g2_score&page=7&us_state=1#product-list)

Spotlight Categories

[Workforce Management Software](https://www.g2.com/categories/workforce-management)

[Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

[Pricing Software](https://www.g2.com/categories/pricing)

[Demo Automation Software](https://www.g2.com/categories/demo-automation)

[Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms)

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[Browse Marketing Automation Themes](/categories/marketing-automation/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated July 10, 2025

Marketing automation software helps businesses streamline and scale their marketing efforts by automating campaigns, workflows, or tasks across multiple channels. These platforms serve as a centralized marketing database to enable teams to create segmented, personalized, and timely marketing experiences for customers or prospects based on customer interaction data. These marketing automation tools should ideally support omnichannel marketing engagement across email, SMS, WhatsApp, social media, direct mail, digital advertising, and more.

A key component of marketing automation tools is the ability to create highly personalized journeys based on user behavior, preferences, and lifecycle stage. By leveraging dynamic content, segmentation, and behavioral triggers, marketers can tailor messages to individual users in real time. This level of personalization improves engagement and conversion rates by reaching customers through the right channel at the right time.

Marketing automation products often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [social media management software](https://www.g2.com/categories/social-media-mgmt), [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms), and [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). While marketing automation tools do include [email marketing](https://www.g2.com/categories/email-marketing) features, products in G2's Marketing Automation category are excluded from the Email Marketing software category, which houses tools that primarily address automation in the email channel.

To qualify for inclusion in the Marketing Automation category, a product must:

- Automate two or more of the following workflows: email, social media, SMS, and digital ads
- Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting
- Act as a central marketing database for marketing information and interactions
- Allow dynamic segmentation of marketing campaign targets
- Contact targets across multiple channels after specific actions, triggers, or periods of time
- Generate forms and landing pages to collect prospect information
- Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and campaign return-on-investment (ROI)
- Provide personalization features to tailor marketing campaigns based on customer behavior
- Integrate with sales or marketing software such as CRM, CDP, or e-commerce platforms
- Not be categorized in the email marketing software category — products must cater to multiple channels, including email marketing

Show More

* * *

## How Do You Choose the Right Marketing Automation Software?

### What You Should Know About Marketing Automation Software

### What is Marketing Automation Software?

Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation.

The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing.

With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information.

Key Benefits of Marketing Automation Software

- Measure campaigns to optimize, justify, and prioritize initiatives
- Reduce time spent administering marketing programs and completing tasks
- Improve close rates with timely and relevant engagement
- Boost brand and messaging consistency across campaigns and channels via templates and standards
- Shorten sales cycles with quicker response times
- Customize marketing to each customer’s needs
- Create scheduled and automated activities for around-the-clock engagement without manual effort

### Why Use Marketing Automation Software?

Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies.

Key Business Problems Solved with Marketing Automation Software

- Create more targeted, well-informed content
- Provide overall message direction based on customer data
- Customize messaging across a customer base
- Personalize messaging without manual entry
- Reduce staffing and labor costs

### Who Uses Marketing Automation Software?

Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy.

**Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

**Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content.

### Kinds of Marketing Automation Software

Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution:

**Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies.

**Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads.

**Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on.

**B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently.

B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging.

### Marketing Automation Software Features

**Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter.

A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need.

**Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived.

**Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead.

**Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well.

**Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase.

**Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc.

Many marketing automation software tools will also offer the following features: 

- [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement)
- [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising)
- [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing)
- [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization)
- [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics)
- [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening)
- [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting)
- [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b)
- [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c)
- [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking)

### Trends Related to Marketing Automation Software

**Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc.

### Potential Issues with Marketing Automation Software

**Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business.

### Software and Services Related to Marketing Automation Software

[**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand.

Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data.

[**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign.

[**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.