I like how simple HCL Unica is. It is intuitive and fast, with a very quick learning curve. It allows me to reach a larger audience in a very straightforward way. I also like that it works correctly just by pressing the buttons that intuitively make sense, without having to delve much. Review collected by and hosted on G2.com.

Well, a version per application would be a better alternative, since the web version doesn't work, it's not as optimized, and nowadays we use mobile for everything all the time. Review collected by and hosted on G2.com.