Best Marketing Automation Software - Page 6

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 996

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,200+ Authentic Reviews
  • 996+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 8.9/10)
  • Customization : 7.5/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.7/10 (Category avg: 8.5/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zeta Marketing Platform, enjoying intuitive features and seamless navigation.
  • Users commend Zeta Marketing Platform for its exceptional customer support, ensuring smooth collaboration and efficient problem resolution.
  • Users commend the intuitive interface and comprehensive features of Zeta Marketing Platform for efficient campaign management.
  • Users appreciate the intuitive interface and efficient tools of Zeta Marketing Platform, enhancing their campaign building experience.
  • Users benefit from improved performance results with quick campaign management and effective email strategies on Zeta.
Cons
  • Users find the learning curve challenging, finding the dynamic personalization features complicated and overwhelming for newcomers.
  • Users experience slow loading speeds and poor search functionality, complicating campaign management and audience comparison.
  • Users find the missing features of Zeta Marketing Platform limit its usability and overall experience.
  • Users find the complex usability of Zeta Marketing Platform to be overwhelming and challenging, especially for newcomers.
  • Users find the Zeta Marketing Platform's poor usability due to its complex and outdated interface, hindering effective navigation.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

Referrizer

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

Average Rating: 4.6/5.0

Total Reviews: 91

How Do G2 Users Rate Referrizer?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Referrizer?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Health, Wellness and Fitness, Retail
  • Company Size: 97% Small, 1% Medium

What Do G2 Reviewers Say About Referrizer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficient and helpful customer support of Referrizer, enhancing their business engagement efforts.
  • Users appreciate the ease of use in Referrizer, benefiting from its helpful support and quick review accumulation.
  • Users value the helpful customer support and easy communication with customers, enhancing business engagement and reviews.
  • Users appreciate the easy customer interaction and effective incentives from Referrizer, enhancing repeat business and reviews.
  • Users love the ease of reaching past customers and generating positive reviews with Referrizer's customer support.

What Are Recent G2 Reviews of Referrizer?

What Are G2 Users Discussing About Referrizer?

RESUL

RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement. Customer Data Platform Rated 100% by the CDP Institute, RESUL’s built-in CDP offers: • Extensive out-of-the-box API library and streamlined custom data connection • Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data • Holistic data consolidation, deduplication, enrichment, and activation process • Intuitive segmentation workflow (large-scale segment generation in minutes) • Streamlined real-time trigger creation • Flexible attribute management, persona creation, and lead scoring • Progressive profiling for evolving, 360° customer view • Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler Genie RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible. • Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation. • AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization. • AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting • GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization • AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment Orchestration & Personalization RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys. • Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns • Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes • Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs) • Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities • Built-in template builder for landing pages, emails, forms, and more Analytics RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers. • Campaign reports and channel-specific metrics with no protracted delay before availability • Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more • Multi-layered ROI attribution insights and audience digital journey patterns • Predictive and prescriptive analytics (e.g., campaign improvement, profile competition) Security & Compliance RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times. • Holistic data, system, application, and infrastructure security • AES 256-bit encryption and SHA-256 tokenization • Data geofencing • Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility • Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more. • Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands. • GDPR, HIPAA, CCPA compliant

Average Rating: 4.5/5.0

Total Reviews: 33

How Do G2 Users Rate RESUL?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.9/10)
  • Customization : 9.4/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind RESUL?

Who Uses This Product?

  • Top Industries: Banking
  • Company Size: 36% Small, 27% Large

What Do G2 Reviewers Say About RESUL?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of RESUL, allowing efficient management of marketing campaigns from one platform.
  • Users benefit from the intuitive interface of RESUL, which simplifies navigation and enhances overall user experience.
  • Users value RESUL for its time-saving campaign templates, significantly accelerating their go-to-market efforts and enhancing workflow.
  • Users commend RESUL for its exceptional customer support, ensuring seamless setup and effective communication assistance 24/7.
  • Users commend the easy setup of RESUL, facilitating a smooth onboarding experience and efficient integration with existing tools.
Cons
  • Users experience a steep learning curve with RESUL due to hidden features and slow setup processes.
  • Users experience slow performance with RESUL, as lag and loading times disrupt workflows despite strong overall functionality.
  • Users note the inefficient access to advanced features in RESUL, leading to slow load times and hindered workflows.
  • Users face integration issues with RESUL, often requiring extra setup and lacking API support in some situations.
  • Users experience slow loading times for reports in RESUL, disrupting workflow and timely decision-making.

What Are Recent G2 Reviews of RESUL?

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Ontraport

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Core Value Proposition: Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Who Should Use Ontraport: Ontraport is built for marketing, sales and operations teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core Features and Capabilities: Ontraport's CRM and contact management gives teams a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines. Marketing automation spans email and SMS with behavioral triggers, lead routing, and attribution reporting. Payments and ecommerce tools include order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center. Dynamic CMS provides no-code tools for building websites, landing pages, membership sites, online courses, and customer portals. A shared inbox centralizes customer communications across channels for support and sales teams, while the AI Assistant runs inside automations to segment contacts, personalize messaging, and route communications automatically. Reporting and analytics tools track campaign performance, revenue attribution, and contact-level activity history. Integrations and Access: Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

Average Rating: 4.5/5.0

Total Reviews: 256

How Do G2 Users Rate Ontraport?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind Ontraport?

  • Seller: Ontraport
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Covina, CA
  • LinkedIn® Page: www.linkedin.com
    83 employees on LinkedIn®
  • Phone: +1 (855) 668-7276

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Professional Training & Coaching, Marketing and Advertising
  • Company Size: 92% Small, 5% Medium

What Do G2 Reviewers Say About Ontraport?

AI-generated summary from verified user reviews

Pros
  • Users praise the amazing customer support of Ontraport, highlighting its responsiveness and helpfulness with immediate assistance.
  • Users rave about Ontraport's amazing customer support, noting responsive and knowledgeable agents that enhance their experience.
  • Users appreciate the exceptional customer support of Ontraport, highlighting their responsiveness and effective assistance during setup.
  • Users find Ontraport to be very user-friendly, enhancing their experience with efficient CRM and intuitive setup assistance.
  • Users value the automation capabilities of Ontraport, streamlining their email marketing and client interaction tracking.
Cons
  • Users find the steep learning curve of Ontraport challenging, particularly with triggers and grouping contacts.
  • Users find the learning curve steep and interface not always intuitive, making navigation and features challenging at times.
  • Users find poor customer support frustrating, especially when dealing with issues like rigid refund policies and learning curves.
  • Users find Ontraport's rigid billing policy frustrating, particularly regarding refunds for unused services and automatic charges.
  • Users find managing triggers and groups confusing, complicating their experience despite liking other aspects of Ontraport.

What Are Recent G2 Reviews of Ontraport?

What Are G2 Users Discussing About Ontraport?

Spotler Mail+

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate Spotler Mail+?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Spotler Mail+?

  • Seller: Spotler Group
  • Year Founded: 2001
  • HQ Location: Rotterdam, South Holland, Netherlands
  • LinkedIn® Page: www.linkedin.com
    186 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Spotler Mail+?

AI-generated summary from verified user reviews

Pros
  • Users commend the user-friendly interface of Spotler Mail+, making email marketing intuitive and efficient.
  • Users love the powerful tools and user-friendly interface of Spotler Mail+ for efficient email marketing.
  • Users value the efficiency of Spotler Mail+ for streamlining their email marketing and enhancing targeting success.
  • Users value the automation capabilities of Spotler Mail+, enhancing targeting and streamlining marketing processes effectively.
  • Users appreciate the automation features of Spotler Mail+, enhancing personalized email marketing and campaign management.
Cons
  • Users note a bit of a learning curve initially, as the multitude of functions can be overwhelming.
  • Users find the template organization messy and not intuitive, making email design a frustrating experience.
  • Users are disappointed by the deliverability tools and lack of pricing flexibility, impacting their overall satisfaction with Spotler Mail+.
  • Users report performance issues with Spotler Mail+, including freezing during image uploads and delays in designing emails.
  • Users experience poor customer support, often facing delays in responses which can lead to frustration.

What Are Recent G2 Reviews of Spotler Mail+?

What Are G2 Users Discussing About Spotler Mail+?

Webmecanik Automation

Webmecanik Automation is a French marketing automation solution designed to automate the acquisition, nurturing, and retention of your contacts within a single platform, while ensuring GDPR compliance and data sovereignty. As a European alternative to American marketing solutions, it gives you full control over your data without compromising on innovation or performance. With its built-in agentic AI and advanced features, you can create personalized customer journeys, orchestrate multichannel campaigns, and optimize every interaction to generate more qualified leads, accelerate conversions, and create lasting alignment between marketing and sales. Connect all of your business applications to unify customer data at every touchpoint. Just like a CDP, you get a single, complete view of every contact, turning your data into a true growth engine.

Average Rating: 4.7/5.0

Total Reviews: 14

How Do G2 Users Rate Webmecanik Automation?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Webmecanik Automation?

Who Uses This Product?

  • Company Size: 50% Small, 36% Medium

What Are Recent G2 Reviews of Webmecanik Automation?

What Are G2 Users Discussing About Webmecanik Automation?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 7.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CRM Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Xtremepush, praising its straightforward UI and effective multichannel engagement.
  • Users value the ease of use of Xtremepush, enhancing multichannel engagement and simplifying campaign management.
  • Users commend Xtremepush for its professional customer support, enhancing campaign engagement and user experience significantly.
  • Users value the clear and useful analytics of Xtremepush, enhancing campaign effectiveness and engagement insights.
  • Users appreciate the easy creation capabilities of Xtremepush, enabling seamless multichannel engagement and personalized campaigns.
Cons
  • Users note the lack of Polish language support and limited push preview features, impacting their experience with Xtremepush.
  • Users find the learning curve challenging, requiring time to adjust to Xtremepush's numerous features and options.
  • Users are frustrated by missing features in Xtremepush, which hinder usability and impact campaign efficiency.
  • Users find the limited features of Xtremepush frustrating, particularly regarding analytics and campaign setup delays.
  • Users find Xtremepush has difficult learning curves, especially with complex segmentation and hard-to-read reports.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

Average Rating: 4.2/5.0

Total Reviews: 163

How Do G2 Users Rate Dynamics 365 Marketing?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Dynamics 365 Marketing?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT
  • Phone: +1 (877) 276-2464

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 42% Medium, 34% Small

What Do G2 Reviewers Say About Dynamics 365 Marketing?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Dynamics 365 Marketing, simplifying campaign creation and enhancing overall efficiency.
  • Users value the robust automation capabilities of Dynamics 365 Marketing, streamlining processes and enhancing workflow efficiency.
  • Users value the seamless integrations of Dynamics 365 Marketing, enhancing collaboration and providing a unified customer experience.
  • Users value the analytics capabilities of Dynamics 365 Marketing, appreciating the ease of access and unified reporting.
  • Users value the effective email marketing tools of Dynamics 365 Marketing, enabling targeted communication and seamless integration.
Cons
  • Users find the steep learning curve of Dynamics 365 Marketing challenging, impacting the ease of running email campaigns.
  • Users experience slow performance with Dynamics 365 Marketing, especially with complex automations and simple edits, hindering quick tasks.
  • Users find the platform complex and not very user-friendly, especially for beginners with steep learning curves.
  • Users report editing issues with Dynamics 365 Marketing, including slow performance and complex interface for making changes.
  • Users find the user interface non-intuitive, making it challenging for new users to navigate and utilize effectively.

What Are Recent G2 Reviews of Dynamics 365 Marketing?

What Are G2 Users Discussing About Dynamics 365 Marketing?

ExpertSender

ExpertSender is a stable, high deliverability customer data platform that helps eCommerce stores to grow their revenue with marketing automation across email, SMS, mobile, web and chat channels. We provide advanced data-driven customer segmentation, RFM analysis, dynamic message personalization and dedicated support for all our customers. We've been in the business for over 14 years and deliver over 20 billion messages a year for over 1,000 brands worldwide.    We operate worldwide with offices in Gdańsk (HQ), Beijing and São Paulo. ExpertSender is an active member of several initiatives and organizations that define and promote best practices in marketing. ExpertSender is also a Silver Microsoft Partner, is ISO 27001 certified and fully GDPR compliant. Please feel free to contact us and ask about more! ExpertSender Team

Average Rating: 4.6/5.0

Total Reviews: 58

How Do G2 Users Rate ExpertSender?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind ExpertSender?

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 70% Small, 21% Medium

What Do G2 Reviewers Say About ExpertSender?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support provided by ExpertSender, highlighting the knowledgeable and proactive assistance from their reps.
  • Users highly value the powerful automation features of ExpertSender, which simplify campaign management and enhance targeting.
  • Users value the comprehensive features and exceptional support from ExpertSender, enhancing their email marketing success significantly.
  • Users value the advanced automation capabilities of ExpertSender, enhancing their marketing efficiency and effectiveness.
  • Users appreciate the intuitive interface of ExpertSender, which simplifies campaign management and enhances targeting precision.
Cons
  • Users find the limited templates in ExpertSender restricting, affecting their ability to create diverse marketing content.
  • Users express disappointment over the lack of SMTP relay support, limiting their email campaign management options.
  • Users find the expertise required for using ExpertSender challenging due to its limitations and weak automation features.
  • Users find ExpertSender's missing automation features and lack of report template saving frustrating compared to competitors.
  • Users find the time-consuming process of migrating older email messages to the new editor frustrating and inefficient.

What Are Recent G2 Reviews of ExpertSender?

What Are G2 Users Discussing About ExpertSender?

HCL Unica

HCL Unica+ helps enterprise marketing teams transform customer signals into next-best experiences, powered by AI they govern and delivered seamlessly across every channel. While most platforms in this category are SaaS-only, Unica+ offers flexible deployment options, including on-premises, private cloud, hybrid, and SaaS. This enables organizations with data residency and sovereignty requirements to keep customer data within their own environments while personalizing experiences using their complete data sets, rather than limiting personalization to only the data permitted to leave their infrastructure. A canonical data model and identity resolution capabilities bring together customer, engagement, transactional, and journey data into a persistent customer record. Real-time and enterprise-scale batch processing operate on the same platform, ensuring decisions are informed by both live customer behavior and large-scale modeling. Unica+ integrates with CRM, commerce, service, digital, and campaign systems, including enterprise data infrastructure such as Snowflake. MaxAI, the platform's agentic AI layer, is already in production, featuring nine specialist marketing agents and an orchestrator that work within existing workflows. It transforms plain-language briefs into audience logic, campaign flows, and creative variants, while validating them against eligibility, compliance, and offer rules before launch. Predictive models identify customer propensity, value, and churn risk, while embedded decisioning determines the most relevant audience, offer, channel, message, and moment for each customer. Early adopters have reported up to 80% less time spent on campaign creation and up to 90% shorter campaign cycle times, freeing up valuable time for testing, targeting, and continuous iteration. Rather than managing campaigns in isolation, Unica+ coordinates execution across channels. Offers, frequency, and communication cadence are orchestrated across digital channels, including email, SMS, push, and web; conversational channels, including WhatsApp and RCS; and physical and assisted channels, including contact centers, direct mail, kiosks, and ATMs. Governance extends across data, infrastructure, and AI, allowing organizations to bring their own models, maintain PII guardrails and policy controls, and ensure decisions remain auditable and explainable. Customer data is not used to train public models. A single platform instance supports both high-volume B2C customer journeys and B2B account-based marketing programs, including account and lead scoring and multi-stakeholder nurturing across extended buying cycles. HCL Unica+ is particularly well suited to regulated organizations with data sovereignty requirements across industries such as banking, insurance, telecommunications, healthcare, retail, and travel and hospitality. It is designed for enterprises managing large audiences, complex segmentation requirements, and customer journeys spanning both digital and physical channels. Developed by HCLSoftware, the software division of HCLTech, HCL Unica+ also has a publicly published product roadmap. The platform is best suited to enterprises with sophisticated marketing requirements and may be less suitable for smaller teams looking for a lightweight, out-of-the-box solution.

Average Rating: 4.2/5.0

Total Reviews: 119

How Do G2 Users Rate HCL Unica?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind HCL Unica?

  • Seller: HCL Technologies
  • Year Founded: 1999
  • HQ Location: Noida, Uttar Pradesh
  • LinkedIn® Page: www.linkedin.com
    258,955 employees on LinkedIn®
  • Ownership: NSE - National Stock Exchange of India
  • Total Revenue (USD mm): $706,760

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Large, 26% Medium

What Do G2 Reviewers Say About HCL Unica?

AI-generated summary from verified user reviews

Pros
  • Users commend the automation efficiency of HCL Unica, enhancing productivity and enabling data-driven decision-making.
  • Users praise the automation features of HCL Unica for streamlining operations and enhancing strategic creativity.
  • Users find that HCL Unica significantly improves customer engagement through effective segmentation and personalized campaign management.
  • Users appreciate the responsive customer support of HCL Unica, aiding them in optimizing their marketing efforts effectively.
  • Users value the engagement efficiency of HCL Unica, enhancing customer interactions and driving better marketing outcomes.
Cons
  • Users find that HCL Unica requires significant technical expertise for setup, making the initial process quite challenging.
  • Users find the learning curve steep for HCL Unica, requiring significant time and tech expertise for setup.
  • Users criticize HCL Unica for its inefficient interface, which can hinder navigation and overall user experience.
  • Users report that HCL Unica's interface is not intuitive, making navigation challenging for beginners and affecting usability.
  • Users find the time-consuming setup of HCL Unica challenging, requiring significant effort and technical expertise.

What Are Recent G2 Reviews of HCL Unica?

What Are G2 Users Discussing About HCL Unica?

Regal

Regal helps businesses transform their customer experience with AI Agents. Regal helps businesses build, improve and manage AI Agents for CX. We're the only voice AI platform that treats conversations as part of your customer journey, not a separate channel. We have deep contact center experience, tools that let any team build complex AI Agents for CX, and a track record of improving customer lifetime value. For instance, our Unified Customer Profile allows businesses to understand real-time customer intent signals and automatically tailors multi-touch inbound and outbound interactions with a blend of AI Agents and your human agents. Regal supports over 200 leading brands including Toyota, Google, Kin Insurance, Ro, and Coursera. Regal is based in NYC and is backed by $83M from leading investors including Emergence Capital, Founder Collective and Homebrew.

Average Rating: 4.7/5.0

Total Reviews: 45

How Do G2 Users Rate Regal?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.4/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Regal?

Who Uses This Product?

  • Top Industries: Insurance, Hospital & Health Care
  • Company Size: 76% Medium, 20% Small

What Do G2 Reviewers Say About Regal?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Regal, which simplifies communication and enhances operational efficiency.
  • Users praise Regal for its user-friendly interface and powerful features, simplifying communication and boosting productivity.
  • Users enjoy Regal for its user-friendly interface, simplifying workflows and enhancing overall communication efficiency in call center operations.
  • Users appreciate the outstanding customer support from Regal, ensuring prompt assistance and quick resolution of inquiries.
  • Users commend Regal.ai's efficiency, enhancing outreach, productivity, and conversion rates within their teams.
Cons
  • Users face a steep learning curve with Regal due to complex data and overwhelming reporting features.
  • Users find Regal's reporting capabilities inadequate and lacking crucial real-time metrics for effective agent management.
  • Users find Regal's limited features on the admin side hinder progress, though improvements are expected over time.
  • Users find the complexity of Regal's implementation and advanced workflows challenging, impacting efficiency and user experience.
  • Users face missing features in Regal, particularly on the admin side, hindering full functionality and efficiency.

What Are Recent G2 Reviews of Regal?

Encharge

Encharge helps small businesses and startups to grow their revenue by sending behavior-based emails and automating repetitive tasks across the whole customer journey. 2,000 companies, from solopreneurs to some of the most promising and successful startups like Landbot, rely on Encharge for their email marketing and marketing automation needs.

Average Rating: 4.7/5.0

Total Reviews: 367

How Do G2 Users Rate Encharge?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 8.8/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Encharge?

  • Seller: Encharge
  • Year Founded: 2018
  • HQ Location: Oborishte, BG
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Marketing and Advertising, Education Management
  • Company Size: 92% Small, 4% Medium

What Do G2 Reviewers Say About Encharge?

AI-generated summary from verified user reviews

Pros
  • Users find Encharge's interface to be very easy to use, appreciating its clear documentation and responsive support.
  • Users value the automation efficiency of Encharge, enjoying seamless management of customer journeys and email workflows.
  • Users highlight the intuitive interface of Encharge, making it easy to navigate and create effective workflows.
  • Users appreciate the powerful automation features of Encharge, enabling quick setup and flexibility for complex workflows.
  • Users find Encharge's easy setup and intuitive interface simplifies their transition from Mailchimp, enhancing their email marketing experience.
Cons
  • Users experience a learning curve with Encharge, particularly when familiarizing themselves with advanced workflows and customization.
  • Users express frustration over missing native in-app messaging and slow segment processing, among other feature limitations.
  • Users feel frustrated by the limited selection of templates and integrations in Encharge, hindering customization.
  • Users find the limited features of Encharge, such as outdated templates and integrations, frustrating and hindering.
  • Users highlight limited integrations with Encharge, wishing for more native options to enhance functionality and ease of use.

What Are Recent G2 Reviews of Encharge?

What Are G2 Users Discussing About Encharge?

Total Expert

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial services organizations. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies.

Average Rating: 4.5/5.0

Total Reviews: 173

How Do G2 Users Rate Total Expert?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Total Expert?

  • Seller: Total Expert
  • Company Website:
  • Year Founded: 2012
  • HQ Location: St. Louis Park, US
  • LinkedIn® Page: www.linkedin.com
    253 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Financial Services, Banking
  • Company Size: 72% Medium, 19% Large

What Do G2 Reviewers Say About Total Expert?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Lead Management, enabling seamless integration and customization for their needs.
  • Users value the exceptional customer support from TotalExpert, enhancing their experience and simplifying complex operational issues.
  • Users appreciate the helpfulness of Lead Management, facilitating client relationships and enhancing loan tracking efficiency.
  • Users value the seamless integrations of Total Expert, enhancing workflows and centralizing marketing and sales data effectively.
  • Users value the automation efficiency of Total Expert, enhancing engagement and streamlining processes effortlessly.
Cons
  • Users find the learning curve steep due to complex setup and overwhelming options, hindering initial usage.
  • Users find the interface not intuitive, leading to difficulties in navigation and usability of features.
  • Users feel that customer support can be slow and sometimes limited, impacting their overall experience with the product.
  • Users find the limited customization frustrating, especially for email content and lead capture apps.
  • Users find the missing features like email design and reporting limits frustrating for effective lead management.

What Are Recent G2 Reviews of Total Expert?

What Are G2 Users Discussing About Total Expert?

Leadfwd

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

Average Rating: 4.4/5.0

Total Reviews: 56

How Do G2 Users Rate Leadfwd?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadfwd?

  • Seller: LeadFWD
  • Year Founded: 2006
  • HQ Location: Staten Island, NY
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 60% Small, 32% Medium

What Do G2 Reviewers Say About Leadfwd?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Leadfwd, appreciating its intuitive setup and efficient navigation for marketing tasks.
  • Users value the effective lead generation capabilities of Leadfwd, facilitating targeted outreach and efficient prospecting.
  • Users praise Leadfwd for its seamless automation, facilitating effortless outreach and effective lead generation on LinkedIn.
  • Users find the initial setup intuitive and fast, allowing easy onboarding for effective LinkedIn prospecting.
  • Users value Leadfwd's email deliverability and warm-up features, ensuring effective outreach and successful campaign execution.
Cons
  • Users experience slow performance with Leadfwd, particularly when handling large datasets or multitasking on projects.
  • Users find the cluttered UI sometimes impacts reporting, leading to a less effective user experience.
  • Users note the difficult setup of LeadFwd, requiring detailed technical knowledge before enjoying its impressive results.
  • Users experience editing difficulties due to slow load times with large datasets, causing lag and freezes during use.
  • Users often face editing issues due to slow load times for large datasets, causing lag and freezing problems.

What Are Recent G2 Reviews of Leadfwd?

What Are G2 Users Discussing About Leadfwd?

MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 114

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 40% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users find MobileAction's platform incredibly easy to use, streamlining daily tasks and enhancing overall workflow.
  • Users value MobileAction for its seamless integration and responsive support, enhancing campaign optimization and performance review.
  • Users find the seamless integration of ASA and ASO tools in MobileAction incredibly efficient for campaign management.
  • Users highlight the responsive and proactive customer support of MobileAction, enhancing their overall campaign optimization experience.
  • Users find MobileAction's seamless integration of ASO and ASA tools essential for efficient app marketing and performance tracking.
Cons
  • Users face a notable learning curve as they familiarize themselves with ASO metrics and the product's robust features.
  • Users feel the interface has limited features, making it challenging to access specific segments or custom reports effectively.
  • Users note data inaccuracy in metrics and creative tab details, which occasionally leads to confusion in analysis.
  • Users note a difficult learning curve for newcomers to ASO, which requires time to effectively utilize MobileAction's features.
  • Users find the pricing of MobileAction to be expensive, particularly impacting smaller developers and startups.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025