Mapp Marketing Cloud
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.
Average Rating: 3.9/5.0
Total Reviews: 66
How Do G2 Users Rate Mapp Marketing Cloud?
- Has the product been a good partner in doing business?: 7.8/10 (Category avg: 8.9/10)
- Customization : 5.2/10 (Category avg: 8.4/10)
- Performance and Reliability: 6.5/10 (Category avg: 8.7/10)
- Workflow Capability: 6.7/10 (Category avg: 8.5/10)
Who Is the Company Behind Mapp Marketing Cloud?
- Seller: Mapp Digital
- Year Founded: 2016
- HQ Location: London, GB
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Twitter: @Mapp_Digital
6,055 Twitter followers -
LinkedIn® Page: www.linkedin.com
416 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 44% Medium, 39% Large
What Do G2 Reviewers Say About Mapp Marketing Cloud?
AI-generated summary from verified user reviews
Pros
- Users appreciate the strong and practical data insights of Mapp Marketing Cloud, enhancing efficiency without overwhelming complexity.
- Users appreciate the time-saving automation tools of Mapp Marketing Cloud, finding them efficient and easy to use.
- Users appreciate the automation efficiency of Mapp Marketing Cloud, finding it saves time and simplifies processes.
- Users appreciate the time-saving automation features of Mapp Marketing Cloud, enhancing efficiency in marketing strategies.
- Users appreciate the clean and practical interface of Mapp Marketing Cloud, enhancing user experience with intuitive automation tools.
Cons
- Users find the difficult setup of Mapp Marketing Cloud challenging, especially due to its steep learning curve and unclear documentation.
- Users find the insufficient guidance leads to a steep learning curve and confusion with advanced features in Mapp Marketing Cloud.
- Users find the lack of clear documentation and steep learning curve a challenge when using Mapp Marketing Cloud.
- Users find the steep learning curve of Mapp Marketing Cloud challenging, especially with unclear documentation and complex features.
- Users find the non-intuitive features of Mapp Marketing Cloud challenging, leading to a frustrating learning curve.
What Are Recent G2 Reviews of Mapp Marketing Cloud?
"Clean, Practical Automation with Strong Data Insights"
Rating: 4.0/5.0 stars
— Sanaul K.
"Mapp Marketing Cloud Makes Cross-Channel Automation and Targeting Effortless"
Rating: 4.0/5.0 stars
— Verified User in Marketing and Advertising

