Best Marketing Automation Software - Page 6

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 713

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 94,300+ Authentic Reviews
  • 713+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Klaviyo, Attentive, and Customer.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo&focus%5B%5D=attentive&focus%5B%5D=customer-io)

Magnews

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Magnews?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Magnews?

  • Seller: MagNews
  • Year Founded: 2000
  • HQ Location: Faenza, Milano, Parigi, IT
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Magnews?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the reliable data analysis of Magnews, enhancing their experience with consistent updates and ease of use.
  • Users value the reliable analytics tools of Magnews, commending their ease of use and consistent updates.
  • Users admire the reliable data analytics of Magnews, benefiting from its ease of use and regular updates.
  • Users value the easy-to-use data management of Magnews, ensuring reliable delivery and up-to-date analysis.
  • Users value the reliable delivery and data analysis of Magnews, appreciating its ease of use and frequent updates.
Cons
  • Users experience a minor bug with the customised cancellation link that can disrupt their workflow.

What Are Recent G2 Reviews of Magnews?

What Are G2 Users Discussing About Magnews?

HCL Unica

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.

Average Rating: 4.2/5.0

Total Reviews: 119

How Do G2 Users Rate HCL Unica?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.7/10 (Category avg: 8.5/10)

Who Is the Company Behind HCL Unica?

  • Seller: HCL Technologies
  • Year Founded: 1999
  • HQ Location: Noida, Uttar Pradesh
  • Twitter: @hcltech
    425,043 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    258,955 employees on LinkedIn®
  • Ownership: NSE - National Stock Exchange of India

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Large, 26% Medium

What Do G2 Reviewers Say About HCL Unica?

AI-generated summary from verified user reviews

Pros
  • Users commend the automation efficiency of HCL Unica, enhancing productivity and enabling data-driven decision-making.
  • Users praise the automation features of HCL Unica for streamlining operations and enhancing strategic creativity.
  • Users find that HCL Unica significantly improves customer engagement through effective segmentation and personalized campaign management.
  • Users appreciate the responsive customer support of HCL Unica, aiding them in optimizing their marketing efforts effectively.
  • Users value the engagement efficiency of HCL Unica, enhancing customer interactions and driving better marketing outcomes.
Cons
  • Users find that HCL Unica requires significant technical expertise for setup, making the initial process quite challenging.
  • Users criticize HCL Unica for its inefficient interface, which can hinder navigation and overall user experience.
  • Users find the learning curve steep for HCL Unica, requiring significant time and tech expertise for setup.
  • Users report that HCL Unica's interface is not intuitive, making navigation challenging for beginners and affecting usability.
  • Users find the time-consuming setup of HCL Unica challenging, requiring significant effort and technical expertise.

What Are Recent G2 Reviews of HCL Unica?

What Are G2 Users Discussing About HCL Unica?

Referrizer

The World's Most Advanced Marketing Automation Platform to Empower Your Local Business. Get more clients, maximize referrals, and improve your customer retention with our FREE TRIAL account. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more. Signup for FREE (No credit card required).

Average Rating: 4.6/5.0

Total Reviews: 91

How Do G2 Users Rate Referrizer?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Referrizer?

  • Seller: Referrizer
  • Year Founded: 2013
  • HQ Location: Miami, FL
  • Twitter: @Referrizer
    1,070 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    141 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Health, Wellness and Fitness, Retail
  • Company Size: 97% Small, 1% Medium

What Do G2 Reviewers Say About Referrizer?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficient and helpful customer support of Referrizer, enhancing their business engagement efforts.
  • Users appreciate the ease of use in Referrizer, benefiting from its helpful support and quick review accumulation.
  • Users value the helpful customer support and easy communication with customers, enhancing business engagement and reviews.
  • Users appreciate the easy customer interaction and effective incentives from Referrizer, enhancing repeat business and reviews.
  • Users love the ease of reaching past customers and generating positive reviews with Referrizer's customer support.

What Are Recent G2 Reviews of Referrizer?

What Are G2 Users Discussing About Referrizer?

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience. Key Features and Functionality: - Personalized Customer Journeys: Design and automate tailored customer experiences across various channels, including email, social media, and events, using AI-driven insights to deliver the right message at the right time. - Lead Management and Scoring: Identify, nurture, and prioritize leads effectively with automated lead scoring models, ensuring that sales teams focus on the most promising prospects. - Event Management: Plan, promote, and manage both virtual and in-person events seamlessly, from registration to post-event analytics, enhancing attendee engagement and tracking event success. - Integration with Microsoft Ecosystem: Leverage native integration with Microsoft Dynamics 365 Sales, Power BI, and Teams to create a unified workflow, facilitating collaboration and data sharing across departments. - Advanced Analytics and AI Insights: Utilize built-in analytics and AI capabilities to gain a 360-degree view of customer interactions, measure campaign performance, and make data-driven decisions to optimize marketing strategies. Primary Value and Solutions Provided: Dynamics 365 Marketing empowers businesses to deliver personalized and timely marketing messages, fostering stronger customer relationships and increasing conversion rates. By automating routine tasks and providing deep insights into customer behavior, it enables marketing teams to operate more efficiently and effectively. The platform's integration with the broader Microsoft ecosystem ensures a cohesive approach to customer engagement, breaking down silos between sales, marketing, and service departments. Ultimately, Dynamics 365 Marketing helps organizations enhance their marketing ROI by delivering targeted campaigns that resonate with their audience.

Average Rating: 4.2/5.0

Total Reviews: 161

How Do G2 Users Rate Dynamics 365 Marketing?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 8.9/10)
  • Customization : 7.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.1/10 (Category avg: 8.5/10)

Who Is the Company Behind Dynamics 365 Marketing?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • Twitter: @microsoft
    13,091,739 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 43% Medium, 33% Small

What Do G2 Reviewers Say About Dynamics 365 Marketing?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use in Dynamics 365 Marketing, simplifying campaign creation and enhancing overall efficiency.
  • Users value the robust automation capabilities of Dynamics 365 Marketing, streamlining processes and enhancing workflow efficiency.
  • Users value the seamless integrations of Dynamics 365 Marketing, enhancing collaboration and providing a unified customer experience.
  • Users value the analytics capabilities of Dynamics 365 Marketing, appreciating the ease of access and unified reporting.
  • Users value the effective email marketing tools of Dynamics 365 Marketing, enabling targeted communication and seamless integration.
Cons
  • Users find the steep learning curve of Dynamics 365 Marketing challenging, impacting the ease of running email campaigns.
  • Users experience slow performance with Dynamics 365 Marketing, especially with complex automations and simple edits, hindering quick tasks.
  • Users find the platform complex and not very user-friendly, especially for beginners with steep learning curves.
  • Users report editing issues with Dynamics 365 Marketing, including slow performance and complex interface for making changes.
  • Users find the user interface non-intuitive, making it challenging for new users to navigate and utilize effectively.

What Are Recent G2 Reviews of Dynamics 365 Marketing?

What Are G2 Users Discussing About Dynamics 365 Marketing?

Webmecanik Automation

Webmecanik Automation is a French marketing automation solution designed to automate the acquisition, nurturing, and retention of your contacts within a single platform, while ensuring GDPR compliance and data sovereignty. As a European alternative to American marketing solutions, it gives you full control over your data without compromising on innovation or performance. With its built-in agentic AI and advanced features, you can create personalized customer journeys, orchestrate multichannel campaigns, and optimize every interaction to generate more qualified leads, accelerate conversions, and create lasting alignment between marketing and sales. Connect all of your business applications to unify customer data at every touchpoint. Just like a CDP, you get a single, complete view of every contact, turning your data into a true growth engine.

Average Rating: 4.7/5.0

Total Reviews: 15

How Do G2 Users Rate Webmecanik Automation?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.6/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Webmecanik Automation?

  • Seller: Webmecanik
  • Year Founded: 2015
  • HQ Location: Annecy, FR
  • Twitter: @Webmecanik_FR
    2,750 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 47% Small, 40% Medium

What Are Recent G2 Reviews of Webmecanik Automation?

What Are G2 Users Discussing About Webmecanik Automation?

Spotler Mail+

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate Spotler Mail+?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
  • Customization : 7.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 6.5/10 (Category avg: 8.5/10)

Who Is the Company Behind Spotler Mail+?

Who Uses This Product?

  • Who Uses This: Marketing Manager, Director
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 50% Small, 41% Medium

What Do G2 Reviewers Say About Spotler Mail+?

AI-generated summary from verified user reviews

Pros
  • Users commend the user-friendly interface of Spotler Mail+, making email marketing intuitive and efficient.
  • Users love the powerful tools and user-friendly interface of Spotler Mail+ for efficient email marketing.
  • Users value the efficiency of Spotler Mail+ for streamlining their email marketing and enhancing targeting success.
  • Users value the automation capabilities of Spotler Mail+, enhancing targeting and streamlining marketing processes effectively.
  • Users appreciate the automation features of Spotler Mail+, enhancing personalized email marketing and campaign management.
Cons
  • Users note a bit of a learning curve initially, as the multitude of functions can be overwhelming.
  • Users find the template organization messy and not intuitive, making email design a frustrating experience.
  • Users are disappointed by the deliverability tools and lack of pricing flexibility, impacting their overall satisfaction with Spotler Mail+.
  • Users report performance issues with Spotler Mail+, including freezing during image uploads and delays in designing emails.
  • Users experience poor customer support, often facing delays in responses which can lead to frustration.

What Are Recent G2 Reviews of Spotler Mail+?

What Are G2 Users Discussing About Spotler Mail+?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 7.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 7.6/10 (Category avg: 8.5/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • Twitter: @XtremePush
    11,098 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CRM Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Xtremepush, praising its straightforward UI and effective multichannel engagement.
  • Users value the ease of use of Xtremepush, enhancing multichannel engagement and simplifying campaign management.
  • Users commend Xtremepush for its professional customer support, enhancing campaign engagement and user experience significantly.
  • Users appreciate the user-friendly interface of Xtremepush, finding it simple and straightforward to navigate.
  • Users value the clear and useful analytics of Xtremepush, enhancing campaign effectiveness and engagement insights.
Cons
  • Users note the lack of Polish language support and limited push preview features, impacting their experience with Xtremepush.
  • Users find the learning curve challenging, requiring time to adjust to Xtremepush's numerous features and options.
  • Users are frustrated by missing features in Xtremepush, which hinder usability and impact campaign efficiency.
  • Users find the limited features of Xtremepush frustrating, particularly regarding analytics and campaign setup delays.
  • Users find Xtremepush has difficult learning curves, especially with complex segmentation and hard-to-read reports.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

MobileAction

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance. Trusted by leading brands including Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, MobileAction delivers the visibility and control required for global app growth.

Average Rating: 4.4/5.0

Total Reviews: 113

How Do G2 Users Rate MobileAction?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.3/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.0/10 (Category avg: 8.5/10)

Who Is the Company Behind MobileAction?

  • Seller: MobileAction
  • Year Founded: 2013
  • HQ Location: San Francisco, California, United States
  • Twitter: @MobileAction
    6,629 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    107 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Games
  • Company Size: 47% Small, 41% Medium

What Do G2 Reviewers Say About MobileAction?

AI-generated summary from verified user reviews

Pros
  • Users find MobileAction's platform incredibly easy to use, streamlining daily tasks and enhancing overall workflow.
  • Users value MobileAction for its seamless integration and responsive support, enhancing campaign optimization and performance review.
  • Users find the seamless integration of ASA and ASO tools in MobileAction incredibly efficient for campaign management.
  • Users highlight the responsive and proactive customer support of MobileAction, enhancing their overall campaign optimization experience.
  • Users find MobileAction's seamless integration of ASO and ASA tools essential for efficient app marketing and performance tracking.
Cons
  • Users express a lack of information on performance improvement and competitor insights within MobileAction's platform.
  • Users feel the interface has limited features, making it challenging to access specific segments or custom reports effectively.
  • Users find the user interface challenging, especially newcomers, often leading to a steep learning curve.
  • Users find certain ad metrics confusing and the creative tab inconsistencies diminish the overall effectiveness of MobileAction.
  • Users note data inaccuracy in metrics and creative tab details, which occasionally leads to confusion in analysis.

What Are Recent G2 Reviews of MobileAction?

What Are G2 Users Discussing About MobileAction?

Leadfwd

Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.

Average Rating: 4.4/5.0

Total Reviews: 55

How Do G2 Users Rate Leadfwd?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
  • Customization : 8.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.8/10 (Category avg: 8.5/10)

Who Is the Company Behind Leadfwd?

  • Seller: LeadFWD
  • Year Founded: 2006
  • HQ Location: Staten Island, NY
  • Twitter: @INBOX25
    1,969 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 59% Small, 32% Medium

What Do G2 Reviewers Say About Leadfwd?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Leadfwd, appreciating its intuitive setup and efficient navigation for marketing tasks.
  • Users value the effective lead generation capabilities of Leadfwd, facilitating targeted outreach and efficient prospecting.
  • Users praise Leadfwd for its seamless automation, facilitating effortless outreach and effective lead generation on LinkedIn.
  • Users find the initial setup intuitive and fast, allowing easy onboarding for effective LinkedIn prospecting.
  • Users value Leadfwd's email deliverability and warm-up features, ensuring effective outreach and successful campaign execution.
Cons
  • Users experience slow performance with Leadfwd, particularly when handling large datasets or multitasking on projects.
  • Users find the cluttered UI sometimes impacts reporting, leading to a less effective user experience.
  • Users note the difficult setup of LeadFwd, requiring detailed technical knowledge before enjoying its impressive results.
  • Users experience editing difficulties due to slow load times with large datasets, causing lag and freezes during use.
  • Users often face editing issues due to slow load times for large datasets, causing lag and freezing problems.

What Are Recent G2 Reviews of Leadfwd?

What Are G2 Users Discussing About Leadfwd?

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions. Designed for marketing, customer experience and digital engagement teams, SAS Customer Intelligence 360 helps organizations build stronger customer relationships by delivering the right message, offer or experience at the right time. Marketers can create and activate audiences, orchestrate omnichannel customer journeys, manage communications across digital and offline channels, and optimize engagement using AI, analytics and real-time decisioning. Unlike traditional marketing clouds, SAS Customer Intelligence 360 uses a flexible hybrid data architecture that allows organizations to access and activate customer data where it resides, whether in the cloud, on premises or within existing MarTech solutions. This approach reduces data movement, simplifies integrations and helps organizations maximize the value of their existing technology investments. The platform provides marketers with a comprehensive view of customer behavior by combining online and offline interactions, digital activity, customer attributes and business data. Embedded AI, analytics and decision intelligence help organizations identify audiences, personalize engagement, determine next-best actions and continuously optimize customer experiences at scale. Whether modernizing legacy MarTech, enhancing an existing marketing ecosystem or pursuing a composable customer engagement strategy, organizations use SAS Customer Intelligence 360 to improve customer acquisition, retention, loyalty and lifetime value through more relevant and meaningful customer interactions.

Average Rating: 4.4/5.0

Total Reviews: 145

How Do G2 Users Rate SAS Customer Intelligence 360?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 8.9/10)
  • Customization : 8.1/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.1/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.6/10 (Category avg: 8.5/10)

Who Is the Company Behind SAS Customer Intelligence 360?

  • Seller: SAS Institute Inc.
  • Company Website:
  • Year Founded: 1976
  • HQ Location: Cary, NC
  • Twitter: @SASsoftware
    60,863 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15,122 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Banking
  • Company Size: 46% Medium, 34% Large

What Do G2 Reviewers Say About SAS Customer Intelligence 360?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use in SAS Customer Intelligence 360, enhancing their data management and analysis experience.
  • Users value the comprehensive insights offered by SAS Customer Intelligence 360, enhancing their marketing strategies and engagement.
  • Users value the advanced analytics of SAS Customer Intelligence 360, enhancing campaign effectiveness and audience targeting.
  • Users appreciate the comprehensive customer mapping features of SAS Customer Intelligence 360 for understanding customer interactions.
  • Users value the flexibility and automation of SAS Customer Intelligence 360 for creating tailored marketing strategies.
Cons
  • Users face a steep learning curve, finding the interface complex and requiring time to navigate effectively.
  • Users often face integration issues with SAS Customer Intelligence 360, making setup and data manipulation challenging.
  • Users find the product expensive, which affects their overall perception and willingness to invest in the software.
  • Users find the difficult setup of SAS Customer Intelligence 360 challenging, requiring training and time to fully integrate.
  • Users find the complexity of SAS Customer Intelligence 360 challenging, requiring additional training and support for effective use.

What Are Recent G2 Reviews of SAS Customer Intelligence 360?

What Are G2 Users Discussing About SAS Customer Intelligence 360?

Copernica

The most powerful, flexible and configurable marketing suite you can find, built for marketeers and merchants

Average Rating: 4.9/5.0

Total Reviews: 11

How Do G2 Users Rate Copernica?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Copernica?

  • Seller: Copernica
  • Year Founded: 2000
  • HQ Location: Amsterdam, Noord-Holland
  • Twitter: @Copernica
    1,158 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    35 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 55% Medium, 55% Small

What Do G2 Reviewers Say About Copernica?

AI-generated summary from verified user reviews

Pros
  • Users value the email marketing automation features of Copernica, appreciating its user-friendly interface and robust integrations.
  • Users value the user-friendly automation features of Copernica, enhancing email marketing and customer communication effortlessly.
  • Users love the free version of Copernica, making email marketing accessible for everyone and easy to use.
  • Users highlight the powerful email marketing automation of Copernica, praising its integrations and intuitive interface.
  • Users praise the quick and helpful customer support of Copernica, enhancing their overall experience significantly.
Cons
  • Users find the initial difficulty of using Copernica manageable over time, with practice making it easier to navigate.
  • Users find Copernica quite expensive, and some features are difficult to grasp without available tutorials.
  • Users desire a dedicated tab for leads which would enhance their management and organization capabilities in Copernica.
  • Users find the steep learning curve of Copernica challenging, especially without available tutorials for beginners.
  • Users find the limited video resources unhelpful for navigating complex features, especially for less experienced users.

What Are Recent G2 Reviews of Copernica?

What Are G2 Users Discussing About Copernica?

Springbot

Springbot is the ultimate all-in-one solution for small eCommerce businesses. Our platform simplifies your marketing efforts: helping you focus on site traffic, engage with shoppers, and measure revenue throughout the entire funnel. With pre-made templates, easy drag-and-drop editors, and automated features, you can effortlessly optimize your marketing strategy. Experience the power of Springbot today and watch your eCommerce business thrive.

Average Rating: 4.3/5.0

Total Reviews: 19

How Do G2 Users Rate Springbot?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.9/10)
  • Customization : 9.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 8.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.2/10 (Category avg: 8.5/10)

Who Is the Company Behind Springbot?

  • Seller: Springbot
  • Year Founded: 2012
  • HQ Location: Atlanta, GA
  • Twitter: @springbot
    4,830 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 53% Small, 42% Medium

What Do G2 Reviewers Say About Springbot?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Springbot, allowing quick setup and smooth configuration for microservices.
  • Users value the easy integrations of Springbot, enabling quick setup and seamless microservice deployment.
  • Users love the variety of features Springbot offers, catering to every aspect of their development needs.
  • Users value the user-friendly setup of Springbot, enabling smooth transitions to active microservices effortlessly.

What Are Recent G2 Reviews of Springbot?

What Are G2 Users Discussing About Springbot?

Genoo

Marketing automation software that does what you need done: email marketing, forms, landing pages, lead nurturing, lead scoring, surveys, assessments, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them. We are honored to have recently received a Customer Service Excellence Award - because we love working with our customers to achieve the success they envision. Are you ready to leave ordinary marketing in the dust and get better results? It's time to market differently.

Average Rating: 4.3/5.0

Total Reviews: 34

How Do G2 Users Rate Genoo?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.9/10)
  • Customization : 9.7/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.2/10 (Category avg: 8.7/10)
  • Workflow Capability: 9.4/10 (Category avg: 8.5/10)

Who Is the Company Behind Genoo?

  • Seller: Genoo, LLC
  • Year Founded: 2008
  • HQ Location: Minneapolis, MN
  • Twitter: @GenooMarketing
    1,154 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®
  • Phone: +1 (763) 383-6081

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 47% Small, 39% Medium

What Do G2 Reviewers Say About Genoo?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Genoo, facilitating quick, compliant campaign setup without technical expertise.
  • Users appreciate the easy creation process of Genoo, enabling quick setup and compliant regional campaign launches.
  • Users value the easy setup of Genoo, enabling quick compliance and campaign creation in a matter of days.
  • Users find Genoo's email marketing effective for managing scores and surveys seamlessly and efficiently.
  • Users appreciate the flexibility in custom call flows, adapting easily to their specific business needs.
Cons
  • Users are frustrated by the limited customization in Genoo's KPI library, requiring manual calculations for regional goals.
  • Users dislike Genoo's standardized KPI library, which hinders the creation of custom regional KPIs for their goals.

What Are Recent G2 Reviews of Genoo?

What Are G2 Users Discussing About Genoo?

ExpertSender

ExpertSender is a stable, high deliverability customer data platform that helps eCommerce stores to grow their revenue with marketing automation across email, SMS, mobile, web and chat channels. We provide advanced data-driven customer segmentation, RFM analysis, dynamic message personalization and dedicated support for all our customers. We've been in the business for over 14 years and deliver over 20 billion messages a year for over 1,000 brands worldwide.    We operate worldwide with offices in Gdańsk (HQ), Beijing and São Paulo. ExpertSender is an active member of several initiatives and organizations that define and promote best practices in marketing. ExpertSender is also a Silver Microsoft Partner, is ISO 27001 certified and fully GDPR compliant. Please feel free to contact us and ask about more! ExpertSender Team

Average Rating: 4.6/5.0

Total Reviews: 57

How Do G2 Users Rate ExpertSender?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 8.9/10)
  • Customization : 8.9/10 (Category avg: 8.4/10)
  • Performance and Reliability: 9.8/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.9/10 (Category avg: 8.5/10)

Who Is the Company Behind ExpertSender?

  • Seller: ExpertSender
  • Year Founded: 2009
  • HQ Location: Gdańsk, PL
  • Twitter: @expertsender
    1,214 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 72% Small, 20% Medium

What Do G2 Reviewers Say About ExpertSender?

AI-generated summary from verified user reviews

Pros
  • Users value the exceptional customer support provided by ExpertSender, highlighting the knowledgeable and proactive assistance from their reps.
  • Users highly value the powerful automation features of ExpertSender, which simplify campaign management and enhance targeting.
  • Users value the comprehensive features and exceptional support from ExpertSender, enhancing their email marketing success significantly.
  • Users value the advanced automation capabilities of ExpertSender, enhancing their marketing efficiency and effectiveness.
  • Users appreciate the intuitive interface of ExpertSender, which simplifies campaign management and enhances targeting precision.
Cons
  • Users find the limited templates in ExpertSender restricting, affecting their ability to create diverse marketing content.
  • Users express disappointment over the lack of SMTP relay support, limiting their email campaign management options.
  • Users find the expertise required for using ExpertSender challenging due to its limitations and weak automation features.
  • Users find ExpertSender's missing automation features and lack of report template saving frustrating compared to competitors.
  • Users find the time-consuming process of migrating older email messages to the new editor frustrating and inefficient.

What Are Recent G2 Reviews of ExpertSender?

What Are G2 Users Discussing About ExpertSender?

Lead Management

Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial services organizations. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone—in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, credit unions, and insurance companies.

Average Rating: 4.5/5.0

Total Reviews: 157

How Do G2 Users Rate Lead Management?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 8.9/10)
  • Customization : 7.6/10 (Category avg: 8.4/10)
  • Performance and Reliability: 7.9/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind Lead Management?

  • Seller: Total Expert
  • Company Website:
  • Year Founded: 2012
  • HQ Location: St. Louis Park, US
  • Twitter: @totalexpertinc
    1,362 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    253 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Financial Services, Banking
  • Company Size: 73% Medium, 18% Large

What Do G2 Reviewers Say About Lead Management?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Lead Management, enabling seamless integration and customization for their needs.
  • Users value the seamless integrations of Total Expert, enhancing workflows and centralizing marketing and sales data effectively.
  • Users value the exceptional customer support from TotalExpert, enhancing their experience and simplifying complex operational issues.
  • Users find the easy setup of Total Expert makes navigating options and building campaigns a breeze.
  • Users value the automation efficiency of Total Expert, enhancing engagement and streamlining processes effortlessly.
Cons
  • Users find the interface not intuitive, leading to difficulties in navigation and usability of features.
  • Users find the learning curve steep due to complex setup and overwhelming options, hindering initial usage.
  • Users feel that customer support can be slow and sometimes limited, impacting their overall experience with the product.
  • Users face integration issues with Total Expert, noting some lack robustness and struggles with rate alerts.
  • Users find the limited customization frustrating, especially for email content and lead capture apps.

What Are Recent G2 Reviews of Lead Management?

What Are G2 Users Discussing About Lead Management?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025