# Best Enterprise Marketing Automation Software - Page 3

## How Many Marketing Automation Software Products Does G2 Track?

**Total Products under this Category:** 509

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Marketing Automation Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 93,000+ Authentic Reviews
- 509+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Automation Software
 ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=340&focus%5B%5D=20732&focus%5B%5D=43119&focus%5B%5D=419&focus%5B%5D=19432&focus%5B%5D=30396&focus%5B%5D=112089)

Highlighted products: HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), Braze, Insider One, Adobe Marketo Engage, Birdeye, Netcore Customer Engagement Platform, and Evam.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=birdeye&focus%5B%5D=netcore-customer-engagement-platform&focus%5B%5D=evam&segment=enterprise)

**Sponsored**

### Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-04T12%3A54%3A35Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=159454&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fenterprise%3Fpage%3D3&secure%5Btoken%5D=5a7d20a676496c7721e12b35a28323487c332ea51a954e01cf7cdfdfda42c9a3&secure%5Burl%5D=https%3A%2F%2Fwww.signitic.com%2Fen%2Fcontact&secure%5Burl_type%5D=custom_url)

### [OneSignal](https://www.g2.com/products/onesignal/reviews)

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notifications, in-app messaging, SMS, Apple's Live Activities, and other channels via Webhooks. The platform is fast and easy for Developers to set up, and features an intuitive interface so Marketers are empowered to send messages without additional developer time. In addition to offering critical integrations, OneSignal also features an open API to allow greater messaging flexibility.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,210

#### How Do G2 Users Rate OneSignal?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind OneSignal?

- **Seller:** [OneSignal](https://www.g2.com/sellers/onesignal)
- **Company Website:** www.onesignal.com
- **Year Founded:** 2014
- **HQ Location:** San Mateo, California
- **Twitter:** @onesignal  
5,546 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe20299d5af7ab13f987a78c9418499809285f06941ea36896bdbbed88c96e2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6424376%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Engineer, CEO
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 52% Small, 24% Medium

#### What Do G2 Reviewers Say About OneSignal?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of OneSignal, finding setup and segmentation processes simple and efficient.
- Users value the **reliability and ease of use** of OneSignal for effective notification management and targeting.
- Users love the **easy setup and rich notification features** of OneSignal, enhancing engagement across multiple platforms.
- Users find the **easy setup** of OneSignal simplifies push notifications compared to traditional email campaigns.
- Users love the **seamless automation** of OneSignal, enabling quick and personalized communication effortlessly.

##### Cons

- Users note a **lack of advanced features** in OneSignal, particularly in the free version compared to paid plans.
- Users feel the **learning curve is steep** , wishing for clearer tips and simpler setup for advanced features.
- Users find OneSignal lacking in **advanced features** , as many options are restricted to paid plans.
- Users note that the service can get **expensive** as additional features and customizations often require paid plans.
- Users find the setup process **not intuitive** , wishing for clearer tips and easier methods for advanced features.

#### What Are Recent G2 Reviews of OneSignal?

**["Very nice"](https://www.g2.com/survey_responses/onesignal-review-12977679)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-12977679)

**["Complete package - covers everything and eliminates complexity"](https://www.g2.com/survey_responses/onesignal-review-13193354)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/onesignal-review-13193354)

#### What Are G2 Users Discussing About OneSignal?

- [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) - 4 comments, 4 upvotes

### [Sugar Market](https://www.g2.com/products/sugar-market/reviews)

Sugar Market is marketing automation that helps teams create campaigns faster, engage prospects across channels, and deliver better leads to sales. Marketers can build emails, landing pages, and forms with no-code tools, then use insights to personalize outreach and predict which leads are most likely to convert. With Sugar Market, you can streamline campaign creation, improve lead quality, and prove marketing’s impact with clear reporting.

**Average Rating:** 4.2/5.0

**Total Reviews:** 216

#### How Do G2 Users Rate Sugar Market?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 7.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sugar Market?

- **Seller:** [SugarAI](https://www.g2.com/sellers/sugarai)
- **Year Founded:** 2004
- **HQ Location:** Cupertino, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e1bd8f21728ff6dc10cd57d44fb253d9aab32e296ddc23af0d3f1996bafb6e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17345%2F&secure%5Burl_type%5D=linkedin_company_website)  
570 employees on LinkedIn®
- **Phone:** +1 (408) 454-6900

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Director of Marketing
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Medium, 39% Small

#### What Do G2 Reviewers Say About Sugar Market?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** with Sugar Market, enjoying intuitive tools that simplify complex marketing tasks.
- Users appreciate the **seamless CRM integration** of Sugar Market, enhancing lead management with synchronized marketing history.
- Users appreciate the **excellent customer support** of Sugar Market, making their experience straightforward and hassle-free.
- Users appreciate the **easy setup** of Sugar Market, enhancing their experience and efficiency in marketing tasks.
- Users value the **automation efficiency** of Sugar Market, which enhances prioritization and streamlines the marketing process.

##### Cons

- Users often find the **complexity** of Sugar Market frustrating, particularly with its dated UI and steep learning curve.
- Users find the **steep learning curve** and complex UI challenging, hindering their overall experience with Sugar Market.
- Users find Sugar Market to be a **time-consuming tool** , requiring excessive clicks and causing frustration during navigation.
- Users experience **editing issues** with sluggish performance and a dated interface, complicating their workflow and efficiency.
- Users face **integration issues** with Sugar Market, finding the process complicated and sometimes problematic with other platforms.

#### What Are Recent G2 Reviews of Sugar Market?

**["Reliable CRM with Extensive Automation"](https://www.g2.com/survey_responses/sugar-market-review-12349498)**

**Rating:** 4.0/5.0 stars

_— Elmo H._

[Read full review](https://www.g2.com/survey_responses/sugar-market-review-12349498)

**["Robust Marketing Suite with Intuitive Analytics"](https://www.g2.com/survey_responses/sugar-market-review-12322952)**

**Rating:** 4.5/5.0 stars

_— AMAN K._

[Read full review](https://www.g2.com/survey_responses/sugar-market-review-12322952)

#### What Are G2 Users Discussing About Sugar Market?

- [What is Sugar Market used for?](https://www.g2.com/discussions/what-is-sugar-market-used-for)

### [Freshsales](https://www.g2.com/products/freshsales/reviews)

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,199

#### How Do G2 Users Rate Freshsales?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Freshsales?

- **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks)
- **Year Founded:** 2010
- **HQ Location:** San Mateo, CA
- **Twitter:** @FreshworksInc  
19,020 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f531480627d021846a1bab97814f28776888079b40b7e07b52045e7d1e35c99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshworks-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,505 employees on LinkedIn®
- **Ownership:** NASDAQ: FRSH

#### Who Uses This Product?

- **Who Uses This:** CEO, Business Development Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 68% Small, 27% Medium

#### What Do G2 Reviewers Say About Freshsales?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Freshsales, finding it user-friendly and intuitive for managing tasks.
- Users love the **user-friendly interface and extensive features** of Freshsales, enhancing their overall experience and efficiency.
- Users find Freshsales to be a **helpful CRM tool** that effectively tracks business development leads and deals.
- Users appreciate the **responsive customer support** of Freshsales, enhancing their experience with seamless onboarding and guidance.
- Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate across devices.

##### Cons

- Users find **missing features** in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies.
- Users find Freshsales to have **limited features** that hinder workflow management and overall user experience, prompting consideration of alternatives.
- Users find **configuration complexities** and limited reporting capabilities in Freshsales, impacting their overall CRM experience.
- Users find the **learning curve steep** , particularly with reporting and automated workflows in Freshsales.
- Users find the **limited customization** options frustrating, particularly with reporting and adding custom fields.

#### What Are Recent G2 Reviews of Freshsales?

**["Streamlined CRM, Needs Better Customization"](https://www.g2.com/survey_responses/freshsales-review-12865168)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12865168)

**["A Practical CRM for Managing Leads and Customer Interactions"](https://www.g2.com/survey_responses/freshsales-review-12946886)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886)

#### What Are G2 Users Discussing About Freshsales?

- [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote
- [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments
- [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment
- [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote
- [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment

### [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews)

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

**Average Rating:** 4.2/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Sailthru by Marigold?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Customization :** 7.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Sailthru by Marigold?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®
- **Ownership:** NYSE: ZETA

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager
- **Top Industries:** Publishing, Retail
- **Company Size:** 61% Medium, 21% Small

#### What Do G2 Reviewers Say About Sailthru by Marigold?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management.
- Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement.
- Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences.
- Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels.
- Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences.

##### Cons

- Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru.
- Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome.
- Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support.
- Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge.
- Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru.

#### What Are Recent G2 Reviews of Sailthru by Marigold?

**["Transformative Personalization, Needs UX Enhancement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)**

**Rating:** 4.0/5.0 stars

_— Stuessy B._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)

**["Advanced Personalization and Predictive Analytics That Drive Engagement"](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)

#### What Are G2 Users Discussing About Sailthru by Marigold?

- [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for)
- [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru)
- [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management)
- [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit)
- [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru)

### [Klaviyo](https://www.g2.com/products/klaviyo/reviews)

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 1,312

#### How Do G2 Users Rate Klaviyo?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Customization :** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Klaviyo?

- **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo)
- **Company Website:** www.klaviyo.com
- **Year Founded:** 2012
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @klaviyo  
22,042 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,983 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 81% Small, 16% Medium

#### What Do G2 Reviewers Say About Klaviyo?

_AI-generated summary from verified user reviews_

##### Pros

- Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others.
- Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns.
- Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue.
- Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms.
- Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers.

##### Cons

- Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners.
- Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features.
- Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support.
- Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management.
- Users experience **poor customer support** , with limited access and slow response times, especially on the free plan.

#### What Are Recent G2 Reviews of Klaviyo?

**["Easy-to-Use Platform for Email Marketing Automation"](https://www.g2.com/survey_responses/klaviyo-review-12959044)**

**Rating:** 4.0/5.0 stars

_— Mohd danish K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044)

**["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)**

**Rating:** 4.5/5.0 stars

_— Tejas K._

[Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916)

#### What Are G2 Users Discussing About Klaviyo?

- [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments
- [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments
- [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote
- [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments
- [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm)

### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 938

#### How Do G2 Users Rate Constant Contact Advanced Automation?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Constant Contact Advanced Automation?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,147 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Constant Contact Advanced Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient.
- Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently.
- Users love the **automation features** of Constant Contact, making email management effortless during busy times.
- Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly.
- Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing.

##### Cons

- Users find that the **limited customization** options hinder their ability to fully tailor the automation features.
- Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities.
- Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics.
- Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality.
- Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**["Simple, All-in-One Marketing Platform with Easy Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)

**["Easy Set-Up, Multi-Domain Capability"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)

#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for)
- [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment
- [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments

### [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews)

RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies.

**Average Rating:** 4.7/5.0

**Total Reviews:** 333

#### How Do G2 Users Rate RD Station Marketing?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind RD Station Marketing?

- **Seller:** [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae)
- **Year Founded:** 2010
- **HQ Location:** Florianopolis, SC
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c6ff8dfa33532c874035537678268ef73b759b9266ce82f6ae6e9e99a34994b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frd-station%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Analista de Marketing, Analista de marketing
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 61% Small, 36% Medium

#### What Do G2 Reviewers Say About RD Station Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly.
- Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone.
- Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient.
- Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform.
- Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform.

##### Cons

- Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow.
- Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs.
- Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs.
- Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets.
- Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging.

#### What Are Recent G2 Reviews of RD Station Marketing?

**["All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics"](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)

**["Automation and Emails Facilitate Lead Generation"](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)**

**Rating:** 4.5/5.0 stars

_— Robsôn B._

[Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12346521)

### [HCL Unica](https://www.g2.com/products/hcl-unica/reviews)

The HCL Software Unica Suite is an enterprise class, integrated cloud native marketing platform that delivers precision marketing at scale. Unica’s unique goal based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing goals such as revenue targets, increased wallet share, customer loyalty and much more. With fully integrated nine key modules and in-built optimization, the platform provides marketing practitioners end to end marketing capabilities to engage and deliver highly personalized customer experience across a wide variety of outbound, inbound, social and AdTech channels – direct mail, email, SMS, Push, WhatsApp, website, call center, IVR mobile, ATM, Kiosk, POS, LinkedIn, Google AdManager and Facebook. It simplifies the execution of complex marketing programs with a business-friendly UI/UX and seamlessly integrates with home grown and third-party martech applications. Unica can be deployed through Docker framework or natively, on premise or on any cloud of your choice. This leading marketing automation solution is highly scalable, robust and secure, while providing a single marketing system of record to implement omni-channel marketing strategies.

**Average Rating:** 4.2/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate HCL Unica?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind HCL Unica?

- **Seller:** [HCL Technologies](https://www.g2.com/sellers/hcl-technologies)
- **Year Founded:** 1999
- **HQ Location:** Noida, Uttar Pradesh
- **Twitter:** @hcltech  
425,043 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=956a02ad8dbfeae42d5674b0244526801e33ae7988583df05d94f7af84d4ede2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1756%2F&secure%5Burl_type%5D=linkedin_company_website)  
246,058 employees on LinkedIn®
- **Ownership:** NSE - National Stock Exchange of India

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 48% Large, 27% Small

#### What Do G2 Reviewers Say About HCL Unica?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise HCL Unica for its **automation efficiency** , enabling streamlined operations and improved data-driven decision-making.
- Users highlight the **game-changing automation features** of HCL Unica, streamlining operations and enhancing strategic decision-making.
- Users value HCL Unica for its ability to enhance **customer engagement** through targeted, personalized marketing campaigns.
- Users value the **responsive customer support** of HCL Unica, enhancing their experience and resolving issues effectively.
- Users value the **engagement efficiency** of HCL Unica, significantly enhancing customer interactions and marketing success.

##### Cons

- Users face a steep learning curve due to the **expertise required** for setup and maintenance of HCL Unica.
- Users find the **learning curve steep** , requiring significant time and expertise to effectively set up HCL Unica.
- Users experience **inefficiency** with HCL Unica due to its complicated interface and high setup and maintenance costs.
- Users find HCL Unica's **interface not intuitive** , resulting in challenges for beginners navigating the system effectively.
- Users find the **time-consuming setup** of HCL Unica challenging, requiring significant effort and technical expertise.

#### What Are Recent G2 Reviews of HCL Unica?

**["Intuitive and Fast, Ideal for Efficient Advertising"](https://www.g2.com/survey_responses/hcl-unica-review-12064816)**

**Rating:** 5.0/5.0 stars

_— David F._

[Read full review](https://www.g2.com/survey_responses/hcl-unica-review-12064816)

**["Unlocking Marketing Potential with HCL Unica"](https://www.g2.com/survey_responses/hcl-unica-review-11002847)**

**Rating:** 4.5/5.0 stars

_— Kenneth J._

[Read full review](https://www.g2.com/survey_responses/hcl-unica-review-11002847)

#### What Are G2 Users Discussing About HCL Unica?

- [What is HCL Unica used for?](https://www.g2.com/discussions/what-is-hcl-unica-used-for) - 1 upvote

### [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews)

SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience.

**Average Rating:** 4.4/5.0

**Total Reviews:** 145

#### How Do G2 Users Rate SAS Customer Intelligence 360?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Customization :** 8.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SAS Customer Intelligence 360?

- **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2)
- **Company Website:** www.sas.com
- **Year Founded:** 1976
- **HQ Location:** Cary, NC
- **Twitter:** @SASsoftware  
60,863 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64db42c044af5bbad79bd9677a620a6c31a8ff1abf4e7b2a6f1d6ed9561d105d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1491%2F&secure%5Burl_type%5D=linkedin_company_website)  
18,638 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Banking
- **Company Size:** 47% Medium, 33% Large

#### What Do G2 Reviewers Say About SAS Customer Intelligence 360?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies.
- Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward.
- Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies.
- Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs.
- Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns.

##### Cons

- Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex.
- Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360.
- Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses.
- Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate.
- Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360.

#### What Are Recent G2 Reviews of SAS Customer Intelligence 360?

**["Powerful Platform for Real-Time Customer Engagement"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)**

**Rating:** 4.5/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)

**["Flexible integrations and support always available"](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)**

**Rating:** 4.0/5.0 stars

_— Ian M._

[Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)

#### What Are G2 Users Discussing About SAS Customer Intelligence 360?

- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for)
- [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for)

### [Cordial](https://www.g2.com/products/cordial/reviews)

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

**Average Rating:** 4.6/5.0

**Total Reviews:** 55

#### How Do G2 Users Rate Cordial?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Customization :** 9.1/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10)
- **Workflow Capability:** 9.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Cordial?

- **Seller:** [Cordial](https://www.g2.com/sellers/cordial)
- **Year Founded:** 2014
- **HQ Location:** San Diego, CA
- **Twitter:** @cordialinc  
825 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da3fd89237b4642672cebdc4fa6a4abdb5bb00e2756f306f51b547816eacb00b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4870268%2F&secure%5Burl_type%5D=linkedin_company_website)  
252 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 43% Small, 36% Medium

#### What Do G2 Reviewers Say About Cordial?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Cordial, enabling smooth onboarding and effective training for new employees.
- Users value the **customizable automation** capabilities of Cordial, enhancing their marketing strategies through personalized data insights.
- Users praise the **outstanding customer support** from Cordial, highlighting their responsiveness and genuine investment in success.
- Users love the **easy setup** of Cordial, highlighting its intuitive interface and seamless onboarding process.
- Users value the **personalized engagement** features of Cordial, enhancing customer relationships through real-time, tailored communication.

##### Cons

- Users find the **learning curve challenging** , requiring significant time to master Cordial's advanced features and interface.
- Users find the **steep learning curve** challenging, especially for advanced features and understanding the system initially.
- Users find the **complex reporting** challenging due to the steep learning curve and unclear documentation.
- Users find the **difficult learning curve** of Cordial challenging initially, requiring time to fully grasp its features.
- Users feel the price is **expensive** and question the value compared to the services offered and new features.

#### What Are Recent G2 Reviews of Cordial?

**["Cordial: Powerful, Yet Challenging for Advanced Features"](https://www.g2.com/survey_responses/cordial-review-12347278)**

**Rating:** 4.0/5.0 stars

_— Prateek S._

[Read full review](https://www.g2.com/survey_responses/cordial-review-12347278)

**["Centralized Messaging and Real-Time Data for Enhanced Engagement"](https://www.g2.com/survey_responses/cordial-review-12121016)**

**Rating:** 4.0/5.0 stars

_— Naman J._

[Read full review](https://www.g2.com/survey_responses/cordial-review-12121016)

#### What Are G2 Users Discussing About Cordial?

- [How much does a cordial cost?](https://www.g2.com/discussions/how-much-does-a-cordial-cost)
- [What is cordial business?](https://www.g2.com/discussions/what-is-cordial-business)
- [What is Cordial esp?](https://www.g2.com/discussions/what-is-cordial-esp)

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Customization :** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

### [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews)

Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

**Average Rating:** 3.9/5.0

**Total Reviews:** 127

#### How Do G2 Users Rate Oracle Responsys?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 9.0/10)
- **Customization :** 7.4/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Oracle Responsys?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Who Uses This:** Email Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 47% Medium, 39% Large

#### What Do G2 Reviewers Say About Oracle Responsys?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Oracle Responsys, making setup and onboarding smooth and efficient.
- Users find the **initial setup incredibly easy** , making the onboarding process smooth and efficient for marketing efforts.
- Users value the **automation efficiency** of Oracle Responsys, significantly enhancing marketing effectiveness and saving time on tasks.
- Users value the **flexibility** of Oracle Responsys, enabling seamless orchestration of personalized campaigns across multiple channels effortlessly.
- Users value the **real-time personalization** of Oracle Responsys, enabling highly targeted and relevant communications effortlessly.

##### Cons

- Users struggle with the **poor interface design** of Oracle Responsys, making it difficult for non-technical users to navigate.
- Users highlight the **poor UX** of Oracle Responsys, finding the interface outdated and overly complex for non-technical users.
- Users find Oracle Responsys to have **complex features** that complicate usage, especially for non-technical individuals.
- Users find Oracle Responsys **complex and difficult** to navigate, particularly due to its outdated interface and technical demands.
- Users experience **dashboard issues** as reports load slowly and customizing analytics can be frustrating without exporting data.

#### What Are Recent G2 Reviews of Oracle Responsys?

**["Powerful Campaign Management, Needs UI Modernization"](https://www.g2.com/survey_responses/oracle-responsys-review-12077217)**

**Rating:** 5.0/5.0 stars

_— Rana M._

[Read full review](https://www.g2.com/survey_responses/oracle-responsys-review-12077217)

**["Effective Cross-Channel Automation with Oracle Responsys"](https://www.g2.com/survey_responses/oracle-responsys-review-11980204)**

**Rating:** 4.0/5.0 stars

_— Bianca N._

[Read full review](https://www.g2.com/survey_responses/oracle-responsys-review-11980204)

#### What Are G2 Users Discussing About Oracle Responsys?

- [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) - 1 comment

### [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews)

Higher Logic Thrive is a comprehensive online community and marketing software solution suite designed to drive engagement. With nearly 20 years of experience, Higher Logic has established itself as a trusted partner, serving more than 3,000 customers and facilitating over 350,000 online communities globally. This platform supports more than 200 million users across 42 countries, making it a significant player in the realm of community engagement and marketing. The Higher Logic Thrive portfolio consists of three primary products. The Higher Logic Thrive Community is an engagement solution that fosters connections, resource sharing, and discussions among members. This product is particularly beneficial for organizations looking to enhance member interaction and create a vibrant online community. By providing a space for community members to engage, Higher Logic Thrive Community helps build stronger relationships and increase member satisfaction. In addition to community engagement, Higher Logic Thrive Marketing serves as the go-to marketing and communications software for associations. With an impressive 99% deliverability rate, this tool ensures that messages reach the intended audience effectively. Leverage this software to deliver targeted communications, enhancing member engagement and ensuring that the right information is shared at the right time. This capability is essential for organizations aiming to maintain strong connections with their members and keep them informed about relevant events and initiatives. The Higher Logic Thrive Platform integrates the functionalities of both the Community and Marketing solutions, creating a cohesive experience that enhances member engagement. This platform is designed to scale alongside an organization's growth, allowing for the addition of various add-ons and third-party integrations with CRM, AMS, and LMS providers. This flexibility ensures that customers can customize their experience to meet their evolving needs. Furthermore, Higher Logic provides expert Advisors to assist in implementation, ensuring that customers can quickly get up and running. Users also benefit from the Higher Logic Users Group (HUG), which offers a network of support and shared knowledge. This combination of robust features, scalability, and community support positions Higher Logic as a valuable resource for organizations looking to enhance their member engagement and marketing efforts.

**Average Rating:** 4.4/5.0

**Total Reviews:** 427

#### How Do G2 Users Rate Higher Logic Thrive?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Higher Logic Thrive?

- **Seller:** [Higher Logic](https://www.g2.com/sellers/higher-logic)
- **Company Website:** www.higherlogic.com
- **Year Founded:** 2007
- **HQ Location:** Arlington, VA
- **Twitter:** @HigherLogic  
3,559 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=df1ba212d056d8f17b8b6dda9fdf0e2f2d7f076978406c055093700178e2c4a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhigher-logic%2F&secure%5Burl_type%5D=linkedin_company_website)  
339 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Non-Profit Organization Management, Hospital & Health Care
- **Company Size:** 55% Small, 40% Medium

#### What Do G2 Reviewers Say About Higher Logic Thrive?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional customer support** from Higher Logic Thrive, with dedicated staff enhancing their experience and engagement.
- Users enjoy the **intuitive user interaction** of Higher Logic Thrive, enhancing community engagement and connectivity effectively.
- Users value the **customer engagement features** of Higher Logic Thrive, fostering vibrant community interactions and discussions.
- Users love the **flexibility and customization options** of Higher Logic Thrive, enhancing member engagement and communication.
- Users highlight the **exceptional support** from the Thrive team, enhancing member engagement and networking within their community.

##### Cons

- Users note the **poor interface design** of Higher Logic Thrive, finding it clunky and not intuitive for navigation.
- Users often face a **steep learning curve** with Higher Logic Thrive, requiring significant time to master its features.
- Users find **limited customization** options in Higher Logic Thrive, impacting design flexibility and user experience.
- Users find **limited features** in Higher Logic Thrive, particularly noting clunkiness and the absence of a mobile app.
- Users find the **missing features** frustrating, as key functionalities often lack applicability to their specific needs.

#### What Are Recent G2 Reviews of Higher Logic Thrive?

**["Engaging Online Community for Discussions, Resources, and Events"](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307)**

**Rating:** 4.0/5.0 stars

_— Judy C._

[Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12706307)

**["Connects Members Nationwide and Encourages Engagement"](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586)**

**Rating:** 5.0/5.0 stars

_— Molly B._

[Read full review](https://www.g2.com/survey_responses/higher-logic-thrive-review-12701586)

#### What Are G2 Users Discussing About Higher Logic Thrive?

- [What is Higher Logic Thrive used for?](https://www.g2.com/discussions/what-is-higher-logic-thrive-used-for) - 1 comment
- [What is an online community platform?](https://www.g2.com/discussions/what-is-an-online-community-platform) - 1 comment
- [What is the main function of online community groups?](https://www.g2.com/discussions/what-is-the-main-function-of-online-community-groups) - 1 comment
- [How much does higher logic cost?](https://www.g2.com/discussions/how-much-does-higher-logic-cost) - 1 comment
- [What benefits do these users get from the online community?](https://www.g2.com/discussions/what-benefits-do-these-users-get-from-the-online-community) - 1 comment

### [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews)

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

**Average Rating:** 4.1/5.0

**Total Reviews:** 332

#### How Do G2 Users Rate Adobe Campaign?

- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10)
- **Customization :** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Adobe Campaign?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 36% Small, 34% Medium

#### What Do G2 Reviewers Say About Adobe Campaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools.
- Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns.
- Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms.
- Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows.
- Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance.

##### Cons

- Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers.
- Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance.
- Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly.
- Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers.
- Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively.

#### What Are Recent G2 Reviews of Adobe Campaign?

**["Effortless Integration but Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)**

**Rating:** 4.0/5.0 stars

_— Victor F._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)

**["Seamless Experience Cloud Integration with Powerful Workflow Automation"](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)**

**Rating:** 5.0/5.0 stars

_— Jayasri J R._

[Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)

#### What Are G2 Users Discussing About Adobe Campaign?

- [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for)
- [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign)
- [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment
- [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment
- [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for)

### [Customer.io](https://www.g2.com/products/customer-io/reviews)

Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message.

**Average Rating:** 4.4/5.0

**Total Reviews:** 875

#### How Do G2 Users Rate Customer.io?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10)
- **Customization :** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Customer.io?

- **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io)
- **Company Website:** customer.io
- **Year Founded:** 2012
- **HQ Location:** Portland, OR
- **Twitter:** @CustomerIO  
4,948 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b94af6a556ed820fbd61436d3603608de94955955c3024d9061839cd696adacc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2492471%2F&secure%5Burl_type%5D=linkedin_company_website)  
534 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Product Manager
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 54% Small, 36% Medium

#### What Do G2 Reviewers Say About Customer.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface.
- Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations.
- Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools.
- Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency.
- Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation.

##### Cons

- Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use.
- Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options.
- Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management.
- Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements.
- Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows.

#### What Are Recent G2 Reviews of Customer.io?

**["Powerful Automation with Excellent Personalization Capabilities"](https://www.g2.com/survey_responses/customer-io-review-12798023)**

**Rating:** 4.0/5.0 stars

_— Abhinav J._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023)

**["Time-Saving and Feature-Rich Automation Tool"](https://www.g2.com/survey_responses/customer-io-review-13161762)**

**Rating:** 5.0/5.0 stars

_— Verushka A._

[Read full review](https://www.g2.com/survey_responses/customer-io-review-13161762)

#### What Are G2 Users Discussing About Customer.io?

- [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Automation category.

In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Enterprise Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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