Best Marketing Analytics Tools - Page 17
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Marketing Agencies save time and win clients by building automated reports and white label client portals. Octoboard send out reports to clients and hosts client portals with data from over 50 marketi
- 67% Mid-Market
- 33% Small-Business
3,631 Twitter followers
- Overview
- User Satisfaction
- Seller Details
PaveAI analyzes your Google Analytics + marketing data using AI and sends you actionable reports.
- 67% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Pecan AI is a predictive modeling platform that empowers business teams to quickly build no-code machine learning models for use cases like customer churn prediction, demand forecasting, and customer
- Retail
- 56% Mid-Market
- 22% Enterprise
1,148 Twitter followers
- Overview
- User Satisfaction
- Seller Details
PostApex is an innovative email newsletter advertising network that connects advertisers with a vast array of publishers, facilitating seamless monetization of email content. With a network encompassi
- 80% Small-Business
- 20% Mid-Market
95 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Scoop is the agentic analytics platform where AI actively investigates your data, uncovering insights you didn't know to ask for. Simply chat with your data in plain English—ask "Why did revenue dr
- 50% Mid-Market
- 25% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ShortPen is a link management platform designed for marketers, founders, and businesses that require complete control over their links and tracking, without technical barriers. With ShortPen, you c
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Spectacle is a multi-touch attribution platform purpose-built for subscription/SaaS teams. It plugs into your ad platforms, CRM and billing tools in minutes (no dev required), then shows exactly which
- 67% Small-Business
- 33% Enterprise
- Overview
- User Satisfaction
- Seller Details
Adalyz is a complete Ad Analytics solution empowering marketers to access their social, search, mobile & video advertising data in one unified dashboard. Adalyz lets you optimize digital ad strate
- 50% Mid-Market
- 50% Small-Business
421 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.
- 67% Small-Business
- 33% Mid-Market
430 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Adswerve offers online ad serving, programmatic buying, ad serving and more.
- 100% Small-Business
9,192 Twitter followers
- Overview
- User Satisfaction
- Seller Details
AgencyEasy is a powerful reporting platform for digital marketing agencies. Save time with automated reports, measure project performance, and access detailed analytics on SEO, PPC, and SMM campaigns
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
App Science® Insights provides brands with more actionable campaign intelligence. The data from this comprehensive study is designed to inform CTV and mobile strategy moving forward. It provides the o
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commerci
- 100% Mid-Market
3,234 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing.
- 100% Enterprise
805 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Brand2Go is an analytical solution that allows you to identify what is happening with your brand equity and brand health. The solution visualizes what the causes of these developments are and whether
- 50% Mid-Market
- 50% Small-Business
38 Twitter followers
