Best Marketing Analytics Tools - Page 17

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 650

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,000+ Authentic Reviews
  • 650+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

Octoboard for Agencies

Marketing Agencies save time and win clients by building automated reports and white label client portals. Octoboard send out reports to clients and hosts client portals with data from over 50 marketing platforms - SEO, PPC, Social Media, Email Marketing, Web analytics and much more. * Fully White Labeled - create own branded reports * Hosted client portals - drive more traffic to your website * 50+ Integrations with all you favourite marketing platforms * 100+ pre-built templates for client portal dashboards and reports * Unlimited reports, dashboards, users from just 5 USD per client White Label Client portals hosted on agency websites drive client traffic and update customers of the agency progress. Unlimited users, unlimited reports, over 50 integrations with Social Media, SEO, PPC, Web Analytics, Keywords analysis from Octoboard - One client reporting platform for Marketing Agencies and busy marketeers.

Average Rating: 4.2/5.0

Total Reviews: 3

How Do G2 Users Rate Octoboard for Agencies?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 6.1/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Octoboard for Agencies?

  • Seller: OCTOBOARD
  • Year Founded: 2017
  • HQ Location: Dublin, IE
  • Twitter: @octoboard
    3,600 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Are Recent G2 Reviews of Octoboard for Agencies?

What Are G2 Users Discussing About Octoboard for Agencies?

PaveAI

PaveAI analyzes your Google Analytics + marketing data using AI and sends you actionable reports.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate PaveAI?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind PaveAI?

  • Seller: PaveAI
  • Year Founded: 2008
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of PaveAI?

What Are G2 Users Discussing About PaveAI?

PostApex

PostApex is an innovative email newsletter advertising network that connects advertisers with a vast array of publishers, facilitating seamless monetization of email content. With a network encompassing over 500 publishers and reaching 100 million users across the US, Canada, UK, and Europe, PostApex provides a robust platform for targeted and effective advertising campaigns. Key Features and Functionality: - Real-Time Metrics: Advertisers and publishers can monitor ad performance through real-time analytics, enabling data-driven decisions to optimize campaigns. - Ad Fraud Blocking: The platform employs advanced fraud detection mechanisms to filter out invalid traffic from bots, crawlers, and other malicious sources, ensuring genuine engagement. - Performance-Based Ads: Advertisers are charged solely for actual traffic that visits their website, eliminating costs associated with mere impressions and enhancing return on investment. - AI Targeting: Utilizing artificial intelligence, PostApex optimizes ad placements by matching advertisements with the most relevant newsletters based on targeting criteria. Primary Value and Solutions: PostApex addresses the challenges of newsletter monetization and targeted advertising by offering a streamlined platform where publishers can effortlessly integrate ads into their content, and advertisers can reach niche audiences with precision. This symbiotic relationship enhances revenue streams for publishers while providing advertisers with access to engaged and specific demographics, thereby maximizing the effectiveness of email marketing campaigns.

Average Rating: 4.9/5.0

Total Reviews: 10

How Do G2 Users Rate PostApex?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind PostApex?

  • Seller: PostApex
  • HQ Location: United Kingdom
  • Twitter: @PostApex_com
    87 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of PostApex?

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Spectacle

Spectacle is a multi-touch attribution platform purpose-built for subscription/SaaS teams. It plugs into your ad platforms, CRM and billing tools in minutes (no dev required), then shows exactly which campaigns, keywords and channels drive high-LTV revenue — not just clicks. Spectacle Digital Marke… Unlike generic analytics, Spectacle attributes at the company/account level and maps every touchpoint from first click to closed-won, giving you full-funnel clarity to prove ROI, cut wasted ad spend and scale what works. Spectacle Digital Marke… Out of the box you get Attribution Reporting, Customer Journeys & Funnels, and an Audience Hub for smart segmentation and conversion sync (e.g., building lookalikes or suppressing churned users). It all connects with your stack — Google & LinkedIn Ads, HubSpot/Salesforce, Stripe, Segment, CallRail and more — with plug-and-play setup. Who it’s for: performance marketers, CMOs/growth leaders and agencies who want to optimise budget for revenue and give marketing a clear seat at the revenue table.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate Spectacle?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.2/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.2/10 (Category avg: 8.8/10)

Who Is the Company Behind Spectacle?

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Do G2 Reviewers Say About Spectacle?

AI-generated summary from verified user reviews

Pros
  • Users value the attribution accuracy of Spectacle, enhancing insights into marketing performance and B2B success.
  • Users value the effective attribution tracking of Spectacle, providing clear insights into marketing impact and revenue growth.
  • Users value the automation capabilities of Spectacle, enabling seamless scaling and immediate action on insights.
  • Users value the effective channel management of Spectacle, enhancing clarity on funnels and improving revenue tracking.
  • Users find the ease of use of Spectacle remarkable, effortlessly capturing screenshots and managing windows.
Cons
  • Users find the steep learning curve for custom events and desire more out-of-the-box dashboards challenging.
  • Users find the difficult setup of Spectacle challenging, although event tracking is straightforward once configured.
  • Users find the steep learning curve for custom events challenging initially, though support provides helpful examples.

What Are Recent G2 Reviews of Spectacle?

Yirla

Yirla — AI Recommendations for Demand Gen Teams Yirla consolidates your paid campaign data across channels (Google, Meta, LinkedIn, Reddit, TikTo, ChatGPT) into a single dashboard, then uses AI to tell what is working, what isn't, and recommends how to improve campaign performance including which campaigns to pause, where to shift budget, and which creatives are dragging down your CPA. Yirla gives specific, prioritized actions with expected outcomes included. Teams using Yirla replace their weekly reporting cycle with a daily operating rhythm. Less time in spreadsheets. More confidence in the room. Of course there is an MCP.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Yirla?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Yirla?

  • Seller: Yirla
  • Year Founded: 2025
  • HQ Location: San Jose, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Company Size: 67% Large, 33% Small

What Are Recent G2 Reviews of Yirla?

Adalyz

Adalyz is a complete Ad Analytics solution empowering marketers to access their social, search, mobile & video advertising data in one unified dashboard. Adalyz lets you optimize digital ad strategy for maximum impact and increases ROI of your digital ad spend. It provides comparative Dashboard and Reports across all ad platforms, this enables digital marketing teams to work collaboratively.We help companies decide which ad platform to spend their next dollar on. Adalyz currently supports Google Ad Words, Facebook Ads, Instagram Ads, Twitter ads and Affiliate networks.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Adalyz?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adalyz?

  • Seller: Adalyz
  • Year Founded: 2015
  • HQ Location: New Delhi, IN
  • Twitter: @adalyz_
    420 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Adalyz?

What Are G2 Users Discussing About Adalyz?

Adinton

Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate Adinton?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adinton?

  • Seller: Adinton
  • HQ Location: Barcelona, ES
  • Twitter: @ADINTON
    427 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Adinton?

What Are G2 Users Discussing About Adinton?

Admetrics

Admetrics is a premier enterprise-grade marketing intelligence and attribution platform purpose-built for the modern e-commerce and Direct-to-Consumer (DTC) landscape. In an era defined by signal loss, "dark social," and stringent privacy regulations, Admetrics serves as a "mission control" for brands that require more than just surface-level data. By moving beyond traditional last-click attribution, our platform provides a unified, "truth-based" view of the entire customer journey, enabling businesses to scale with confidence and precision. Privacy-First Attribution & Technical Excellence At the core of Admetrics is a proprietary Server-to-Server (S2S) tracking engine. Unlike standard browser-based pixels that are easily blocked by iOS updates or ad-blockers, our server-side architecture collects first-party data directly from the source. This ensures that brands recover up to 30% of "lost" conversion data, providing a complete picture of performance across Meta, Google, TikTok, and YouTube. Our Fusion Attribution model further enhances this by blending granular multi-touch data with advanced statistical modeling, bridging the gap between digital clicks and real-world sales. Strategic Intelligence: PRISMA & Profit Metrics Admetrics distinguishes itself by focusing on Profit on Ad Spend (POAS) rather than just top-line revenue. By integrating directly with shop systems like Shopify and WooCommerce, we factor in COGS, shipping, and transaction fees to reveal your True Net Profit in real-time. Our advanced PRISM4 module offers: Marketing Mix Modeling (MMM): To quantify the impact of top-of-funnel and offline channels. Acquisition ROAS (aROAS): To isolate the value generated by new customers versus repeat buyers. Incrementality Testing: To identify "cannibalization" and ensure your ad spend is driving sales that wouldn't have happened organically. High-Velocity Growth with the Quantify Engine For brands that prioritize speed, the Quantify experimentation engine utilizes Bayesian statistics to revolutionize A/B testing. Traditional testing models often require weeks of data to reach "statistical significance"; Quantify allows marketers to identify winning creatives and landing pages with 60% to 90% less data. This enables rapid scaling of high-performing assets and drastically reduces wasted spend on underperforming campaigns. Empowering Global DTC Brands Trusted by over 100 leading DTC brands, Admetrics is more than a dashboard—it is a strategic partner. Our platform includes customizable data-driven attribution models, intraday near real-time updates, and 0-party data integration, all supported by a team of dedicated customer success managers and data science consultants. Whether you are navigating the transition to a cookieless world or looking to optimize your marginal ROAS, Admetrics provides the clarity needed to turn complex data into sustainable growth. Expert Guide Tip: When setting up your Admetrics profile, ensure you connect your COGS (Cost of Goods Sold) data early. This allows the system to calculate aPOAS immediately, which is the single most important metric for understanding if your scaling efforts are actually profitable.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Admetrics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Admetrics?

  • Seller: Admetrics
  • Year Founded: 2015
  • HQ Location: Frankfurt, DE
  • Twitter: @admetricsio
    74 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Admetrics?

What Are G2 Users Discussing About Admetrics?

Adswerve

Adswerve offers online ad serving, programmatic buying, ad serving and more.

Average Rating: 3.3/5.0

Total Reviews: 2

How Do G2 Users Rate Adswerve?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Adswerve?

  • Seller: Adswerve
  • Year Founded: 2009
  • HQ Location: Denver, US
  • Twitter: @AdswerveInc
    9,167 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    234 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Adswerve?

What Are G2 Users Discussing About Adswerve?

AgencyEasy

AgencyEasy is a powerful reporting platform for digital marketing agencies. Save time with automated reports, measure project performance, and access detailed analytics on SEO, PPC, and SMM campaigns by integrating with Google Analytics, Facebook, and more.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate AgencyEasy?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AgencyEasy?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AgencyEasy?

App Science Insights

App Science® Insights provides brands with more actionable campaign intelligence. The data from this comprehensive study is designed to inform CTV and mobile strategy moving forward. It provides the opportunity to strike the optimal balance between screens to maximize media spend and reach precise audiences more effectively.

Average Rating: 3.8/5.0

Total Reviews: 2

How Do G2 Users Rate App Science Insights?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind App Science Insights?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of App Science Insights?

Axtria CustomerIQ

Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commercial activity. Axtria CustomerIQ brings together the power of AI/ML based analytics with business-driven intelligence to significantly improve the interaction between the Life Sciences company and their customers, providing a complete 360° view of the customer at any time. Axtria CustomerIQ automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Axtria CustomerIQ?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 6.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Axtria CustomerIQ?

  • Seller: Axtria
  • Year Founded: 2010
  • HQ Location: Berkeley Heights, NJ
  • Twitter: @Axtria
    3,213 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,650 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Axtria CustomerIQ?

What Are G2 Users Discussing About Axtria CustomerIQ?

Beckon

Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.

Average Rating: 2.0/5.0

Total Reviews: 2

How Do G2 Users Rate Beckon?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.3/10)
  • Data Collection: 4.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 3.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 0.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Beckon?

  • Seller: Beckon
  • Year Founded: 2011
  • HQ Location: San Mateo, US
  • Twitter: @BeckonInc
    799 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Beckon?

What Are G2 Users Discussing About Beckon?

Bright Analytics

Bright Analytics is a modern, powerful business intelligence and data visualisation platform designed for customisation. We take the time to understand our customers' needs and deliver tailored solutions that evolve and scale over time, whilst our implementation team provide support the way you want it, from live chat and Slack to on-site support. 50+ data connectors, new integrations added regularly, with ability to quickly integrate new data sources on client request. No limit on number of data sources that can be integrated for a client. Connects to third-party data sources as well as a client's existing data warehouse, whether in cloud or on-premise. Extensive range of visualisations available, from pies and donuts to multi-stacked bars and columns, drill-down tables, heat maps, geo-location maps, statement reports, selection of custom visualisations including path-analysis and gantt / timeline view, custom scorecards with configurable thresholds, configurable colour palettes; metric-level icon customisation. Bespoke service to assist clients in understanding their needs and developing custom visualisations, or new features as required. Bright Analytics is built on an enterprise-grade sharing and permissions layer: customers can create any number of groups; nest groups to create super-groups; intersection groups to bring together people who inhabit all child groups; assign specific feature access to users or groups; deny access to content for people in certain groups; assign content access level, such as view / edit / explore, to specific users or groups. Customer Support: - Out of Hours / Business Hours - Online Knowledge base - In Person / On site - Live Chat - Slack - Email - Telephone

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate Bright Analytics?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 5.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Bright Analytics?

  • Seller: Bright Analytics
  • Year Founded: 2010
  • HQ Location: London, GB
  • Twitter: @brightanalytics
    99 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Medium, 33% Large

What Are Recent G2 Reviews of Bright Analytics?

What Are G2 Users Discussing About Bright Analytics?

Bunker DB Analytics

Bunker DB analytics is a platform to analyze, manage and understand how your marketing efforts work in one place. Automate and optimize operational processes, audit your media investment, analyze your social networks' performance, competitors, sites, eCommerce, apps, and your audience's sentiment, configure KPIs, and closely monitor all the data from all your digital media.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Bunker DB Analytics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Bunker DB Analytics?

  • Seller: Bunker DB
  • Year Founded: 2014
  • HQ Location: Montevideo, AS
  • LinkedIn® Page: www.linkedin.com
    82 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 50% Large

What Are Recent G2 Reviews of Bunker DB Analytics?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026