Best Marketing Analytics Tools - Page 17

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 610

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ClicData (+1.36%) - Among all products in this category, ClicData recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 67,900+ Authentic Reviews
  • 610+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, CleverTap, AgencyAnalytics, and Singular.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics&focus%5B%5D=singular)

TrackAd

TrackAd measures the incrementality of your digital campaigns using multi-touch attribution, MMM, and lift tests. Thanks to its prescriptive AI, it generates actionable budget optimization recommendations, driving an average +21% boost in incremental revenue

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate TrackAd?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind TrackAd?

  • Seller: TrackAd
  • Year Founded: 2014
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of TrackAd?

Yirla

Yirla — AI Recommendations for Demand Gen Teams Yirla consolidates your paid campaign data across channels (Google, Meta, LinkedIn, Reddit, TikTo, ChatGPT) into a single dashboard, then uses AI to tell what is working, what isn't, and recommends how to improve campaign performance including which campaigns to pause, where to shift budget, and which creatives are dragging down your CPA. Yirla gives specific, prioritized actions with expected outcomes included. Teams using Yirla replace their weekly reporting cycle with a daily operating rhythm. Less time in spreadsheets. More confidence in the room. Of course there is an MCP.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Yirla?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Yirla?

  • Seller: Yirla
  • Year Founded: 2025
  • HQ Location: San Jose, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Ownership: Private

Who Uses This Product?

  • Company Size: 67% Large, 33% Small

What Are Recent G2 Reviews of Yirla?

Adalyz

Adalyz is a complete Ad Analytics solution empowering marketers to access their social, search, mobile & video advertising data in one unified dashboard. Adalyz lets you optimize digital ad strategy for maximum impact and increases ROI of your digital ad spend. It provides comparative Dashboard and Reports across all ad platforms, this enables digital marketing teams to work collaboratively.We help companies decide which ad platform to spend their next dollar on. Adalyz currently supports Google Ad Words, Facebook Ads, Instagram Ads, Twitter ads and Affiliate networks.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Adalyz?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adalyz?

  • Seller: Adalyz
  • Year Founded: 2015
  • HQ Location: New Delhi, IN
  • Twitter: @adalyz_
    420 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Adalyz?

What Are G2 Users Discussing About Adalyz?

Adinton

Adinton is a software for analyzing and optimizing marketing campaigns that allows you to manage online marketing investment return and sales due to spending optimization.

Average Rating: 4.7/5.0

Total Reviews: 3

How Do G2 Users Rate Adinton?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adinton?

  • Seller: Adinton
  • HQ Location: Barcelona, ES
  • Twitter: @ADINTON
    427 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Adinton?

What Are G2 Users Discussing About Adinton?

Admetrics

Admetrics is a premier enterprise-grade marketing intelligence and attribution platform purpose-built for the modern e-commerce and Direct-to-Consumer (DTC) landscape. In an era defined by signal loss, "dark social," and stringent privacy regulations, Admetrics serves as a "mission control" for brands that require more than just surface-level data. By moving beyond traditional last-click attribution, our platform provides a unified, "truth-based" view of the entire customer journey, enabling businesses to scale with confidence and precision. Privacy-First Attribution & Technical Excellence At the core of Admetrics is a proprietary Server-to-Server (S2S) tracking engine. Unlike standard browser-based pixels that are easily blocked by iOS updates or ad-blockers, our server-side architecture collects first-party data directly from the source. This ensures that brands recover up to 30% of "lost" conversion data, providing a complete picture of performance across Meta, Google, TikTok, and YouTube. Our Fusion Attribution model further enhances this by blending granular multi-touch data with advanced statistical modeling, bridging the gap between digital clicks and real-world sales. Strategic Intelligence: PRISMA & Profit Metrics Admetrics distinguishes itself by focusing on Profit on Ad Spend (POAS) rather than just top-line revenue. By integrating directly with shop systems like Shopify and WooCommerce, we factor in COGS, shipping, and transaction fees to reveal your True Net Profit in real-time. Our advanced PRISM4 module offers: Marketing Mix Modeling (MMM): To quantify the impact of top-of-funnel and offline channels. Acquisition ROAS (aROAS): To isolate the value generated by new customers versus repeat buyers. Incrementality Testing: To identify "cannibalization" and ensure your ad spend is driving sales that wouldn't have happened organically. High-Velocity Growth with the Quantify Engine For brands that prioritize speed, the Quantify experimentation engine utilizes Bayesian statistics to revolutionize A/B testing. Traditional testing models often require weeks of data to reach "statistical significance"; Quantify allows marketers to identify winning creatives and landing pages with 60% to 90% less data. This enables rapid scaling of high-performing assets and drastically reduces wasted spend on underperforming campaigns. Empowering Global DTC Brands Trusted by over 100 leading DTC brands, Admetrics is more than a dashboard—it is a strategic partner. Our platform includes customizable data-driven attribution models, intraday near real-time updates, and 0-party data integration, all supported by a team of dedicated customer success managers and data science consultants. Whether you are navigating the transition to a cookieless world or looking to optimize your marginal ROAS, Admetrics provides the clarity needed to turn complex data into sustainable growth. Expert Guide Tip: When setting up your Admetrics profile, ensure you connect your COGS (Cost of Goods Sold) data early. This allows the system to calculate aPOAS immediately, which is the single most important metric for understanding if your scaling efforts are actually profitable.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Admetrics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Admetrics?

  • Seller: Admetrics
  • Year Founded: 2015
  • HQ Location: Frankfurt, DE
  • Twitter: @admetricsio
    74 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Medium

What Are Recent G2 Reviews of Admetrics?

What Are G2 Users Discussing About Admetrics?

Adswerve

Adswerve offers online ad serving, programmatic buying, ad serving and more.

Average Rating: 3.3/5.0

Total Reviews: 2

How Do G2 Users Rate Adswerve?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Adswerve?

  • Seller: Adswerve
  • Year Founded: 2009
  • HQ Location: Denver, US
  • Twitter: @AdswerveInc
    9,167 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    234 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Adswerve?

What Are G2 Users Discussing About Adswerve?

AgencyEasy

AgencyEasy is a powerful reporting platform for digital marketing agencies. Save time with automated reports, measure project performance, and access detailed analytics on SEO, PPC, and SMM campaigns by integrating with Google Analytics, Facebook, and more.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate AgencyEasy?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AgencyEasy?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AgencyEasy?

App Science Insights

App Science® Insights provides brands with more actionable campaign intelligence. The data from this comprehensive study is designed to inform CTV and mobile strategy moving forward. It provides the opportunity to strike the optimal balance between screens to maximize media spend and reach precise audiences more effectively.

Average Rating: 3.8/5.0

Total Reviews: 2

How Do G2 Users Rate App Science Insights?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind App Science Insights?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of App Science Insights?

Axtria CustomerIQ

Axtria CustomerIQ™ is the most advanced NBA driven customer engagement solution for life sciences that formulates effective omnichannel interactions across Life Sciences customers to optimize commercial activity. Axtria CustomerIQ brings together the power of AI/ML based analytics with business-driven intelligence to significantly improve the interaction between the Life Sciences company and their customers, providing a complete 360° view of the customer at any time. Axtria CustomerIQ automates and optimizes the efficiency of both sales and marketing channels, to drive higher revenue.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Axtria CustomerIQ?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 6.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Axtria CustomerIQ?

  • Seller: Axtria
  • Year Founded: 2010
  • HQ Location: Berkeley Heights, NJ
  • Twitter: @Axtria
    3,213 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,649 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Axtria CustomerIQ?

What Are G2 Users Discussing About Axtria CustomerIQ?

Beckon

Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.

Average Rating: 2.0/5.0

Total Reviews: 2

How Do G2 Users Rate Beckon?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 9.3/10)
  • Data Collection: 4.2/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 3.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 0.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Beckon?

  • Seller: Beckon
  • Year Founded: 2011
  • HQ Location: San Mateo, US
  • Twitter: @BeckonInc
    799 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Beckon?

What Are G2 Users Discussing About Beckon?

Bright Analytics

Bright Analytics is a modern, powerful business intelligence and data visualisation platform designed for customisation. We take the time to understand our customers' needs and deliver tailored solutions that evolve and scale over time, whilst our implementation team provide support the way you want it, from live chat and Slack to on-site support. 50+ data connectors, new integrations added regularly, with ability to quickly integrate new data sources on client request. No limit on number of data sources that can be integrated for a client. Connects to third-party data sources as well as a client's existing data warehouse, whether in cloud or on-premise. Extensive range of visualisations available, from pies and donuts to multi-stacked bars and columns, drill-down tables, heat maps, geo-location maps, statement reports, selection of custom visualisations including path-analysis and gantt / timeline view, custom scorecards with configurable thresholds, configurable colour palettes; metric-level icon customisation. Bespoke service to assist clients in understanding their needs and developing custom visualisations, or new features as required. Bright Analytics is built on an enterprise-grade sharing and permissions layer: customers can create any number of groups; nest groups to create super-groups; intersection groups to bring together people who inhabit all child groups; assign specific feature access to users or groups; deny access to content for people in certain groups; assign content access level, such as view / edit / explore, to specific users or groups. Customer Support: - Out of Hours / Business Hours - Online Knowledge base - In Person / On site - Live Chat - Slack - Email - Telephone

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate Bright Analytics?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 5.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Bright Analytics?

  • Seller: Bright Analytics
  • Year Founded: 2010
  • HQ Location: London, GB
  • Twitter: @brightanalytics
    99 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 33% Small, 33% Large

What Are Recent G2 Reviews of Bright Analytics?

What Are G2 Users Discussing About Bright Analytics?

Bunker DB Analytics

Bunker DB analytics is a platform to analyze, manage and understand how your marketing efforts work in one place. Automate and optimize operational processes, audit your media investment, analyze your social networks' performance, competitors, sites, eCommerce, apps, and your audience's sentiment, configure KPIs, and closely monitor all the data from all your digital media.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Bunker DB Analytics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Bunker DB Analytics?

  • Seller: Bunker DB
  • Year Founded: 2014
  • HQ Location: Punta Carretas, UY
  • LinkedIn® Page: www.linkedin.com
    67 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Small, 50% Large

What Are Recent G2 Reviews of Bunker DB Analytics?

Camphouse

Camphouse is a marketing management platform that provides global brands and agencies with one cloud based platform to plan, measure and report on all their marketing activities. By combining plans and results data, which are typically siloed into spreadsheets and multiple platforms, Camphouse gives a cohesive 360 degree overview of your omnichannel campaign performance in real time and helps teams make better business decisions driven by data.

Average Rating: 3.8/5.0

Total Reviews: 2

Who Is the Company Behind Camphouse?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Camphouse?

What Are G2 Users Discussing About Camphouse?

Catchr

Catchr – Simplifying Marketing Data Integration and Analysis Catchr enables seamless data integration from over 75 marketing platforms—including Facebook Ads, TikTok Ads, Shopify, Google Ads, and more—into various destinations such as dashboards, spreadsheets, and databases. Its mission is to help marketing professionals simplify data extraction and analysis on their favorite tools, so they can focus on performance and strategy. All integrations are 100% no-code and require no technical expertise to use. Key Benefits: - Time-saving automation - Centralized and unified data - Error-free data extraction - Easier performance analysis - Automatically updated data In addition, Catchr supports its users by offering educational resources such as lessons on tools like Looker Studio and Google Sheets, along with ready-to-use dashboard templates. Catchr is designed for everyone—from freelancers and small businesses to large agencies and enterprises. It's especially valuable for marketing professionals who manage multiple platforms and need real-time, centralized insights into their performance. It simplifies internal reporting as well as client reporting, making data sharing effortless. The Catchr platform is intuitive and user-friendly, with a guided setup process that makes connecting and extracting data simple and fast—no steep learning curve involved. Catchr is also known for its outstanding customer support. The team builds close relationships with users and goes the extra mile to help them succeed.

Average Rating: 4.5/5.0

Total Reviews: 2

Who Is the Company Behind Catchr?

  • Seller: catchr
  • Year Founded: 2019
  • HQ Location: Lyon, FR
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Catchr?

Conversionomics

Cloud based ETL platform that helps businesses collect, aggregate, analyze and report on datasets using automated dashboards. Conversionomics can automate and accelerate your data preparation cycle, even if it means combining thousands of sources, dimensions, and metrics, adding labels and transforming…and having it done by the morning. Set up all the automated connections you want, no per-connection charges. Don’t you hate it when you bump up against limits on connections, or projects, or rows, or MB/TBs of data? We do, too! So, we built a data integration tool that doesn’t do that. APIs available: CSV, Google Ads, Google Analytics, Facebook, Bing, Email, DCM, Google BigQuery, RDB, Sprinklr, Google Sheets, Salesforce, Google Search Ads 360, Google Search Console, Adobe Analytics, Criteo, LinkedIn, SFTP, Twitter, Spotify, Waze, + more coming soon!

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Conversionomics?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Conversionomics?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Conversionomics?

What Are G2 Users Discussing About Conversionomics?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026