Best Marketing Analytics Software for Small Business - Page 4

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 791

Category Stats (Nov 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Oviond (+10.4%) - Among all products in this category, Oviond recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 75,900+ Authentic Reviews
  • 791+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, LocaliQ, Klaviyo, AgencyAnalytics, and Trackdesk.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=localiq&focus%5B%5D=klaviyo&focus%5B%5D=agencyanalytics&focus%5B%5D=trackdesk&segment=small-business)

WebEngage

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

Average Rating: 4.5/5.0

Total Reviews: 758

How Do G2 Users Rate WebEngage?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.7/10 (Category avg: 8.8/10)

Who Is the Company Behind WebEngage?

  • Seller: WebEngage
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Mumbai
  • LinkedIn® Page: www.linkedin.com
    364 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Education Management
  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About WebEngage?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of WebEngage, making marketing automation and user insights readily accessible.
  • Users value the helpful support from WebEngage, enhancing their marketing efforts and user engagement significantly.
  • Users value the intuitive journey creation of WebEngage, allowing seamless, personalized multi-channel campaigns effortlessly.
  • Users find WebEngage's strong analytics and segmentation features invaluable for personalized multi-channel campaigns and insights.
  • Users commend the superfast customer support from WebEngage, ensuring quick assistance for effective communication strategies.
Cons
  • Users find the learning curve steep, as the interface and setup can be complex and require time to master.
  • Users experience slow performance with loading live segments and creating customer segments, causing occasional frustration.
  • Users find the missing features problematic, wishing for enhancements and easier access to functionalities.
  • Users express dissatisfaction with poor customer support, noting slow responses and limited options for assistance.
  • Users find the time-consuming aspects of WebEngage, particularly in loading segments and setup, quite inconvenient.

What Are Recent G2 Reviews of WebEngage?

HockeyStack

HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today!

Average Rating: 4.4/5.0

Total Reviews: 82

How Do G2 Users Rate HockeyStack?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.3/10)
  • Data Collection: 9.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.9/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.3/10 (Category avg: 8.8/10)

Who Is the Company Behind HockeyStack?

  • Seller: HockeyStack
  • Company Website:
  • Year Founded: 2021
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    66 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 63% Medium, 33% Small

What Do G2 Reviewers Say About HockeyStack?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the flexibility and detailed insights of HockeyStack, enhancing their marketing campaign performance analysis.
  • Users value the flexible analytics of HockeyStack, which provides tailored insights for campaign performance and ROI.
  • Users highlight the ease of use of HockeyStack, praising its simple setup and seamless integrations for analytics.
  • Users commend HockeyStack's exceptional support team for their thorough and timely responses to all inquiries.
  • Users value the attribution accuracy of HockeyStack, enabling clear insights into marketing performance and effectiveness.
Cons
  • Users find the learning curve challenging, especially for beginners lacking experience with attribution tools.
  • Users note a steep learning curve with HockeyStack, but find it manageable with guidance and resources available.
  • Users find the complexity of HockeyStack can lead to a learning curve, but support is readily available.
  • Users note missing features in HockeyStack, hoping for enhancements to improve the reporting experience and functionality.
  • Users find the initial setup of HockeyStack to be quite time-consuming, requiring significant time and effort investment.

What Are Recent G2 Reviews of HockeyStack?

What Are G2 Users Discussing About HockeyStack?

Adriel

Adriel is a comprehensive AdOps platform designed to assist marketers in managing their advertising operations through no-code reporting and creative intelligence solutions. This platform caters to the needs of brands and agencies seeking to enhance their advertising strategies by providing tools that facilitate real-time data visualization and customizable dashboards. By integrating various data sources, Adriel enables users to optimize their campaigns, maximize their budgets, and ultimately drive growth. Targeted primarily at marketing professionals and agencies, Adriel serves as a vital resource for those looking to streamline their advertising efforts. The platform is particularly beneficial for teams that require a user-friendly interface to generate insights without needing extensive technical expertise. With its no-code approach, users can easily create reports and dashboards tailored to their specific needs, making it an ideal solution for both small businesses and large enterprises. One of the standout features of Adriel is its AI-driven insights, which provide users with actionable data to inform their decision-making processes. This capability allows marketers to identify trends and opportunities within their campaigns, ensuring that they can respond swiftly to changing market conditions. Additionally, the platform offers customizable widgets that enable users to visualize their data in ways that are most relevant to their objectives, enhancing the overall analytical experience. Adriel also excels in its ability to seamlessly map and blend data from various sources, allowing for a comprehensive view of campaign performance. This feature is crucial for marketers who need to consolidate information from different platforms and channels to gain a holistic understanding of their advertising efforts. Furthermore, the proactive alerts system keeps users informed of significant changes or anomalies in their data, enabling them to take immediate action when necessary. In essence, Adriel stands out in the business intelligence and reporting landscape by offering a powerful yet accessible solution for marketers. With its focus on automation, scalability, and hands-on support, it provides a robust framework for businesses looking to enhance their reporting capabilities and drive successful advertising campaigns. By leveraging Adriel's advanced features, brands can ensure they remain competitive in an ever-evolving digital marketplace.

Average Rating: 4.5/5.0

Total Reviews: 42

How Do G2 Users Rate Adriel?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.1/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adriel?

  • Seller: Adriel
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Austin, Texas
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 74% Small, 10% Medium

What Do G2 Reviewers Say About Adriel?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use with Adriel, appreciating its intuitive interface and seamless data integration.
  • Users value the easy reporting capabilities of Adriel, streamlining analytics and saving valuable time.
  • Users commend the outstanding customer support of Adriel, highlighting its responsiveness and helpfulness in resolving issues.
  • Users value the seamless data integration in Adriel, enhancing efficiency and simplifying analytics for better reporting.
  • Users appreciate the streamlined reporting and centralized data Adriel offers, enhancing efficiency and clarity in marketing insights.
Cons
  • Users report missing features in Adriel, noting a lack of certain metrics and cumbersome connection processes.
  • Users find the complex setup of Adriel to be time-consuming and often frustrating due to connection issues.
  • Users experience erroneous data issues requiring manual checks, and face challenges with data import and uploads.
  • Users find the difficult setup of Adriel frustrating, as connections and processes are not very straightforward.
  • Users face a steep learning curve with Adriel, finding the initial setup and integration time-consuming and complex.

What Are Recent G2 Reviews of Adriel?

What Are G2 Users Discussing About Adriel?

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Vaizle

Vaizle AI is an AI marketing analyst built for marketers who are tired of juggling ten platforms and still not having clear answers. It connects your Meta Ads, Google Ads, LinkedIn Ads, Facebook and Instagram Pages, YouTube, Google Analytics, Search Console, and Shopify into a single chat interface, and then lets you simply ask what you want to know. Need to know where your conversions are coming from? Ask. Want to know which ad creatives are fatiguing? Ask. Curious what your competitors are running? Ask that too. Beyond answering questions, Vaizle AI can conduct full marketing audits, build growth plans, flag what is underperforming, and tell you where your next budget should go. It understands your brand, tracks your competitors, and works across all your channels at once. It is built for solo marketers, in-house teams, and agencies managing multiple client accounts, anyone who needs the clarity of a seasoned analyst without the headcount.

Average Rating: 4.3/5.0

Total Reviews: 38

How Do G2 Users Rate Vaizle?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.3/10)
  • Data Collection: 8.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind Vaizle?

  • Seller: Vaizle
  • Year Founded: 2018
  • HQ Location: Newark, Delaware
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder
  • Top Industries: Marketing and Advertising
  • Company Size: 80% Small, 18% Medium

What Do G2 Reviewers Say About Vaizle?

AI-generated summary from verified user reviews

Pros
  • Users appreciate how Vaizle AI provides accurate answers in plain English, enhancing their data analysis experience.
  • Users value the intuitive dashboard customization of Vaizle, providing accurate answers to their inquiries with ease.
  • Users value the data accuracy of Vaizle, appreciating its ability to provide precise insights and answers.
  • Users appreciate the ease of use of Vaizle, finding its AI ability to understand plain English impressive.
  • Users appreciate the accurate insights provided by Vaizle, which effectively responds to inquiries in plain English.
Cons
  • Users feel the expensive pricing limits access to valuable analytics and AI insights, available only in paid plans.
  • Users find the insufficient insights in Vaizle's free version limiting, with valuable features locked behind paywalls.
  • Users find the limited free features restrict effective use of analytics and insights in Vaizle.
  • Users find the limited free features frustrating, as essential analytics require a paid subscription for access.
  • Users are disappointed by the limited free features of Vaizle, as valuable analytics require a paid plan.

What Are Recent G2 Reviews of Vaizle?

What Are G2 Users Discussing About Vaizle?

Growify

Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort.

Average Rating: 4.6/5.0

Total Reviews: 29

How Do G2 Users Rate Growify?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.3/10)
  • Data Collection: 9.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Growify?

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 97% Small

What Do G2 Reviewers Say About Growify?

AI-generated summary from verified user reviews

Pros
  • Users value the accurate attribution tracking of Growify, enhancing their understanding of funnel metrics effectively.
  • Users value the automation of Growify, praising its simplicity and ease of setup without sacrificing features.
  • Users value the ease of use of Growify, praising its simplicity and straightforward initial setup.
  • Users admire the simplicity and ease of use of Growify, praising its feature-rich yet straightforward operation.
  • Users value the time-saving capabilities of Growify, enjoying efficient tracking and streamlined metrics for quick decision-making.
Cons
  • Users find the difficult setup of Growify time-consuming, especially for those lacking coding knowledge on WordPress.
  • Users find the lack of customization in Growify restrictive, particularly in renaming reports and metrics.
  • Users find the limited customization options frustrating, particularly in renaming reports and metrics.

What Are Recent G2 Reviews of Growify?

Rakuten Advertising

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

Average Rating: 4.3/5.0

Total Reviews: 95

How Do G2 Users Rate Rakuten Advertising?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Rakuten Advertising?

  • Seller: Rakuten Advertising
  • Company Website:
  • Year Founded: 1996
  • HQ Location: San Mateo, CA
  • LinkedIn® Page: www.linkedin.com
    868 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Apparel & Fashion
  • Company Size: 52% Small, 24% Medium

What Do G2 Reviewers Say About Rakuten Advertising?

AI-generated summary from verified user reviews

Pros
  • Users value the responsive support team at Rakuten Advertising, enhancing their experience and success on the platform.
  • Users appreciate the ease of use of Rakuten Advertising, benefiting from its intuitive design and straightforward setup.
  • Users appreciate the responsive customer support from Rakuten Advertising, making their experience smooth and efficient.
  • Users value the intuitive platform and support from Rakuten Advertising, enhancing customer reach and performance tracking.
  • Users appreciate the wide range of high-quality affiliate programs offered by Rakuten Advertising, enhancing their earning potential.
Cons
  • Users experience time delays with payment terms and reporting, hindering quick decision-making and commission receipt.
  • Users note that usability and flexibility improvements are needed in Rakuten Advertising's user interface and documentation.
  • Users report account management issues due to lengthy approval processes and limited control over advertiser interactions.
  • Users experience payment issues, facing slow payouts that negatively impact cash flow and extend waiting periods for commissions.
  • Users experience slow loading times on Rakuten Advertising, impacting efficiency and timely data access for decision-making.

What Are Recent G2 Reviews of Rakuten Advertising?

What Are G2 Users Discussing About Rakuten Advertising?

DashThis

DashThis is a marketing reporting platform that turns multi-platform data into client-ready dashboards automatically. Instead of copy-pasting screenshots and manually pulling numbers from a dozen tools, you connect your data sources once and let DashThis handle the rest. The result: polished, up-to-date reports your clients can actually understand, without the hours of manual work. Built for marketing agencies, consultants, and in-house teams managing multiple clients or campaigns, DashThis connects to 30+ platforms natively, including Google Analytics 4, Meta Ads, Google Ads, TikTok Ads, LinkedIn, Instagram, YouTube, HubSpot, Klaviyo, Ahrefs, and Google My Business. Need to pull in data that isn't covered by a native integration? A flexible CSV import system lets you include any custom or proprietary metrics so every number you track ends up in one place. Smarter reporting with AI Insights DashThis goes beyond aggregating data. With AI Insights, your dashboards automatically generate plain-language analysis of your marketing performance, surfacing trends, anomalies, and key takeaways directly inside your reports. Instead of spending time writing commentary for every client, AI Insights does the heavy lifting, so you can focus on strategy. It's the difference between handing a client a pile of numbers and handing them a story they can act on. Built for agencies that need to move fast Creating a new client report takes minutes, not hours. Choose from 50+ preset templates and 1,000+ widget templates, or save any of your own dashboards as reusable templates. One-click cloning lets you replicate an existing report structure for a new client or campaign instantly. For client-facing work, DashThis offers full white-label capabilities. Apply your own domain, logo, brand colors, and remove all DashThis branding so every report looks like it came straight from your agency. Share reports via custom URL, scheduled email with PDF attachment, or on-demand download. Automated recurring email delivery means reports go out on schedule without anyone having to remember to hit send. DashThis is how agencies scale their reporting without scaling their headcount and how they use AI to deliver sharper insights to every client, every month.

Average Rating: 4.7/5.0

Total Reviews: 94

How Do G2 Users Rate DashThis?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.3/10)
  • Data Collection: 9.3/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.6/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind DashThis?

  • Seller: DashThis
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Quebec, Canada
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 80% Small, 17% Medium

What Do G2 Reviewers Say About DashThis?

AI-generated summary from verified user reviews

Pros
  • Users find DashThis to be extremely user-friendly, enabling quick data visualization and seamless integration of metrics.
  • Users value the 30+ integrations of DashThis, allowing seamless data synchronization across multiple platforms effortlessly.
  • Users enjoy the intuitive design of DashThis, making analytics review simple and visually appealing.
  • Users appreciate the ease of analytics review in DashThis, allowing streamlined access and customization of metrics.
  • Users appreciate the super customizable features of DashThis, making it easy to review analytics seamlessly.
Cons
  • Users find DashThis's complex usage challenging, especially for those unfamiliar with the integrated programs it pulls data from.
  • Users find the pricing to be steep, especially for individuals and smaller teams, impacting accessibility.
  • Users find the inadequate reporting metrics of DashThis frustrating, making it challenging to customize dashboards effectively.
  • Users experience reporting issues due to the need for familiarity with integrated programs, complicating access to desired metrics.
  • Users find the access limitations frustrating as it hampers customizing client's dashboards effectively.

What Are Recent G2 Reviews of DashThis?

What Are G2 Users Discussing About DashThis?

Adzviser

Adzviser is designed to enhance marketing analytics endeavors of all scales. Whether it's a small in-house team or a large agency managing hundreds of accounts, Adzviser delivers affordable and hassle-free marketing data analytics solutions to support your marketing strategies.

Average Rating: 4.9/5.0

Total Reviews: 25

How Do G2 Users Rate Adzviser?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 9.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.5/10 (Category avg: 8.8/10)

Who Is the Company Behind Adzviser?

  • Seller: Adzviser
  • Year Founded: 2023
  • HQ Location: Los Angeles, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 76% Small, 16% Medium

What Do G2 Reviewers Say About Adzviser?

AI-generated summary from verified user reviews

Pros
  • Users commend the excellent and responsive customer support from Adzviser, ensuring swift resolution of issues.
  • Users appreciate the streamlined data management of Adzviser, enhancing workflows and simplifying client organization.
  • Users find Adzviser to be incredibly easy to use, enhancing workflow and simplifying data organization effortlessly.
  • Users love the seamless integrations of Adzviser, enabling efficient connection of multiple ad platforms effortlessly.
  • Users appreciate the time-saving features of Adzviser, significantly enhancing workflow efficiency and data management.
Cons
  • Users report connector issues due to the lack of pre-built options for specific industry CRMs.
  • Users experience inconsistent error handling, often relying on support for resolution, which can delay effective usage.
  • Users express concern over the outdated documentation, indicating a need for more current and helpful information.
  • Users experience poor customer support, with delays in issue resolution requiring extended communication with the support team.

What Are Recent G2 Reviews of Adzviser?

CleverTap

CleverTap is a software designed to help brands unlock customer lifetime value by creating personalized experiences that retain their most valuable customers. The software provides lifecycle analytics, real-time journey orchestration, and insightful, prescriptive AI capabilities by leveraging TesseractDB, the world's first purpose-built database for customer engagement, which delivers both speed and economies of scale. It automates personalized customer journeys across every touchpoint and reduces the lag between data insight and marketing action through real-time measurement and optimization. CleverTap addresses the challenge of engaging customers consistently across their entire lifecycle by unifying experiences from every channel into one platform that empowers smarter and faster decisions. The software supports more than 2,000 customers including TD Bank, AirAsia, Papa John's, and Tesco, with a global presence spanning 15 or more markets and integrations across digital and legacy channels.

Average Rating: 4.5/5.0

Total Reviews: 754

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How Do G2 Users Rate CleverTap?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.9/10 (Category avg: 8.8/10)

Who Is the Company Behind CleverTap?

  • Seller: CleverTap
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Mountain View, California
  • LinkedIn® Page: www.linkedin.com
    642 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Marketing Manager
  • Top Industries: Financial Services, Internet
  • Company Size: 53% Medium, 29% Small

What Do G2 Reviewers Say About CleverTap?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the intuitive analytics of CleverTap, enabling effective tracking and insights for successful marketing campaigns.
  • Users value the responsive customer support of CleverTap, aiding them in effectively utilizing the platform.
  • Users appreciate the ease of use of CleverTap, finding it intuitive and seamless for their marketing tasks.
  • Users highlight CleverTap's automation capabilities, enhancing engagement and simplifying targeted marketing efforts effectively.
  • Users value the flexibility and personalization of CleverTap's campaign management, resulting in improved engagement and lower churn.
Cons
  • Users find the steep learning curve of CleverTap overwhelming initially, hindering effective usage for newcomers.
  • Users express frustration over the missing features in CleverTap, affecting usability and campaign creation significantly.
  • Users find the pricing high, which makes reconsidering the software's usage essential for many customers.
  • Users find the interface not intuitive, facing a steep learning curve that complicates their initial experience with CleverTap.
  • Users face significant limitations with CleverTap, including lack of campaign flexibility and overwhelming complexity for beginners.

What Are Recent G2 Reviews of CleverTap?

What Are G2 Users Discussing About CleverTap?

MoEngage

MoEngage is an Agentic customer engagement platform trusted by 1,350+ global brands, including Coca-Cola, Flipkart, Starbucks, Citibank, Domino’s, T-Mobile, and OYO. We power personalized experiences for 2 billion users monthly, tracking over 1 trillion data points and delivering 100B+ messages per month. Founded in 2014 to solve repetitive customer engagement challenges, the platform has evolved into a full-stack solution that unifies data, AI, and engagement across 16+ channels. At the core of our platform is Merlin AI - a purpose-built Agentic AI for marketing teams. MoEngage’s Merlin AI enables marketers with a suite of specialized native and custom agents to build segments, campaigns, discover insights, and automate marketing workflows. With our acquisition of Aampe, brands can now create a decisioning agent per user to bring true 1:1 personalization at scale. Industry analysts and the marketers who use the platform every day agree: MoEngage is the leading modern alternative to legacy marketing clouds. It has been recognized as a top 4 vendor in The Forrester Wave™ for Cross-Channel Marketing Hubs 2024, a Visionary in Gartner® Magic Quadrant™ for Personalization Engines 2026, and a Leader in the IDC MarketScape for AI-enabled Customer Data Platforms 2026. This analyst validation is backed up by customers, who have named MoEngage as a "Customers’ Choice" in the Gartner® Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs for three years in a row! MoEngage helps brands in 60+ countries to create standout digital experiences for more than 2 billion customers every month. MoEngage is backed by leading investors, including Goldman Sachs Asset Management, B Capital, Steadview Capital, ChrysCapital, Multiples, Eight Roads, F-Prime, and Matrix Partners, with 800+ employees across 15 global offices, recently closing a $280M Series F round.

Average Rating: 4.5/5.0

Total Reviews: 520

How Do G2 Users Rate MoEngage?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.3/10)
  • Data Collection: 8.8/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.8/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind MoEngage?

  • Seller: MoEngage
  • Company Website:
  • Year Founded: 2014
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    956 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Manager
  • Top Industries: Financial Services, Online Media
  • Company Size: 56% Medium, 24% Small

What Do G2 Reviewers Say About MoEngage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of MoEngage, making data management and campaign optimization seamless and efficient.
  • Users love the user-friendly interface of MoEngage, enabling easy funnel building and seamless data access.
  • Users value the real-time analytics of MoEngage, enhancing decision-making and user understanding through detailed insights.
  • Users find MoEngage helpful for segmentation and campaign stats, simplifying data complexities for effective management.
  • Users value the efficient campaign management of MoEngage, enhancing lead generation and overall marketing effectiveness.
Cons
  • Users notice missing session-related attributes, requiring tech help and facing notification delivery issues on some devices.
  • Users find the steep learning curve challenging, requiring significant time and effort to understand MoEngage's functionality.
  • Users note limitations in live features and costly API scaling, hindering MoEngage's overall effectiveness.
  • Users find the complexity in segment management and AI tools challenging, impacting user experience and functionality.
  • Users find the difficult learning curve of MoEngage challenging, particularly for new users exploring its features.

What Are Recent G2 Reviews of MoEngage?

What Are G2 Users Discussing About MoEngage?

Actito

Actito is the agentic customer engagement platform for mid-sized and large companies, built in Europe and trusted by 400+ brands. Centralise and activate your customer data, then design, orchestrate and optimise personalised journeys across 11 channels, including email, SMS, push, WhatsApp and in-app, with real-time triggers and behavioural logic. Dedicated deliverability infrastructure helps your messages reach the inbox, and customer data stays in Europe with GDPR compliance built in. Actito is headquartered in Belgium, with offices in France and Spain, and is part of Ibexa. Actito Agents, powered by the Ibexa Agentic Platform, start with three pre-built agents that you call from the Actito AI Assistant. Actito Agents turn one brief into copy for every segment, adapt email content for SMS, WhatsApp and push, and build campaign comparison reports, with nothing sent until you approve it. A first group of customers is using the Actito Agents today, ahead of General Access on 12 January 2027.

Average Rating: 4.3/5.0

Total Reviews: 175

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.3/10)
  • Data Collection: 8.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.5/10 (Category avg: 8.7/10)
  • Campaign Insights: 9.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 47% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support from Actito, providing valuable assistance throughout their marketing journey.
  • Users appreciate the user-friendly and intuitive interface of Actito, significantly simplifying their marketing automation tasks.
  • Users appreciate the automation capabilities of Actito, enabling personalized and impactful customer engagement effortlessly.
  • Users appreciate the user-friendly interface of Actito, making marketing automation and scenario management effortless.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement effortlessly.
Cons
  • Users face integration issues with Actito, particularly when automating complex scenarios and connecting to various data sources.
  • Users find the learning curve steep for Actito, especially with complex automation and integration tasks.
  • Users find that Actito's complexity in automation and integration can hinder efficiency and understanding, requiring extra support.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

Oviond

Oviond is white-label marketing reporting software for agencies. Build live client dashboards and multi-page client reports with a no-code drag-and-drop builder, connect 70+ marketing data sources, and send reports automatically on a schedule. Reports are fully white-labeled with your logo and colors on your own domain. Oviond also supports custom and calculated metrics and goals, custom data imports, reusable agency templates, full API access, and an Oviond MCP server for connecting Claude and ChatGPT. Pricing starts from $50 per month (includes your first 10 clients), then $5 per additional client, with every feature included.

Average Rating: 3.9/5.0

Total Reviews: 23

How Do G2 Users Rate Oviond?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)
  • Data Collection: 7.6/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 7.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 7.4/10 (Category avg: 8.8/10)

Who Is the Company Behind Oviond?

  • Seller: Oviond
  • Year Founded: 2017
  • HQ Location: Newark, Delaware
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 96% Small, 9% Medium

What Do G2 Reviewers Say About Oviond?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive integrations in Oviond, seamlessly connecting various tools for streamlined data collection.
  • Users find Oviond's ease of use remarkable, simplifying marketing data management with its intuitive dashboard and features.
  • Users value the extensive analytics capabilities of Oviond, allowing for insightful data analysis from multiple tools.
  • Users love the customization options in Oviond, making marketing data accessible and understandable for clients.
  • Users find the ease of implementation of Oviond a major advantage, facilitating a smooth start to their projects.
Cons
  • Users experience connection issues that require frequent reconnections to integrations, disrupting their workflow.
  • Users find the difficult setup of Oviond cumbersome compared to other more user-friendly tools.
  • Users often face integration issues with Oviond, experiencing frequent disconnections that require tedious reconnections.
  • Users find the learning curve steep, as the platform's extensive features can be overwhelming initially.
  • Users find the setup process incredibly cumbersome, preferring quicker and easier alternatives for similar results.

What Are Recent G2 Reviews of Oviond?

What Are G2 Users Discussing About Oviond?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 644

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.3/10)
  • Data Collection: 8.5/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 22% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
  • Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
  • Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
  • Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
  • Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
Cons
  • Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
  • Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
  • Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
  • Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.
  • Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Supermetrics

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth. Built for marketers, analysts, and BI professionals, Supermetrics serves organizations from small startups to large enterprises that rely on multiple data sources such as Google Analytics, Facebook Ads, HubSpot and Shopify - consolidating everything into the destination of their choice - spreadsheets, data warehouses, or AI assistants via native MCP support. Teams can connect and automate their marketing and advertising reporting without deep technical expertise, cutting the manual work and errors that come with pulling data by hand, and freeing up time for analysis and strategy instead of data collection. Supermetrics pairs a user-friendly interface with a library of templates and pre-built reports, making it fast to visualize data and get to an answer. The platform is trusted by 200,000+ organizations globally, including L’Oréal, BBC, and Heineken, across 120 countries. Supermetrics serves organizations of every size, from small and mid-sized businesses that need enterprise-grade reporting without enterprise overhead, to global brands such as Nestlé, Warner Bros, and Dyson, to agencies managing dozens of client accounts. The platform is SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant, and backed by 24/5 global support. Its recognition as one of G2’s Top 50 Best EMEA Software Companies reflects an ongoing investment in innovation for data-driven marketing teams looking to move from manual reporting to AI-powered decisions.

Average Rating: 4.4/5.0

Total Reviews: 819

How Do G2 Users Rate Supermetrics?

  • Has the product been a good partner in doing business?: 8.2/10 (Category avg: 9.3/10)
  • Data Collection: 8.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.6/10 (Category avg: 8.8/10)

Who Is the Company Behind Supermetrics?

  • Seller: Supermetrics
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Helsinki, Uusimaa
  • LinkedIn® Page: www.linkedin.com
    427 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 55% Small, 35% Medium

What Do G2 Reviewers Say About Supermetrics?

AI-generated summary from verified user reviews

Pros
  • Users find Supermetrics to be extremely easy to use, streamlining complex data into clear, accessible reports effortlessly.
  • Users value the extensive data source integrations in Supermetrics, streamlining their reporting and data management processes effectively.
  • Users praise the excellent customer support of Supermetrics, noting its quick, personal, and effective assistance.
  • Users value the easy integrations of Supermetrics, facilitating seamless connections and efficient reporting across platforms.
  • Users love the time-saving automation of Supermetrics, drastically increasing efficiency in reporting and data management.
Cons
  • Users find Supermetrics expensive and wish for more flexible subscription options to suit their needs better.
  • Users face missing features in Supermetrics, struggling with product feeds and filter functionalities in their workflow.
  • Users point out pricing issues, feeling the subscription doesn't reflect usage and lacks flexible options for connectors.
  • Users are frustrated by the data limitations of Supermetrics, particularly missing GA4 funnel events and incomplete KPI access.
  • Users find data limitations frustrating, including restricted KPIs and difficulties in connecting sources, affecting usability and costs.

What Are Recent G2 Reviews of Supermetrics?

What Are G2 Users Discussing About Supermetrics?

Nvecta

Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration

Average Rating: 4.8/5.0

Total Reviews: 335

How Do G2 Users Rate Nvecta?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.3/10)
  • Data Collection: 9.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 9.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.8/10 (Category avg: 8.8/10)

Who Is the Company Behind Nvecta?

  • Seller: Nvecta
  • Year Founded: 2011
  • HQ Location: Delhi, IN
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Search Engine Optimization Executive, Search Engine Optimization Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 69% Small, 28% Medium

What Do G2 Reviewers Say About Nvecta?

AI-generated summary from verified user reviews

Pros
  • Users find NotifyVisitors extremely user-friendly, simplifying the process of launching personalized marketing campaigns effortlessly.
  • Users appreciate the user-friendly interface of Nvecta, simplifying email and SMS marketing campaigns with ease.
  • Users love the seamless automation of NotifyVisitors, enabling efficient client journeys with minimal manual effort.
  • Users appreciate the customer engagement capabilities of Nvecta, enabling effective audience targeting and seamless interactions.
  • Users praise the awesome customer support of Nvecta, noting its fast response and readiness to assist.
Cons
  • Users find the learning curve steep, facing initial difficulties in navigating and integrating various features effectively.
  • Users feel that the missing features in Nvecta hinder ease of use, particularly for newcomers in campaign setup.
  • Users find the price stiff for small companies, causing some difficulties in usability and integration challenges.
  • Users feel the limited customization options hinder flexibility and creativity in campaign setups and email templates.
  • Users feel the limited features of Nvecta hinder their customization and overall campaign setup experience.

What Are Recent G2 Reviews of Nvecta?

What Are G2 Users Discussing About Nvecta?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated