G2

Verified User in Computer Games

Small-Business (50 or fewer emp.)

11/2/2026

"Fast, Clean Marketing Dashboards with Great Templates and Sharing Options"

4/5

What do you like best about DashThis?

What I like best about DashThis is how quickly I can spin up clean marketing dashboards that pull data from all our campaign channels for our game studio, without needing a background in data engineering. I’m Paul Edub, Digital Operations Coordinator at Nexus Play Studio. We’re a small 11–50 person game studio, and my days are filled with coordinating work between our dev team, marketing, freelance artists and publishing partners. I schedule sync calls, keep our CRM records up to date, organize concept art and build archives, and track how our pre-launch marketing campaigns perform across different platforms. Before DashThis, I was copying numbers out of Steam Ads, TikTok Ads, Mailchimp and Google Analytics one by one every week. It was super time-consuming, especially when we had multiple game demos and teaser campaigns running side by side.

What stands out to me most is the pre-built template library that’s easy to tweak for game marketing use cases. A couple months back, we launched a teaser campaign for our new indie adventure title. I built a dashboard that brought together ad spend, page views, demo download clicks, newsletter sign-ups and wishlist adds all in one view. It let me quickly spot that most people who clicked our TikTok ads were dropping off before hitting the Steam wishlist page. Our marketing team adjusted the landing page, simplified the call to action and made the Steam link more prominent. Within a few weeks, the share of traffic converting to wishlists improved noticeably, which meant our outreach to publishing partners had stronger performance data to back it up.

I also really appreciate how flexible the sharing and branding options are. A lot of our reports go out to external publishers who want regular updates on pre-release traction. I can upload our studio logo, adjust the layout, and send them a read-only link or a scheduled PDF export. They get exactly the high-level metrics they care about — wishlist growth, demo engagement, ad cost — without getting access to all our other internal campaign data. The permission controls keep things safe; I can hand view-only access to contractors and partners without letting anyone edit widgets or change our data source connections.

Scheduled reporting is another big win for our workflow. I set up automatic weekly delivery so our lead designer and publishing contact receive the performance snapshot every Friday afternoon. It removes the weekly ritual of me manually compiling, formatting and sending reports. That consistency keeps everyone aligned on how our pre-launch campaigns are tracking. Review collected by and hosted on G2.com.

What do you dislike about DashThis?

One thing that constantly creates headaches for me on DashThis is how poorly it handles mixing up all the game-specific KPIs we pull from different platforms in one report. I’m Paul Edub, Digital Operations Coordinator at Nexus Play Studio. Most days I’m jumping between sync calls with our devs, freelance concept artists and publishing partners, sorting our game builds and art assets, keeping our CRM lead records up to date, and keeping an eye on all our pre-launch marketing efforts. We hook DashThis up to Steam Ads, TikTok Ads, Mailchimp and Google Analytics, so we can keep track of trailer views, demo downloads and Steam wishlist numbers for our indie games before release.

Every one of these platforms tracks metrics that matter to us for totally different reasons. Steam is where we watch wishlist growth and how many people opt in to download our playable demo. TikTok is all about how many viewers stick around and finish watching our game trailers. Mailchimp helps us track newsletter sign-ups, both from regular fans and folks who might be interested in publishing our title. The trouble starts when I try to build one single dashboard that stacks all these unique metrics together. If I want to filter the data by which campaign creative version we ran, plus tag whether that visitor is a potential publishing lead, the query builder really struggles. The dashboard takes forever to load, and more than once the final numbers just don’t match what I see when I log into each platform directly. A lot of the time, I have to export the raw CSV files and put together the final report by hand, just so I can send reliable stats to our publishing contacts.

I’ve also run into a really worrying issue with historical data whenever I tweak my dashboards. Any time I edit a widget, rename a campaign segment, or reconnect a data source after a token refresh, DashThis can mess up or wipe out old historical readings. A few months ago, I just changed the display name on our main teaser campaign chart, and suddenly weeks of our wishlist trend data vanished completely from the graph. Those long-term trend lines are super important for us — we show them to publishers to prove how our audience grew steadily through the pre-launch phase. There’s no built-in way to lock snapshots of past data to keep them safe. Even a small, harmless edit can accidentally erase benchmark data we worked hard to collect.

Don’t get me wrong, it’s still handy for quick, simple overviews. But it’s clearly built for generic marketing use cases, not indie studios tracking wishlists, demo engagement and publisher leads. All these quirks mean I spend extra time double-checking and rebuilding reports instead of focusing on coordinating art deliverables and partner check-ins. Review collected by and hosted on G2.com.

What problems is DashThis solving and how is that benefiting you?

Before we started using DashThis, pulling together marketing performance updates for our indie game launches was such a messy process. I’m Paul Edub, Digital Operations Coordinator at Nexus Play Studio. My day is filled with scheduling check-ins with our dev team, freelance artists and publishing partners, organizing concept art and game build files, maintaining our CRM, and tracking our pre-launch marketing work. We run ads across Steam Ads, TikTok Ads, send outreach emails through Mailchimp, and track landing page traffic with Google Analytics. Back then, I had to log into every single platform separately, copy down trailer views, demo downloads and wishlist counts one by one, and piece everything together for our publisher updates. It ate up so much of my week, and it was easy to make typos when moving numbers around.

DashThis fixes that by pulling all these separate data streams into one centralized dashboard. The customizable templates are what make it work for our studio’s unique needs. A few months ago, we rolled out a new teaser campaign for our adventure prototype. I put together a dedicated dashboard that laid out ad spend, trailer watch rates, demo downloads and Steam wishlist adds all in one place. It quickly showed us that lots of people clicked our TikTok ads but dropped off before hitting the Steam wishlist link. We redesigned the landing page, made the wishlist button much more prominent, and cleaned up some distracting extra content. After that change, our wishlist conversion picked up, and we had stronger performance numbers to share with our publishing contacts.

I also love how simple it is to set up scheduled, branded report exports. I have it auto-send a clean PDF recap every Friday to our internal team and primary publishing partner. I can upload our studio logo and adjust the layout, so the reports look polished and consistent. The permission controls fit our small team really well too. I can share view-only links with our marketing contractor, so they can review campaign performance, without letting them edit widgets or alter our data source connections. That keeps our dashboards stable and prevents accidental changes to our trend tracking.

I know it isn’t perfect. It struggles when combining game-specific metrics, and editing widgets can sometimes mess up our older historical data. I still need to cross-check figures now and then. Even so, DashThis cuts out all that repetitive manual number copying. It turns scattered ad stats into easy-to-read reports, saving me hours each week. That frees me up to focus on coordinating art deliverables, prepping build versions, and communicating with our publishing partners instead of building spreadsheets. Review collected by and hosted on G2.com.